2014 - 2018 strategic plan - basketball sa · basketball sa’s implementation of the strategic...
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2014 - 2018 Strategic Plan Basketball in South Australia
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Introduction to the Plan Basketball continues to be one of the highest participation sports in South Australia and has enjoyed a sustained period of growth for a number of years that has placed the sport in a healthy position.
This plan aims to set the foundation for the activity required to drive the sport over the coming years so that basketball progresses to be widely recognized as a successful high participation mainstream sport.
The plan has been established in consultation with our stakeholders and has been structured to be a holistic plan for basketball in South Australia. It is envisaged that the plan will be adopted by the basketball community as a base for our members plans to align.
Basketball SA’s implementation of the Strategic Plan is underpinned by annual Business Plans which detail specific strategies, actions, timelines, responsibilities and performance measures.
Ongoing progress against the strategic plan shall be regularly communicated to our stakeholders; and the strategic plan shall be reviewed annually.
Vision The sport of first choice for South Australians
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Mission To be active in the community by:
· Providing affordable and accessible participation
· Promoting basketball as healthy, safe and enjoyable
· Understanding, embracing and valuing the differences within the basketball community
· Providing pathways, competition, challenges and opportunities at all levels of the sport
Values · Participation – An inviting accessible experience for everyone
· Inclusive – Deliver across a broad section of the community to provide opportunities for all
· Ethical – Conduct ourselves in accordance with our codes of behaviour at all times
· Trust and integrity - Build an environment of trust through open, transparent and honest leadership
· Fun – Promote enjoyment of basketball through good sportsmanship, a welcoming environment and dynamic programs.
· Safe – Provide a safe environment that protects and considers everyone’s physical and emotional well being
· Healthy lifestyle – Provide the ability for all to participate and lead an active lifestyle
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Strategic
Pillars Participation
Facilities and
Infrastructure
High
Performance
Governance &
Finance
Marketing &
Communication
Member Support
& Services
Coaching &
Officiating
Aspirational
Goals
To provide a fun, safe
and quality basketball
participation
environment for people
of all ages and ability in
all forms of the sport
Achieve sufficient, fit for
purpose facilities to
meet existing and future
demand
A nationally respected
program that achieves
continuous success at
state and national levels
To model best practice
in governance integrity
and leadership in all
levels of the sport at all
times
To be recognised by the
public and participants
for being one of the
most popular and
successful sports in
South Australia
All member
organisations will have
the ability to deliver best
practice levels of service
Enable associations to
have sufficient coaches,
technical officials and
volunteers that are
appropriately
accredited, registered
and supported at all
levels
Key Objectives
PA1
Develop a growth
strategy to ensure
basketball becomes the
sport of choice in SA
FI1
Advance sufficient, fit
for purpose facilities to
meet existing demand
HP1
Continuously produce a
number of national
athletes, coaches and
officials proportionally
greater than our
population in SA
GF1
Develop governance
that ensures the best
leadership for the sport
MC1
Improve the profile of
the sport
MSS1
Facilitate the
development of Clubs
and Associations to
optimize service delivery
and performance
CO1
Prioritize support and
development of referees
PA2
Develop and implement
viable business systems
to inform accurate
reporting information on
participation and
membership and
provide for effective
communications.
FI2
Secure a home for
Basketball SA
HP2
To continuously perform
successfully at national
championships
GF2
Keep basketball
affordable
MC2
Develop a plan to
promote all key
basketball properties
CO2
Encourage positive
behaviours in basketball
that are recognized as
leading the sporting
community
FI3
Ensure that existing
Basketball SA managed
or hired facilities are fit
for purpose
GF3
Strengthen capacity and
encourage excellence in
the workforce
MC3
Foster healthy and
vibrant relationships
with members and key
stakeholders
CO3
To have more than
sufficient depth and
quality of coaching to
ensure high standards
of athlete development
across club, association
and network levels
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PARTICIPATION Aspirational Goal - To provide a fun, safe and quality basketball participation environment for people of all ages and ability in all forms of the sport. Key Objective P1 Develop a growth strategy to ensure basketball becomes the sport of choice in SA
Strategies:
P1.1 Outline and communicate a clear, comprehensive and well promoted pathway through the sport, including offering a wider brand of basketball options
P1.2 Develop and implement a focussed approach to increasing female participation above 40% of total participation, with a specific focus on juniors
P1.3 Facilitate approaches to improving the focus and presence of basketball in the education environment.
P1.4 Develop and implement an inclusive program incorporating multi cultural and diverse community groups
P1.5 Maximise the number of accredited Aussie Hoops Centres
P1.6 Foster improved connections between the community, grass roots basketball and the national leagues
Key Objective P2 Develop and implement viable business systems to inform accurate reporting information on participation and membership, and provide for effective communications
Strategies:
P2.1 Fully implement The Basketball Network (TBN) system to collect all membership data
Key Objective P3 Develop and implement a competition structure that effectively caters for the needs of players from grass roots through to elite-level
Strategies:
P3.1 Review current competition structures to ensure maximizing participation and achieving high performance goals
P3.2 Modify and/or initiate new structures as deemed necessary
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FACILITIES & INFRASTRUCTURE Aspirational Goal - Achieve sufficient, fit for purpose facilities to meet existing and future demand. Key Objective FI 1 Advance sufficient, fit for purpose facilities to meet existing demand
Strategies:
FI 1.1 Lobby for increased State and Local government investment in response to the ever decreasing suitability of facilities to meet the needs of growing basketball participation
FI 1.2 Establish partnerships and/or collaborate in planning for facilities to meet growth demand
FI 1.3 Establish and communicate fit for purpose facility models for 3-6 court indoor facilities that can be built for a viable cost
FI 1.4 Proactively drive priority facility projects whilst being in the position to maximize opportunities as they arise
FI 1.5 Prepare a marketing brief that communicates facility needs
Key Objective FI 2 Secure a home for Basketball
Strategies:
FI 2.1 Outline the needs for the administrative home of basketball in SA
FI 2.2 Develop a plan to secure the envisioned home
Key Objective FI 3 Ensure that existing Basketball SA managed or hired facilities are fit for purpose
Strategies:
FI 3.1 Develop an asset management schedule by site
FI 3.2 Develop a set of minimum standards for facilities, determine gaps and outline a plan to address
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HIGH PERFORMANCE Aspirational Goal - A nationally respected program that achieves continuous success at state and national levels. Key Objective HP 1 Continuously produce a number of national athletes, coaches and officials proportionally greater than our population in SA
Strategies:
HP 1.1 To provide an environment and program enabling athletes to reach their full potential
HP 1.2 Establish effective partnerships to assist with the provision of quality daily training environments (DTE’s), support services and high performance training environment
HP 1.3 Develop or secure a purpose built high performance training centre
HP 1.4 Establish clear coaching pathways and processes
HP 1.5 Establish a professional development program for coaches
HP 1.6 Provide a clear pathway and exceptional programs for elite officiating development
HP 1.7 Develop leading talent identification processes
Key Objective HP 2 To continuously perform successfully at national championships
Strategies:
HP 2.1 Implement a new state teams development plan, programs, policies and procedures that align to the state high performance programs
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GOVERNANCE AND FINANCE Aspirational Goal - To model best practice in governance integrity and leadership in all levels of the sport at all times Key Objective GF 1 Develop governance that ensures the best leadership for the sport
Strategies:
GF 1.1 Complete the governance review conducted with the Office for Recreation and Sport
GF 1.2 Ensure a continued focus on strategy and innovation
GF 1.3 Implement the strategic plan and organize regular reviews and communicate progress to stakeholders
Key Objective GF 2 Keep basketball affordable
Strategies:
GF 2.1 Develop multiple funding solutions, including a commercial plan, that enables stronger reinvestment in the sport and maintains affordability for participants
Key Objective GF 3 Strengthen capacity and encourage excellence in the workforce
Strategies:
GF 3.1 Continually improve the positive outcomes of staff through greater investment in the enjoyment of their role and overall development
GF 3.2 Ensure a greater focus on increasing, developing and recognizing the volunteer workforce
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MARKETING AND COMMUNICATION Aspirational Goal - To be recognised by the public and participants for being one of the most popular and successful sports in South Australia
Key Objective MC 1 Improve the profile of the sport
Strategies:
MC 1.1 Promote recognition of basketballs successes, including its position as a leading sport at state, national and international levels
MC 1.2 Develop a marketing strategy to grow public awareness of and support for basketball, including the use of digital media
MC 1.3 Develop a public relations strategy to increase coverage of basketball in state wide and major media
Key Objective MC 2 Maximize outcomes for all key basketball products
Strategies:
MC 2.1 Outline key products, prioritize opportunities, and implement recommended actions
Key Objective MC 3 Foster healthy and vibrant relationships with members and key stakeholders
Strategies:
MC 3.1 Develop and implement a communication strategy with key stakeholders to strengthen relationships and capabilities
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MEMBER SUPPORT AND SERVICES Aspirational Goal - All member organisations will have the ability to deliver best practice levels of service Key Objective MSS 1 Facilitate the development of Clubs and Associations to optimize service and performance
Strategies:
MSS 1.1 Work towards establishing model structures for Clubs/Associations
MSS 1.2 Deliver training and education to improve Club and Association capabilities to effectively manage core activity
MSS1.3 Provide resources and information to support and increase the capacity of Clubs and Associations
MSS1.4 Develop and conduct a program that will instil a service culture in the basketball community
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COACHING AND OFFICIATING Aspirational Goal - Enable associations to have sufficient coaches, technical officials and volunteers that are appropriately accredited, registered and supported at all levels
Key Objective CO 1 Prioritize support and development of officials
Strategies:
CO 1.1 Focus on increasing numbers and developing officials within school and domestic programs
CO 1.2 Focus on core activity around recruitment, nurturing, development and recognition
CO 1.3 Create an abundant network of skilled presenters, referee coaches, mentors, coordinators and ambassadors across all areas of SA
Key Objective CO 2 Encourage positive behaviours in basketball that are recognized as leading the sporting community
Strategies:
CO 2.1 Fully support the Fair Enough campaign
CO 2.2 Work to adopt a positive culture of support for all participants, including players, coaches, officials and administrators
Key Objective CO 3 To have more than sufficient depth and quality of coaching to ensure high standards of athlete development across club, association and network levels
Strategies:
CO 3.1 Develop and implement coach development pathways and plans
CO 3.2 Facilitate access to best practice resources to assist coach education and development
CO 3.3 Create a network environment to assist in nurturing a culture of sharing knowledge and ideas
CO 3.4 Initiate and research innovative strategies/techniques that support coaches to develop their potential