2014 be safe america kick-off presentation
TRANSCRIPT
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Founding National Sponsor
In Collaboration with
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The Basics
Our name: BE Safe, America
Roots: Started in 2009 with Dennis Schrader, FEMA
Extended in 2013 with Antwane Johnson, IPAWS
Our Leadership: Norman Y. Mineta, Honorary Chairman
Hugh Welsh, President , DSM America
Dr. Tom Cellucci,CEO, Ecrypt TechnologiesGeorge Huff, U.S. Court System
Mike Gifford, U.S. BankEd Goldberg, Northeast Utilities
Partners: Association of Contingency Planners, MRC, Red Cross,
Operation HOPE, NAEMT, NASEMSO, NACO, BGCA, U.S. Chambers CCC
Simple Goal: Pledge to drill Sept 11 Nov 11 with special emphasis on
texting during emergencies
Corporate Partners: UPS, Wal-Mart, Federal Signal, Sprint, National Grid, DSM, JetBlue,
KPMG, Thomson Reuters
Stimulant: Compete for national awards (announced at Delta Air Lines HQ)
Tools: Training (with Association of Contingency Planners)App / Halo Technologies (enables user to send multiple text messages)
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1. Train Americans to be prepared for surviving a disaster
2. Teachhow to keep communications flowing
w/ texts (and use our safety shorthand)
3. Encouragesimple drills (practice makes perfect)
4. Involve ALL: seniors, deaf, youth, disadvantaged & veterans
5. Honorfirms/communities/NGOs (who do most, lead resiliency)
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State/Territory Drill Participants 4-Year Drill Participation Growth
BE Safe America
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2014 Season
September 11November 11
Previewed in NYC (August 28) & Washington (Sept 4)
Kick-off (September 11)
Conclude at Delta Flight Museum (Nov 8)
Honor best participants with WorldSafe Awards
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1. Seek Firms/Organizations
to Pledge to Drill
Goal: 5 Mm (2013: Wal-Mart: 55Mm/ShakeOut: 58 Mm)
Register at safeamerica.org or via Association of Contingency Planners
Popularize with your own efforts - emails, Tweets, speeches, drills
Peak on BE Safe America Drill Day (October 16 with Shakeout)
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4. Share Strategic Messages
(Text First. Talk Second. )
Walmart Checkout TV PSA Importance of Drilling PSA
First Spouses PSA
Volunteer (Delta) PSA Text First. Talk Second. PSA
http://youtu.be/frD2TyX-o2Yhttp://youtu.be/y9ep-jlfhXAhttp://youtu.be/9Dmy6eoEV_shttp://youtu.be/m-du9ZZcl-chttp://youtu.be/JAL_YJvvxIs -
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5. Offer Youth Training
Working with Operation HOPE, Boys and Girls Clubs and Boys & Girls Scouts,
Safe America has begun offering safety training
- Focus on key areas / life-long safety
- Teach youth to be ready, assist adults (parents, teachers, etc.)
- Stage annual event (drill)
- Consider competition, awards
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BE Safe America
2014 Grassroots Mobilization
Bentonville, AR
Montgomery, AL
Berkley & San Diego, CA
Windsor, CT
New Castle, DE
Augusta, GA
Elgin, IL
South Bend, IN
Winchester, KY
Boston, MA
Augusta, ME
Columbia, MD
Birmingham, MI
St. Paul, MN
Greenville, NC
Parsippany, NJ
Reno, NV
New York City, NY
East Providence, RI
Kingstree, SC
Fort Worth, TX
Waukesha, WI
Charleston, WV
Cheyenne, WY
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Gaining Media Attention
Since 2009, over 200 million impressions
Major market exposure via NBC (LA, NY, Chicago, Philadelphia)
Comcast (Newsmakers) has regularly featured SAFs CEO Len
Pagano
ABC/ESPN, USA Today, Cox, Cumulus also supportive
Collectively, 4 million people engaged!
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The Ultimate Vision
Launch SNN as theplatform that elevates resiliency to a Top 5issue
- report news like broadcast network
- build critical mass for exercises (Prepare-a-thon)
- be ready to report, on-the-scene
- work with others (Argonne Labs, FEMA, NGOs) to
share training news, exercises plus event information
(road closings, utility outages, wireless interruptions, etc.)
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ACP Chapters Goals
1. Get Members to pledge / submit a Chapter Total
2. Promote drills in your community
3. Conduct activity on October 16 (BE Safe America Day)
4. Attend Finale (Nov. 8Atlanta / Delta Flight Museum)
5. Raise funds (table) - $2,500 (you earn 30% or $750!)
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A Heartfelt Thanks
To Those Who Have Supported Improved Resiliency
http://www.google.com/imgres?imgurl=http://www.goodlogo.com/images/logos/pepsi_logo_3075.gif&imgrefurl=http://www.goodlogo.com/extended.info/3075&usg=__WoYEgENNPz8ipHg3jFDWARwc-HI=&h=145&w=400&sz=4&hl=en&start=76&zoom=1&itbs=1&tbnid=CsIMZ1_5t-vvtM:&tbnh=45&tbnw=124&prev=/search?q=pepsi+logo+images&start=60&hl=en&sa=N&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADBF_en&biw=1002&bih=764&ndsp=20&tbm=isch&prmd=ivns&ei=BBk0Ts36OovPgAfD5_GYDQhttp://www.google.com/imgres?imgurl=http://www.ziegengeist.de/Bilder/Logo_DEKRA_888x246.jpg&imgrefurl=http://pick-up.biz/anhaenger/info&usg=__A_FUGctmdbgeTg2RdGoV0pHN0JU=&h=246&w=888&sz=32&hl=en&start=18&zoom=1&itbs=1&tbnid=CYsY3_HtkJBxKM:&tbnh=40&tbnw=146&prev=/search?q=dekra+logo+images&hl=en&sa=X&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7ADBF_en&biw=1002&bih=764&tbm=isch&prmd=ivns&ei=pRk0TqzVOojdgQfC6onsBQ -
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Safe America CEO Len Pagano seen with a few of the dozens of leaders
from the Surgeon General to Military, Government, Media,and International Medical Community Leaders who support BE Safe America
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Doing a Drill - How to Measure its Value
by George Huff, Association of Contingency Planners
September 11, 2014
Association of Contingency Planners
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Why Do a Drill?
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Main Point: Organizations design drills to ensure the safety of people,properties, operations, and the environments involved in the drills.
Reasons: Drills enable management to identify gaps and areas for
improvement, and determine the effectiveness of response and
recovery strategies.
Drills measure the competence of the organization and its personnel,
and are excellent tools to assess revised plans and changed
programs for completeness, relevancy and accuracy.
Drills validate policies, plans, procedures, training, equipment, and
agreements with others; test information and communications
technologies; clarify and train personnel in roles and responsibilities;
improve coordination and communications; and identify gaps in
resources and improve performance.
Drills provide a controlled opportunity to practice improvisation.
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Drills Have Objectives
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Performance Objectives, such as:
Orientation/Demonstration. Simulating experience of a disruptive event to
create awareness of vulnerability, and the importance of effective action.
Learning. Enhancing knowledge, skills and abilities of people and groups with
the goal of mastering specific competencies.
Cooperation. Providing an opportunity for people to work together to achieve
common result.
Experimenting. Trying new methods/procedures with the intent of refinement.
Testing. Evaluating a method to assess the sufficiency of its development.
Main Point: Organizations design drills to evaluate the program, identifyplanning deficiencies, test recently changed plans and procedures, andclarify roles and responsibilities.
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Measuring the Drill
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Main Point: Organizations obtain the participants feedback andrecommendations for program improvement, and measure improvementscompared to performance objectives.
The drill is evaluated based on the exercise performance objectives bymeasuring performance during the drill, and comparing the results to the
performance criteria. Exercise performance objectives consist of:
Participant. The participants in the drill.
Performance. An exact statement of the exercise performance objective.
Condition. The specific circumstances under which the expected, desiredperformance should occur.
Criterion. The criterion to be used to compare the observed performance with
measurable standards for the specific performance.
The disparity between the performance objectives and measured performance
becomes the input to the corrective action process.
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Management Review and Corrective Action
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Main Point: Organizations design drills to assess the ability of the team toidentify, assess and manage a disruptive event, and improve individualperformance.
Top management reviews the drillsAfter-Action Report by comparing theresults of the drill with the performance objectives.
The organization identifies all corrective actions and assigns competent
individuals for their resolution within agreed timelines.
The organization incorporates the corrective actions into its standing operatingprocedures.
References: U.S. Department of Homeland Security HSEEP (Homeland Security
Exercise Evaluation Program).
NFPA 1600: 2013 Standard on Emergency Management and Business Continuity
Programs.ISO 22398: 2013 Societal security - Guidelines for exercises.
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Let
s Connect!
Send Us Your Questions C/o:[email protected]
Association of Contingency Planners
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Great ShakeOut Earthquake Drills
Join millions of people worldwidepracticing earthquake safety
Many do much more!
2014 InternationalShakeOut Day of Action:
October 16
Register your drill activity atShakeout.Org(20.3 million as of today!)
ShakeOut participants are
encouraged to include aText First. Talk Second
texting drill
ShakeOut is model for FEMAs
Americas PrepareAthon!
Many resources available:
drill manuals, flyers, posters,
videos, and much more