2014 bow-crossbow purchaser report sample · 2020. 9. 16. · bow/archery shooting. 2013 2014 rifle...
TRANSCRIPT
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Hunting and Shooting Participation and Market Trends
2014 Bow-Crossbow Purchaser Report
SAMPLE Results of the
HunterSurvey.com and ShooterSurvey.com Online Consumer Panel Survey
Produced by:
Southwick Associates, Inc. P.O. Box 6435
Fernandina Beach, FL 32035 904-277-9765
mailto:[email protected]
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL 2 Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
Table of Contents
Introduction and Background ............................................................................................ 3 Size of the Bow and Crossbow Market .............................................................................. 4 Bowhunting/Archery Demographics .................................................................................. 5 Crossbow Demographics .................................................................................................. 7 Bow-Crossbow Hunting Activities ...................................................................................... 9 Bow-Crossbow Shooting Activities .................................................................................. 10 Bowhunting or Archery Equipment Purchases ................................................................ 11 Crossbow Purchases ...................................................................................................... 40
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL 3 Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
Introduction and Background
This report presents the results of the bimonthly HunterSurvey.com© and ShooterSurvey.com© online consumer panel survey. This panel composed of hunters and shooters across the U.S. who volunteer to participate, tracks hunter and shooter participation and expenditures.
All results presented in this report are from respondents who reported to HunterSurvey.com© and ShooterSurvey.com© that they purchased bowhunting/archery equipment and/or crossbows in 2014. 2013 data are presented as a comparison. For the purposes of this report “bow” indicates longbow, recurve or compound bow. Crossbow data are presented as a separate category. Crossbows are not included in the bowhunting/archery section of the HunterSurvey, but have been included in this report in separate tables.
To overcome biases common to online surveys, the survey respondents are weighted to reflect the true population of U.S. hunters and shooters. The weighting process is conducted dynamically with each survey to reflect the general hunting and shooting population as accurately as possible. We are always improving the process of our analytical procedures and sampling weights to better represent sportsmen nationwide.
A note about statistical reliability: The tables in this report are based on responses from a nationwide sample of hunters and shooters who complete our surveys. As a result, the reported percentages in the tables are subject to sampling variability, often called the “margin of error”. This is typically presented as +/- some percentage to indicate the range of values that includes the true percentage in the total population of all hunters and shooters. Because the margin of error is determined by the reported percentage and the size of the sample on which it is based, the margin of error will be different for each table in the report. For that reason, we include “N=” at the bottom of each table to denote the sample size on which the table is based and as a general indication of statistical reliability.
As a general rule, results based on a sample with fewer than thirty respondents should be viewed with caution because the margin of error is likely to be sufficiently large that there are no real differences between the percentages in most categories in the table. This is mostly likely to occur with the monthly estimates where the sample sizes for some purchases are small. For tables with N=100, the margin of error is no worse than +/-9.8%. For tables with N=500, the margin of error is no worse than +/-4.4%. For tables with N=2,000, the margin of error is no worse than +/-2.2%.
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Size of the Bow and Crossbow Market
The amounts spent by equipment type are estimated in the tables below. These estimates are derived from data reported by the U.S. Fish and Wildlife Service as part of its 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation (National Survey) double checked and adjusted with data from Southwick Associates’ proprietary HunterSurvey/ShooterSurvey market research services.
The National Survey reports expenditures made for the primary purpose of hunting. Efforts are made to exclude purchases that would have been made even if the hunter could not go hunting.
Estimated 2014 archery and crossbow market size by equipment type: Estimated 2014 U.S. Market
Arm guards
Arrows
Bow case
Bow sights
Bow stand
Bows (compound, recurve, longbow)
Broadheads
Crossbows
Fletching
Peepsites and pins
Quivers
Releases and tabs
Rests
Silencers
Stabilizers
Strings
Targets
Total archery-crossbow market Estimated 2014 bow-crossbow market size by bow type:
Estimated 2014 U.S. Market Compound
Long bow
Recurve
Crossbow
Total bow-crossbow market
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Bowhunting/Archery Demographics Age of those who purchased BOW HUNTING/ARCHERY equipment in 2014
2013 2014
Under 18
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Total
Gender of those who purchased BOW HUNTING/ARCHERY equipment in 2014
2013 2014
Male
Female
Total
Household Income of those who purchased BOW HUNTING/ARCHERY equipment in 2014
2013 2014
Under $10,000
$10,000 to $19,999
$20,000 to $29,999
$30,000 to $39,999
$40,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 or more
Total
*Income categories changed in 2014. X% of ANNUAL 2013 respondents were categorized as “$100,000 or more”.
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Education level for those who purchased BOW HUNTING/ARCHERY equipment in 2014
2013 2014
11 years or less
12 years
1-3 years of college
4 or more years of college
I prefer not to say
Total
*New option added in 2014
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Crossbow Demographics Age of Respondents who purchased CROSSBOWS in 2014
2013 2014
Under 18
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Total
Gender of those who purchased CROSSBOWS equipment in 2014
2013 2014
Male
Female
Total
Household Income for those who purchased CROSSBOWS in 2014
2013 2014
Under $10,000
$10,000 to $19,999
$20,000 to $29,999
$30,000 to $39,999
$40,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 or more
Total
*Income categories changed in 2014. X% of ANNUAL 2013 respondents were categorized as “$100,000 or more”.
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Education level of those who purchased CROSSBOWS in 2014
2013 2014
11 years or less
12 years
1-3 years of college
4 or more years of college
I prefer not to say
Total
*New option added in 2014
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Bow-Crossbow Hunting Activities Types of game pursued with BOWS (compound, recurve, and longbow)
2013 2014
Deer
African game
Alligator
Sheep/Goat
Caribou
Elk
Antelope
Turkey
Small game
Dove
Upland game bird
Predator
Varmint
Bear
Hog
Moose
Bison
Total
Types of game pursued with CROSSBOWS
2013 2014
Deer
African game
Alligator
Sheep/Goat
Caribou
Elk
Antelope
Turkey
Small game
Dove
Upland game bird
Predator
Varmint
Bear
Hog
Moose
Bison
Total
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Bow-Crossbow Shooting Activities
Other types of shooting activities in 2014 by respondents who went BOW/ARCHERY shooting.
2013 2014
Rifle shooting (plinking benchrest tactical cowboy etc.)
Handgun shooting (plinking benchrest tactical cowboy etc.)
Bow/Archery
Air rifle
Shotgun
Crossbow
Muzzleloader
Other
Total
Other types of shooting activities in 2014 by respondents who went CROSSBOW shooting
2013 2014
Rifle shooting (plinking benchrest tactical cowboy etc.)
Handgun shooting (plinking benchrest tactical cowboy etc.)
Bow/Archery
Air rifle
Shotgun
Crossbow
Muzzleloader
Other
Total
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Bowhunting or Archery Equipment Purchases (See page 40 for crossbow purchases)
Of people who reported buying BOWHUNTING or ARCHERY EQUIPMENT, they purchased:
2013 2014
Bows
Arrows
Crossbows
Fletcthing
Broadheads
Releases
Peepsites
Silencers
Stabilizers
Arm guards
Quivers
Rests
Targets
Strings
Bow case
Sights
Bow Stand
Other
Total
Type of BOWS purchased in 2014
2013 2014
Compound
Long bow
Recurve
Other
Total
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Brand of BOWS purchased in 2014 2013 2014
Abott
Alpine
American Archery
Barnett
Bear
Black Widow
BowTech
Browning
Darton
Diamond
Elite
Excalibur
G5
High Country
Horton
Howard Hill
Hoyt
Hydronic
Limbsaver
Martin
Mathews
Mission
Oneida
Parker
Pearson
PSE
Ross
Samick
Strother
Tenpoint
Custom made
Other
Not sure
Total
Percentages are based on un-weighted responses
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Cost of BOWS purchased in 2014
2013 2014
$0-$10
$11-$20
$21-$30
$31-$40
$41-$50
$51-$75
$76-$100
$101-$250
$251-$500
$501-$750
$751-$1000
$1001-$1250
Over $1250
Not sure
Total
Avg. Amount Spent
Cost categories changed in 2014. X% of ANNUAL 2013 respondents were categorized as “Over $500”. Types of stores where BOWS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Brand of ARROWS purchased 2013 2014
Allen
Barnett
Berman
Cabela brand
Carbon Express
Easton
Gold Tip
Horton
Parker
PSE
Victory
Other
Not sure
Black Eagle
Redhead
Total
Cost of ARROWS purchased
2013 2014 $0 to $20
$20.01 to $30
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
$70.01 to $80
$80.01 to $90
$90.01 to $100
Over $100
Not sure
Total
Avg. Amount Spent
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Types of stores where ARROWS were purchased 2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014 Brand of FLETCHING purchased
2013 2014
AAE
Berman
Bi-Delta
Blazer
Bohning
Burnt Coyote
Cabela’s
Duravane
Easton
Extreme
Flex Fletch
Fusion
Gateway
LumenokTruGlo
NAP
QuickSpin
Starflight
Trueflight
Vanetec
Other
Not sure
Total
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Cost of FLETCHING purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
Types of stores where FLETCHING was purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Brand of BROADHEADS purchased
2013 2014
Allen
Carbon Express
Crimson Talon
Easton
G5
Grim Reaper
Horton
Magnus
Muzzy
NAP
QAD
Rage
Ramcat
Rocket
Slick Trick
Steel Force
Swhacker
Thunderhead
Wasp
Other
Not sure
Total
Cost of BROADHEADS purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
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Types of stores where BROADHEADS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014 Brand of RELEASES, TABS and RELATED ITEMS purchased
2013 2014
Bateman
Cabela’s
Carter
Cobra
Copper John
Fletcher
Free Flight
Lan
Neet
Primos
Pro Release
Scott Archery
Spot Hogg
T R U
Tru Glo
Tru-Fire
Winn
Other
Not sure
Total
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Cost of RELEASES, TABS and RELATED ITEMS purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
Types of stores where RELEASES, TABS and RELATED ITEMS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Brand of PEEPSITES purchased
2013 2014
Apex
Cabela’s
Cobra
Copper John
Extreme
Fletcher
G5
HHA
Loc-a-peep
NAP
PSE
SpotHogg
Sword
Trophy Ridge
TruGlo
Viper
Other
Not sure
Total
Cost of PEEPSITES purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
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Types of stores where PEEPSITES were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Brand of SILENCERS purchased
2013 2014
Allen
Bear
Bowjax
Cabela’s
Cir-Cut
Diamond
Everlast
Excalibur
Fuse
G5
Hoyt
Limbsaver
Mathews
NAP
Nitro
Octane
PSE
PSE
Simms
T R U
Truglo
X-Factor
Other
Not sure
Total
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Cost of SILENCERS purchased
2013 2014
$0-$2.00
$2.01-$4.00
$4.01-$6.00
$6.01-$8.00
$8.01-$10.00
$10.01-$12.00
$12.01-$14.00
$14.01-$16.00
$16.01-$18.00
$18.01-$20.00
Over $20.00
Not sure
Total
Avg. Amount Spent
Types of stores where SILENCERS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Brand of STABILIZERS purchased 2013 2014
Apex
Cobra
Doinker
Fuse
Limb Saver
Mathews
N A P
Octane
Trophy Ridge
Tru-Glow
Vibracheck
Other
Not sure
Total
Cost of STABILIZERS purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
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Types of stores where STABILIZERS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014 Brand of ARM GUARDS purchased
2013 2014
Allen
Bear
Buck Wing
Cobra
Gander Mountain
Neet
Primos
Saunders
Tarantula
Team Realtree
Vista
Other
Not sure
Total
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Cost of ARM GUARDS purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
Types of stores where ARM GUARDS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Brand of QUIVERS purchased 2013 2014
Allen
Alpine
Apex
Archer Xtreme
Barnett
Bear
Bohning
Bow Tech
Diamond
Easton
Excaliber
Fuse
G5
Game Plan Gear
Game Winner
Gander Mountain
Ghost
Horton
Hoyt
Kwikee
Martin
Mathews
Neet
Octane
PSE
Rage
RedHead
Thunder Boa
Tightspot
Trophy Ridge
Tru-Glo
Vortex
Other
Not sure
Total
-
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Cost of QUIVERS purchased
2013 2014
$0-$5.99
$6.00-$10.99
$11.00-$20.99
$21.00-$30.99
$31.00-$40.99
$41.00-$50.99
Over $50.99
Not sure
Total
Avg. Amount Spent
Types of stores where QUIVERS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
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Brand of RESTS purchased
2013 2014
Bodoodle
Carolina Archery
Copper John
Golden Key
NAP
Octane
Qad
QuickTune
Ripcord
Trophy Ridge
Trophy Taker
Vapor Trail
Other
Not sure
Total
Cost of RESTS purchased 2013 2014
$0 to $20
$20.01 to $30
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
$70.01 to $80
$80.01 to $90
$90.01 to $100
over $100
Not sure
Total
Avg. Amount Spent
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Types of stores where RESTS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
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Brand of ARCHERY TARGETS purchased 2013 2014
Big Green Targets
Birchwood/Casey
Blackhole
Buck Commander
Buckmaster
Bulldog
Cabela’s
Champion
Delta
Game Winner
Gander Mountain
Glendel
Hurricane
Hybrid King
Main Archery
McKenzie
Morrell
R & W
Redhead
Reinhart
Shooter Buck
The Block
Third Hand
Yellow Jacket
Paper Target
Homemade
Other
Not sure
Total
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
32
Cost of ARCHERY TARGETS purchased
2013 2014
$0-$25
$25.01-$50
$50.01-$100
$100.01-$200
$200.01-$400
$400.01-$600
$600.01-$800
$800.01-$1000
Over $1000
Not sure
Total
Avg Amount Spent
Types of stores where ARCHERY TARGETS were purchased 2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
33
Cost of STRINGS AND ACCESSORIES purchased
2013 2014
$0-$2.00
$2.01-$4.00
$4.01-$6.00
$6.01-$8.00
$8.01-$10.00
$10.01-$12.00
$12.01-$14.00
$14.01-$16.00
$16.01-$18.00
$18.01-$20.00
Over $20.00
Not sure
Total
Avg. Amount Spent
Types of stores where STRINGS AND ACCESSORIES were purchased 2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
34
Brand of BOW CASES purchased
2013 2014
Allen
Black Creek
Bone Collector
Bowtech
Boyt
Cabela’s
Diamond Lock
Doskocil
Easton
Excaliber
Flambeau
Horton
Hoyt
Kolpin
Mathews
Plano (including BowGuard)
Primos
RedHead
Scent-Lok
SKB
Tarantula
Vanguard
Other
Not sure
Total
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
35
Cost of BOW CASES purchased
2013 2014
$0 to $20
$20.01 to $30
$30.01 to $40
$40.01 to $50
$50.01 to $60
$60.01 to $70
$70.01 to $80
$80.01 to $90
$90.01 to $100
Over $100
Not sure
Total
Avg Amount Spent
Types of stores where BOW CASES were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
36
Brand of ARCHERY SIGHTS purchased
2013 2014
Aimshot
Apex
Axcel
Black Gold
Cabela’s
CBE
Cobra
Copper John
Field Logic
Flash Point
Fletcher
G5
GWS
HHA
Hind Sight
HME
Hot Dot
Impact Archery
IQ Bowsight
Octane
Pro Hunter
PSE
RAD
Redhawk
Rheostat
Shaffer
Spot Hogg
Sword
Talon
Team Extreme
Toxonics
Trijicon
Trophy Ridge
TRU Ball
Truglo
Viper
Vital Bow Gear
Other
Not sure
Total
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
37
Cost of ARCHERY SIGHTS purchased 2013 2014
$0 to $20
$20 01 to $40
$40 01 to $60
$60 01 to $80
$80 01 to $100
$100 01 to $200
$200 01 to $500
Over $500
Not sure
Total
Avg Amount Spent
Types of stores where ARCHERY SIGHTS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority, Dicks)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not Sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
38
Brand of BOW STANDS purchased
2013 2014
Ameristep
Big Game
Cartel
Delta
Fivics
ForEverLast
Gorilla
HME
HSS
Iron Talon
Lone Wolf
LP Pro Pod
Millennium
My Bow Buddy
OMP
Primos
Realtree
Rivers Edge
Shadow
Summit
Treestand
Western
Wildwood Innovations
X-spot
Other
Not sure
Total
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
39
Cost of BOW STANDS purchased
2013 2014
$0 to $5
$6 to $10
$11 to $20
$21 to $50
Over $50
Total
Avg. Amount Spent Types of stores where BOW STANDS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority, Dicks)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not Sure
Total
*New option added in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
40
Crossbow Purchases
Brand of CROSSBOWS purchased in 2014
2013 2014
Barnett
Bowtech/Stryker
Carbon Express
Centerpoint/Crosman
Darton
Excaliber
Horton
Maximus
Parker
PSE
TenPoint
Wicked Ridge (subsedary of TenPoint)
X-Force (Eastman Outdoors)
Other
Not sure
Total
Cost of CROSSBOWS purchased in 2014
2014
$0.00-$200.00
$201.00-$400.00
$401.00-$600.00
$601.00-$800.00
$801.00-$1000.00
$1001.00-$1200.00
Over $1200
Not sure
Total
Avg. Amount Spent
*Price categories changed considerably in 2014
-
Report of 2014 Bow-Crossbow Purchaser Activities and Purchases
CONFIDENTIAL Do not make any copies of this report or share any of the contents with anyone outside of your organization
without written permission from Southwick Associates, Inc
41
Types of stores where CROSSBOWS were purchased
2013 2014
Mass Merchant (Wal-Mart, K-Mart, Sam’s Club)
Outdoor Specialty Store (Bass Pro, Cabela’s, Gander Mountain)
General Sporting Goods (The Sports Authority)
Local shop (Mom and Pop shops)
Printed Catalog (Bass Pro, Cabela’s)
Website (Cabela’s, Bass Pro)
Gun shows or expos
Used
*Farm/Ranch Stores (Big R, Coastal, Tractor Supply, Rural King)
Other
Not sure
Total
*New option added in 2014