2014 calendar - breastfeeding: love and health

Breastfeeding: Love and Healthfor Life

2014

January

January marks thestart of PAHO’s112th year

Pan American Health Organization

Sunday Monday Tuesday Wednesday Thursday Friday SaturdayBreastfeeding makesbabies smarter! Adults who werebreastfed as childrenscore 2 to 5 points higheron cognitive developmentindicators. Breastfeedingis also associated withhigher educationalachievement (1).

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Sunday Monday Tuesday Wednesday Thursday Friday Saturday

February


February 4World Cancer Day

Breastfeeding protectsmothers against breastand ovarian cancer! Women who do notbreastfeed have a 4%higher risk of breast cancerand a 27% higher risk ofovarian cancer. They arealso at greater risk ofhypertension andcardiovascular disease (2).

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March

March 8InternationalWomen’s Day

March 22 World WaterDay

March 24World TB Day



March 13WorldKidney Day

Breastfeeding is goodfor the environment! Human milk is a natural,renewable food thatinvolves no packaging,transportation, or fuel toprepare. Every one millionformula-fed babiesconsume 150 millioncontainers of formula,many of which end up in landfills (2).

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April 7World Health Day

April


April 25 WorldMalaria Day

April 22 InternationalMother Earth Day

April 28World Day forSafety and Healthat Work

Breast milk protectsagainst diseases!Breast milk is full ofimmunoglobulins thatprotect babies againstpneumonia, diarrhea, earinfections, asthma, andother conditions (2).Breastfeeding immediatelyafter birth is importantbecause newborns haveimmature immune systems.This is why breastfeeding isalso called “the firstvaccine”.

April 26 - May 3 Vaccination Week in the Americas

World Immunization Week

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May 19 – 24World HealthAssembly

May 15InternationalDay ofFamilies

May 31World NoTobacco Day

May 3World PressFreedom Day

May 22International Dayfor BiologicalDiversity


MaySunday Monday Tuesday Wednesday Thursday Friday Saturday

May 17WorldHypertensionDay

Not breastfeedingincreases health carecosts! In the United States alone,if 90% of mothersexclusively breastfed for 6months, $13 billion a yearwould be saved more than900 deaths would beprevented (3).

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June 14World BloodDonor Day

June 17World Day toCombatDesertificationand Drought

June 16 - 20PAHO ExecutiveCommitteeMeeting

June

June 26InternationalDay in Supportof Victims ofTorture

June 4International Day of InnocentChildren Victims of Aggression

June 5World Environment Day



June 26International Dayagainst DrugAbuse & IllicitTrafficking

Breast milk: achampion’s first food! Breastfeeding in the firsthour of life reduces the riskof dying in the first monthby almost 20% (4, 5). It alsoimproves motordevelopment. Whenbabies are breastfed,everyone wins (6)!

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July 28WorldHepatitis Day

July



July 11WorldPopulationDay

Mothers have the rightto breastfeed anytimeand anywhere! All of society has a role toplay in supporting mothersand babies so that theybenefit from this naturalrenewable resource (7).

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August 12 InternationalYouth Day

August 9 International Dayof the World'sIndigenous People

August 1-7 WorldBreastfeedingWeek

August


Supporting workingmothers to continuebreastfeeding is goodfor business! It improves employeeproductivity and moraleand reduces absences tocare for sick children (8, 9).

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September 16International Dayfor the Preservationof the Ozone Layer

Sept. 29 - Oct. 3 PAHO DirectingCouncil

September 21International Dayof Peace

September



September 8InternationalLiteracy Day

September 10World SuicidePrevention Day

September 28World Rabies Day

September 29 World Heart Day

September 13Caribbean Wellness Day

September 13 - 19Wellness Week

Breastfeeding helpsprevent overweightin children!Longer breastfeedingmay reduce theprevalence ofoverweight and obesityby about 10%, helpingfight the serious chronicdiseases associated withthese conditions (1).

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October


October 1International Dayof Older Persons

October 4 Inter–AmericanWater Day

October 9 World SightDay

October 13InternationalDay forDisasterReduction

October 24 United NationsDay

October 24 World Polio Day

October 17 InternationalDay for theEradication ofPoverty

October 15GlobalHandwashing Day

October 16 World Food Day

October 10World MentalHealth Day

October 11 International Dayof the Girl Child

Breastfeeding needscontinued protection,promotion, and support! The WHO InternationalCode of Marketing ofBreast-milk Substitutes provides guidelines toprevent theinappropriate marketingof breast milk substitutes,including infant formula,feeding bottles, nipples,follow-up milks, andother products advertisedas full or partialsubstitutes for breastmilk (10, 11).

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November 25International Dayfor the Eliminationof Violenceagainst Women

November 20 Universal Children's Day

November 16International Dayfor Tolerance

November


November 6Malaria Day inthe Americas

November 19 World ChronicObstructivePulmonary Disease Day

November 16World Day ofRemembrance forRoad Traffic Victims

Breastfeeding promotes

attachment! Sensitivity is enhanced

when breastfeeding mothers interact

with their infants.Longer breastfeeding isalso associated withmore sensitive maternalresponsiveness and thesecurity that comes withattachment (12, 13).

November 8World RadiologyDay

November 14World Diabetes Day

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December 3Pan AmericanPhysician Day

December 10Human RightsDay

December 2 112th PAHOAnniversary


December 3International Dayof Persons withDisabilities

December 1 World AIDSDay

Formula is not thesame thing!Each year, more and more discoveries are being made about the nutritional and

immunologicalcomponents of breastmilk and how they relateto growth anddevelopment. Noformula can ever replacebreast milk or thecloseness thatbreastfeeding brings to

both mother and child (14).

December

Fernando Javier Sendra, an Argentine cartoonist, is wellknown throughout Latin Americafor his insightful and clevercharacter "Yo Matias" (MeMatias). Mr. Sendra is the author of over20 books, including 10 of the Yo,Matías series. In 1990, his comicstrip Prudencio (now called “Yo,Matías) began to appear in ElClarín, the most popular dailynewspaper in Argentina. Since 2002, Mr. Sendra

graciously developed images for PAHO to use topromote breastfeeding. The positive response to thesematerials in the Americas illustrates the power of humor todeliver a public health message. Images of Matias arecurrently being used to promote PAHO’s breastfeedingcampaign under the banner “Breastfeeding: Love andHealth for Life”. In 2010, in front of all the Ministers of Health of the Americas,Mr. Sendra was awarded PAHO’s Champion of Health Awardas recognition of his contributions to public health.

Referencias1. Horta BL, Victora CG. Long-term effects of breastfeeding: A systematic review. Ginebra: OMS; 2013.2. U.S. Department of Health and Human Services. The Surgeon General's Call to Action to Support

Breastfeeding. Washington, DC: Departamento de Salud y Servicios Humanos de los Estados Unidos,Oficina del Director General de Salud Pública; 2011.

3. Bartick M, Reinhold A. The burden of suboptimal breastfeeding in the United States: a pediatric costanalysis. Pediatrics 2010 May;125(5):e1048-56. Epub 2010 Apr 5.

4. Edmond KM, Kirkwood BR, Amenga-Etego S, Owusu-Agyei S, Hurt LS. Effect of early infant feedingpractices on infection-specific neonatal mortality: an investigation of the causal links with observationaldata from rural Ghana. Am J Clinical Nutr 2007;86(4):1126-31.

5. Mullany LC, Katz J, Li YM, Khatry SK, LeClerq SC, Darmstadt GL, et al. Breast-feeding patterns, time toinitiation, and mortality risk among newborns in Southern Nepal. Journal of Nutrition 2008;138:599-603.

6. Dewey KG, Cohen RJ, Brown KH, Rivera LL. Effects of exclusive breastfeeding for four versus six months onmaternal nutritional status and infant motor development: results of two randomized trials in Honduras. JNutr 2001;131(2):262-7.

7. Britton C, McCormick FM, Renfrew MJ, Wade A, King SE. Support for breastfeeding mothers. CochraneDatabase of Systematic Reviews 2007;Issue 1:Art. No.: CD001141.

8. Organización Panamericana de la Salud. Lactancia y trabajo: Folleto para empresarios. Washington, DC: OPS; 2011.9. U.S. Department of Health and Human Services. The business case for breastfeeding. Washington, DC:

Departamento de Salud y Servicios Humanos de los Estados Unidos; 2008.10. Organización Panamericana de la Salud. 30 años del Código en América Latina: Un recorrido sobre

diversas experiencias de aplicación del Código Internacional de Comercialización de Sucedáneos de laLeche Materna en la Región entre 1981 y 2011. Washington, DC: OPS; 2011.

11. WHO. The International Code of Marketing of Breastmilk Substitutes. Ginebra: OMS; 1981.12. Britton JR, Britton HL, Gronwaldt V. Breastfeeding, sensitivity, and attachment. Pediatrics

2006;118(5):e1436-43.13. Tharner A, Luijk MP, Raat H, Ijzendoorn MH, Bakermans-Kranenburg MJ, Moll HA, et al. Breastfeeding and

its relation to maternal sensitivity and infant attachment. J Dev Behav Pediatr 2012;33(5):396-404.doi:10.1097/DBP.0b013e318257fac3.

14. Ballard O, Morrow AL. Human milk composition: nutrients and bioactive factors. Pediatr Clin North Am2013;60(1):49-74. doi: 10.1016/j.pcl.2012. Review.

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2014 calendar - breastfeeding: love and health

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