2014 cooper tire dealer’s aim manualtmr ts – 2013 “t ke e oney and e e tly ee ly ve r h a t f...
TRANSCRIPT
COOPER TIRE DEALER’S AIM MANUALTHE POWER TO SELL MORE COOPER TIRES IS IN YOUR HANDS. LITERALLY.
2014
AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.
2 ............ Cooper Business Connections
3 ............ How to Advertise: Putting It All Together
5 ............ Advertising Tools
11 .......... Identification Tools
13 .......... Merchandising Tools
16 .......... eCooper University
17 .......... Cooper Logo: Execution Guidelines
18 .......... Cooper 100th Year Logo and Seal
AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.
This toolkit provides marketing tips in the areas of:
ADVERTISING • IDENTIFICATION • MERCHANDISING
These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.
ADVERTISEIDENTIFICATIONMERCHANDISE
INTRODUCING COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com
Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.
Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.
YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................
YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................
YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................
YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................
HOW TO ADVERTISE: PUTTING IT ALL TOGETHER
3
Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.
YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................
Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________
• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.
• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.
• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.
• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.
ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________
ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL
COST
Television
Radio
Social Media
Direct Mail
Billboards
Store ID
Newspaper
Wearable Gifts
Displays
Online/Digital
Total Planned Advertising Expense $
4
Planning an Effective Newspaper Ad:
1. State your Offer Use a dominant headline and as few words as possible.
2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.
3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.
4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”
BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS
REMEMBER:1. Smaller, once-a-week ads are
generally more effective than large, once-a-month ads.
2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase
3. Every newspaper ad should tell your readers you have:
• Good Quality Tires• Good Deals• Good Service• Integrity
NEWSPAPER ADS
Cooper HT3 newsprint ad (5.389 x 7.5 inches)
Cooper HT3 newsprint ad (10.806 x 7 inches)
Visit CooperTireAds.com for all your Cooper Tire advertising needs.
We offer additional HT3 materials online!
Image Library • Logos • Radio Scripts • Branding Guidelines
Newspaper Templates • Web Banners • and more!
Dealer Area
COOPERTIRE.COM
COOPERTIRE.COM
Dealer Area
TURNAROUND TIRE
15%OFF
OIL CHANGEOffer expires 12/9/13. One coupon
per visit.
12%OFF
OIL CHANGEOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
10%OFF
BRAKE PADSOffer expires 12/9/13. One coupon
per visit.
25%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
50%OFF
WIPER BLADESOffer expires 12/9/13. One coupon
per visit.
COOPERTIRE.COM
Dealer AreaDealer Area
Cooper CS3 Touring newsprint ad (5.389 x 7.5 inches)
Cooper CS3 Touring newsprint ad (10.806 x 7 inches)
Visit CooperTireAds.com for all your Cooper Tire advertising needs.We offer additional CS3 materials online!
Image Library • Logos • Radio Scripts • Branding GuidelinesNewspaper Templates • Web Banners • and more!
COOPERTIRE.COM
The newest addition to the Cooper Tire passenger line. The CS3 TOURING, with STABILEDGETM Technology, provides all-season performance and premium features without the premium price. To learn more, visit your local Cooper Tire Dealer.
The newest addition to the Cooper Tire passenger line. The CS3 TOURING, with STABILEDGETM Technology, provides all-season performance and premium features without the premium price. To learn more, visit your local Cooper Tire Dealer.
ALL-SEASON PASSENGER TIRE
INTRODUCING THEINTRODUCING THE
ALL-SEASON PASSENGER TIRE
TURNAROUND TIRE
Hours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00
Dealer Imprint
When WInTeR Road TRIps demand moRe, CounT on CoopeR peRFoRmanCe WInTeR TIRes.
COOPERTIRE.COMCOOPER WINTER PERFORMANCE TIRES
WEATHER-MASTER SNOW TM
WM-SA2 TM
DISCOVERER M+S SPORT TM
TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00“The squarest deal on the roundest tires!”
For details visit CooperBusinessConnections.com
5
Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.
Advantages• Builds business familiarity in
the marketplace
• No competition fighting for listeners’ attention during your spot
• Most cities have several radio stations, enabling you to select the one that best reaches your customers
Disadvantages• No visual image
• Amount of information listeners can absorb is limited
• Prices, phone numbers, sizes, etc. are not easily communicated through radio
ADVERTISING TOOLS
REMEMBER:1. Know Your Audience
Select the station and time of day your spot will air based on what will best reach your prospective customers.
2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.
3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.
RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.
Housewife: 10 a.m.–3 p.m.
P.M. Drive: 3 p.m.–7 p.m.
Evening: 7 p.m.–Midnight
Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.
FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.)
ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road
trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride
Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve
worked up.
A new set of Coopers for what you drive,
AND up to $80 back for what drives you.
Visit a participating Cooper Tire dealer or coopertirerebates.com for reward
forms, and official terms and conditions. This card is issued by CenterState
Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
RADIO
In the tire business, radio is best used as a long-term image builder. !
2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP. FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.)
ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve worked up.
A new set of Coopers for what you drive,
AND up to $80 back for what drives you.
Visit a participating Cooper Tire dealer or coopertirerebates.com for reward forms, and official terms and conditions. This card is issued by CenterState Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
2013 F T TMR SCRIPTS
FINAL/APPROVED – 7/9/2013
“Take the Money and Ride” :50/10
(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.
FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)
MUSIC: (UPBEAT. ENERGETIC.) ANNCR: Now through November 5th,
Get up to an $80 Cooper Tires VISA pre-paid card for your every day road
trips,
When you buy 4 qualifying Cooper tires during the Take the Money and Ride
Savings Event.
Football fans: score $80 for a kickin’ tailgate party.
9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve
worked up.
A new set of Coopers for what you drive, AND up to $80 back for what drives you. Visit a participating Cooper Tire dealer or coopertirerebates.com for reward
forms, and official terms and conditions. This card is issued by CenterState
Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.
Life’s a road trip. Come on, let’s go.
(:10 tag: example copy):
Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535
Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
6
ADVERTISING TOOLS
REMEMBER:1. TV is a great way to advertise if your
business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.
2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.
Advantages• Reaches a large number of people
• Adds credibility to a tire store
Disadvantages• TV ads are expensive
• No way to assess retention
• You pay for more coverage than you use
TELEVISION
Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.
!
For details visit CooperBusinessConnections.com
7
WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.
Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.
Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.
ADVERTISING TOOLS
Advantages• Great visibility• Low cost• Easier to target your audience
Disadvantages• Several ads will be competing
for customers’ attention
• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting
• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!
WEBSITE/ONLINE ADVERTISING
Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.!
8
ADVERTISING TOOLS
Visit CooperBusinessConnections.com for details.
Advantages• Virtually free
• Almost all Internet users have social media accounts
• Possibility of high exposure
Disadvantages• Fast and fleeting — customers could easily
ignore your posts. In order to gain leverage for your business, you must post at least once a day.
Advantages• Looks good and is an attention grabber
• Inexpensive form of advertising
Disadvantages• Exposure time is brief
• Message may be monotonous if not changed regularly
A
B
A
B
facebook.com/CooperTire
@CooperTire
SOCIAL MEDIA BILLBOARD
For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!
For details visit CooperBusinessConnections.com
9
ADVERTISING TOOLS
Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.
With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!
• Scheduled, proactive production updates throughout the year.
• Your choice of messages from a Cooper-approved list.
• Creation of up to 4 customized messages for each update.
• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.
• Equipment and installation included as part of your program.
• Copywriting services.
• Some available Spanish language content.
For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.
VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.
• Geo-target consumers based on your key functional areas and capabilities.
• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.
It’s quick and easy to get started and Cooper has a 20% discount on all direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.
CUSTOMER LINKCustomerLink provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.
For more details, please contact Joseph Gibson at [email protected].
Targeted Area Map
DIRECT MAIL ON-HOLD PROGRAM
Build Your Business with CustomerLink’s Segment Marketing Research Technology
RED BY CUSTOMER SYSTEMS Full-Service Customers For Life
A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.
CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.
CustomerLink’s services help you Increase unit sales
Grow car count
Improve shop profi tability with higher average R.O.
Encourage customer loyalty
Increase customer visits
Enhance professional image
CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and
promotions
Unlimited emails
“New Customer Finder” campaigns to only your most profi table and responsive prospect types
Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter
– Improve your online visibility
Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like
– Online Report Card that shows your online visibility
And more... newsletters, customer loyalty cards, websites, etc.
Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE
TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect
Search friendly landing
page
Automated Customer Reviews
Oversized Service
Reminders
10
Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.
BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS
• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.
For full inventory, call Nate Dickmen, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com
As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.
• Customize your fleet to maximize your message impact
• For more Alpine Graphics information, visit CooperBusinessConnections.com
VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES
CT-L3-54OR
CT-R3-54CT-L1-54
ORCT-R1-54
TRU
CK
GR
AP
HIC
SP
ICK
UP
GR
AP
HIC
SVA
N G
RA
PH
ICS
CT-L3-54OR
CT-R3-54CT-L1-22
ORCT-R1-22
REAR
REAR
REAR
VEHICLE GRAPHICS PROGRAM
For details visit CooperBusinessConnections.com
11
• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.
• View our full collection of outdoor signage by visiting CooperBusinessConnections.com
IDENTIFICATION TOOLS
OUTDOOR SIGNAGE
12
DRIVE WINTER TIRE SALES
COOPER WINTER PROMOTION MATERIALS AVAILABLE
25”x 19” Winter Poster
860-O54-4620 (Free)
Winter Tire Insert
(to fit 16" tire)
860-J84-6916 (Free)
3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)
Order in-store merchandising material at Coopertireadstore.com
or call WorkflowOne at 1-877-314-1620:
Advertise with downloadable
materials and templates from Coopertireads.com:
Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:
NEW! Digital web
banner ads for online
advertisingWhen WInTeR Road TRIps demand
moRe, CounT on CoopeR
peRFoRmanCe WInTeR TIRes.
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
NEW! Newspaper Ad
& Postcard Templates
Ad slicks
LOCAL DEALER INFO
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
DEALER IMPRINT
$00.00• bullet point • bullet point
• bullet point
Offer good with coupon only and not good
with any other offer. Expires 00/00/00
Product or Service
Description
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
$000.00SIZE
• bullet point to fill space • bullet point
• bullet point to fill space
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
P165/80R15 . . . . . $000 .00
LIFE’S A ROAD TRIP. COME ON, LET’S gO.™
Dealer imprint
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S
TM
Social Media posts for:
Click on Social Image Library after
logging onto Coopertireads.com.
Check out our websites for
updated information on
Cooper winter products.
NEW! 25”x 19” Winter
Full Line Poster
60F020813 (Free)
60F020813 9-14-13
Visit www.coopertire.com or www.coopertire.ca
helping you get through everyday life every day.winter tireScooper tire
PERFORMANCEwM-SA2TM
• Cold weather tread compound
• Studless H & V rated winter tire
• Severe weather rated
pASSENGER
weAther-MASter S/t2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
pASSENGER
performanceweAther-MASter SnOw
TM
• Winter traction compound
• Studless high performance winter tire
• Severe weather rated
pASSENGER
weAther-MASter wSCTM
• Directional design
• Studdable and severe weather rated
• Superior winter performance
CUV/ SUV
PERFORMANCEDiSCOVerer M+S
SPOrtTM
• Severe weather rated
• Studless snow groove design
• T, H, V performance rated
CUV/ SUV
DiSCOVerer M+STM
• Excellent traction on snow and ice
• Excellent winter weather performance
• Studdable and severe weather rated
• Deep snow traction
SUV/ LT
winter commuting . . . . . . . . . . .
. . . . . . . . . . .
. . . . . . . ice /SLuSH miX . . . . .
. . . . . . . . . . . .
. . . . . . . . . . S
now-coVereD roADS
weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S
finD the COOPer winter tire
thAt fitS yOur rOAD triP...
NEW! Winter
Tire Stuffer60N010813 (Free)
LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER
WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM
DEALER IMPRINT
COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.
NO MATTER THE WEATHER
Dealer Imprint
When WInTeR Road TRIps demand moRe,
CounT on CoopeR peRFoRmanCe WInTeR TIRes.
COOPERTIRE.COM
COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW
TM WM-SA2TM DISCOVERER M+S SPORT
TM
NEW! Winter
Training Brochure
60M030813 (Free)
THE ALL-TERRAIN, ALL-TRACTION TIRE IMPROVED ALL THE WAY AROUND.Discoverer A/T3
TM
• For SUVs and Light Trucks• Superior wet/dry traction and confident handling• Improved cut and chip resistance• Enhanced off-road durability and even tread wear
®
60F020111 9-18-13
DiscovAT3_Poster A.indd 1 9/18/13 2:27 PM
Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.
BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS
60F020813 9-14-13
Visit www.coopertire.com or www.coopertire.ca
helping you get through everyday life every day.winter tireScooper tire
PERFORMANCEwM-SA2
TM
• Cold weather tread compound• Studless H & V rated winter tire• Severe weather rated
pASSENGER
weAther-MASter S/t2TM
• Excellent traction on snow and ice• Enhanced water evacuation• Studdable and severe weather rated
pASSENGER
performanceweAther-MASter SnOw
TM
• Winter traction compound• Studless high performance winter tire• Severe weather rated
pASSENGER
weAther-MASter wSCTM
• Directional design• Studdable and severe weather rated• Superior winter performance
CUV/ SUV
PERFORMANCEDiSCOVerer M+S
SPOrtTM
• Severe weather rated• Studless snow groove design• T, H, V performance rated
CUV/ SUV
DiSCOVerer M+STM
• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated• Deep snow traction
SUV/ LT
winter commuting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ice /SLuSH miX . . . . . . . . . . . . . . . . . . . . . . . . . . . Snow-coVereD roADS
weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+SfinD the COOPer winter tirethAt fitS yOur rOAD triP...
Cooper WintVertPosterL.indd 1 9/16/13 11:53 AM
®
60F030413 7-1-13
INTRODUCING THE
The new commerical light truck tire from Cooper’s
proven Discoverer line of premium products.
• Designed for commercial-grade performance
• Highway traction in all seasons
• Engineered to resist abnormal wear
DISCOVERER HT3
CS3 TOURINGTM RADIO SCRIPTS
RADIO SCRIPT :50/:10
“Come on, let’s tour?”
Anncr-Read Radio
CS3 Touring Launch
ANNCR: There’s a class of tires the industry calls “Touring tires.” For passenger
vehicles? I don’t know about you, but I don’t do a lot of touring. Sunday driving.
Enjoying a nice jaunt. No way. You’re out living and driving, chauffeuring and
honey-doing. Cooper Tires understands that. After all, Cooper builds tires
for people, not just cars. Take their brand-new CS3 tire — with innovative
features usually found on more expensive, premium tires. Like patent-pending
StabilEdge for improved handling, 3-D siping for increased tread stability and
all-season performance. Plus progressive styling. All under an impressive
65,000-mile warranty. It’s one really remarkable “Touring” tire…but you’ll
probably think of something better to do with it. The extraordinary, new CS3
passenger tire from Cooper Tires. Life’s a road trip. Come on, let’s go.
(:10 Dealer tag:
example copy): Explore the whole line of Cooper Tires at Roy’s Tire and Wheel World today —
3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.
RADIO SCRIPT :25/:05
“Come on, let’s tour?”
Anncr-Read Radio
CS3 Touring Launch
ANNCR: Ever heard of “Touring tires?” For passenger vehicles? My guess is you don’t
do a lot of touring. Too busy chauffeuring and running errands. Which is why
Cooper Tires built their new CS3 tire — with patented Stabiledge for improved
handling, 3-D siping for all-season performance, and progressive styling. It’s
one remarkable “Touring” tire…but you’ll probably do a lot more with it. The new
65,000-mile CS3 tire from Cooper Tires. Life’s a road trip. Come on, let’s go.
(:05 Dealer tag:
example copy): Visit Roy’s Tire and Wheel World, 3535 Central Park Boulevard, Yonkers.
2
Material # Item # Sdwl.
ApprovedRim Widths
MaxPSI
Single Max Load
Dual Max Load
OverallDiam.
Sect.Width
TreadWidth
Dual Spcg.
Rev.PerMile
UPC
DISCOVERER HT3
BLACK SIDEWALL
90000008302 72514 BLK LT235/75R15 C 104/101R (6.5) 6.0-7.0 50 1985 1820 28.90 9.10 7.01 10.8 717 14.0 11.3 34 15.5 029142753506
90000008307 72501 BLK 31X10.50R15LT C 109R (8.5) 7.0-9.0 50 2270 ---- 30.20 10.60 8.31 ---- 687 14.5 11.5 39 17.9 029142753469
90000008305 72516 BLK LT215/85R16 E 115/112R (6.0) 5.5-7.0 80 2680 2470 30.31 8.40 5.98 9.9 684 14.5 11.5 36 16.4 029142753476
90000008300 72517 BLK LT235/85R16 E 120/116R (6.5) 6.0-7.5 80 3042 2778 31.77 9.40 6.69 10.8 653 14.5 11.5 40 18.4 029142753520
90000008297 72512 BLK LT225/75R16 E 115/112R (6.0) 6.0-7.0 80 2680 2470 29.21 8.50 7.01 10.2 710 14.5 11.5 36 16.4 029142753483
90000008304 72507 BLK LT245/75R16 E 120/116R (7.0) 6.5-8.0 80 3042 2778 30.35 9.70 7.52 11.3 683 14.5 11.5 41 18.4 029142753544
90000008306 72510 BLK LT265/75R16 C 112/109R (7.5) 7.0-8.0 50 2470 2270 31.61 10.50 7.80 12.2 656 14.5 11.5 43 19.4 029142753582
90000008312 72509 BLK LT265/75R16 E 123/120R (7.5) 7.0-8.0 80 3415 3085 31.61 10.60 7.80 12.2 656 14.5 11.5 45 20.5 029142753575
90000008311 72511 BLK LT285/75R16 E 126/123R (8.0) 7.5-9.0 80 3750 3415 32.56 11.60 8.90 13.1 637 15.0 11.8 52 23.6 029142753629
90000008301 72515 BLK LT235/80R17 E 120/117R (6.5) 6.0-7.5 80 3085 2835 31.77 9.20 6.69 10.8 653 14.5 11.5 42 18.9 029142753513
90000008303 72513 BLK LT225/75R17 E 116/113R (6.0) 6.0-7.5 80 2755 2535 30.35 8.70 7.01 10.2 683 14.5 11.5 41 18.5 029142753490
90000008313 72508 BLK LT245/75R17 E 121/118S (7.0) 6.5-7.5 80 3195 2910 31.50 10.00 7.64 11.3 658 14.5 11.5 44 20.2 029142753551
90000008299 72503 BLK LT245/70R17 E 119/116S (7.0) 6.5-8.0 80 3000 2755 30.55 9.80 7.87 11.4 679 14.5 11.5 42 19.1 029142753537
90000008298 72504 BLK LT265/70R17 E 121/118S (8.0) 7.0-8.5 80 3195 2910 31.65 10.90 8.58 12.4 655 14.5 11.5 47 21.2 029142753568
90000008310 72505 BLK LT275/70R17 E 121/118R (8.0) 7.0-8.5 80 3195 2910 32.17 11.00 8.86 12.8 645 14.5 11.5 49 22.2 029142753612
90000008309 72506 BLK LT275/70R18 E 125/122S (8.0) 7.0-8.5 80 3640 3305 33.23 11.10 8.90 12.8 624 14.5 11.5 52 23.5 029142753605
90000008308 72502 BLK LT275/65R18 E 123/120S (8.0) 7.5-9.5 80 3415 3085 32.09 11.10 8.90 12.8 646 14.5 11.5 50 22.7 029142753599
Tire Size, Load Range &
Service Description
Tread Depth
32nds mmShip Wt.
lbs kg
New Product Availability - July 2013!
If the dual max load and spacing is not noted here, please call the Cooper Tire Consumer Relations Department for a proper fitment
recommendation.
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND
WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation pressure, tire
size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction, materials or
specifications without notice or obligation. Please refer to the back cover of this book for important tire safety considerations and
recommendations.
Discoverer HT3TM
LIGHT TRUCK commercial Highway
COOPER’S HT3™ IS ON THE WAY!
Get your advertising materials NOW!
25" x 19" Poster
Order printed quantities at CooperTireAdStore.com:
___________________________________
25" x 19" Poster 60F030413 N/C
___________________________________
8.5" x 3.75" Stuffer 60N010413 N/C
___________________________________
Tire Insert 60J010413 N/C
___________________________________
Product Brochure 60M010413 N/C
Visit CooperTireAds.com for:
___________________________________
Ad Slicks • Web Banners • Ad Templates
Image Gallery • Logos
Ad Slicks
60F030413
P.O. BOX 550 | FINDLAY, OHIO 45840
WWW.COOPERTIRE.COM
For detailed tire specifications, call your local Cooper Tire
dealer or call Consumer Relations at 800.854.6288.
Visit us at www.coopertire.com
TIRE QUOTATIONSize ___________________________________
Type __________________________________
Stock Number __________________________
$ _________ ea. x ________ =$ ___________
Valve stems _______________________
Mounting _________________________
Balancing _________________________
Wheels ___________________________
Tire disposal _______________________
Other ____________________________
Subtotal __________________________
Tax _______________________________
Total Price $ _______________________
Quoted by: _______________________________
®
PITCH SEQUENCE_________________
Pitch for noise reduction
STONE RETENTION
RESISTANCE_________________
Draft angles on the
circumferential groove
walls resist stone drilling
and retention.
4 WIDE CIRCUMFERENTIAL
GROOVES______________________
and silica compound provide
better wet traction and handling.
3D MICRO-GAUGE
SIPING™________________
Maintains wet traction
through-out life and
maximizes tread element
stability and handling.
CONTINUOUS SHOULDER RIb
___________________________
Provides superior resistance to irregular
wear for longer life and a quieter ride.
60N010413 7-8-13
INTRODUCING THE
The new commerical light
truck tire from Cooper’s
proven Discoverer line of
premium products.
DISCOVERER HT3
TREAD PROFILE___________________________
Flatter tread shape means more rubber
on the road for longer, balanced wear.
®
8.5" x 3.75" Stuffer60N010413
Download from
www.CooperTireAdStore.comRadio Scripts
Download from www.CooperWorld.netCatalog Pages and F&B Sheets
Download from
www.CooperTireAds.comWeb Banners
Tire Insert(to fit 17" tire)
60J010413
Product Brochure
60M010413
Color and Black & White ads
available for download
at CooperTireAds.com
Dealer Area
COOPERTIRE.COM
COOPERTIRE.COM
Dealer Area
1Visit cooperworld.net for up-to-date spec information.
ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURERS' REPLACEMENT TIRE RECOMMENDATIONS AND WARNINGS. Use the information on the vehicle placard and vehicle owner’s manual to identify original equipment air pressure, tire size, speed rating and load capacity. Cooper Tire reserves the right to change and improve construction, materials or specifications without notice or obligation. Contact your Cooper dealer or Cooper Tire for current information.
®
®
The Discoverer HT3 was designed as a premium light truck commercial highway rib tire that provides trusted all-season performance. The tread design of the HT3 helps resist abnormal treadwear that is common with commercial vehicles where constant starting, stopping and turning are the norm.
Fitments: Various commercial pickup trucks and vans for use in urban and suburban applications.
CONTINUOUS SHOULDER RIBThe continuous shoulder rib provides superior resistance to irregular wear for longer life and a quieter ride.
INTERLOCKING TREAD ELEMENTS Interlocking tread elements at the center of the tire provides improved handling.
CIRCUMFERENTIAL GROOVESWide circumferential grooves enhance water evacuation from the tire's footprint for resistance to hydroplaning.
INCREASED LATERAL SLOTSA 7% increase in the number of lateral slots within the design increases traction in both wet and snow conditions.
3-DIMENSIONAL MICRO-GAUGE SIPES3-D micro-gauge sipes are utilized throughout the tread pattern that provide an interlocking geometry to increase tread element stability for improved vehicle handling and all-season performance.
VARIABLE DESITY AND DEEP SIPINGVariable density and deep siping increases the flexibility of tread elements to provide all-season performance. The siping maintains wet and winter traction properties for the life of the tire.
SILICA TREAD COMPOUNDThe Discoverer HT3 utilizes a silica tread compound for enhanced wet traction and treadwear.
Discoverer HT3TM
LIGHT TRUCK
M+S Rated
Commercial Highway
NEW!STANDARD LIMITED WARRANTY50,000 MILE TREADWEAR PROTECTIONpREMIuM coMMERcIAL HIgHWAYLIgHT TRucK SIZES
For use in a 17" or 18" tire.
60J010413 7-1-13
The new commerical light truck tire
from Cooper’s proven Discoverer line
of premium products.
DISCOVERER HT3DISCOVERER HT3
ALL-SEASON PASSENGER TIRE
For use in a 16" tire.60J010313 5/13
Winter tireS
For details visit CooperBusinessConnections.com
13
MERCHANDISING TOOLS
These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.
POINT-OF-SALE MATERIALS
®
860-O12-0098 8/13
helping you get through everyday life every day.passenger tirescooper tire
premium luxury touringcs4 touringTM
(V/H rated)
• Optimum ride comfort
• Sporty handling
• All-season tractionultra high performancecooper zeon rs3-s
TM
• Excellent dry traction
• Stable cornering ability
• Asymmetrical design
premium LuXurY touringcs4 touringTM
(t rated)
• Enhanced ride, handling and traction
• Attractive styling
• All-season performanceall-season UlTRa HIGH peRfoRmancecooper zeon rs3-a
TM
• Asymmetrical design
• Dynamic handling
• Wet and light snow traction
COSMETIC pErfOrManCEcobra radial g/tTM
• Raised white-letter styling
• All-season performance
• Excellent treadwear
premium WiNTer TireweatHer-master s/t2TM
• Excellent traction on snow and ice
• Enhanced water evacuation
• Studdable and severe weather rated
asymmetric WiNter performaNceweatHermaster snowTM
• Winter traction compound
• Studless winter tire
• Severe weather rated
DIRECTIONAL WINTER PERFORMANCEwm-sa2TM
• Cold weather tread compound
• Studless winter tire
• Severe weather rated
cooper zeon zptTM
DIRECTIONAL COSMETIC PERFORMANCE
• Responsive handling
• Affordable price
• All-season treadall-season touringlifeliner gls
TM
• Touring tread formula for quiet, even treadwear
• All-weather traction
• Available in popular sizesmid-range touringcs3 touring
TM
• Features StabiledgeTM technology
• Additional dry handling stability
• Even wear and long tread life
trendsetter seTM
• Affordably priced
• Reliable performance
• Black and white sidewall
vALUE LINE
For detailed tire specifications, call your local Cooper Tire dealer
or call Consumer Relations at 800.854.6288.
Visit us at www.coopertire.com
For detailed tire specifications, call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.Visit us at www.coopertire.com
®
860-O12-0130 7/13
all-terrain sport truck
cooper zeon ltz TM
• Rim protector• Excellent ride and handling• Improved soft-surface traction
Premium sPort truck
cooper zeon xstATM
• Asymmetrical tread design• Comfortable ride• All-season traction
non-directional sport truck
DIscoVerer H/t plUs TM
• Highway design• All-weather performance• Rim protector
Premium luxury touring
DIscoVerer cts TM
• Excellent stability, traction and tread wear• All-season highway tread design• Increased wet-weather performance
Premium highway
DIscoVerer H/t TM
• Ride comfort• All-season traction• Long, even tread wear
Premium all-terrain
DIscoVerer A/t3 TM
• Enhanced off-road traction• Silica-enriched tread for excellent wet handling• All-terrain performance Premium traction
DIscoVerer s/t TM
• Even tread wear• Maximum soft-surface traction• Pinned for studs
commercial-grade traction
DIscoVerer s/tMAxx TM
• Cut and chip resistant tread compound• Stone ejector ribs resist stone drilling• Studdable
highway rib
srM II rADIAl lt TM
• For work and commercial vehicles• Excellent handling• Dependable highway driving
premium Winter suv & passenger
WeAtHer-MAster Wsc TM
• Directional design• Studdable and severe weather rated• Superior winter performanceWinter SUV & Light trUck
DIscoVerer M+s TM
• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated
Premium hi-void
DIscoVerer stt TM
• Commercial and light truck sizes• Long-mileage tread compound• Durable 3-ply tire construction SUV Winter PerFOrMAnCe
DIscoVerer M+s TM
sport• Severe weather rated• Studless design• Performance rated
helping you get through everyday life every day.
sUV / lIgHt trUck tIrescooper tire
For use in a 17" or 18" tire.60J010413 7-8-13
Trusted all-season performance and dependable wear.
• Designed for commercial-grade performance• Highway traction in all seasons• Engineered to resist abnormal wear
DISCOVERER HT3
14
MERCHANDISING TOOLS
UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with
personalized apparel for you and your staff
• View full uniform program apparel by visiting CooperBusinessConnections.com
COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.
Dealer imprints and personalization is available for certain items.
• View apparel and gift options by visiting CooperBusinessConnections.com
VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.
RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.
• Call 800-669-0072 for details or visit CooperBusinessConnections.com
MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS
PROVIDED BY
(800) 669-0072www.rscsales.com
Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.
COOPER APPAREL AND GIFTS
UNIFORM PROGRAM
VEHICLE MAINTENANCE
For details visit CooperBusinessConnections.com
15
COOPER TRAINING TOOLS: eLEARNING
Educating your consumer is a key component of a counter person’s job, and one of the most important aspects of the selling process. Through the use of Cooper’s eLearning courses, accessible through a central online website, you will educate and guide your customers to the right choice in tires. eCooper University includes:
Interactive courses on key products—key features and benefits, including “The Cooper Tire Difference” eLearning course highlighted below. One-page information sheets on every Cooper tire—these summary sheets can remind you of tire highlights or be provided to a customer who is considering a tire purchase.
Through eCooper University, you have access to training that will arm you and reinforce why customers are making the smart choice for their vehicle.
• “The Cooper Tire Difference” eLearning Module
• Interactive Cooper Tires brand course will educate you on:
- Cooper Tires brand benefits and how to communicate them to your customers
- Product line breadth to meet their customer needs
- Selling tools available to support the sale and increase customer satisfaction
Log on to eCooperUniversity.com to directly access the eLearning site.
If you have any questions, please contact Kyle Augsberger,
Xcelerate Training Account Manager, 614-339-4515.
Confidential Competitive Commercial Information
16
Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:
COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used
in all brand communications, if available
• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown
COOPER LOGO: EXECUTION GUIDELINES
Blue swirl with Cooper Tires
Reversed on black
Reversed on blue
Stacked (no swirl)
This logo is to be used for signage only. In situations with extremely limited space constraints.
REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C
For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett
by calling 419-420-6244 or emailing
17
COOPER 100TH YEAR LOGO AND SEAL: EXECUTION GUIDELINES
Cooper Tire-approved 100th Year logos and seals are available through coopertireads.com. Below, are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:
100TH YEAR LOGO • This logo may be used wherever the
current Cooper Tires logo is currently shown during the 2014 anniversary year
• This logo should be replaced with the original Cooper Tires logo once the anniversary has passed, January 2015
• Nowhere can the Cooper 100-year logo be used in Canada or Mexico
100TH YEAR SEAL • Presentation decks with a call-out
slide of the 100th anniversary
• Cooper fleet graphics
• Cooper employee communications that help promote the 100th anniversary or other positive communication pieces
• All Canada and Mexico communication and marketing materials
• Digital banners or social media celebrating our 100th anniversary
Anniversary logos in black
Anniversary logos in PMS 288 blue
Anniversary seal in 2-color (PMS 288/PMS 485)
Anniversary sealin PMS 288 blue
Anniversary sealin black
REMEMBER: The 100th Anniversary logos expire December 31, 2014.
18
COOPERTIRE.COM
2014 I AIM MANUAL
860-M64-5237 2/2014