2014 dc & baltimore communications industry survey & optimism index brought to you by...
TRANSCRIPT
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2014 DC & Baltimore Communications Industry Survey & Optimism Index
Brought to you by Capitol Communicator and WBA Research
June 12, 2014
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Supporting Organizations
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Objectives
Who participated?
How are things in general?
How is the communications industry doing?
How is the current job market?
What is the role of technology and social media?
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Methodology
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Who participated?
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Company Profile
61% Industry
39 % Client
Median = 21
Average of 18
years in business
Median = 37
116 employe
es on average
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Respondent Profile
51% Director/Senior Executive
24% Owner/President/CEO
average of
43 years old
20 years experien
ceon
average
Have hiring responsibility
64%
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How are things in general?
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Satisfaction with the Way Things are Currently Going in the Region
74% 26%
Satisfied Dissatisfied
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10
Economic Conditions in the Region
Satisfied
Satisfied
38%
62%
Excellent/Good
Fair/Poor
12%
38%
50%
Better
Same
Worse
Current Conditions
Getting Better/Worse?
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0%
36%
64%
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Personal Financial Situation
Compared to One Year Ago
Expectations for Next Year
16%
43%
41%
Better
Same
Worse
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Reasons for Expecting to be Better Off
Satisfied
Satisfied
My business is going well
Job
ad
van
cem
ent
Less debt/Paying down loansM
ore
job
s availa
ble
Annual pay increases
17% 41
%
13%
13%17%
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How is the communications industry doing?
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Current Business Climate in Industry
61%
5% 55% 32% 7%
Excellent Good Fair Poor
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Company Performance – Compared to One Year Ago
51%
7% 45% 31% 18%
Significantly better Somewhat better About the same Somewhat worse
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Company A Company B Company C Company D Revenue Profit Cash Flow ROI Customer Service
Sales Force Support Services
Human Resources
IT/Technology Brand Equity
16
Company Performance – Compared to Competition
57%
7% 49% 31% 10% 1%
Significantly better Somewhat better About the same Somewhat worse
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Company Performance – Expectations for the Future
68%
11% 57% 31% 1%
Significantly better Somewhat better About the same Somewhat worse
?
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How is the current job market?
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Staffing Needs
Increase
54% expect staffing needs to increase in the next year
69% Entry level19%
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Staffing Needs
Increase
56% say a gap in employment impacts hiring decision
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What is the role of technology and social media?
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Types of Internet-Connected Devices Owned
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Types of Internet-Connected Devices Owned
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Types of Internet-Connected Devices Owned
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Daily Deal Websites
Purchased coupons from a daily deal
website in the past 2 months.
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Types of Social Media Used
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Perceptions of Social Media
Is a way for media outlets to reach a broader audience than traditional news sources.
Is replacing traditional news sources.
Is a good source for objective information regarding the news of the world.
AGREE
DISAGREE
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Perceptions of Social Media
Is a useful forum for people to discuss their opinions and feelings about newsworthy events.
Provides useful discussion and reactions to newsworthy events.
AGREE
DISAGREE
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Perceptions of Social Media
It keeps me more connected to people I might not otherwise communicate with.
I find most posts from my friends or those I follow to be interesting.
It keeps me updated about events that are happening.
I have a closer relationship with my friends because of social media.
AGREE
DISAGREE
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What’s next?