2014 dmr partnership

DARREN MORGAN RACING

P A R T N E R S H I P O P P O R T U N I T Y

2011TOP FUELCHAMPION





3.2 on the richter scale - over 500km/hour - 8000HPwho wouldn’t wanna be a part of that!

DARREN MORGAN


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P A G E 5

Executive Overview............................................................... 7

DMR – Background...............................................................9

The Sport of Top Fuel ......................................................... 11

Our Plan............................................................................ 15

Our Expanding Reach......................................................... 19 Upper Middle Bogan – ABC TV.................................. 21

DMR 330 Nitro Club – Corporate Hospitality......................... 23

The Top Fuel Simulator....................................................... 27

Customer Engagement through Partnership Leverage............ 29 Case Study – AEG Powertools................................... 31

Partnership Opportunities................................................... 39 Package Elements................................................... 41 Packages................................................................ 45

Leverage and Promotion..................................................... 47

Contact Details.................................................................. 49

Appendix A........................................................................ 53 Andra Pro Series race dates 2012/2013

Appendix B........................................................................ 54 Reference – Rob Sharp, CEO, Andra

Appendix C........................................................................ 56 Mayor, Mildura City Council

Appendix D....................................................................... 58Reference – Mark Devitt, Marketing Manager, Techtronic Industries

Appendix E....................................................................... 60 References – LinkedIn Recommendations

Contents

mainstream media opportunit ies

- Continued development of the sport and its bases around Austral ia

Consistency has been the key to DMR’s operation in terms of on-track performance.

Off-track, the entire DMR team is dedicated to presenting a professional approach in everything it does.

The team is the best marketed and most visible drag racing team in Australasia, attracting acclaim from around the world.

As a trai lblazer in marketing and promotion of the team and the sport, DMR’s peers are gradually fol lowing in i ts wheeltracks.

It is this that wil l remain the cornerstone of the operation. Darren Morgan Racing has an enormous amount to offer i ts partners and is known for i ts abi l i ty to go above and beyond to del iver addit ional value.

As the team has now won its third consecutive Austral ian Top Fuel Tit le, the future is an excit ing one. DMR looks forward to the potential of discussing how your organisation can partner with our team and take you on our 550 ki lometre an hour thri l l r ide!

Darren MorganTeam PrincipalDarren Morgan Racing

Darren Morgan Racing (DMR) was established with the view to not only become the best team in Top Fuel Racing outside of North America, but one that would assist in foster ing the future development of the sport.

Winning three consecutive Championships in Austral ia shows the long term plan that was established by Darren and Natal ie Morgan in 2007 is paying dividends.

The development of the team’s chief engineer, Ben Patterson saw him at 21 become the youngest engineer anywhere in the world to have won a Top Fuel Championship once, let alone backing it up the very next year.

The new season provides new opportunit ies and a re-focusing on the teams goals:

- Innovative partnership opportunit ies including the provision of data col lection activit ies at every s ingle event – which no other team are currently doing

- The team’s ful ly operational Top Fuel simulator, which can be used at events and for specif ic partner activit ies (trade shows, on-site sales etc.)

- Cross promotions with other sports and sponsored propert ies

- Develop opportunit ies around the continued training of young motorsport talent

- A focus on social media and developing new

Executive Overview


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P A G E 7


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P A G E 9

the Austral ian National record for elapsed t ime and highest speed, and becoming the Austral ian Top Fuel Champion in 2005. Phil Lamattina assumed driving duties for his own team in 2007, leaving Darren without a car to race, so he and the community of Mildura ( inspired by Darren) established their own team which has developed into one of the most professional Drag Racing teams in Austral ia.

The team is a regular crowd favourite amongst spectators and sponsors, regularly sel l ing out of DMR merchandise at each event. The team’s hard work is paying off with DMR producing back to back wins in the 2010/2011, 2011/2012 and 2012/2013 Austral ian Top Fuel Championship Series. This makes Darren Morgan the only person in Austral ia to have won four ANDRA Pro Series Top Fuel Championships.

Team Principal, Darren Morgan, 47 years of age, is from the Victor ian distr ict of Mildura. A qualif ied f i t ter and turner and a senior motor mechanic, Darren also holds a Diploma of Motorsport. He has worked for the Government in the irr igation industry for twenty two years and is currently employed as a trainer and assessor of automotive and motorsport for TAFE. Darren f i rst started drag racing at age twenty, progressing from sedans to open wheeled race cars.

In 1995 he commenced duties as a crew member with the Cowin Family Racing Top Fuel Dragster team, where he worked for seven years including two part t ime seasons in the USA.

In 2004 Darren returned to driving duties with the establishment of the Lamattina Top Fuel dragster team. In order to be l icensed by Austral ian National Drag Racing Associat ion (ANDRA) to drive the Top Fuel dragster, Darren had to complete the l icensing process which saw him run the quickest l icensing pass outside of the USA, travel l ing the ¼ mile in just 4.85 seconds at nearly 300 mph.

To be the driver of the team, not only did Darren need to drive, he also had to acquire the dragster and spares for a season, he built the transporter for the dragster and al l equipment needed at each race, and trained the entire team who worked on the car at each event. A successful season fol lowed, with Darren placing either 1st or 2nd in every round, resett ing

DMR - Background


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P A G E 1 1

Austral ian National Drag Racing Associat ion (ANDRA) is the governing body for the professional motorsport of Drag Racing within Austral ia. Drag Racing is a race between two purpose built race cars from a standing start over a measured quarter mile, also known as a pass. In essence, the f i rst vehicle to the f inish l ine wins, however the sport is also dominated by the pursuit of quick t imes and high speeds. An elapsed t ime (ET) is measured from when the driver breaks the start l ine beam to the f inish l ine in each lane. The speeds achieved are measured in the last twenty meters of the track.

The race events are broken into a day or two of qualifying before a ful l race day. There are many Drag Racing categories which cater from modif ied production sedans and bikes in the sportsmen class, up to ANDRA Pro Series professional classes which include Top Doorslammer, Pro Stock, Pro Stock Bike, Top Bike, Top Alcohol and the nitro burning 8000+ horse-powered Top Fuel Dragsters. Top Fuel is the el i te Drag Racing Category, known as the “Kings of the Sport”.

The dragsters that race within this category are capable of covering a quarter mile from a standing start in as l i t t le as 4.5 seconds. They achieve speeds in excess of 530 kmph (330 mph) by the f inish l ine and are the fastest accelerat ing vehicles on the planet, faster even than a Space Shutt le. The energy and sound these incredible machines generate can be

felt through the ground and into your body from the grandstand as they thunder down the track, measuring 3.2 on the Richter Scale on each pass.

On one occasion, F111 pilots were given the opportunity of standing on the start l ine between two Top Fuel dragsters as they launched down the track. The pi lots immediately commented that, even though they f ly an extremely fast f ighter, there was no way they would get in one of those machines. In their words the Top Fuel Dragsters were “amazing”. These machines would certainly grab anyone’s attention, with 10 foot high f lames visible from the header pipes at night, adding to the spectacle, making Top Fuel dragsters something that truly must be seen to be bel ieved.

Drag Racing is very spectator favourable with 30-40 thousand spectators attending over the two or three day events, assist ing i t to become a dominant motorsport in Austral ia, ANDRA has international standard purpose-built Drag Racing faci l i t ies around Austral ia, in addit ion to a number of regional tracks. Spectators of Drag Racing have access to view the racing from every angle, including free access to the pit area.

This is one of the many aspects contr ibuting to the popularity and professional ism of drag racing. The race team’s pit area, is often f i l led with thousands of spectators keen to get up close and personal with the racers and their cars. Al l the work done by the teams

The Sport of Top Fuel

in between each race can be watched by spectators as they casually peruse the pit area. Teams take t ime to interact with fans and sign autographs. Paired racing is continually f lowing al l day, which gives value for money for spectators and great marketing exposure for sponsors. Drag Racing is attractive to a family fr iendly demographic; encouraged by supplying children’s carnival type activit ies near the spectator and trade stands. These events are also alcohol-free.


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18 year old Cait lyn Morgan and 17 year old Wil l Morgan wil l commence driving duties in the adult racing class of Modif ied Eliminator in 2014. They wil l be trained to drive Top Fuel in the future.

Junior Dragster driver, Rory Morgan (11 years old) wil l continue to drive in his respective class unti l of age to commence in adult racing.

Darren Morgan Racing has a strategic ten year plan which commenced with the 2007/2008 season, and to date we are on track in achieving our objectives:

- To be competit ive in our performance of the ANDRA Pro Series – winning the 2010/2011, 2011/2012 and 2012/2013 Andra Pro Series Championships.

- Develop great training practices with our volunteer crew

- Develop and strengthen our relat ionships with our commercial partners and supporters

Our longer term goals include:

- Winning the 2014 Andra Pro Series Top Fuel Austral ian Championship

- Winning a total of 5 Austral ian Championships by 2017

- To assist in the development of Andra Pro Series Drag Racing to becoming the primary motorsport of Austral ia

- Further develop the DMR and partners brands via merchandising, onl ine and social media.

- The development and training of future drivers:

Our Plan

P A G E 1 5DARREN MORGAN RACING

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- Andra Pro Series Television – SBS Speedweek and Foxtels’ Speed Channel

- ABC TV production “Upper Middle Bogan”

- Merchandising and Posters/Hero Cards

With the Andra National Series expanding throughout Austral ia in 2014, the DMR supporter base wil l continue to have signif icant growth.

Andra Drag Racing is conducted in every state of Austral ia. There are currently f ive racetracks (Perth, Brisbane, Sydney, Melbourne and Adelaide) which support Andra Pro Series Drag Racing Events. In addit ion to those world class faci l i t ies, Austral ia has 26 regional racetracks which hold regular drag racing events.

Darren Morgan Racing races at al l major venues and has also competed at regional tracks including Mildura and Tasmania at a Top Fuel level. DMR junior dragsters have competed national ly in Victor ia, South Austral ia and Queensland.

Darren Morgan Racing have created a signif icant national footprint which is extended further by uti l is ing the fol lowing tools:

- Promotional opportunit ies at V8 Supercars – Bathurst, Cl ipsal 500 and numerous non racing events which DMR regularly attend, including agricultural shows, motor shows, partner promotions

- DMR website and you tube channel

- over 8000 DMR facebook relat ionships with a weekly total reach of up to 37,000

- Dedicated motorsport print media publications such as Dragster Austral ia, Auto Action and Street Machine together with national and regional newspaper and other publications

Our Expanding Reach


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In 2012/2013 DMR were proudly associated with the production of an ABC Television series “Upper Middle Bogan” starr ing Glenn Robbins, Robyn Nevin and Michala Banas. Shown on ABC1 in August and September 2013, the TV show rated highest in i ts t imeslot f i rst week of showing with 927,000 rated viewers. With coverage in national magazines, newspapers and online media, this television production has brought drag racing into the national spotl ight l ike never before.

Darren Morgan Racing supported the production with the use of our crew and infrastructure.

Upper Middle Bogan


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November 9, 2013

To whom it may concern: We have had the absolute pleasure of working with Darren Morgan and DMR Racing in the course of making our television series, Upper Middle Bogan. The success of the show, which has been substantial, would not have been possible without the contribution of Darren and his team. DMR Racing provided the Top Fuel Dragsters used in the series, which rendered a production value and an authenticity that Producers dream about. Moreover, Darren gave willingly of his own skill and expertise, imparting a generous insight into what it is to be the Australian champion in his field. As a racing car driver, Darren is passionate, committed and diligent, and has the unique unflappability that distinguishes a champion. He is greatly respected by his team and colleagues and

sport. This is due, in no small part, to the fact that although Darren proudly holds the Australian Top Fuel Champion title, he continues to be kind, anchored and unassuming.

collaboration for the show and remained instrumental in guiding the process through to production. The Morgan family welcomed us warmly into their world and we feel incredibly fortunate to have had the opportunity to be inducted into the Top Fuel sport by, not only the best, but also, the nicest people in the business. We unreservedly recommend Darren Morgan and DMR racing. Yours Sincerely

Robyn Butler and Wayne Hope

“Congratulations on your win as National Champion.I just wanted to thank you for the opportunity to watch you win

and be able to get into the VIP area and experience how everything works.Had a ball and can’t wait to watch you race again.

GO DMR!! Cheers Nathan”

Join us for a day at the races!

Pit-side hospital i ty puts you in the middle of the action!

At DMR 330 Nitro Club you and your guests wil l experience a unique pit-side hospital i ty. Guests wil l s i t just mil l imetres away from the DMR pit area. You wil l witness the crew:

- Service the engine, str ipped down to the short block and rebuilt within just 60 minutes

- Refuel with 70 l i t res of Nitro

- Complete warm-up sequence

- Review data from on-board computers and make necessary adjustments to the tune-up

Feast on an appetizing meal and drinks (non-alcoholic)

Guests wil l receive a DMR gift bag including DMR 330 Nitro club embroidered polo and cap, ear plugs and decals

Meet and greet Top Fuel Driver, Darren Morgan and the entire DMR racing team

Guided Tour of DMR pits

Exclusive photographic and autograph opportunit ies

DMR 330 Nitro Club – Corporate Hospital i ty


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P A G E 2 3

“I would like to thank you for letting me into the pits during the drags at Eastern Creek. I really appreciated

it and had a great day and will never forget it.Congratulations on the teams win and good luck for your

next one. Thanks again. William Meurer, Bathurst”

“I was one of the many visitors in your pit and corporate facility last Saturday.I would just like to thank you for your hospitality.

You are a very affable and approachable guy and so was Phil and your crew.I had a great day. Your team just ooze enthusiasm and it is contagious,

as I was very pumped up on Saturday Night and Sunday.I was also happy to see that you have another successful weekend.

Anyway, thank you once again and all the best for the rest of the 2013 season. Greg Goodwin”

The Top Fuel Simulator is the latest addit ion to the DMR outf i t and has been used at various Top Fuel, V8 Supercar and sport ing event launches.

The Top Fuel Simulator repl icates the sight and sound of a real dragster with surround sound. It has three 40 inch monitors that enclose the cockpit and it is built on an operational top fuel dragster, which boasts the opportunity for engine start ups on location.

The Simulator operates as a stand alone attraction and is designed to give any motorsports adrenaline junkie a taste of what i t ’s l ike to catapult down a ¼ mile drag racing track at over 500 km/ph.

To ensure visitors are engaged, various promotions wil l be conducted from the simulator using state of the art data col lection techniques, uti l iz ing Ipads, Iphones and various on l ine presence.

The DMR Simulator can be uti l ized for private team building exercises including Corporate Hospital i ty.

The Top Fuel Simulator


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P A G E 2 7

We deliver relevant and compell ing promotional programs that drive tr ial , sale and meaningful interactions.

DMR understands that businesses demand more from their sponsored assets in terms of relevance and simple ROI. DMR meets this chal lenge by del iver ing infield programs that are tai lored to address their partner’s key business or strategic objectives.

Whether this is by capturing customer data, consumption and or brand preferences, driving tr ial or sales through off track couponing, facebook integration and post event EDM programs. What ever the challenge. DMR gets i t .

I t is this focus and implementation of measurable programs that al lows DMR to set event KPIs, understand effectiveness and make small and calculated improvements to maximise on and off track activit ies.

DMR - Customer Engagement through Partnership Leverage


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Case Study – AEG Powertools

AEG Powertools are a fast growing trade focused brand in the super competit ive global power tool market and sought to l ink the obvious synergies with highly technical and focused power took products and Top Fuel Drag Racing.

To best del iver this AEG needed to f i rst understand patrons of key national motorsport events and their consumption, behaviour and att i tudes to power tools.

This was achieved through the execution of a compell ing instant win sales promotion offer to patrons of key motorsport events (Bathurst Supercheap 1000, Cl ipsal 500, Top Fuel Calder Park) in exchange for contact information, occupation, power tool brand preference and ownership. Uti l is ing touchscreen kiosks data was captured in realt ime and provided a clear understanding of the target audience’s att i tude and consumption of power tool products.

Part icipants were instantly segmented based on their responses, professions and geographic location and a post event Electronic Direct Mail (EDM) providing a new business cal l to action via a retai l redemption offer and Facebook interface. This provided AEG with a complete ROI and sol id basis for future platform development.


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Top Fuel Dragsters are the fastest accelerating vehicles in the world. These are the most recognisable of all drag cars.

The 25-foot-long landlocked missiles can cover the quarter mile in 4.4 seconds at up to 540 kilometres per hour. DMR uses a

4130 chrome moly chassis constructed by Brad Hadman in the USA. It weighs a tiny 1000kg which makes for a massive power to weight ratio. All of the body components are constructed from

carbon fi bre and titanium.

The total fi nished cost of the dragster is estimated at $500,000!

The sound and fury of 8000 horsepower launching at 5G’s of acceleration literally shakes the bones of the fans in the

grandstand. At the fi nish line 4.5 seconds later, the challenge of two 10 metre long Top Fuel dragsters bending against down force in a struggle to keep all four wheels on the ground at over

500 kilometres per hour is unforgettable.

Off the track, ANDRA Championship Drag Racing offers another spectacle. All access pit areas where spectators can meet

Darren and watch him and their crew work frantically between rounds. No other sport on earth brings their fans closer.

ANDRA Championship Drag Racing is the ultimate spectator environment which builds life long fans and life long customers

with strong loyalty.

DMR understands the value of spectator satisfaction.

There are a l imited number of key partnership opportunit ies with Darren Morgan Racing in 2014 and beyond.

1. DMR Platinum Package

2. DMR Gold Package

3. DMR Silver Package

4. DMR Bronze Package

A partnership with DMR provides a host of opportunit ies and a platform to engage and develop stronger connections with consumers:

. Advert is ing and promotions

. Building and developing of brand

. Consumer engagement, part icipation and driving levels of connection

. Business-to-business relat ionships

. Public relat ions and media

. Corporate and social responsibi l i ty

Partnership Opportunit ies


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P A G E 3 9

Package Elements

The fol lowing elements make up a DMR partnership:

Asset: Detai l :

Naming Rights Off icial Partnership Designation Always refer to team as partner name on al l publications. Ownership of DMR Top Fuel Dragster for duration of 2014 Andra Pro Series season.

Signage Prominent Signage on exterior of top fuel dragster. Fol lowing are avai lable: Half of both sides of main body Half of the top of the main body Back of rear wing Front of rear wing Injector Blades DMR Transporter – ful l t rai ler body wrap Prominent Signage on exterior of Top Fuel Simulator Prominent Signage on exterior of DMR development team vehicles

Pit Site Pit s i te to have branding and signage of major partner on the fol lowing: Tow Vehicle Table Banners Awning Flags Surrounding site Flags and Banners in corporate area.

Corporate Hospital i ty Business networking opportunit ies Corporate guest package (ult imate race day experience)

Website & Social Media Partner Imagery on al l website pages Access to DMR database through social media and website propert ies. Website fan zone to promote business offer ing


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Apparel Crew Apparel – logo on pit and crew shirts, jackets, hats and pants Branded race suit Helmet featuring major partner

Ambassador Darren Morgan public speaking events during season

Promotional Material Naming r ights partner imagery to appear on al l material regarding team. DMR driver, vehicle and team wil l attend partnership promotions throughout season DMR hero cards with partner logo’s distr ibuted at al l ANDRA series events and promotional events. Access to DMR photography and video throughout season.

Logo Naming r ights partner may produce special logo as agreed by both part ies.

Merchandise Logo and branding to appear on merchandise trai ler, and on merchandise for sale: Includes: t-shirts, caps, jackets, cooler holders, st ickers, model cars etc

Ult imate Nitro Experience Money cant buy experiences

DMR Simulator Avai lable for Promotional Events/Marketing Campaigns/Team Building Exercises

Data Col lection Avai lable at al l rounds of Andra Pro Series/Promotional Events

Database Access to DMR database to enable direct marketing opportunit ies


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P A G E 4 3

P A G E 4 5

Packages

1. DMR Platinum Package

Type: “Entire DMR Partnership Elements”

Term: 1 January 2014 to 31 December 2014

Condit ions: Can be divided into 1 sole major or a number of co-majors

Includes: Naming r ights, signage, pit s i te, corporate hospital i ty, website and social media, apparel, ambassadors, promotional material , logo, merchandise, nitro experience, simulator, data col lection and database features.

2. DMR Gold Package

Type: “Combination of DMR Partnership Elements”


Includes: Signage, pit s i te, corporate hospital i ty, website and social media, promotional material , merchandise, nitro experience and database features

3. DMR Silver Package

Type: “Ult imate Race Day Experience”


Includes: Nitro Experience and corporate hospital i ty for one of the Andra Pro Series Events, includes signage in corporate area

4. DMR Bronze Package

Type: “Opportunity to Support the DMR Racing Team”


Includes: Signage, website and social media, promotional material , a l imited edit ion framed piece of memorabil ia, s igned by Darren Morgan


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P A G E 4 7

For al l DMR partners, we wil l develop customised leveraging and promotional plans to ensure we meet the specif ic needs of our partners across the fol lowing activit ies:

- Corporate Hospital i ty – race day and special events

- Race Day Promotions – marketing and promotional activit ies

- Access to DMR database

- Print – target motorsport relat ive publications

- Online Campaign – DMR website, social media

- Money Cant Buy experiences

- Driver, Racecar and team appearances – promotional activit ies and appearances

- DMR Simulator – marketing and promotional activit ies

- Data Acquisit ion – marketing and promotional activit ies

Leverage and Promotion

P A G E 4 9

Darren Morgan Racing welcomes the opportunity to work with our prospective partners to understand their specif ic needs and develop a customised advert is ing and leveraging plan for consideration.

For further information on these opportunit ies please contact:

Darren MorganDarren Morgan RacingPO Box SM294Mildura South Vic 3501

P: 03 50220454M: 0408 147 606E: [email protected]: www.darrenmorgan.com.au

Contact Detai ls


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Morgan and his team are more than simply a group of racers who have got together to run a car for kicks - the preparation of a Top Fuel Dragster demands military like precision and

maintenance. Each team member has his own area of expertise but all are talented enough to assist each other should the

need arise. This crew has proven it is a Championship winning combination and under Darren’s guidance there are no qualms

about entering the new season with a fresh outlook.


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P A G E 5 3

Andra Pro Series Race Dates 2014

10th - 11th January 2014

Perth Motorplex - WA

28th February - 2nd March 2014

Perth Motorplex - WA

29th - 30th March 2014

Adelaide International Raceway - SA

18th - 19th Apri l 2014

Super 3 -Wil lowbank Raceway – QLD

Appendix A

2nd - 4th May 2014

Nitro Champs – Sydney Dragway - NSW

6th - 9th June 2014

Winternationals – Wil lowbank Raceway – QLD

31st October - 2nd November 2014

Nationals – Sydney Dragway - NSW

5th - 7th December 2014

Finals – Calder Park Raceway - VIC

P A G E 5 4

July 11, 2012

RE: The Darren Morgan Racing (DMR)

This letter may sounds like an endorsement of Darren Morgan, because it really is just that.

Darren Morgan and his team are amongst the most professional and well run in the ANDRA Championship and Darren Morgan Racing is very much an asset of our sport.

As the Chief Executive Officer of ANDRA, I spend a lot of time with the constituency at events as well as liaison with the teams and racers between events, so I am in a great position to evaluate the relative commercial and sporting achievements of the sport’s stakeholders and Darren and his team are very much a leader both on and off the track.

Darren and his team members have been exemplary in providing professional feedback and constructive criticism on how our Pro Series Championships could improve. This is not the team’s charter but rather a wonderful example of going ‘above and beyond’ in for the greater good.

The logistics for a team competes at all ANDRA Pro Series Championship events are significant and DMR always presents a professional and polished show.

Darren’s Top Fuel Dragster, his pit set up, hospitality area and his dedicated crew actually set the standard nationally!

Darren, who is the current reigning National Champion, has just taken out the Adelaide International Raceway (AIR) Pro Series 1000 Event by defeating a field of world class and well financed competitors. Darren also won the AIR Award for best team presentation!

Apart from the racing side, Darren is heavily involved in the management area of the sport and is always available to offer racer advice to both my Board and myself. To this end, Darren always makes himself available to ANDRA Sponsors, VIP’s and the general public at all race meetings.

ANDRA is currently creating a National Series Advisory Panel, which will assist the Board in shaping the future of our sport; Darren will be playing an integral role in this initiative, as he is our Top Fuel Ambassador.

Should you require further information on both Darren and DMR, then please do not hesitate to contact the undersigned.

Yours sincerely

ROB SHARPInterim Chief Executive Officer

Appendix B


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July 11, 2012

RE: The Darren Morgan Racing (DMR) This letter may sounds like an endorsement of Darren Morgan, because it really is just that. Darren Morgan and his team are amongst the most professional and well run in the ANDRA Championship and Darren Morgan Racing is very much an asset of our sport. As the Chief Executive Officer of ANDRA, I spend a lot of time with the constituency at events as well as liaison with the teams and racers between events, so I am in a great position to evaluate the relative commercial and sporting achievements of the sport’s stakeholders and Darren and his team are very much a leader both on and off the track. Darren and his team members have been exemplary in providing professional feedback and constructive criticism on how our Pro Series Championships could improve. This is not the team’s charter but rather a wonderful example of going ‘above and beyond’ in for the greater good. The logistics for a team competes at all ANDRA Pro Series Championship events are significant and DMR always presents a professional and polished show. Darren’s Top Fuel Dragster, his pit set up, hospitality area and his dedicated crew actually set the standard nationally! Darren, who is the current reigning National Champion, has just taken out the Adelaide International Raceway (AIR) Pro Series 1000 Event by defeating a field of world class and well financed competitors. Darren also won the AIR Award for best team presentation! Apart from the racing side, Darren is heavily involved in the management area of the sport and is always available to offer racer advice to both my Board and myself. To this end, Darren always makes himself available to ANDRA Sponsors, VIP’s and the general public at all race meetings. ANDRA is currently creating a National Series Advisory Panel, which will assist the Board in shaping the future of our sport; Darren will be playing an integral role in this initiative, as he is our Top Fuel Ambassador. Should you require further information on both Darren and DMR, then please do not hesitate to contact the undersigned. Yours sincerely

ROB SHARP Interim Chief Executive Officer


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P A G E 5 5

P A G E 5 6

Cr Glenn MilnePO Box 291Mildura Vic 3502Ph 0409 521 [email protected]

To Whom It May Concern

Darren Morgan and his DMR enterprise are a highly respected and extremely successful Mildura based racing team.

DMR enjoys the support of the people of Mildura as well as strong support from many business houses and institutions in our region. Darren has been able to build an amazing team of people that have succeeded beyond expectations given their low budget in a very high expense sport.

DMR has shown what can be achieved through community support and the ingenuity of local trades people when given the opportunity to prove themselves. Darren has been able to teach, train, guide, mentor and lead his team of young mechanics and support crew to win the ult imate racing prize in Austral ian Drag Racing two years in a row; an amazing achievement in a very tough sport.

DMR are always wil l ing to assist in community functions, fundraisers and other community events. They also manage to draw huge crowds wherever they go, part icular ly when the car is “f i red” up.

I have no hesitat ion in offer ing my support for them as a rel iable, honest and hard working team that are a credit to the Mildura Region.

Yours sincerely

Cr Glenn Milne23 June 2012

Appendix C


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P A G E 5 7

Cr Glenn Milne PO Box 291 Mildura Vic 3502 Ph 0409 521 886 [email protected]

To Whom It May Concern

Darren Morgan and his DMR enterprise are a highly respected and extremely successful Mildura based racing team.

DMR enjoys the support of the people of Mildura as well as strong support from many business houses and institutions in our region. Darren has been able to build an amazing team of people that have succeeded beyond expectations given their low budget in a very high expense sport. DMR has shown what can be achieved through community support and the ingenuity of local trades people when given the opportunity to prove themselves.

Darren has been able to teach, train, guide, mentor and lead his team of young mechanics and support crew to win the ultimate racing prize in Australian Drag Racing two years in a row; an amazing achievement in a very tough sport.

DMR are always willing to assist in community functions, fundraisers and other community events. They also manage to draw huge crowds wherever they go, particularly when the car is “fired” up.

I have no hesitation in offering my support for them as a reliable, honest and hard working team that are a credit to the Mildura Region.

Yours sincerely

Cr Glenn Milne

23 June 2012

P A G E 5 8

11th July 2012

To whom it may concern,

Darren Morgan and the Darren Morgan Racing Team have been associated with the AEG Powertool brand for 5 years and myself personally through another brand relationship with Chicago Pneumatic since 2004.

AEG & DMR have been a fantastic commercial relationship in motorsport that delivered our brand to a very targeted shared demographic.

Top Fuel racing is the fastest and most powerful motorsport on the planet. It’s highly technical nature aligned with our brand values and using this as the vehicle, allowed us to easily create a connection through the sponsorship that AEG was Powertools. This cut across all facets and built our credibility.

The partnership, along with Darren and his team carrying the bright orange of AEG Powertools right throughout the racing program really allowed us to create recognition among motorsport fans and the industry alike.

Darren being a great, down-to-earth personality appeals across the board & made it an easy fi t for AEG Powertools.

From a corporate entertainment point of view, Top Fuel is without doubt one of the most interactive experiences we have been able to provide staff, customers and end users.

The partnership with DMR has ensured we could deliver more than just a standard corporate box affair like many other sports and motorsports.

Darren and his team are by far the best presented and well drilled team in Australian drag racing. They have always strived no matter what to go the extra mile for AEG Powertools, quite often at considerable expense over and above our sponsorship contribution.

Not only are they incredibly active in the media space, the innovations the team has implemented on our behalf has allowed AEG Powertools to build strong databases and really understand the segmentation of fans that are attending the events.

This from data gathering stations at each event which is coupled with prize giveaways, to the launch of the world’s fi rst fully operational Top Fuel Simulator are all concepts that Darren has developed and brought to the table as value adds to our partnership.

The team at DMR are the best in the game in Australia if not the world and I would have no hesitation in recommending them or the sport of Top Fuel racing if you are looking to build a brand presence with corporate entertainment in a powerful, technical setting with a wide-ranging, brand loyal audience.

Yours faithfully,

Mark DevittMarketing Manager ANZ

Appendix D


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P A G E 5 9

Techtronic Industries Australia Pty Limited A.C.N 002 277 509

Page 1 of 2

P. O. BOX 121, Doncaster, VIC 3108 660 Doncaster Road, Doncaster ViC 3108 Phone (03) 9840 3200 Fax 1800 807 993

11th July 2012

To whom it may concern,

Darren Morgan and the Darren Morgan Racing Team have been associated with the AEG Powertool brand for 5 years and myself personally through another brand relationship with Chicago Pneumatic since 2004.

AEG & DMR have been a fantastic commercial relationship in motorsport that delivered our brand to a very targeted shared demographic.

Top Fuel racing is the fastest and most powerful motorsport on the planet. It's highly technical nature aligned with our brand values and using this as the vehicle, allowed us to easily create a connection through the sponsorship that AEG was Powertools. This cut across all facets and built our credibility.

The partnership, along with Darren and his team carrying the bright orange of AEG Powertools right throughout the racing program really allowed us to create recognition among motorsport fans and the industry alike.

Darren being a great, down-to-earth personality appeals across the board & made it an easy fit for AEG Powertools.

From a corporate entertainment point of view, Top Fuel is without doubt one of the most interactive experiences we have been able to provide staff, customers and end users.

The partnership with DMR has ensured we could deliver more than just a standard corporate box affair like many other sports and motorsports.

Darren and his team are by far the best presented and well drilled team in Australian drag racing. They have always strived no matter what to go the extra mile for AEG Powertools, quite often at considerable expense over and above our sponsorship contribution.

Not only are they incredibly active in the media space, the innovations the team has implemented on our behalf has allowed AEG Powertools to build strong databases and really understand the segmentation of fans that are attending the events.

This from data gathering stations at each event which is coupled with prize giveaways, to the launch of the world's first fully operational Top Fuel Simulator are all concepts that Darren has developed and brought to the table as value adds to our partnership.

Techtronic Industries Australia Pty Limited A.C.N 002 277 509

Page 2 of 2

P. O. BOX 121, Doncaster, VIC 3108 660 Doncaster Road, Doncaster ViC 3108 Phone (03) 9840 3200 Fax 1800 807 993

The team at DMR are the best in the game in Australia if not the world and I would have no hesitation in recommending them or the sport of Top Fuel racing if you are looking to build a brand presence with corporate entertainment in a powerful, technical setting with a wide-ranging, brand loyal audience.

Yours faithfully,

Mark Devitt Marketing Manager ANZ

P A G E 6 0

Geof Tartoosie, Director, Extreme Auto Expo September 3, 2012“Darren & his team were part of our 2011 Extreme Auto Expo. He brought down his real life Top Fuel simulator & wowed the crowds showing people what it’s really like to drive a car with thousands of horsepower over a simulated 1/4 mile track. If you can arrange to have Darren & the team at an event you are planning it’s a must have. A real Pleasure to work with.”

Andrew Holdsworth, Previous Managing Director, E.T. Performance Products August 18, 2012“Darren has done an amazing job to rise through the ranks of Drag Racing to become one of Australia’s champion drag racer. He has never had a silver spoon, he has achieved his incredible success through plain hard work and perseverance and in doing so, and Darren has gained enormous respect from the entire automotive industry. Darren is a man of his word and I have no hesitation in recommending and supporting Darren in his future endeavours.”

Carolyn Johnson, CEO, EzyByte Business Services December 27, 2009“Highly recommend Darren and his team, he is a man with a very high level of integrity and his go get it attitude has taken him a long way in Drag Racing and his business & personal pursuits. I would recommend anyone looking to expose their business to the Australian Drag Racing Public get on board and sponsor Darren and his team they will do your company proud, and you will reap the rewards your product doesn’t need to be racing or car related as there is a huge diversity of interests with Racing Fans, and it is a family sport.”

Jon Van Daal, Advertising Sales Manager, Express Publications August 2, 2012“I’ve known Darren for over ten years - fi rstly when he drove for the Lammatina Top Fuel team and then with his own team. I’ve dealt with a number of Top Fuel teams over the last thirty years either assisting with sponorship or simply just supplying photos for their use. You don’t need to be Solomon to realise that the last four years of the GFC have been incredibly tough on both sponsors and race teams but after leaving the Lammatina team Darren has enjoyed the support of major Australian companies (or their local offi ce) because he continues to provide results. He would be the fi rst to admit that he would love to have the dollars that his opponents enjoy - just to go testing or to upgrade equipment, however he doesn’t but he still produces one thing - the number 1 on the side of his car. From what I have seen his dedication to the sport (and his ROI) runs 31 days a month (even when there aren’t 31 days in the month). Static displays and his ability to constantly drum up media opportunities mean that he is in my eyes “a sure bet”. In these tough times it is hard to fi nd such talented and commitment athletes that can give sponsors more than invoices but Darren is the man.”

Mark Boxer, Owner, HoonTV August 2, 2012“It’s been a pleasure working with Darren shooting for the ANDRA TV under the direction of Dean Neal. Darren is always accommodating and doesn’t mind giving the viewers what they like to see, especially a big smile. Another reason I really loved my fi rst year working with the team to shoot these shows.”

Peter Pike, Drag Racing Manager, Perth Motorplex August 2, 2012“Darren Morgan and his Australian Top Fuel Drag Racing team are not only 3 times Australian Champions but are wonderful

Appendix E


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P A G E 6 1

advocates for the sport of Drag Racing and his team sponsors. Darren is fi ercely passionate, extremely motivated, and highly successful and most importantly for our business very popular with West Australian Drag Racing fans. Peter Pike Drag Racing Manager Perth Motorplex, Western Australia”

Justin Law, Editor, Sub-editor, art-director, journalist, Australian Consolidated Press August 30, 2012“I interviewed Darren Morgan for a feature story that appeared in Street Machine magazine in 2011 - “Captain Sensible”. Not only was Darren approachable and generous with his time, but he was candid and engaging. This demonstrates he is naturally media savvy. In my 25 years of journalism and communications, there are few leaders in their industry who left as lasting a mark on me as he did. What he achieved and the way he has achieved it - empowering the people around him to strive to be their best - is an example I still refer to. In a business that can sometimes attract the unscrupulous, I believe Darren sets a high mark, and would be an asset to any marketer or sponsor.”

John Baremans, Production Editor, Dragster Australia and Inside Speedway magazines September 10, 2012“I have admired Darren’s passion and strength in getting things done for as long as I have known him. He works very hard and does not stop until he achieves what he set out to do. Darren is a great ambassador to the sport of drag racing and he provides plenty of bang for his current sponsors. He knows how to get results both on and off the track.”

Steve Menegaldo, Director at Groovy Tube Digital Media October 9, 2012“Darren Morgan and his highly profi cient top fuel team are the back-to-back number 1 Australia Top Fuel Team for a reason. Groovy Tube Digital Media have had the chance to work with Darren Morgan on more than a few occasions and every time it has been an absolute pleasure, Darren, Natalie and the team are true professionals both on and off the track working tirelessly every season to prepare and participate in this high-octane sport. Darren and the team also travel around the country regularly to appear at various events, corporate days, Car Shows, V8 Supercars and many more. Darren goes the extra mile for sponsors and fans; he brings the excitement of Top Fuel sport to his fans by appearing at these events, signing autographs and having his picture taken with his fans. Corporate sponsors receive the wow factor too with personal appearances and Top Fuel Car start-ups at their own events. Darren is what you would call the people’s champion, he and the team have won the Australian championships 3 times now and all without consistent major corporate backing. It’s a true testament to their perseverance and passion for the sport and its fans. So what are you waiting for, get involved with the fastest motor sport on the planet, with the quickest team in the country and reap the rewards, Darren Morgan Racing is the perfect sponsorship opportunity for your company.”

Brenton Edwards, Business Development Manager at Darren Morgan Racing“Darren is at the pinnacle of his sport - with the most dedicated and organised team - he seeks perfection and works tirelessly toward advancing his top line motorsport operation the sponsor’s and fan’s love him with his personable straight-up Aussie bloke persona.”

Proudly designed and printed by AM Printing Services180 Bridge Street Tamworth NSW 2340

02 6765 4199

www.amprinting.com.au

Darren Morgan Darren Morgan Racing

PO Box SM294

Mildura South Vic 3501 P: 03 5022 0454 M: 0408 147 606

E: [email protected]

www.darrenmorgan.com.au


2014 dmr partnership

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