2014: everything marketers don't want you to know
DESCRIPTION
Marketing predictions for 2014 made by Duncan Alney, CEO of Firebelly Marketing.TRANSCRIPT
2014: EVERYTHING MARKETERSDON’T WANT YOU TO KNOW
presented by Firebelly Marketing
DUNCAN ALNEY
monitoring does notM A K E T H E L E A P I N T O
USEFUL APPLICATIONSacross the enterprise
1
ACQUISITIONS
FacebookCONTINUES DOMINATION
&
2
talking headsWILL LOSE
INFLUENCE3
THE RISE OFthe practitioner
WILL NOT HAPPEN
4
Continues to alludeMOST MARKETERS
REAL TIME ANALYSIS
5
Insights ProveD I F F I C U L T
IN SPITE OF BIG DATA
6
CROSS PLATFORMSocial Analytics
will not beU S E R F R I E N D L Y
7
C O N T E N T M A R K E T I N GGenerates Huge Revenues
F O R A G E N C I E SWITH FEW RESULTS FOR MOST CLIENTS
8
White Wallinghas everyone
SCARED SHITLESS
9
B U I L D C O M M U N I T I E S
MOST BRANDScannot
10
Social AdsW I L L G R O W T OASSURE RESULTS
11
W O R D O F M O U T Hwill dominate
BUT NOT BE MEASURABLE
F O R M O S T12
Mobile malware will raise
ITS HEAD IN 2014Forcing marketers to rethink how to engage
ON MOBILE
13
DUNCAN ALNEYCEOwww.firebellymarketing.comduncan@firebellymarketing.com317-557-4460@firebelly