2014 expo east press kit salba chia

salbasmart

PO Box 3009, Littleton, CO 80111

Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: [email protected]

Press Release For Immediate Release

Contact: Sarah Eykyn The Fresh Ideas Group

205.239.6445 [email protected]

Salba Chia approved for sale in European market,

ahead of Natural Products Expo East, Sept.18-20, 2014

DENVER, Colo. (Sept. 8, 2014) Salba Smart will share news of its imminent expansion into the European market with visitors attending Natural Products Expo East at the National Convention Center in Baltimore, Md., Sept. 18-20, 2014. Granted a positive novel food opinion for its Salba Chia seeds by The United Kingdoms Food Standards Agency (FSA), the company will be available to answer questions from distributors and retailers at booth # 1232. The popularity of whole seeds is opening doors in Europe for more novel, flavorful and lesser known types of grain such as Salba Chia seeds. A novel food is a food or food ingredient that does not have a significant history of consumption within the European Union before 15 May, 1997. Before any new food product can be introduced on the European market it must be rigorously assessed for safety. In the UK, the assessment of novel foods is carried out by the Advisory Committee on Novel Foods and Processes (ACNFP), an independent committee of scientists appointed by the FSA. The European Novel Foods Regulation incudes a simplified approval procedure that is applied when a company believes its novel food is substantially equivalent to a food that is already on the market. In such a situation, the applicant can submit a notification to the European Commission after obtaining an opinion on equivalence from an EU member state in this case the UK. Salba Chia had requested an opinion from the FSA on the equivalence of their chia seeds, which are grown in particular regions of South America, with the chia seeds marketed by The Chia Company that are grown in Australia. Following a rigorous review of data, Salba Chia seeds have been assessed to be equivalent to chia seeds already approved for market in the European Union, and granted the same status.

Salba Chia Press Kit Page 2

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We are treating this as a milestone for chia, for our company and the industry as a whole, stated Rally Ralston, Salba Smarts managing partner. Introducing a nutritionally consistent chia seed product under FDA regulation is an arduous, technical and scientific process that takes substantial time and resources. We felt, however, that providing our Salba Chia seeds worldwide was paramount for our UK customers. Our in-house team worked tirelessly with the FSA to navigate the Substantial Equivalent process. We believe this achievement demonstrates our companys bandwidth in terms of regulatory compliance and we are committed to serving the needs of our distributors, retail partners and customers for the long haul, he noted. Salba Chia seed is the only quality-certified chia on the market, grown under Good Agricultural Practices (GLOBAL-GAP) and carefully selected under GMP (Good Manufacturing Practices). It has also achieved HACCP (Hazard Analysis and Critical Control Point) international quality standards. As a firm supporter of EFSA standards, Salba Chia will shortly unveil a new look for its product line which will position each brand as a category of food products that is culturally tailored to appeal to European consumers.

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About Salba Smart LLC Formed in 2006 by family farmers and manufacturers, Salba Smart is a whole foods company committed to quality, consistency, and sustainability from the ground up. Salba Smart strives to serve consumers and the environment through Performance with Purpose, making the highest quality whole grains and seeds available for use as ingredients and retail foods. These include Salba Chia, the most nutritionally consistent chia on the market. Salba Smart Natural Products, LLC is a privately held company headquartered at P.O Box 3009, Littleton, CO 80161. Tel: 303-999-3996. For more information, visit http://www.salbasmart.com or join the community on Facebook.


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About Salba Chia Chia-based snacks, drinks and foods are a mainstream health trend.

Good Morning America declared 2013 as the year of the chia seed, and in 2014, naturally gluten-free chia

seeds were identified as a key proponent to shape Americans waistlines according to a survey reported by

Todays Dietitian.

Best-selling author, nutritionist and Biggest Loser star Rachel Beller says chia is her absolute ultimate

favorite fiber, antioxidant and omega-3 booster. Thanks to Dr. Bob Arnots book, The Aztec Diet, chia seeds

were featured in a double-page spread in Womans World. Several Baltimore Ravens players even used chia

seeds for energy and digestion in the run up to their 2013 Super Bowl win.

And yet, despite all this recent media attention, chia has been around for a long, long time. Way back when

around 3,500 BC the Aztecs looked to chia as a super fuel for energy and endurance. Why? Because the

nutrient dense make-up of chia makes it a mighty way to boost daily nutrition, with thousands of years of use

to back up its powerful claims.

Salba Smart Natural Products, LLC was ahead of the curve in bringing Salba Chia to the attention of consumers

and has worked with its growers and partners in South America to cultivate a nutritionally consistent chia to

stand apart from conventional strains.

Salba Chia is a blend of the only two registered

varieties of Salvia hispanica L. - Sahi Alba 911 &

912. It is a unique ingredient that can be used to

increase the nutritional value of meals and

recipes.

Far from being an average seed, Salba is the class

valedictorian and Hercules of chia. Salba Chia

forms the basis of innovative and convenient

products for consumers that make chia an

essential part of their daily routine. All Salba Chia

products are grown under organic conditions and

are Non-GMO Project Verified.


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Salba Chia Product Line Salba Chia Whole Seed

Whole Seed has more of the natural Omega-3s (ALA) and fiber than flax without a fishy taste.

Great for mixing into yogurt and smoothies, sprinkling over salads, sauces and dips.

The seed can be used in its whole seed form or in the ground with no impact on nutritional value.

Available in 12.7 oz. pouches (SRP $13.99) and USDA certified organic 16 oz. jars (SRP $24.99).

Salba Chia Premium Ground

Convenient milled version of Salba Chia for use in sauces, soups, smoothies, or any other recipe calling for a nutritional boost.

A great flour substitute to boost the fiber in baked goods (3 parts flour to 1 part Salba Ground Seed).

Available in 6.4 oz. pouches (SRP $9.99) and USDA certified organic 9 oz. jars (SRP $20.99).

Salba Chia Tortilla Chips Consumers love the taste of Salba Smarts stone ground, organically grown corn in the blue, white and yellow corn tortilla chips and they love the fact that these flavorful snacks do good things for their nutrition.

Organic Blue Corn Tortilla Chips Organic White Corn Tortilla Chips Organic Yellow Corn Tortilla Chips Available in 7.5 oz. bags (SRP $3.69)

Salba Chia Salsas Made in three flavor profiles, Salba Chia salsas are suited to any palate preference to bring a nutritional boost to snack time, game days or parties. The Salba seeds lend a wonderful textural quality to the salsa as well as pack in valuable nutrients for a snack that loves back.

Mild, Medium and Hot Available in 12 oz. jars (SRP $5.39)

Salba Chia products can be found at Whole Foods Market, Natural Grocers, Central Markets, natural foods stores, and online at www.amazon.com and www.salbasmart.com.


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Salba Chia Nutrition Smarter. Faster. Stronger.

What makes Salba Chia smarter than your average chia? Salba is the richest whole food source of Omega-3 fatty acids (ALA) and fiber found in nature on a gram for gram basis. The Daily Value for ALA Omega-3s is 1.3g. There are 3.4g of ALA Omega-3s per serving of Salba Chia seeds, and over 5,000 mg of dietary fiber. Salba has less than 1g net carbohydrates per serving. Salba provides potential benefits for:

Athletes and sports enthusiasts

Seniors and the elderly

Children and Adolescents

On-the-Go Individuals

Anti-Aging/Wellness

Anyone looking to improve their nutrition and health

Omega-3s

A serving of Salba chia is packed with 3,425mg of Omega-3 (ALA). This essential fatty acid is used by the body to form cell walls and contributes to improved circulation and cell function.

Calcium

Each serving of Salba chia has 115.5mg of calcium, an essential mineral important for bone health.

Fiber

Salba chia contains 5.1g of dietary fiber per serving. Fiber supports healthy digestion and increases satiety, helping to ward of cravings and sugar crashes.

Iron

Salba chia contains 1.25mg of iron per serving. Iron is integral to health used to build muscle and ensure oxygenation to cells, an important element to maintaining energy.

Magnesium

Salba chia has 57mg of magnesium, needed to maintain muscle and nerve function and immune support.

Other Nutrients

Salba chia also contains naturally occurring Vitamin A, Biotin, Niacin, Protein, Copper, Riboflavin, Folate, Vitamin C, Thiamine, Molybdenum, Zinc and Pantothenate. Salba Chia is all-natural, has no trans fat, is gluten free, has almost no net carbohydrates and is a whole food. For extra credit, it is Non-GMO Project Verified.


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About Salba Smart Natural Products, LLC Company Overview Salba Chia has been scrupulously cultivated through years of research by growers Adolfo and Alfredo Mealla. Formed in 2006 by these growers and manufacturers Rally and Rich Ralston, Salba Smart's mission is to develop and market innovative food products made with Salba Chia, that combine great taste and nutrition clinically proven to improve health. Salba Smart Natural Products, LLC is a privately held company headquartered in Littleton, Colo.

Research As the big seed on campus, Salba Chia is the only strain of chia suitable for University research. When it comes to research, consistent nutrient make up is essential for accurate clinical results. The Mealla brothers worked for years to develop a harvest that would meet the strict quality standards of Dr. Vladimir Vuksan at the University of Toronto, St. Michaels Medical Center. Salba Chia is so smart it has been to University and passed with flying colors.

Ingredients Salba Smart Natural Products, LLC is the single source of Salba Chia seed for food and food manufacturing in the

USA. Its managing partners have over 100 years of combined experience growing, producing and selling natural and organic food products around the world. Salba Smarts value added products include organic tortilla chips and organic salsa made with Salba. Salba Chia can also be found in a variety of Udis Gluten Free products and LesserEvil snacks. Organic and all natural branded products and co-branding opportunities are available.

Management Rally Ralston: Managing Partner Rich Ralston: Partner Josh Robbins: Marketing Manager

Adolfo Mealla: Partner Alfredo Mealla: Partner

Location Salba Smart Natural Products, LLC is headquartered at P.O Box 3009, Littleton, CO 80161. Tel: 303-999-3996. For more information, visit http://www.salbasmart.com or Facebook.

Broker Contact Staci Owens: National Sales Manager Tel: 303-999-3996

Media Contact Fresh Ideas Group, 2400 Spruce Street, Suite 100, Boulder CO 80302

Sarah Eykyn: Tel: (205) 239-6445; Email: [email protected]

Emily Smith: Tel: (303) 449-2108 x 10; Email: [email protected]


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Salba Chia Press:

2014 expo east press kit salba chia

Documents

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salba chia press kit

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positive novel food