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North Carolina and the FAFSA: Where we stand Marcia Weston Outreach Manager, NCSEAA Trae Brookins Scholarship & Grant Manager, NCSEAA 1

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North Carolina and the FAFSA: Where we stand Marcia Weston Outreach Manager, NCSEAA Trae Brookins Scholarship & Grant Manager, NCSEAA. 2014 FAFSA DAY Marcia Weston. Evaluation Report March, 2014. PROGRAM VALUE. PROGRAM VALUE. AUDIENCE PARTICIPATION. AUDIENCE PARTICIPATION. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: 2014 FAFSA DAY Marcia Weston

1

North Carolina and the FAFSA:Where we stand

Marcia WestonOutreach Manager, NCSEAA

Trae BrookinsScholarship & Grant Manager, NCSEAA

Page 2: 2014 FAFSA DAY Marcia Weston

2014 FAFSA DAYMarcia Weston

Evaluation ReportMarch, 2014

Page 3: 2014 FAFSA DAY Marcia Weston

PROGRAM VALUE

-10%10%30%50%70%

33.8%66.1%

0.1%

How Helpful was FAFSA Day?

Page 4: 2014 FAFSA DAY Marcia Weston

PROGRAM VALUE

64%

15%

21%FAFSA Completion Determines Enrollment Plans

Definitely Most Likely Probably Not

Page 5: 2014 FAFSA DAY Marcia Weston

AUDIENCE PARTICIPATION

Under $20,000

$20,000-$39000

$40,000-$59,000

$60,000 or higher

0% 5% 10% 15% 20% 25% 30% 35%

30%

28%

17%

26%

Household Income

Page 6: 2014 FAFSA DAY Marcia Weston

AUDIENCE PARTICIPATION

Less Than 2Year Degree

Associates Degree

Bachelors Degree

Graduate Degree

Participant Not Sure

0% 10% 20% 30% 40% 50% 60%

54%

12%

25%

7%

2%

Parent Education Levels

Page 7: 2014 FAFSA DAY Marcia Weston

AUDIENCE PARTICIPATION

American Indian/Alaskan Native1%

Asian American/Pacific Islander1%

Black/African American/African33%

Hispanic/Latino10%

White/Caucasian49%

Multiracial / Other5%

Racial / EthnicParticipation

Page 8: 2014 FAFSA DAY Marcia Weston

AUDIENCE PARTICIPATION

Vocat

ional

(less

than 2

years

)

Associ

ates D

egree

Bache

lors D

egree

Gradua

te / P

rofess

ional D

egree

Undeci

ded

0%

10%

20%

30%

40%

50%

60%

70%

11%

25%

58%

4% 3%

Student Degree Plans

Page 9: 2014 FAFSA DAY Marcia Weston

OUTREACH EFFECTIVENESS

College Admissions

Community Organization

Friend

Mailing to the Home

School

Radio / Television

Newspaper

0% 10% 20% 30% 40% 50% 60% 70%

15%

8%

19%

16%

61%

2%

2%

Sources of FAFSA Day Announcements(reported by participants)

Page 10: 2014 FAFSA DAY Marcia Weston

COMPARATIVES

College admissions

Community organization

Friend

Mailing to the home

School

Radio / Television

Newspaper

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Income and Source of Information

$60,000 or higher$40,000-$59,000$20,000-$39,000Under $20,000

Page 11: 2014 FAFSA DAY Marcia Weston

COMPARATIVES

Under $20,000

$20,000-$39,000

$40,000-$59,000

$60,000 or higher

0% 5% 10% 15% 20% 25%

21%

16%

7%

12%

9%

11%

9%

14%

Income and Site Location

SECU Campus / High School

Page 12: 2014 FAFSA DAY Marcia Weston

COMPARATIVES

Parent Education Level

Page 13: 2014 FAFSA DAY Marcia Weston

COMPARATIVES

First Generation College

Associates Degree Bachelors Degree Graduate Degree Participant Not Sure

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%39%

8%

13%

3%1%

8% 2%4%

1%0.5%

8% 3%

8%2%

0.5%

FAFSA Completion and Enrollment Plans(by Parent Education Level)

Definitely Determine College Enrollment Most Likely Determine College EnrollmentProbably Not Determine College Enrollment

Page 14: 2014 FAFSA DAY Marcia Weston

COMPARATIVES

FAFSA Day Participants

North Carolina

0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00

0.84%

1.20%

1.47%

2.20%

32.56%

21.40%

10.40%

8.30%

49.26%

69.80%

5.46%

Racial / Ethnic Participation and North Carolina Population(NC data from American Community Survey 2008-2012)

American Indian/Alaskan NativeAsian American/Pacific IslanderBlack/African American/AfricanHispanic/LatinoWhite/CaucasianMultiracial / Other

Page 15: 2014 FAFSA DAY Marcia Weston

RECOMMENDATIONS

Targeted Outreach Efforts

• Although FAFSA Day does draw an impressive percentage of low-income and first-generation students, targeting these populations through college access marketing strategies may increase participation

• Increase outreach to high schools as surveys are showing that the schools have the greatest impact on where students hear about FAFSA Day

• Develop outreach strategies that target parents who have no college-going history through employers, community organizations, faith-based programs, etc.

• Provide school counselors and principals with FAFSA submission numbers as reported by the U.S. Department of Education that will help high schools promote FAFSA completion among seniors

• Include messaging of FAFSA completion regardless if students are intending to enroll in the following fall. Discovering how much aid for which they are eligible may encourage enrollment plans

• Expand outreach to prospective adult student populations where postsecondary program enrollment has the largest projections (Note: NCES graph)

Page 16: 2014 FAFSA DAY Marcia Weston

National Center for Educational Statistics

Page 17: 2014 FAFSA DAY Marcia Weston

RECOMMENDATIONS

Data Collection

• Include data collected from state-wide FAFSA submissions and compare data in first-generation, low-income, and high school attendance categories

• Provide scholarships at campus FAFSA Day sites to increase attendance and survey completion

• Include a survey question asking if attendee is currently in high school, attending college, or has been out of high school for two or more years

• Conduct focus groups in selected campus sites with first-generation students to determine what conditions impacted FAFSA completion

 

Page 18: 2014 FAFSA DAY Marcia Weston

RECOMMENDATIONS

Overall

• Develop a comprehensive three-year FAFSA completion plan that considers FAFSA Day and other FAFSA completion initiatives

• Conduct a cost effectiveness analysis to determine efficacy of outreach efforts

 

Page 19: 2014 FAFSA DAY Marcia Weston

19

FAFSAs received (Year-to-date) for 2014-15

Trae BrookinsScholarship & Grant Manager, NCSEAA

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What are we counting here?• Agreement with U.S. Department of Education provides NCSEAA with a

copy of all FAFSAs submitted by NC students and to all NC institutions• All data for 2014-15 is as of 3/31/2014, the first three months of the

application cycle• All data for the current and prior academic years is as of 3/31/2014, the

first three months of each years applications cycle, e.g.,– 2013-14, 3/31/2013– 2012-13, 3/31/2012, etc.

• FAFSAs counted are:– The first received for the academic year (usually, CPS#01)– Valid and invalid ISIRs (Dependency Status= D,X,I,Y)– Reported State of Student Residence = ‘NC’ (no start date test)– Undergraduates (No prior earned Bachelor’s, Grade Level =1,2,3,4,5,blank)

• Not counted: non-NC residents; grad students; 2nd degree students• “Other” institutions all out-of-state institutions (except JWU-Charlotte)

and in-state institutions other that are non-NCCCS, UNC, NCICU.• Counts are unique within a category unless otherwise stated.

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FAFSA counts by sector/academic year with % change from prior year

Academic Year

UNC NCCCS NCICU Other

Count% Chg from

Prior Year Count% Chg from

Prior Year Count% Chg from

Prior Year Count% Chg from

Prior Year

2004-2005

59,487

9.8%

37,109

-0.9%

20,294

9.0%

16,459

10.1%2005-2006

65,322

36,789

22,116

18,119

2006-2007

72,257 10.6%

39,993 8.7%

22,913 3.6%

19,670 8.6%

2007-2008

76,305 5.6%

41,506 3.8%

23,814 3.9%

21,311 8.3%

2008-2009

81,877 7.3%

46,941 13.1%

25,876 8.7%

24,652 15.7%

2009-2010

94,209 15.1%

67,645 44.1%

29,799 15.2%

32,727 32.8%

2010-2011

99,123 5.2%

83,817 23.9%

32,671 9.6%

42,114 28.7%

2011-2012

106,650 7.6%

98,166 17.1%

35,743 9.4%

50,803 20.6%

2012-2013

111,678 4.7%

96,345 -1.9%

38,583 7.9%

55,929 10.1%

2013-2014

110,460 -1.1%

93,616 -2.8%

37,669 -2.4%

56,929 1.8%

2014-2015

107,400 -2.8%

83,361 -11.0%

35,362 -6.1%

55,632 -2.3%

Page 22: 2014 FAFSA DAY Marcia Weston

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FAFSA counts by sector/academic year

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

2013-2014

2014-2015

0

20,000

40,000

60,000

80,000

100,000

120,000

Sum of Hdcont_UNC_ISIR

Sum of Hdcnt_CC_ISIR

Sum of Hdcnt_NCICU_ISIR

Sum of Hdcnt_Other_ISIR

Page 23: 2014 FAFSA DAY Marcia Weston

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Percentage change from prior year: Trends

Academic Year UNC NCCCS NCICU Other

2005-2006 9.81% -0.86% 8.98% 10.09%2006-2007 10.62% 8.71% 3.60% 8.56%2007-2008 5.60% 3.78% 3.93% 8.34%2008-2009 7.30% 13.09% 8.66% 15.68%2009-2010 15.06% 44.11% 15.16% 32.76%2010-2011 5.22% 23.91% 9.64% 28.68%2011-2012 7.59% 17.12% 9.40% 20.63%2012-2013 4.71% -1.86% 7.95% 10.09%2013-2014 -1.09% -2.83% -2.37% 1.79%2014-2015 -2.77% -10.95% -6.12% -2.28%

Page 24: 2014 FAFSA DAY Marcia Weston

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Percentage change from prior year: Trends

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

2013-2014

2014-2015

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Sum of PrctChg_UNC_PY

Sum of PrctChg_CC_PY

Sum of PrctChg_NCICU_PY

Sum of PrctChg_Other_PY

Page 25: 2014 FAFSA DAY Marcia Weston

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FAFSA peak volumes

• Mid- to late- Feb (around FAFSA days)• March 15th

• March 31st

• June 30th • Mid-July• Right before summer session 1

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Cumulative FAFSAs received by date per academic year: All NC filers (unique count across sectors)

• 2014-15 cumulative FAFSAs are approximately half-way between YTD for 2008-09 and 2009-10

Page 27: 2014 FAFSA DAY Marcia Weston

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Cumulative FAFSAs received by date per academic year: UNCs

• 2014-15 cumulative FAFSAs are approximately half-way between YTD for 2008-09 and 2009-10

Page 28: 2014 FAFSA DAY Marcia Weston

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Cumulative FAFSAs received by date per academic year: NCICU

• 2014-15 cumulative FAFSAs are approximately half-way between YTD for 2008-09 and 2009-10

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• 2014-15 cumulative FAFSAs are slightly below YTD for 2009-10

Cumulative FAFSAs received by date per academic year: NCCCS

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Cross-sector FAFSA filing

• Which type(s) of institutions did NC UG FAFSA filers submit their data to?

• Looked at all 10 school code fields• Combinations of NCCCS, NCICU, UNC and Other

– 15 possible combinations, e.g., • NCCCS only• NCCCS + NCICU• NCCCS + UNC• NCCCS + Other• NCCCS + NCICU + UNC• NCCCS + UNC + Other• NCCCS + NCICU + UNC + Other• etc.

Page 31: 2014 FAFSA DAY Marcia Weston

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Cross-sector FAFSA filing

Academic Year

Prct_CC_NCICU

Prct_CC_NCICU_OTHER

Prct_CC_NCICU_UNC_OTHER

Prct_CC_ONLY

Prct_CC_OTHER

Prct_CC_UNC_NCICU

Prct_CC_UNC_OTHER

Prct_NCICU_ONLY

Prct_NCICU_OTHER

Prct_OTHER_ONLY

Prct_UNC_CC

Prct_UNC_NCICU

Prct_UNC_NCICU_OTHER

Prct_UNC_ONLY

Prct_UNC_OTHER

Grand Total

2004-2005 0.93% 0.15% 0.21% 24.74% 0.71% 4.86% 0.47% 9.36% 0.63% 7.81% 4.06% 3.73% 1.58% 37.95% 2.82% 100.01%

2005-2006 0.98% 0.17% 0.28% 21.91% 0.75% 5.37% 0.53% 9.22% 0.58% 7.89% 4.70% 4.02% 1.84% 38.69% 3.06% 99.99%

2006-2007 0.76% 0.11% 0.25% 22.85% 0.62% 4.28% 0.41% 9.59% 0.55% 8.55% 3.70% 3.29% 1.48% 40.92% 2.63% 99.99%

2007-2008 0.76% 0.13% 0.22% 22.49% 0.60% 4.29% 0.40% 9.44% 0.53% 8.96% 3.67% 3.30% 1.41% 41.02% 2.77% 99.99%

2008-2009 0.70% 0.13% 0.28% 23.29% 0.67% 4.32% 0.51% 9.10% 0.49% 9.45% 3.71% 3.28% 1.71% 39.68% 2.70% 100.02%

2009-2010 0.77% 0.15% 0.32% 27.65% 0.75% 4.00% 0.49% 8.05% 0.42% 10.58% 3.76% 3.02% 1.64% 35.86% 2.52% 99.98%

2010-2011 0.73% 0.18% 0.48% 30.33% 0.93% 3.99% 0.53% 7.29% 0.41% 12.56% 3.51% 2.88% 1.65% 32.28% 2.26% 100.01%

2011-2012 0.76% 0.22% 0.45% 31.53% 1.08% 3.78% 0.53% 7.02% 0.42% 13.68% 3.57% 2.71% 1.63% 30.35% 2.28% 100.01%

2012-2013 0.86% 0.30% 0.76% 28.54% 1.40% 4.56% 0.87% 6.58% 0.42% 14.12% 4.35% 3.00% 2.00% 29.69% 2.55% 100.00%

2013-2014 0.86% 0.30% 0.78% 27.85% 1.42% 4.55% 0.89% 6.42% 0.46% 14.68% 4.49% 2.94% 2.02% 29.67% 2.69% 100.02%

2014-2015 0.80% 0.28% 0.78% 26.11% 1.41% 4.35% 0.86% 6.44% 0.46% 15.19% 4.32% 2.88% 2.17% 31.05% 2.89% 99.99%

Page 32: 2014 FAFSA DAY Marcia Weston

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Cross-sector FAFSA filing

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

2012-2013

2013-2014

2014-2015

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%100.00%

24.7%

21.9%

22.9%

22.5%

23.3%

27.7%

30.3%

31.5%

28.5%

27.9%

26.1%

9.4%

9.2%

9.6%

9.4%

9.1%

8.1%

7.3%

7.0%

6.6%

6.4%

6.4%

7.8%

7.9%

8.6%

9.0%

9.5%

10.6%

12.6%

13.7%

14.1%

14.7%

15.2%

38.0%

38.7%

40.9%

41.0%

39.7%

35.9%

32.3%

30.3%

29.7%

29.7%

31.1%

Prct_CC_NCICUPrct_CC_NCICU_OTHERPrct_CC_NCICU_UNC_OTHERPrct_CC_ONLYPrct_CC_OTHERPrct_CC_UNC_NCICUPrct_CC_UNC_OTHERPrct_NCICU_ONLYPrct_NCICU_OTHERPrct_OTHER_ONLYPrct_UNC_CCPrct_UNC_NCICUPrct_UNC_NCICU_OTHERPrct_UNC_ONLYPrct_UNC_OTHER

Page 33: 2014 FAFSA DAY Marcia Weston

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What do NC FAFSA filers look like?College education of filer’s parents

2004_2

005

2005_2

006

2006_2

007

2007_2

008

2008_2

009

2009_2

010

2010_2

011

2011_2

012

2012_2

013

2013_2

014

2014_2

015

20%

25%

30%

35%

40%

45%

50%

Sum of Both-ParCollege_MeanSum of Fa-therCollege_MeanSum of Moth-erCollege_Mean

Page 34: 2014 FAFSA DAY Marcia Weston

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What do NC FAFSA filers look like?College education of filer’s parents• Significant change? Maybe.

2004_2005

2005_2006

2006_2007

2007_2008

2008_2009

2009_2010

2010_2011

2011_2012

2012_2013

2013_2014

2014_2015

23

23.5

24

24.5

25

25.5

26

26.5

Mean student age

Page 35: 2014 FAFSA DAY Marcia Weston

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• Income earned from work (IEW) is inflation adjusted (CPI) to 2013 constant dollars

• NC families are not making more on average.• Change in ISIR record layout increases average.

What do NC FAFSA filers look like?Mean and median income of filers

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

Depe

nden

t

Inde

pend

ent

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

$90,000

Sum of Fami-lyIEW_adj_Mean

Sum of Fami-lyIEW_adj_Median

Page 36: 2014 FAFSA DAY Marcia Weston

36

What do NC FAFSA filers look like?Mean and median income of filers (Dependents)

• “Trimmed” the adjusted income earned from work (IEW) back to the old maximum of 999,999.

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What do NC FAFSA filers look like?Mean and median income of filers (Dependents)

• “Trimmed” the adjusted income earned from work (IEW) back to the old maximum of 999,999.

Page 38: 2014 FAFSA DAY Marcia Weston

38

Questions?

Contact

• Marcia Weston ph. (919) 248-4686 [email protected]

• Trae Brookins ph. (919) 248-4650 [email protected]