2014 kotra experiments workshop
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Our Experiments Workshop for KOTRA on March 7, 2014TRANSCRIPT
Learn-Measure-Build Craft Useful Experiments By Running Backwards
Janice FraserMarch 2014
LUXR.CO JUNE 2012
LUXR.CO JUNE 2012
TWEET!
#leankotra
@luxrco
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June & Pete’s Wedding Cake
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http://saptstrength.com/
Pete June
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April
http://saptstrength.com/
May
June
July
August
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sedonaweddingcakes.com
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freebestpictures.blogspot.com
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thekitchn.com
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Zoe Clark, The Cake Parlour
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sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
LEAN Star tup
© LUXR.CO APRIL 2013
LEAN Star tup
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Build measure
learn!
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© LUXR.CO 2013
Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
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An approach for building companies that are creating new products and services in situations of extreme uncertainty.
The approach advocates creating small products that test the entrepreneurʼs assumptions, and using customer feedback to evolve the product, thereby reducing waste.
Lean Startup is...
© LUXR.CO APRIL 2013
1. List your assumptions.2. Understand your customers.3. Experiment efficiently.4. Adjust direction based on evidence.
© LUXR.CO APRIL 2013
1. List your assumptions.2. Understand your customers.3. Experiment efficiently.4. Adjust direction based on evidence.
© LUXR.CO APRIL 2013
Go backward to go forward.
Learn
Measure
Build
© LUXR.CO 2013
Plot the difference
THINK
release
MAKErelease
MAKErelease
MAKE
RISK
= U
NVAL
IDAT
ED E
FFOR
T
TIME
© LUXR.CO 2013
Lots of little wigglesRI
SK =
UNV
ALID
ATED
EFF
ORT
TIME
© LUXR.CO 2013
RISK
= U
NVAL
IDAT
ED E
FFOR
T
TIME
Each wiggle is a learning cycle.
MAKE
releaseBUILD
LEARN
BUILD
MEASURE
LUXR.CO JUNE 2012
The Workshop
LUXR.CO JUNE 2012
{Activity}
Identify assumptions10 assumptions, 1 per sticky
LUXR.CO JUNE 2012
{Activity}
Divide into 2 pilesWill kill the company in the next 6 months
if weʼre wrong
Everything else
LUXR.CO JUNE 2012
{Activity}
Review & de-dupe
LUXR.CO JUNE 2012
{Activity}
Stack rank the urgents
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{Activity}
Pick the top one
LUXR.CO JUNE 2012
{Activity}
Design an experiment to learn if this is true.
we believe that ________________
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________
_________________________________
__________________________
Briefly describe it.
State how you will know if the hypothesis is valid or invalid. This can be quantitative evidence or qualitative.
How much time/money/effort will it take?
LUXR.CO JUNE 2012
{Activity}
Discuss, then pick the experiment to run.
we believe that ________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
____________ in 2 days.
Decide
we believe that ________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
____________ in 2 weeks.
we believe that ________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
____________ in 2 months.
✔
LUXR.CO JUNE 2012
What’s the right size for the experiment?
2 days, 2 weeks, 2 months
{Redesign}