2014 mitx e-commerce summit - the everywhere consumer
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Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014. Big thank you to our 2014 e-Commerce Summit Sponsors: TJX Accenture Blueport Commerce Cantina Evergage Hybris Software Responsys Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds. Speakers from the following companies: Boston Business Journal Joss & Main FleishmanHillard Tumblr Cantina Google Rue La La AP The Grommet Vistaprint Accenture Havas PR Care.com CVS GetGlorious Vee24 Gloss48, Inc. Optaros Spreadshirt Digitas Wayfair Reebok Staples Paypal Media Network Visual IQ Responsys TripAdvisor Forrester KitsyLane Blueport Commerce Kayak Drizly SapientNitro Brand Networks TJX EvergageTRANSCRIPT
2014 MITX e-Commerce Summit
“The Everywhere Consumer”
January 30th, 2014 #MITXECS
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Connected Commerce at Staples: Redefining Customer Convenience
Speaker: Faisal Masud - Staples
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Increasing Sales and Driving Brand Awareness with YouTube Panelists: Courtney MacConnell - Google Megan Knisely - Karmaloop
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Content Marketing Panelists: Michael Bourne - Tumblr Joanne Domeniconi - The Grommet Robin Domeniconi - Rue La La Moderator: Robert Collins - FleishmanHillard
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Data-Driven Personalization Panelists: Andrea Black - Joss & Main Vikalp Tandon - SapientNitro Karl Wirth - Evergage Moderator: Elaine Boltz - TJX
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The Rise of Mobile Panelists: Dustin Humphreys - CVS Stefanie Matthews - Paypal Media Network Carl Prindle - Blueport Commerce Moderator: Brett Leary - Digitas
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"Myths & Truths to Watch in 2014" Speaker: Sucharita Mulpuru - Forrester
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How Marketers are Monetizing Social Media Panelists: Jeff Esposito - Vistaprint Adam Lasky - Spreadshirt Adam Medros - TripAdvisor Jamie Tedford – Brand Networks Moderator: Julie Hall - Havas PR New England
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What's Your Problem?
Panelists: James Keller - Vee24 Jill Kravetz - Gloss48, Inc. Lauren Nagel - Kitsy Lane Justin Robinson – Drizly
Moderator: Kyle Alspach - Boston Business Journal
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Fireside Chat with Rue La La CEO Steve Davis Speakers: Steve Davis - Rue La La Anne D'Innocenzio - AP