2014 new braunfels demographic profile

New Braunfels, Texas

2014 DEMOGRAPHIC PROFILE

Opportunities don’t just grow here.

Communities like New Braunfels are unique. Refined by old-world German heritage and

complemented by an affordable and unmatched quality of life, it’s no wonder our population has

grown 58% in the last decade. New Braunfels also boasts exceptional transportation networks,

multiple universities within a 30-minute drive, and a pro-business leadership, tax and regulatory

environment. Companies such as CBE, HD Supply, Tenet Healthcare and IBEX Global have already

realized the advantages of a growing, well-trained, 450,000 person strong workforce. These

recent expansions and relocations have further strengthened our industry bases in manufacturing,

healthcare, logistics and distribution, and aviation businesses. Plus, with over 300 days of

sunshine a year and 500+ acres of outdoor water recreation, including Schlitterbahn (America’s

#1 waterpark), New Braunfels is the premier destination for work – or play – year round.

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new braunfels

Centered between Austin and San Antonio Each year, more than two million visitors come to New Braunfels to explore the shopping and recreational activities steeped in German culture and heritage. The city’s strategic location has created opportunities for growth in the global market and an ability to satisfy the needs of the international shopper.

Located almost equal distance between the seventh largest city in the U.S. (San Antonio) and the State Capitol (Austin), New Braunfels has easy access to major highways with IH-35 (a major NAFTA artery) running through the city’s center, and IH-10 only 10 minutes east. New Braunfels’ strategic location is 15 minutes from a new Caterpillar manufacturing plant, 45 minutes from a Toyota manufacturing plant and only a three-hour drive to trade gateways into Mexico, Central and South America. Additionally, New Braunfels is close to nearby air, rail and bus services.

HIGHWAYS SERVING AREA Located on Interstate 35 (north-south system) and nine miles from Interstate 10 (east-west system)—connected by State Highway 46. Loop 337 circles the city, connecting IH-35 north and south. A proposed SH-130 connector is being assessed by local officials to accommodate future traffic congestion from San Antonio to Austin.

BUS Greyhound/Trailways – seven northbound and six southbound daily.

MOTOR FREIGHT CARRIERS Central, Consolidated, and Roadway Express serve the city. Southeastern has a local terminal. FedEx has a large terminal servicing the New Braunfels and Comal County area.

RAILROADS Union Pacific — 36 daily freight trains (18 northbound and 18 southbound) with a local switcher.

AIR SERVICE Non-commercial jet service is available at New Braunfels Regional Airport. Commercial service is available at San Antonio International Airport, only a 25-minute drive, served by most major carriers (21). Austin-Bergstrom International Airport is 45 minutes north and is served by 17 major carriers.

DISTANCE TO MAJOR CITIES

New Braunfels is within a four-hour drive of over 12 million people.

San Antonio 30

Austin 45

Houston 178

Corpus Christi 176

Laredo 196

Dallas 245

Monterrey 431

Mexico City 781

Los Angeles 1383

New York 1786

TRAFFIC COUNTS

Traffic Intersection # of Cars

IH-35N 77,779

IH-35 & Hwy 46 115,660

Hwy 46E & FM 1101 37,185

Hwy 46W & Loop 337 29,128

IH-35S & Walnut 115,707

Hwy 46W & FM 2722 12,892

Hwy 46E & FM 758 27,135

NEW BRAUNFELS REGIONAL AIRPORT The extension of FM 306 near a new retail development, Town Center at Creekside, has paved the way for easier access to the New Braunfels Regional Airport (BAZ). The Airport Master Plan gives a targeted direction to increase airport traffic and business development. Complete with $20 million in improvements in t-hangars, runways, drainage, signage, a new $1.5 million Air Traffic Control Tower and a 5,000 sq. ft. terminal building, the New Braunfels Regional Airport continues to provide a safe and efficient portal with upscale, quality service.

Runway 17/35 is 5,364 x 100 ft. Weight Limitations - Single wheel: 35,000 lbs

Runway 13/31 is 6,250 x 100 ft. Weight Limitations - Single wheel: 60,000 lbs

NEW BRAUNFELS

AUSTIN

CORPUSCHRISTI

DALLASFORT WORTH

AMARILLO

HOUSTON

SAN ANTONIO

EL PASO

LUBBOCK

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strategic location

Growing Population 2014 POPULATION CITY: 66,394 | COUNTY: 123,694

Ranked as the 9th fastest growing county and 13th fastest growing city in the nation, Comal County and New Braunfels are experiencing an unprecedented growth rate – growing at an average of 4% per year, a 58% increase in the last decade. The city’s population surpassed 56,000 in 2008 and is projected to reach 69,000 by 2015. Founded in 1845 by German settlers, New Braunfels’ population consists largely of German and Hispanic descendants.

The Median age for New Braunfels is 34.3; Average Family Size is 3.18.

POPULATION BY GENDER

2014 POPULATION BY EDUCATIONAL ATTAINMENT

Less than 9th grade 7.4%

Grades 9-12 6.0%

High School Diploma 25.1%

Associate’s Degree 7.8%

Bachelor’s Degree 20.5%

MAJOR EMPLOYERS

Employer - Product or Service Employees

Schlitterbahn Waterpark 2,400

Comal School District 2,300

New Braunfels School District 1,050

Wal-Mart Distribution Center 1,035

IBEX Global 600

Hunter Industries, Ltd. Highway 586

HEB Grocery 561

City of New Braunfels 544

CHRISTUS Santa Rosa Hospital – New Braunfels 534

HD Supply 520

Wal-Mart SuperCenter Retail Store 435

COMAL COUNTY HOUSING UNITS

Source: Census 2009-2013 ACS


Source: www.innewbraunfels.com

0

10,000

20,000

30,000

40,000

50,000

201047,300

200946,107

200844,397

200742,285

200642,285

200540,240

200438,513

200336,880

200234,472

200134,290

2000 33,031

201147,916

201247,741

201349,684

MALE29,006

48.7%

FEMALE30,614

51.3%

African American1,565 2.33%

American Indian464 0.65%

Asian817 1.22%

Hispanic24,431 36.9%

Multirace1,602 2.39%

Other5,139 7.19%

White/Non-Hispanic 33,107 49.32%

POPULATION BY AGE85+ 1,330 (2.2%)

75 – 84 2,554 (4.3%)

65 – 74 4,235 (7.1%)

60 – 64 2,979 (5.0%)

55 – 59 3,426 (5.7%)

45 – 54 6,697 (11.2%)

35 – 44 7,864 (13.2%)

25 – 34 9,449 (15.8%)

20 – 24 3,303 (5.5%)

15 – 19 3,691 (6.2%)

10 – 14 4,842 (8.1%)

5 – 9 4,704 (7.9%)

Under 5 4,546 (7.6%)


Source: AGS 2015

POPULATION BY RACE/ETHNICITY

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demographics

Skilled, Reliable WorkforceThe center of a well-trained available workforce, New Braunfels touts a strong work ethic among its population. The diverse industry sector employs workers in a variety of professions including: aerospace, automotive, construction, engineering, finance, healthcare and manufacturing. In the last nine years, the workforce has increased 37% and new primary jobs doubled since 2003, averaging 966 primary jobs per year.

Tri-county (Comal, Guadalupe and Hays) Average Weekly Wage is $17.50/hr Source: Texas LMCI Tracer, 2015


Source: TWC May 2015

$20$19$18$17$16$15$14$13$12$11$10

Aver

age

Hour

ly W

age

Rate

2014 2nd QTR$17.90/hour

2014 3rd QTR$18.25/hour

2014 4th QTR$20.75/hour

COMAL COUNTY WAGE RATES

450,000+WORKFORCE WITHIN A 30-MINUTE COMMUTE

AVAILABLE WORKFORCE

Comal County New Braunfels

CLF 59,279 32,579

Employed 57,244 31,681

Unemployed 2,035 898

Rate 3.4 2.8

Texas Unemployment Rate 4.1

COMMUTE TO WORK

Car, Truck, or Van – Drove Alone 79.3%

Car, Truck, or Van – Carpooled 12.9%

Walked 1.2%

Other Means 1.5%

Worked at Home 4.8%

Mean Travel Time to Work (minutes) 23.9

Source: Census.gov, 2009-2013 ACS

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talent

PER CAPITA AND HOUSEHOLD INCOME

NEW BRAUNFELS 2013 COMAL CO. 2013 HAYS CO. 2013 GUADALUPE CO. 2013NB % CHANGE

FROM 2000

Median Household Income $55,370 $63,480 $57,834 $63,889 +27.6%

Per Capita Income $25,450 $32,736 $26,662 $26,233 +27.1%

Total Households 21,047 41,112 54,543 45,411 +29.2%

Median Family Income $66,059 $76,326 $75,906 $73,684 +29.3%

% Below Poverty Level 7.7% 6.9% 9% 7.7% -1.3%

Source: ACS Census 2013


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quality of place

Affordable Cost of Living, Unique Quality of LifeAn affordable cost of living is enhanced by low city, county and school district taxes to create a composite cost of living score 7.6% below the national average and only rising by 1.6% in the last two years. Average home prices are on par with the national average. New Braunfels is considered a great place to live, work and play.

COST OF LIVING COMPARISON CITY LARGEST % LESS PRICE FACTOR IN NB Buda, TX Housing 27% Katy, TX Housing 6% Denton, TX Housing 21% Pflugerville, TX Housing 28% Chicago, IL Food 26% Cranston, RI Utilities 42% Portland, OR Housing 61% Sacramento, CA Food 30% White Plains, NY Housing 258% Charlotte, NC Food 16% bestplaces.net, COL calculator

RENTAL-OCCUPIED UNITS

# Renter-occupied units 9,020

Median cost (dollars) $929


MEDIAN COST & MORTGAGE RATES

# Housing units with a mortgage 19,958

Median cost (dollars) $1,438


PROPERTY TAX RATES

Ad Valorem Taxes by Taxing Authority Rate per $100 Valuation on 100% of Current Market Value

City of New Braunfels $0.498230

Comal County $0.314321

Comal ISD $1.39

New Braunfels ISD $1.33910

State of Texas $0.00

Total tax rate if in CISD $2.202551

Total tax rate if in NBISD $2.151651

Sales tax: (6.25% state,

1.5% city, .5% county)8.25%

NO PERSONAL OR CORPORATE INCOME TAX IN TEXAS

$50,000 $100,000 $150,000 $200,000

Tri-County Area $176,566

City of New Braunfels $159,600

New Braunfels ISD $180,209

MEDIAN HOME VALUE UTILITIESELECTRICITY Supplier: Multiple ERCOT Sources Distributor: NBU Avg Monthly Bill: Residential: $79.50/1,000 kwh

WATER/WASTEWATER Supplier: Wells, Surface Water/Aquifer Distributor: NBU Avg. Monthly Bill: Residential: $26.65/8,484 gallons Commercial: $67.22/28,725 gallons

NATURAL GAS Supplier: Enterprise Products Partners Distributor/Source: CenterPoint Energy Avg. Monthly Bill: Residential: $35; Commercial: contracts available

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education

Making Room for Future Generations New Braunfels and Comal County have two school districts: New Braunfels ISD (NBISD) and Comal ISD (CISD). New Braunfels ISD is primarily within the city limits while Comal ISD spans 589 miles of Central Texas and includes parts of five Central Texas counties: Comal, Bexar, Hays, Kendall, and Guadalupe. Employing more than 930 workers, NBISD encompasses 13 campuses. CISD is one of the fastest growing districts, with 26 schools and gains between 600-700 new students a year. Both school districts are Academically Acceptable by TEA ratings.

Higher Education has also grown in New Braunfels. In 2012, Howard Payne University announced plans to build a university campus in the planned Veramendi development, and are currently offering MBA classes to the community. The New Braunfels Mayor’s Higher Education Task Force continues to develop a plan for higher education offerings in New Braunfels and Comal County. By working closely with Alamo Colleges/CTTC, Howard Payne University, Texas Lutheran University, and Wayland Baptist University, they aim to provide current and future diverse curriculum to meet the needs of our community.

PRIVATE, PAROCHIAL AND SPECIAL SCHOOLS IN NEW BRAUNFELS Calvary Baptist Academy Cross Lutheran School New Braunfels Christian Academy Sts. Peter & Paul Catholic School

NEARBY COLLEGES/UNIVERSITIES Howard Payne University Texas Lutheran University in Seguin, 13 miles east Texas State University in San Marcos, 16 miles north Wayland Baptist University COLLEGES AND UNIVERSITIES IN SAN ANTONIO* (36 Miles south of New Braunfels) Northeast Lakeview Campus Our Lady of the Lake University San Antonio College St. Mary’s University The University of Texas at San Antonio Trinity University University of the Incarnate Word *This list does not include all campuses in the San Antonio area.

PROPERTY TAX COMPARISON

CENTRAL TEXAS TECHNOLOGY CENTER (CTTC) Located in New Braunfels, The Central Texas Technology Center (CTTC) provides higher education opportunities and serves as a regional workforce development campus for New Braunfels, Seguin and the surrounding areas. The Center offers a wide range of academic, technical, and continuing education programs, and includes associate degrees from The Alamo Colleges. Students can complete licensing and certification requirements in many trade programs through specialized curriculum. Funded originally by a 2002 EDA grant and local development boards, the CTTC recently acquired a new $1.25 million EDA grant in 2014, voter-approved $4 million from the 2013 New Braunfels Bond Program, and local funds from New Braunfels and Seguin EDCs. The approved money is being used to fund an expansion of the CTTC, doubling its current footprint to add capacity for additional students.

SEPT. 2014ENROLLMENT

STUDENT / TEACHERRATIO

MAY 2015GRADUATES

ATTENDANCE RATE (TX Avg 95.5%)

New Braunfels ISD 8,265 1/17.4 650 96.29%

Comal ISD 18,614 1/16.7 1,380 95.9%

0.0 0.5 1.0 1.5 2.0

Schertz ISD 1.46

Pflugerville ISD 1.54

NEISD (San Antonio) 1.425

NBISD 1.33

COMAL ISD 1.39

Hays/Buda ISD 1.46

Bastrop ISD 1.46

New Braunfels Economic Development Council (NBEDC) is a non-profit umbrella

organization that serves as the public/private partnership involving the City of

New Braunfels via the Type 4B Board (NBIDC), Greater New Braunfels Economic

Development Foundation (GNBEDF), Comal County, New Braunfels Utilities

(NBU), and The Greater New Braunfels Chamber of Commerce (GNBCC). Our role

is to provide a confidential, single point of contact, and offer corporate support for

businesses looking to create new jobs in the area; either by relocating new business

or helping existing ones expand. Visit www.businessinnewbraunfels.com to learn more

about the services and incentives we offer.

OUR SERVICES• Regional demographic and socioeconomic data

• Site selection information through our GIS-driven New Braunfels Prospector program

• Introductions/testimonials with industry professionals

• Coordination of labor market analysis

• Arrangement of community briefings and custom tours of New Braunfels

• Introduction to community partners

• Preparation of a customized package of Local/State incentives

• Assistance with specialized market research needs

• Follow-through with the development process

• Permit expediting through city departments

NBEDC PARTNERS MICHAEL MEEK Chamber President

RUSTY BROCKMAN Economic Development Director

BOB GRAY NBIDC Board President

JEFF JEWELL Development Coordinator

LARRY HAMMONDS GNBEDF President

HOLLY COVINGTON Research and Marketing Coordinator

390 S. Seguin Ave • New Braunfels, TX 78130 • 866.927.0905 • [email protected] • InNewBraunfels.com

2014 new braunfels demographic profile

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