2014 p2p benchmark study - team data reveal
TRANSCRIPT
Making the Band. It’s time for Teams!
About the Study
• Three years of online fundraising data from 169
organizations using Blackbaud’s peer-to-peer
fundraising platforms.
• From 2012 - 2014, these organizations hosted nearly
18,000 events, recruited more than 14 million
participants, and raised more than $1.4 billion online.
• In 2014, the study group organized nearly 5,500
events, recruited more than 4.3 million participants and
raised nearly $434 million online.
Share your takeaways
#P2PStudy
Download the Study Today! www.blackbaud.com/2014p2pStudy
Event Types – Traditional P2P
Walks 5ks Cycle Endurance
Registration and Revenue Breakdown
#P2PSTUDY
Some KPIs
The Peer-to-Peer Fundraising Study uses the
following performance indicators to measure
participant and team performance:
• Percent of participants who fundraise online
• Average amount raised per participant
• Average online donation
• Average number of donations per participant
• Percent of participants who send emails
• Number of emails sent per participant
#P2PSTUDY
Making the Band
Here We Go
#P2PSTUDY
Money Makers
Team Performance: Fundraising Level
#P2PSTUDY
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Cycle Endurance 5K Walk
Percentage of Teams
$0 $1-$499 $500-$999
$1,000-$4,999 $5,000-$9,9999 $10,000-$24,999
$25,000+
0%
20%
40%
60%
80%
100%
120%
Cycle Endurance 5K Walk
Percentage of Team Revenue
$0 $1-$499 $500-$999
$1,000-$4,999 $5,000-$9,9999 $10,000-$24,999
$25,000+
You’ve Got the Right Stuff
• 80-20 Rule (Pareto Principle) in full
effect!
• Depending on type of event,
prioritize your time differently
• One problem with this – you don’t
really know which teams will
achieve these fundraising levels.
• Identify characteristics of top
fundraising teams.
0%
20%
40%
60%
80%
100%
120%
Cycle Endurance 5K Walk
Percentage of Team Revenue
$0 $1-$499 $500-$999
$1,000-$4,999 $5,000-$9,9999 $10,000-$24,999
$25,000+
Team Fundraising Level: Cycle
#P2PSTUDY
Team Level Fundraising Metrics
Registrations
Per-Team
Donations Per
Team
Average Value
of Team Average Online
Donation
$1-$499 3.3 4.4
$227.74
$51.68
$500-$999 4.3 12.6
$725.38
$57.73
$1,000-$4,999 7.0 36.0
$2,434.83
$67.65
$5,000-$9,9999 13.1 91.7
$7,072.93
$77.13
$10,000-$24,999 23.5 184.3
$15,622.50
$84.88
$25,000+ 61.3 660.8
$64,246.05
$97.22
Team Fundraising Level: Walk
#P2PSTUDY
Team Level Fundraising Metrics
Registrations
Per-Team
Donations Per
Team
Average Value
of Team Average Online
Donation
$1-$499 6.9 4.4
$188.02
$43.08
$500-$999 10.6 13.3
$711.92
$53.41
$1,000-$4,999 15.9 30.5
$2,054.58
$67.40
$5,000-$9,9999 30.1 74.3
$6,758.15
$90.96
$10,000-$24,999 43.3 132.6
$14,187.80
$107.00
$25,000+ 72.7 261.0
$40,306.81
$154.46
Step by Step
1. Identify team fundraising levels for
your event (may be different than
the study).
2. Determine which fundraising
levels account for 80% of your
revenue.
3. Pinpoint characteristics of those
teams (number of team members,
team captain is a survivor , etc)
4. Work towards creating more
teams with those characteristics.
5. Create more help documentation,
communications, or even
incentives for those
characteristics.
Big Bands
Team Performance: Fundraising Level
#P2PSTUDY
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Cycle Endurance 5K Walk
Percentage of Teams
1 2 -- 5 6 --10 11 --25 26 -- 50 51+
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
Cycle Endurance 5K Walk
Percent of Team Revenue
1 2 -- 5 6 --10 11 --25 26 -- 50 51+
Walk Teams by: Team Size
4.81%
18.67%
19.86%
29.45%
16.28%
10.93%
Walk Team Revenue: by Team Size
1 2 -- 5 6 --10 11 --25 26 -- 50 51+
26.80%
32.88%
18.41%
16.07%
4.42%
1.43%
Walk Percentage of Teams: by Team Size
1 2 -- 5 6 --10 11 --25 26 -- 50 51+
Average 6-10
Team has:
8 Team Members &
raises $3,926
Average 11-25
Team has:
16 Team Members
& raises $8,395
About 68% of
Revenue from
team with 2-25
people
Team Size: 5k
Team Size Metrics 5K
Registrations
Per-Team
Donations Per
Team
Average Raised
by Team Average Online
Donation
1 1 1
$93.14
$75.00
2 -- 5 3.4 4
$245.11
$58.64
6 --10 7.8 8
$467.62
$61.04
11 --25 16.1 15
$981.75
$64.84
26 -- 50 34.4 27
$1,922.71
$71.41
The Big Team Swing
• Time restraints have pushed us to prioritize “Mega Teams”
• Need to build capacity to coach smaller teams
• Team captain mentors
• Fundraising ambassadors
• Committee members
• Part time staff
• Automated messaging
• Stronger communications plan
There’s No Doubt About Team Captains
Participant Role: Team Captains, Team
Members and Individuals
9.1% 10.7% 4.8% 7.2%
67.0% 62.5%
60.7%
82.1%
23.9% 26.9% 34.5%
10.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Cycle Endurance 5K Walk
Participant Breakdown
Team Captain Team Member Individual
16.1% 14.8% 23.9% 27.8%
68.6%
54.2%
55.9%
65.2%
15.3%
31.0%
20.2%
7.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Cycle Endurance 5K Walk
Participant Revenue Breakdown
Team Captain Team Member Individual
Participant Roles:
Percent Fundraising Online
Participant Roles:
Average Amount Raised Online
Participant Roles:
Who’s Sending Emails
Don’t Speak?
Quite the contrary! Speak MORE!
• Priority messaging segmentation and conditionalization – TEAM
CAPTAINS
• Phone calls
• Drop-bys
• Thank you notes (hand written)
• Recognition
• Website launch – Past team captains
• Incentive coming attraction
• Sneak peeks of new things
• “Forward to your team” messages
Get to Know Your Data!
• Interested in seeing how you
stack up to the benchmark?
• We’ll review your fundraising
data, then compare it to the P2P
Study and to peer benchmark
groups based on your online
performance.
• We’ll also look at how you’re
using TeamRaiser and provide
recommendations to make the
most of your online platform.
Request your Personalized P2P
Audit today!
$315
$521 $525 $520 $485
$850 $868 $849
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Sample Average Online Revenue Raised per Fundraiser
New Existing
Sample
Org
Cycle
Benchmark
Cohort:
Online
Revenue
Cohort:
Participants
Download the Study Today!
www.blackbaud.com/2014p2pStudy