2014 private school web trends

Together at Last! Front Office and Back Office PRESENTED BY JULIA WILSON & PETER BARON

Agenda

• What is web usability?

• Higher Ed Nav Report

• A sneak peek into some of the findings

• What would you like to learn?

Private School Navigation Report

What do I mean by web usability?


“Web usability is the ease of use of a website.

Some broad goals of usability are the

presentation of information and choices in a

clear and concise way, a lack of ambiguity and the

placement of important items in appropriate areas.

One important element of web usability is ensuring that

the content works on various devices and browsers.”http://en.wikipedia.org/wiki/Web_usability


Menus


A lack of ambiguity


Placement matters


Responsive web design


How can we ensure a good user experience?


But how can we assess how schools are approaching web usability?


“The Research Report on Higher-Ed Navigation Trends, gives colleges and universities a brand new tool that can be used to evaluate their website navigation against industry standard practices. This report, used in combination with other tools, enables institutions to give their users the best possible experience online.”

show a few examples of data visualized in the report


Blogs Common navigation terms

Phone numbers

Addresses

# of menus on a page

# URLS on a page

videos

html & css versions

locations on a page

What are we tracking?


14.7%


44%


21%


34%


3.5%


7.7%


5%


5.3%


4.9%

2014 private school web trends

Education

byweb usability

broad goals of usability

higherednavigation trends

higher ed nav

agood user experience

colleges anduniversities

appropriate areas

thepresentation of information