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While others speak of safety, wanderlust or product as art, our nearly 50 years of experience has helped us perfect what really matters—amplifying the thrill of the human experience.

Everything we do and every pillar in our character delivers on this simple idea.

By blocking specific color wave intersections as they pass through the lens, ChromaPop™ is able to eliminate color confusion, so your brain is recognizing truer color, faster. ChromaPop™ optimizes color and increases

clarity, enabling you to see the outside world with an unparalleled level of vibrancy.

experience world altering color and clarity

S E E T H E W O R L DD I F F E R E N T LY

—S cotty Lago

FPO

H O W W O R K S

1 . Y O U R E Y E P E R C E I V E S L I G H T T H R O U G H 3 C O L O R S

V LT : C O L O R U N M A N A G E D V LT : C O L O R M A N A G E DB Y C H R O M A P O P ™

3 . C O L O R C O N F U S I O N O C C U R SN AT U R A L LY

4 . C H R O M A P O P ™ F I LT E R SO U T C O L O R C O N F U S I O N

2 . C O L O R B E H A V E S L I K E A W A V E

GREEN REDBLUE

BLUE GREEN REDBLUE GREEN

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Green LightBlue Light Red Light

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V I S I B L E L I G H T F I L T E R E D A T 2S P E C I F I C P O I N T S

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Individual BLUE, GREEN, and RED wavelengthsare easily recognized by the eye

Through our proprietary ChromaPop™ lens technology, we can eliminate the confusion by filtering light at those specific areas. We create greater definition and distinguish colors quickly and

more vividly.

Where light waves intersect color confusion is created. The eye has trouble making sense of color and definition

at these wavelength measurements.

By specifically filtering light that reaches the eye, colorconfusion is decreased. Color becomes more vivid and

saturated. Along with color saturation, clarity anddefinition are improved.

Where color wavelengths crossover, the eye has trouble distinguishing color.

ChromaPop™ b ene f its

1. IMPROVES SPEED OF VISUAL PROCESSING. SEE TRUER COLOR, FASTER.

2. NEW FILM-FREE POLARIZATION ELIMINATES GLUES AND HAZE. CREATES UNMATCHED VISUAL CLARITY.

3. VACUUM APPLIED ANTI-REFLECTIVE (A/R) COATING ON THE BACKSIDE OF ALL CHROMAPOP™ LENSES ELIMINATES BOTHERSOME SIDELIGHT REFLECTIONS.

4. TAPERED LENS TECHNOLOGY (TLT) CORRECTS LIGHT DISTORTION FOR TRUE OPTICAL CLARITY.

5. FOUR TO FIVE TIMES ANTI-SCRATCH PERFORMANCE OVER “PLASTIC LENSES.”

6. HYDROLEOPHOBIC COATING REPELS MOISTURE, GREASE, AND GRIME.

7. PROPRIETARY LENSES CRAFTED WITH SCIENCE AND ART TO BLEND COLOR AND CLARITY LIKE NO OTHER.

8. 10% LIGHTER THAN POLYCARBONATE, 15% LIGHTER THAN CR-39, AND 75% LIGHTER THAN GLASS.

9. PHOTOCHROMIC TECHNOLOGY PERMANENTLY ADDED TO AUTOMATICALLY ADAPT TO EVER-CHANGING LIGHT CONDITIONS.

SUNGLASS COLLECTION FALL 2014

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S M I T H I S F I S H I N G

LIFESTYLE

Medium-Large Fit / Large CoverageLens Options: ChromaPop™ Polarized Lenses / Carbonic TLT Lenses

Frame Material Hydrophilic Megol Temple & Nose Pads

Auto-Lock Hinges8 Base Lens Curvature

Beneath the distinctive styling of the Discord lie a number of performance features. This bold,

8-base wrap employs a broad temple design to block out side-glare, while our megol nose pads

and temple tips will make sure your glass stays in place no matter what the endeavor.

DISCORD

FRAME MEASUREMENTS 64 41 14 125

RXCOMPATIBLE

MATTE BLACK / POLAR GRAY GREEN

MATTE TORTOISE / POLAR BROWN

MATTE BLACK / POLAR BRONZE MIRROR

MATTE TORTOISE /POLAR BLUE MIRROR

MATTE BLACK / POLAR GRAY GREEN

MATTE BLACK / BLACKOUT

MATTE TORTOISE /POLAR BROWN

MATTE TORTOISE / BROWN

NEW

MSRP: CHROMAPOP™ $209, CARBONIC POLARIZED $119, CARBONIC NON-POLARIZED $80

T H E G R A S S R E A L LY I S G R E E N E R

L U M I N O U S T R A N S M I T TA N C E %

T H E C L A R I T Y O F C H R O M A P O P ™

C H R O M A P O P ™ L E N S C O N S T R U C T I O N

the experience of ChromaPop™Utilizing a proprietary combination of new technologies, we have created the new “super” lens of the future. Specifically designed to enhance

colors and provide superior optical clarity, our line of ChromaPop™ lenses are the gold standard in world-class optics.

ChromaPop™ has an Abbe value of 45, making it optically superior. The higher the Abbe value, the more accurately a lens aligns the spectrum of light waves that pass through it. Lens materials with lower Abbe values are unable to focus these light waves accurately, resulting in “chromatic

aberration,” a vision defect that appears as distracting fringes of color around dark type and objects.

Vivid color management Enhanced chromatic contrast

Precise acuity and optical clarityPremium polarized glare elimination

THE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENER

THE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENERTHE GRASS REALLY IS GREENER

Incredibly impact resistantSurprisingly scratch resistant

Lightest material availableInherent UV protection

all ChromaPop™ lens tints enhance color

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WAVELENGTH (NM)

POLARCHROMIC IGNITORPOLARIZED GRAY GREENPOLARIZED BROWNPOLARIZED PLATINUMPOLARIZED BRONZE MIRRORPOLARIZED BLUE MIRROR

LIGHT STATE

DARK STATE

C H R O M A P O P ™ L E N S C O N S T R U C T I O N

S C I E N T I F I C A L LY A D V A N C E DChromaPop™ lens material

ChromaPop™ lenses employ a unique combination of patented color management and polarization techniques. The result is a lens that delivers dynamic color, exceptional clarity and high contrast.

This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop™ delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses. Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers the ChromaPop™ lenses.

This gives ChromaPop™ lenses a visual acuity approaching glass, with benefits that surpass other materials.

The patented Film-Free polarization coating is bonded to the lens surface

without adhesives. This process eliminates the potential for cracking, crazing and

delamination associated with other polarized lenses. ChromaPop™ polarized lenses provide edge to edge clear viewing

with 99.8% polarization efficiency and 100% UV protection.

Film-Free Polarization

Delivers a super slippery, smooth, easy to clean surface that repels water and debris.

Highly scratch resistant, hydrophobic (water repellent), super slippery, debris

resistant and anti-static.

Hydroleophobic Front and Backside Coatings

Ophthalmic grade backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and

internal reflections.

Opthalmic QualityBackside Anti-Reflective (A/R)

Coating — Six layers

Frontside Hydroleophobic Hard CoatingChromaPop™ Scientifically-Advanced Lens

Film-Free Polarized CoatingOphthalmic Quality Anti-Reflective (A/R) Coating

Backside Hydroleophobic Hard Coating

O P T I C S F O R A L Llens benefits

CLARITY REDEFINEDProprietary lenses crafted with science and art to blend color and clarity like no other.

SPEED OF SIGHTImproves speed of visual processing. See truer color, faster.

ULTRA LIGHTWEIGHT10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.

TECHLITE GLASS

PREMIUM OPTICSTapered Lens Technology (TLT) engineered into

every lens to provide crystal clear vision.

LIGHTWEIGHTAbsolutely minimized lens thickness provides a

20% weight reduction over standard glass lenses.

SCRATCH RESISTANCE12x anti-scratch performance over “plastic” lenses.

OPTICAL PERFECTIONCreated through a finishing process with controls maintaining 1/2000th of a millimeter tolerance.

ANTI REFLECTIONVacuum applied Anti-Reflective (A/R) coating absorbs

unwanted backlight on all Techlite Glass lenses.

POLARIZED99.9% polarization filter. It’s like

noise-canceling headphones for your eyes.

HIGH IMPACT RESISTANCEIdeal for all activities from casual to competitive.

POLARCHROMICPolarized Photochromic technology permanently added to automatically adapt to ever-changing light conditions.

POLARIZEDNEW film-free polarization eliminates glues and haze. Creates unmatched visual clarity.

ANTI-REFLECTIONVacuum applied, Anti-Reflective (A/R) coating on the backside of all ChromaPop lenses eliminates bothersome sidelight reflections.

PERFECT VISIONTapered Lens Technology (TLT) corrects light distortion for true optical clarity.

SCRATCH RESISTANCE4-5x anti-scratch performance over “plastic lenses.”

HYDROLEOPHOBIC COATINGRepels moisture, grease, and grime.

NXT®

PREMIUM OPTICSTapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

IMPACT RESISTANCEOptical performance standards meeting ANSI Z80.3. Ideal for sport or casual use.

CARBONIC

PROPRIETARYUniquely crafted with science and art to meet the ever-changing demands of a Smith athlete.

PREMIUM OPTICSTapered Lens Technology (TLT) engineered into every lens to provide crystal clear vision.

PHOTOCHROMICPhotochromic technology permanently added to automatically adapt to ever-changing light conditions.

IMPACT RESISTANCEOptical performance standards meeting ANSI Z80.3. Ideal for sport or casual use.

FOG-FREE VISIONEquipped with an internal Anti-Fog Coating (AFC).

PERFORMANCE COATINGSHydroleophobic coatings release sweat and moisture to run off the lens and keep vision clear.

POLARIZED99.9% polarization filter. It’s like noise-canceling headphones for your eyes.

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280 Northwood WayPO BOX 2999

Ketchum, Idaho 83340

800.635.4401

©2014 Smith Sport Optics, Inc.

WWW.SMITHOPTICS.COM