BRANDING

¤  MARKETING TOOLKIT

¤  MARKETING THE BRAND

¤  ADVERTISING DESIGN IDEAS

¤  MARKETING THE BRAND

Branding preparation includes developing a Marketing Toolkit for every event. "The purpose for each marketing kit is to develop the"total package to be articulated and “sold” to the public."

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First Four Parts:"

" "1) 30 SECOND INFOMERCIAL"

" "2) LOGO"

" "3) BILLBOARD TAG LINE"

" "4) the PRESS release"

GREAT PRESS RELEASE A Great Press Release has a great headline. A press release is double spaced, includes interesting info, is professionally typed on professional letterhead, is spell checked multiple times, and has the contact name and info with the words ""“For Immediate Release.”!• Media Kit!• Logos " "Logo Design Studio/ Logo Creator/ Adobe Creative Suite"

" "logomaker.com/ vistaprint.com"" "logodesignpros.com/ 1800mylogo.com/ thelogoloft.com"

• Brochures!• Banner/Signs/Posters/ Circulars!• Newsletters!• Cards & Stationery "vistaprint.com, 123print.com, "

" " "overnightprints.com, logodesignpros.com,"" " "1800mylogo.com, thelogoloft.com"

• Websites!

MARKETING THE BRAND

MARKETING THE BRAND ADVERTISING BASICS!One-Shot ADs Almost !NEVER work!!Quality Matters...!Plan First"Design Second!!Rule of Repetition:!Levinson and Godinʼs Guerrilla Marketing Handbook reports that it takes, on average, NINE exposures to an advertisement before one is readily remembered by a consumer and acted upon. ""MOREOVER, an advertisement needs to be run a MINIMUM of "27 times in a VARIETY of media "directed to the customer to have a "probability of the ad reaching the customer nine times.!

STRATEGIZE YOUR MARKETING

PAGE 52 IN THE WORKBOOK

Strategize Your MarketingProduct or Service____________________________________________________________________________________________________________________________________

Target Market (who is this for)____________________________________________________________________________________________________________________________________

Timeline __________________________________

____________________________________________________________________________________________________________________________________

Is there a competitor product or service?____________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________

If your ad was a bulletin board- what is the one main idea you want someone to “get”?____________________________________________________________________________________________________________________________________

What action should the reader take after seeing the ad? _________________________________________________________________________________

ADVERTISING DESIGN IDEAS

Use upper and lower case letters. All CAPS are hard to read!

Avoid using reverse type for text blocks within your document."

Use one typeface for headlines and one typeface for body text."

Make sure the typeface is large enough."

Use a coupon or offer something free in your ad."

Use dashes instead of dots around coupons and sales."

Include a photo of your product."

Include testimonials and lists of major clients.""

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MORE DESIGN IDEAS

Make an offer to get action now. Limited time only... etc."Consider adding color. Red, Blue and Brown have stronger results."Placing a border around the ad makes a smaller ad look bigger."Always include contact for information so the reader can find you. If you have a coupon or tear off, make sure the contact info is on both parts.""Say something relevant or timely in your ad to make it feel current."

Brochures allow you to create a relationship with your "prospects. Use them to tell the client about your organization, "share credos, mottos, etc.""Consider placing useful reference material in your brochure or "ad to make it worth hanging on to for future use."

People make a split-second decision to read more of your "article or brochure based on the HEADLINE so make it great!""

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MEDIA MARKETING TOOLS PRINT MATERIALS (PAGE 50)

DIGITAL MEDIA (FACEBOOK,TWITTER,INSTAGRAM,FLICKR,YOUTUBE CONSTANT CONTACT, MAIL CHIMP, REMIND101)

WEBSITES (PAGE 51)

FURTHER DESIGN TIPS

ORGANIZATIONAL CONTRAST (PAGE 52)

ORGANIZATIONAL REPETITION (PAGE 54)

Source Material for today’s session:"Boosters to the Rescue! and!Strategic Plans for a Successful Booster Club!

Contact Information"david.w.vandewalker@gmail.com"www.boosterconcepts.com""