2014 wmdds winter bulletin

WINTER ISSUE 2014VOL. 46, NO. 1

Bulletin

T h e L a b o r a t o r y N e t w o r k

DSG Americus Dental Lab is designated as an Approved PACE Program Pro-vider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state of provincial board of dentistry or AGD endorsement. The current term of approval extends from 6/1/09 to 5/31/2014.

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• Reading home sleep tests or studies and polysomnogram or attended sleep study at a sleep center

• Internal and external marketing to educate patients on sleep appliances, posters in office, webpage information, office newsletters, etc.

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Dr. Kent Smith is a Diplomate of the American Board of Dental Sleep Medicine, having treated patients with sleep disordered breathing for the last 17 years.

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DSG DAVIS DENTAL LABORATORY PRESENTS

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WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 2014 1

Contents

President’s Message ..................................................................................................... 2

Editor’s Thoughts ........................................................................................................ 4

Trustee Report ............................................................................................................. 6

2014 Silent Bell Recipient ............................................................................................10

WMDDS Holiday Event Highlights ...........................................................................14

Previous Life Member Recipients ...............................................................................16

Exchange-Traded Funds: Do They Belong in Your Portfolio? .................................22

Get 2014 Off To A Great (Financial) Start .................................................................24

Why Volunteer at MOM 2014? ..................................................................................26

Managing the Millenials ..............................................................................................28

Classified Ads ...............................................................................................................30

Advertiser Index ...........................................................................................................31

About the Cover

2014 Silent Bell recipient, Dr. Chris Smiley with his wife, Dr. Colette Smiley.

Mission StatementThe Bulletin is the newsletter of the WMDDS and its mission is to inform the membership of

upcoming and recent events, state & local issues related to dentistry, and as a forum for its officers,

representatives, and members to discuss appropriate topics of interest to the membership.

Communication & Advertising PolicyThe Bulletin will publish submitted articles from members and others that relate to the practice of

dentistry, small business, social, or political issues affecting dentists, or other subjects of interest to

the membership. All published items are subject to space restrictions and the community standards

of the WMDDS. The editors reserve the right to reject any article or advertisement deemed

inappropriate and to edit submissions as they see fit.

Submission & Publication Policy: Articles and advertisements must be submitted no later

than the 1st of the month preceding publication date. The Bulletin has six publications: the

winter issue, spring issue, summer issue, directory issue, fall issue, holiday issue. Direct

submissions or correspondences to:

Dr. Jeffrey S. Smith • 3050 Ivanrest SW, Suite B • Grandville, MI 49418

Phone: 616.531.1554 FAX 616.531.6947 • Email: [email protected]

Include “Newsletter” in the subject line

Editor Dr. Jeff Smith

Associate Editors Dr. Seth Vruggink Dr. Derek Draft Dr. David Huyser Dr. Brian Licari

Advertising Editor Elaine Fleming Executive Secretary WMDDS 511-F Waters Building Grand Rapids, MI 49503 (616) 234-5605 [email protected]

West Michigan District Dental Society Executive Board 2013-2014 President Dr. Margaret Gingrich President-Elect Dr. Samuel Bander Vice President Dr. Steve Conlon Secretary-Treasurer Dr. Kathleen Ellsworth Editor Dr. Jeff Smith Immediate Past President

Dr. Tyler Wolf

Directors Dr. Leonard Bartoszewicz Dr. Brian Mulder Dr. Lathe MillerArea Representatives

Kent County Dr. Kathryn Swan Ionia-Montcalm

Dr. John O’Donald

County Mecosta County Dr. Erick Perroud Ottawa County Dr. Kevin Rebhan

MDA IV District Dr. Brian Cilla Trustees Dr. Colette Smiley

Big Rapids Dental Study Club OfficersPresident Dr. Erick Perroud Vice President Dr. Christa SternSecretary Dr. Christa SternTreasurer Dr. Erick Perroud

Holland-Zeeland Dental Society OfficersPresident Dr. Meredith Smedley Treasurer Secretary Immediate Past President

Ionia-Montcalm Dental Study Club OfficersPresident Treasurer Dr. Kirkwood Faber

Kent County Dental Society OfficersPresident Dr. Michael Palaszek Vice President Dr. Kathryn Swan Secretary Dr. James PappTreasurer Dr. Kathleen Eisin

West Michigan Dental Foundation OfficersPresident Mrs. Wendy Mc Ginnis Vice President Dr. Michael Palaszek Secretary Mrs. Dawn Kamyszek Treasurer Mr. Joe Van Laan

The Bulletin of the West Michigan Dental Society is published six times a year (the winter issue, spring issue, summer issue, directory issue, fall issue, and holiday issue). The opinions expressed in The Bulletin are not necessarily the opinions of the West Michigan District Dental Society.

Contributions to The Bulletin are welcome and should be addressed to The Bulletin Editor, 3050 Ivanrest SW, Suite B, Grandville, MI 49418. Requests for purchase of advertising space should be directed to the Advertising Editor, Elaine Fleming, (616) 234-5605. The deadline is the 1st of the month prior to publication.

© 2013-2014 West Michigan District Dental Society Bulletin

ow many of you know a very hardworking individ-

ual that doesn’t take vacations? Well, I tend to be

one of those who forget how to take a true vacation

away from dentistry. Don’t get me wrong, I do take time off !

I do dental mission trips, dental CE classes, go into the office

for emergencies, or do administrative things. (I don’t take a

break from dentistry because I am one of the lucky ones that

truly love their job.)

So, in comes my family with quotes like, “All work and no

play make a dull girl” or “I am sure you even dream dentistry,

how about taking a break?” It is their loving way of saying,

“You need a true vacation away!”

So over the holidays, I went to Panama City, Florida with

my family. During this time, I realized how important down-

time is to me as well as my family. The kids made it easy to

take a break from dentistry. My daughter steals the iPad and

my niece takes the iPhone. Simply put, the family and kids

made an easy break from dental communication. We were

gone for two weeks. It took me three to four days to let down

and lose track of time, seven to eight days to relax, and then

one to two days getting geared back up to go to work again.

What I discovered I enjoyed the most during the vacation

was eating. Often we measure the quality of our vacations by

the food we eat and the company we share our meals with.

On the surface it might sound like we just like to eat. This

may be true, but I think what I am really trying to say is the

meal times are one of the few times when, on vacation, we

are all together. It’s about as social of an event as you can get.

We talk, we laugh, and for a brief instant, we forget about the

troubles around us and just enjoy each other’s company. I

don’t think it gets much better that that!

In short, going on a well-deserved vacation with family

and friends is probably the most refreshing experience we can

enjoy. It renews our enthusiasm for the following months.

Oh, by the way, I have pictures.

Now, as West Michigan gears up for this new year, don’t

forget to attend a few of the upcoming events:

March 6 and May 8, 2014 – New Dentist Forum meetings.

March 14, 2014 – WMDDS CE seminar for CEU’s – “Hot

Topics in Aesthetic and Restorative Dentistry” presented by

Dr. David Hornbrook.

May 1–3, 2014 – MDA Annual Session at DeVos Place in

Grand Rapids, Michigan. Don’t forget to sign up for the

President’s event, “The Flavor of Grand Rapids,” to recognize

our own Dr. Norm and Jane Palm.

May 29–June 1, 2014 – Mission of Mercy in Big Rapids.

Online registration begins in March.

June 6, 2014 – West Michigan Dental Foundation Golf

Outing at Egypt Valley Country Club.

WEST MICHIGAN DISTRICT DENTAL SOCIETY | WINTER ISSUE 20142

P R E S I D E N T ’ S M E S S A G E

Vacations!By Margaret Gingrich, DDS, WMDDS President

H

Legislative Breakfast

Friday, April 25, 2014Frederik Meijer Gardens & Sculpture Park

1000 East Beltline NEGrand Rapids, MI 49525

Please mark your calendar and make plans now to attend the WMDDS Legislative Breakfast.

This is an important opportunity for WMDDS dentists and local legislators to meet and express views

and concerns on the issues that affect dentistry. Please make every effort to attend.

To reserve your place, please complete and return the attached form by April 17, 2014.

Name

Email address

Breakfast Buffet will be served starting at 8:00 am

Cost: $16 per person

Please make check payable to: West Michigan District Dental Society

Return by April 17, 2014 to:

West Michigan District Dental Society

161 Ottawa Avenue NW Suite 511-F

Grand Rapids, MI 49503

Questions? Contact Elaine Fleming

616.234.5605 | [email protected]

or

Dr. Steve Conlon

616.554.5970 | [email protected]


y the time you read this, it will already be well into the

new year. However, no worries, because also by the

time you are reading this, you will probably have bro-

ken and or forgotten many of the resolutions that you made

for 2014. Some say that time seems to go faster with each

passing year. I don’t know. Maybe it’s just that we are getting

a little slower with each additional year, and need more time

to do or fit in the same stuff? Regardless, even if we have given

up on some of the things that we pledged to do, there is still a

lot of time left in 2014.

Anyway, enough rambling. In no particular order, here are

some things that are still very doable before the next new

year’s eve party.

1. See if it is possible to whittle down on that stack of journals

that has been patiently sitting in the corner of the private

office for the last several months/years. Although there can

be a lot of repetition in the subject matter as various fads

and “hot topics” in dentistry come and go, it is possible to

skim through a journal or two, and maybe glean an occa-

sional pearl, between patients, or when winter weather gifts

us with a slow day.

2. Plan some time to attend a national (or even international)

dental convention/meeting. While our local and state

components offer many excellent choices for continuing

education classes, it can also be very fulfilling and even an

adventure to visit someplace new. An example that comes

to mind for me was an Alaskan land tour and cruise that

was put on by the MDA several years ago. There is no rea-

son why learning has to be dull, and besides, why not get

your CE requirement while on vacation?

Oh No...Not Another New Year’s Resolution List!By Dr. Jeff Smith, WMDDS Editor

E D I T O R ’ S T H O U G H T S

3. Donate a day, weekend, or whatever time you have to

give, to a dental charity organization. While family and

office commitments often make longer trips difficult, the

upcoming MOM (Mission of Mercy) in Big Rapids is only

one or two days. Volunteering a partial or complete day in

any of our local dental clinics is as easy as making a phone

call. Trust me, you will remember the time that you spent

there helping others in need of your skills much longer

than if you had decided to play a round of your favorite

sport or to do something around the house.

4. Go through that closet, cabinet, or area in your attic/ base-

ment that up to this point has only been an input for all of

the old obsolete equipment, instruments, or supplies that

you haven’t used since you can’t remember. Although the

stuff may no longer be “state-of-the-art” and probably has

little monetary value, it could be of real value when donat-

ed to any of the organizations mentioned in resolution 3.

5. Take the time and effort to mentor a pre-dental, hygiene,

or assisting student. Whether it is a day spent with them

shadowing you, or weeks interning in your office, these

students need this “real world” experience to get accepted

into an educational program, or to meet graduation

requirements. If you know of any young people who you

believe might make an excellent contribution to our pro-

fession, this is a great way to at least get them started thinking.

6. From time to time, tell or show your staff that you appreci-

ate them and the job that they do in keeping your practice

going. This reminds me of a supposedly real story that I

heard on the radio shortly before the holidays this year. A

boss is known for being cheap and oblivious to the people

who work for him. One year out of the blue, he gives one

of his staff a birthday card. She is genuinely touched, as

this has never happened in all of the time that she has been

there, until he says “When you’re done with the card, take

it over to Mary Sue down the hall, it’s her birthday today

too.” Numerous studies on the subject of business leader-

ship, and many of the top consultants in our field confirm

that many times our staff become disillusioned with their

jobs because they feel unappreciated, or that we don’t

listen to them when they are trying to come to us with sug-

gestions or solutions to problems that might benefit our

work environment as well as bottom line. If there seems

B


E D I T O R ’ S T H O U G H T S

to be a specific position in your office where turnover is

noticeably higher than in others, put yourself in the shoes

of the person doing that job, and see if there is anything

that you would want your boss to change if you were there.

7. Do not forget to have a thankful attitude (even during the

really tough days). Dentistry is still an awesome (sorry for

the overuse of the word) profession, especially when com-

pared with others. Even in these times of economic uncer-

tainty and continually increasing governmental oversight,

we have more control of our lives, freedom to practice as

we choose, and a standard of living that many other profes-

sionals envy.

The passion to do more.

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West Michigan District Dental Society is now on Facebook

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s I write this report, more snow is falling and we

are well on our way to a banner year for snowfall.

I always wonder why the 80-year-old patient can

make it to the office no matter how nasty the weather, but the

40-year-old can’t keep their appointment because the “roads

are bad.” Neither rain, sleet, nor snow could keep the MDA

Board of Trustees from holding our December meeting in

Okemos. Here are a few of the highlights from that meeting.

Trends and Future Challenges for DentistryMarko Vujicik, PhD, managing vice president of health policy

resources at the ADA in Chicago, presented exclusive ADA

research findings on some of the fundamental changes that

are occurring in dental utilization. Research shows visits to

the dental office have been dropping steadily since 2001. The

percentage of adults covered by dental insurance has declined

from 61 to 56 percent. Dentist earnings have also been declin-

ing. It’s a steady, national trend – and not necessarily related

to the Great Recession. Rather, it began before the recession

and is continuing after. According to Dr. Vujicik, we are see-

ing a fundamental change in the dental economy. Put in the

simplest terms – adults are not going to the dentist as often

as they did before. However, emergency room use for dental

care has doubled in the past decade, driven mostly by young

adults. Young adults have had the biggest decline in insurance

coverage and the sharpest decrease in dental care utilization.

Looking ahead, Dr. Vujicik sees a “new normal” of flat

dental spending. Although our growing population of seniors

Winter 2014 Trustee ReportBy Dr. Brian Cilla, MDA Trustee

may require more dental care, the increased demand in that

demographic will be offset by declines among other age

groups, particularly young adults. The workforce implications

are obvious. Many dentists have delayed retirement and at the

same time there’s been an increase in the number of dental

school graduates – many of whom are struggling with record-

high levels of debt. All this points to a continuing busyness

problem for many dentists, as well as a reduced bottom line.

What should the ADA and MDA do about this problem?

According to Dr. Vujicik, organized dentistry must:

• Identify, understand, and educate dentists about the various

practice models that are emerging;

• Seek out and share “best practices” among the profession

to improve efficiency of dental offices;

• Dig deeper into why adults – especially young adults – are

less likely to go to the dentist;

• Explore the pros and cons of collaborating with health care

providers in other health professions for the betterment of

their shared patients;

• Explore ways to influence patient behavior, such as oral

literacy campaigns, renewed promotion of direct reim-

bursement, and other strategies.

Dr. Vujicik stressed that the ADA, MDA and local societ-

ies need to be “obsessed” with new graduate career success.

Dentistry will remain an attractive career option, if not quite

as attractive as previously. But if organized dentistry is to

retain today’s new graduates as members, it needs to step up

and make sure the association at all levels meets their needs

in this changing world. The MDA leadership will continue to

discuss these trends as well as the generational shifts that are

taking place within our diverse membership.

New Leadership Development Institute One trend that has been previously noted among many

professional groups – not just dentistry – is a decline in the

number of individuals interested in seeking leadership posi-

tions with their professional associations. With that in mind

the MDA Board, at its December meeting, approved a recom-

mendation from the MDA Membership Advisory Committee

to create a new MDA Leadership Development Institute.

Key points to be considered by individuals considering enroll-

ment are:

A

T R U S T E E R E P O R T

• There will be no cost to the participant.

• Attendees must be a MDA member in good standing.

• There will not be any restrictions based on age or past

participation in organized dentistry.

• Dental students are excluded from the pilot.

This new, 18-month immersion program will begin later in

2014 and will seek to develop future leaders through a variety

of presentations and experiences at the MDA and ADA levels.

Further program details and application information will be

distributed early in 2014.

MDA Building The MDA building mortgage has been paid in full! Excellent

planning and stewardship have given us an outstanding facil-

ity. Kudos are in order to the MDA staff and past MDA leaders

involved with this endeavor.

2016 MDA Annual SessionThe Board was informed that Cobo has been updated and is

under new management; the same company that manages

the DeVos Place in Grand Rapids and McCormick Place in

Chicago. Many positive changes have been made. As a conse-

quence, it was resolved, that the Michigan Dental Association

will hold its 2016 Annual Session in downtown Detroit.

MDA-IFG MEWAThe BOT approved a proposal from MDA Insurance to create

a MEWA, or Multiple Employer Welfare Arrangement. This

would be a self-funded health insurance program that would

enable the MDA to continue providing the MDA health plan

without certain onerous Affordable Care Act requirements.

MDA members can then make participation available to their

families and staff.

The next step in the process for creation of the MEWA is to

receive approval from the Michigan Department of Insurance

and Financial Services. MDA Insurance is preparing the

filing for the state, which requires the selection of a third-

party administrator for the insurance program, building plan

designs, and other foundational work. The goal is to have

the plan in place and ready for enrollment this fall. The first

meeting of the new MEWA Board of Trustees occurs Feb. 27.



MDA Foundation The Foundation has hired its first chief development officer –

Ms. Nancy Maier. Nancy was previously in the development

office at UDM’s School of Dentistry.

Delta Dental Employee ProgramThe Board discussed a new provision in Delta’s 2014 dental

benefit for employees of Delta Dental Plan of Michigan. An

optional genetic test, as a component of personal risk assess-

ment, will be utilized as part of the process to determine recall

frequencies. The new plan will only allow one cleaning per

year unless certain Delta risk factor criteria are met. Known

risk factors, such as smoking, are excluded from consider-

ation. Currently there are approximately 600 employees,

employee dependents, and 400 dental providers that will be

impacted by this policy change.

The Board has created an action plan which has included

some of the following:

• Coordinate with the ADA on pertinent talking points.

• An article, by Dr. Chris Smiley, will be published in the

next MDA Journal.

• President Palm has sent an email alert to all MDA members.

• MDA leadership will have discussion with Dr. Ted Hart,

ADA’s consulting geneticist, about providing a course at

MDA Annual Session and/or at the MDA building to edu-

cate MDA members so that they will have the necessary

knowledge to discuss genetic testing with patients.

• A position statement on this issue is being developed.

• The MDA will begin creating a resource for dentists to use

in their offices with patients.

We anticipate that the ADA will address some of the pertinent

issues from the national perspective as well.

New Dentist Leadership AwardThe 2014 Matt Uday New Dentist Leadership Award will be

presented to Dr. Kathryn Swan at the 2014 MDA Annual

Session. Congratulations are due for this well-deserved award.

Legislative Advocacy of Local InterestThe date has been set for the 2014 WMDDS Legislative

Breakfast. It will be held on Friday, April 25, 2014 at Frederik

Meijer Gardens & Sculpture Park. Registration will begin at


7:30 am. The breakfast will run from 8 am to approximately

9:30-9:45 am. Please make every effort to attend and share

this information with your colleagues and encourage them to

attend as well.

How to Stay InformedA video recap of the December MDA Board of Trustees meet-

ing, presented by MDA President Dr. Norm Palm, is available

on the MDA website at www.smilemichigan.com/pro. Click on

“Professional Topics,” then “Governance,” then “Board of

Trustees.” Board actions also appear in written form on the

MDA website.

As always, I am available for questions or concerns regard-

ing MDA activities. I can be contacted at [email protected] or by

phone. If I do not have a ready answer, then I’m sure that we

can find somebody within our excellent MDA staff that can

be of assistance.


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Mission Statement: An organization dedicated to the improvement of oral health through the

financial support of education and service programs to address the needs identified by the dental

profession and the communities it serves in Kent, Ottawa, Ionia, Mecosta and Montcalm counties.

7:30 am Registration begins Driving Range | Putting Challenge

Start your day with a “Rise and Shine” Bloody Mary bar with bagels, fruit, coffee

9:00 am Shotgun start Play Your Own Ball or Scramble formats

Immediately following golf Cookout lunch and raffle prize drawing

Registration forms will be mailed in April. For more information, email Elaine Fleming at:

[email protected]

WEST MICHIGAN DENTAL FOUNDATION GOLF OUTING

Friday June 6, 2014 | Egypt Valley Country Club

Otto Lee Ricker, D.D.S., M.S. 1981

Willard B. Ver Meulen, D.D.S. 1981

Clifford T. Nelson, D.D.S. 1982

William M. Creason, D.D.S. 1983

Vernor H. Eman, D.D.S., M.S. 1984

Julius Franks, Jr., D.D.S. 1985

Henry L. Homan, D.D.S. 1986

Ray E. Stevens, Jr., D.D.S. 1987

Orren A. Bolt, D.D.S. 1988

Robert F. Streelman, D.D.S. 1989

Gerald L. Vander Wall, D.D.S., M.S. 1990

David H. Seibold, D.D.S. 1991

Donald G. Hallas, D.D.S. 1992

Robert E. Reagan, D.D.S. 1993

John R. Cook, D.D.S. 1994

Eugene L. Bonofiglo, D.D.S. 1995

Lawrence R. Marcotte, D.D.S., M.S. 1996

Laurence J. Jensen, D.D.S. 1997

Harry H. Luton, D.D.S., M.S. 1997

Robert W. Browne, D.D.S., M.S. 1998

Harold O. Steele II, D.D.S. 1998

Lawrence J. Manning, D.D.S., M.S. 1999

Arnold Baker, D.D.S., M.S. 2000

Robert D. Mitus, Jr., D.D.S. 2000

Robert W. Klinesteker, D.D.S. 2001

Timothy H. Gietzen, D.D.S. 2002

James L. Wieland, D.D.S. 2003

Charles R. Caldwell, D.D.S., M.S. 2004

Henry J. Milanowski, D.D.S. 2005

John J. Stepanovich, D.D.S. 2006

Lonny E. Zietz, D.D.S., M.S. 2007

Michael H. (Reggie) VanderVeen, D.D.S. 2008

William A. Avery, D.D.S. 2009

William F. Rocker, D.D.S. 2009

Robert F. O’Brien, D.D.S. 2010

Marilyn J. Stolberg, D.D.S. 2010

John D. Bouws, D.D.S. 2011

Paul F. Korte, D.D.S. 2012

Chase Klinesteker, D.D.S. 2013

Tom Sommerdyke, D.D.S. 2013

Silent Bell Past Recipients


hen told he would receive the West Michigan

District Dental Society “Silent Bell” Award,

Chris Smiley expressed a concern that he has

not normally been very “silent” in whatever he does. He was

then reminded that it is also called the “Distinguished Service

Award,” which fits him perfectly, since he has contributed

greatly to the community and especially to organized dentistry.

Chris was born August 26, 1960, in Blodgett Hospital in

Grand Rapids to Dr. Harold U. and Elizabeth (Betsy) Lightner

Smiley. His father was a dentist and his mother a homemaker

who held a Master’s Degree in Business. Both parents placed

a premium on the value of higher

education, which they passed on to

their children. Chris attended grade

school and high school in Forest

Hills. He has two brothers, Harold

Jr., an attorney in Wyoming, MI,

and Stephen, an oncologist in

Battle Creek. Because his brothers

are much MUCH older, he claims

it was his job to keep his parents

young. He holds great respect for

his parents and grandparents. His

grandfather, Henry Lightner, played

football for U of M under Fielding

H. Yost and he lived in the Smiley

home while Chris was growing up

and he has many fond memories of

going to Michigan games and tail

gating in Ann Arbor. Golfing, skiing, camping, and travel

were activities Chris very much enjoyed with his parents

and siblings.

The family cottage in Grand Haven has provided many

memories. One incident that gave him a vivid experience was

when, at eight years old, Chris discovered he was truly allergic

to poison ivy. He had large lesions on his legs and couldn’t

walk for several weeks. Instead, Chris did much reading and

acquired a first-hand appreciation of our health care system.

To this day, he uses that episode to get out of yard work!

His grandfather hand-built the cottage and in later years

he also built a “fort” on the beach, which provided Chris a

great opportunity to work side-by-side with his father and

grandfather on that project, learning how to saw a board in a

straight line!

Chris’ parents emphasized life long activities with their

children, including skiing in the winter and golf in the sum-

mer. On the ski slopes, Betsy was quick to say, “If you aren’t

falling, you aren’t learning!” One lesson from his father that

stays with him was when he was 16 years old while playing

golf with his parents over spring break. Chris hit a shot into

the water and tossed his club in frustration, breaking it. His

father calmly instructed him to take his bag, go to the club-

house, and think about what he did while they finished their

round. A couple hours of sitting

alone were just as effective as any

anger management class he could

have taken! In high school and

beginning college, Chris worked

at Reilly’s Pharmacy on Cascade

Road, tending the cash register and

stocking shelves in the pharmacy.

Later he helped his father in the

dental office on Three Mile Road.

This was a great learning experi-

ence for Chris, especially getting to

know other dentists who were in

the building.

Chris’ father was a strong role

model: a gentleman, even-keeled

and easy to talk with. Chris admired

his father’s dedication to his

patients and dentistry and would go with him to treat evening

emergencies at the office. His father’s business advice, “Never

panic about the economic environment – be patient, stay the

course, and treat people the way you would like to be treated”

has always remained with Chris. The philosophy that, “A soci-

ety is judged by how it treats its less fortunate,” rubbed off on

Chris and has guided his life. Chris claims he always had the

desire to become a dentist, and having a last name of Smiley

was a bonus. His father’s experience and attitude was positive,

and he treated Chris and Colette with exceptional love and

grace when they both came into town and joined his practice.

He personally called each patient and invited them to meet

the new dentists in his practice. He also provided a great

2014 Silent Bell Recipient: Dr. Christopher Smiley Submitted by Chase Klinesteker, D.D.S. Photos by Adam Bird Photographer

W

2 0 1 4 S I L E N T B E L L R E C I P I E N T


practice foundation with long-term staff that have blended

with the great crew that Chris and Colette have worked with

through the years. In 2008, Dr. Stephanie Benton-Langejans

became a great addition to their team, and she has been a

partner in the practice since 2010.

Chris attended Grand Rapids Junior College and then

earned his Bachelor’s Degree from the University of Michigan.

After talking to Drs. Harrison Brace and Bob Hire, Chris

decided to attend dental school at Marquette University in

Milwaukee, where he met Colette in his sophomore year.

Colette Rumann was from Oak Lawn, Illinois, and she

helped Chris adjust to the urban environment. Dental school

was a positive experience, everyone helping each other to

make it through school and Chris became actively involved

with the Student Dental Association. Colette and Chris gradu-

ated from dental school in May 1986, were married in June,

moved to Grand Rapids and set up practice in August that

year. Both his father and Colette were important consulting

resources for his practice of dentistry.

Colette has many interests, including walking, reading,

yard work, food and wine. She has been a great source of

strength for Chris. He especially admires her grace, intel-

lect, and organization. Her, “Use in two years or donate it

to someone who will” rule, her sense of humor, patience

with the children, and compassion for the under-served all

add to the strength of their relationship. Her taste in music

is a bit eclectic however, so beware if you ask her to play her

iPod on “shuffle,” you could be listening to classical violin,

Sinatra, Pop, or Hip-Hop! Colette has retired from private

practice and now works as Adjunct Faculty at Grand Rapids

Community College and Ferris State University teaching

in the Dental Assisting and Dental Hygiene programs. She

currently serves as our WMDDS Trustee with the Michigan

Dental Association and chairs the Kent County Oral Health

Coalition.

Chris and Colette have two daughters: Elizabeth Anne

born April 6, 1989, and Margaret Catherine born December

30, 1991. Elizabeth works in Washington, DC in political

consulting and fundraising, and Margaret is in her senior year

at New York University working on her undergraduate soci-

ology degree and Master’s in healthcare policy. The Smileys

enjoy traveling together as a family. Chris noted it was power-

ful seeing the world through their daughters’ eyes when visit-

ing them during each girl’s study abroad in Spain and Italy,

respectively. One of the most memorable family trips was to a

fishing camp in Alaska in 2006. Even with overcast skies and

temperatures in the low 60’s, their girls still look on this trip

as one of their best family adventures ever!

In 2009, Chris and his daughter Elizabeth joined

Medical Teams International on a dental mission trip to

Honduras. They both felt it was very worthwhile, and Chris

hopes to return with Margaret. Chris has chaired the ADA

Dental Quality Alliance and he was amazed to see some

measurement principles already being applied by the dental

partners at the mission in Honduras, where they have a phi-

losophy of saving teeth, not simply extracting them.

Chris said that he really enjoys being involved in organized

dentistry. As a Marquette Alum, he wanted to get to know the

U of M, UDM, and other dentists in the area who all seemed

to know each other already. Chris found early involvement

with the dental society was a great way to get to know col-

leagues in our community. His contributions to our local,

state, and national dental organizations have been exemplary.

Chris especially enjoys sharing the things he has learned from

his time on the ADA Council on Dental Benefits through

his monthly column in the MDA Journal. His future plans

include working several more years, returning to Honduras,

and travel; perhaps to Ireland and the Galapagos. Taking

some time off to “smell the roses” will be part of that. Chris’

advice to others is to get involved, to give back to the com-

munity and the profession. It is a great opportunity to make

good friends and learn so much from others.




Christopher J. Smiley, DDSCurriculum Vitae

Education

1982 B.S. Biology, University of Michigan, Ann Arbor, MI

1986 D.D.S. Marquette University, Milwaukee, WI

Professional Activities

Academy of Operative Dentistry

American College of Dentists

American Dental Association

Dental Quality Alliance

International College of Dentists

Michigan Dental Association

Pierre Fauchard Academy

West Michigan District Dental Society

Professional Activities

AMERICAN ASSOCIATION OF DENTAL EDITORS

1993 Annual Conference Moderator: Panel on

Editing the Small Publication

AMERICAN DENTAL ASSOCIATION

2011- Chairman, EBD Committee on Clinical

Guidelines for Periodontitis

2011- Consultant, Council on Dental Benefit Programs

2010-11 Chairman, Council on Dental Benefit Programs

2010-11 Representative, American Medical Association

Physician Consortium for Performance Measures

2009-11 Representative, Dental Quality Alliance Steering Committee

2009 Representative to the US Agency for Healthcare Research and

Quality, National Advisory Subcommittee

2009- Member, Evidence Based Dentistry Champions

Conference Organizing Committee

2009-10 Chair, ADA Quality Assessment and

Improvement Subcommittee

2007-11 Member, Council on Dental Benefit Programs

2008-10 Member, Evidence Based Dentistry Board

Advisory Committee

2008- Champion, ADA Evidence Based Dentistry

2008-11 Member, Dental Benefit Information Services Subcommittee

1997-2005 Peer Reviewer, Journal of the American Dental Association

AMERICAN DENTAL ASSOCIATION HOUSE OF DELEGATES

2009 Member, Reference Committee on Membership and Planning

2009 Facilitator, Mega Topic Discussion

2007-11 Alternate Delegate, ADA HOD

1999-2001 Alternate Delegate, ADA HOD

1996 Alternate Delegate, ADA HOD

BLUE CROSS BLUE SHIELD OF MICHIGAN

2006-07 Member, Dental Advisory Task Force

DENTAL QUALITY ALLIANCE

2011-12 Chairman

2009- Member, Executive Committee

DENTAQUEST FOUNDATION

2012- Member, National Oral Health Quality

Improvement Committee

MICHIGAN DENTAL ASSOCIATION

2011- Contributing Columnist, MDA Journal

2011-13 Member, MDA Committee on Governmental Affairs

2007-08 Facilitator, Workgroup on Non Accredited

Dental Assisting Programs

2005- Member, Dental Pac Board of Governors

2004-05 Facilitator, UCR Workgroup

2002 Trustee, District IV

1997-98 Member, MDA Task Force on Marketplace Issues

1997- Chairman, MDA Task Force on Managed Care

1992-94 Co-Chair, Annual Sessions Committee, Exhibits

MICHIGAN DENTAL ASSOCIATION

INSURANCE & FINANCIAL GROUP

1996-97 Vice-Chairman, MDA Insurance and Financial

Group, Inc. Board of Directors

1995-97 Member, MDA IFG Finance Committee

1994 Member, Contract Service Administration Inc. Board of

Directors, (Member CSA Finance Committee, Marketing)

MDA HOUSE OF DELEGATES

1993-96, Delegate, West Michigan District Dental Society

2007

1993 Chairman, Reference Committee on Dental Education

1991 Alternate Delegate, West Michigan District

Dental Society

NATIONAL QUALITY FORUM

2012 Member, Expert Panel for Oral Health Project

WEST MICHIGAN DISTRICT DENTAL SOCIETY

2000- Member, Hospital Based Dentistry Task Force

2004-2005 Member, Marketplace Issues Task Force

2003-2005 Chair, WMDDS Legislative Committee

1996-97 President


1994-96 Chair, WMDDS Task Force on Managed Care

1991-94 Editor, WMDDS Bulletin

1991-94 Chair, WMDDS Editorial Policies Committee

1992-95 Member, Fluoride Commemorative Stamp Committee

1989 Co-Chairman, Membership Committee

Awards and Honors

2012 Fellow, International College of Dentists

1998 Fellow, American College of Dentists

1997 MDA Young Dentist Leadership Award

1996 Fellow, Pierre Fauchard Academy

1993 International College of Dentists “Golden Scroll Award”–

Honorable Mention, recognizing the editor of the publication

that demon strated the most overall improvement with

regards to content, coverage of current items of interest,

design and format

Community Involvement

MEDICAL TEAMS INTERNATIONAL

2010 Honduras Dental Mission

UNIVERSITY OF MICHIGAN CLUB OF GRAND RAPIDS

2005 Chairman, Annual Golf Outing

2006- Feed America Food Pantry

2009- Habitat for Humanity House

MICHIGAN DEPARTMENT OF COMMUNITY HEALTH

2002-2004 Oral Health Representative, Michigan Dementia Coalition

for the development of a state dementia plan

ST. MARK’S EPISCOPAL CHURCH OF GRAND RAPIDS

1999-2002 Vestry Member

2001 Member, Commission on Community Involvement

2002 Member, Commission on Communications

1999-2005 Organ Committee

ALLIANCE FOR HEALTH OF GRAND RAPIDS

2008 Representative, Mental Health Parity

2002 Member, Dental Medicaid Task Force

Lectures and Publications

2013 Publication: “Importance of Patient Centered Care”

2013 DQA Conference Proceedings

2013 Lecture: Dental Quality Measurement Conference sponsored

by AHRQ: “The Importance of Patient Centered Care”

2013 Lecture: Michigan Dental Association Annual Session

“Hot Topics in Dental Benefits”

2013 Lecture: National Association of Dental Plans

Leadership Conference: “DQA Collaboration within

the Oral Health Community”

2012 Lecture: Michigan Oral Health Coalition:

“Evidence Based Dentistry”

2012 Publications: MDA Journal monthly columns on

dental benefit issues

2009 Lecture: Evidence Based Dentistry Presented to WMDDS

2008 Lecture: ADA Peer Review Work Shop Presenter

2008 Publication: MDA Journal March Issue, “A Great Resource:

The ADA’s Contract Analysis Service”

2001 Table Clinic: “Basic Palm for Health Care Professionals” 2001

Michigan Dental Association Annual Session, Detroit Michigan

1996 Lecture: “Managed Care in Dentistry: Features, Trends and

Concerns” presented at the Michigan Dental Association

Annual Session, and at several local dental societies.

1993 Lecture: “Editing the Small Publication” Presented at the

American Association of Dental Editors’ Annual Conference

1991-94 Publication: Editorials, WMDDS Bulletin

1994 Publication: “Seeking Realistic Solutions” reprinted in

ADANews

1992 Publication: “Junk In, Junk Out!” reprinted in the

ADA’s Dental Editor’s Digest

1991 Publication: “Two and a Half Crowns” reprinted in ADANews

and ADA Update for Dental Editors



WMDDS Holiday Event HighlightsPhotos by Adam Bird Photographer


S I L E N T B E L L R E C I P I E N T S

Silent Bell recipients (left to right): Drs. Reggie VanderVeen, John Stepanovich, Timothy Gietzen, Eugene Bonofiglo, Chase Klinesteker, Chris Smiley,

Marilyn Stolberg, James Wieland, William Rocker, John Bouws, and Chuck Caldwell.

www.theinsuranceforprofessionals.comG L F I A

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Dental_Quoter_WMDDSTheBulletin_7.5x9.75_Layout 1 7/19/13 2:10 PM Page 1

WEST MICHIGAN DISTRICT DENTAL SOCIETY | HOLIDAY ISSUE 2013 19

DENTAL APPRECIATION NIGHT

Presented by

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MARCH 7, 2014 7:00PM VAN ANDEL ARENA The Grand Rapids Griffins invite your office to join us for all the fun and excitement of Dental Appreciation Night!

Last season, over 500 dental professionals, their families and friends enjoyed this special game.

This season’s Dental Appreciation Night will feature:• Special in-game promotions and concession specials• Discounted tickets for your office• Ticket proceeds benefiting the West Michigan Dental Foundation For more info including the game date and ticket pricing, please contact Joe Yancho at 616.774.4585 ext 3023 or [email protected]

5th Annual


Anxious patients?

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We provide the sedation you need in the convenience of your own office!

AMC Mobile is a local, trusted, AAAHC certified practice. We provide safe, high-quality sedation for adult and pediatric patients. Learn more online at www.amcmobile.com. Contact Barb Johnson, RN to request a fee schedule at (616)284-3142.

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HOT TOPICS IN AESTHETIC AND RESTORATIVE DENTISTRYPresented by Dr. David Hornbrook | March 14, 2014 | Frederik Meijer Gardens & Sculpture Park

Join Dr. David Hornbrook as he explores our options for aesthetic, metal-free dentistry for our patients in applications including smile design, posterior restorative, bridge applications, and full mouth rehabilitation. Discussion will include updates of dentinal adhesion, ideal cementation of the new materials using the new resin cements, and addressing the role function plays in our decision making. This truly is the “Platinum Age” of dentistry and the potential for what we can offer to our patients, both aesthetically and functionally, is more exciting and rewarding than ever before. Dr. Hornbrook will discuss new materials and techniques utilized in the anterior to optimize aesthetics. He will also discuss options for no-prep and minimal prep veneers as well as step-by-step veneer cementation.

Objectives1) To understand the advantages and disadvantages of different materials.2) To determine when Prepless veneers can be utilized.3) Learn a step-by-step veneer cementation technique.

Dr. Hornbrook will also discuss the options available and indications to provide metal-free dentistry to our patients including lithium disilicate, Lucite reinforced ceramic, pressed and CAD ceramics, and zirconium oxide. He will also include a cementation update on ideal cements for different materials.

Objectives1) To understand the different ceramics available.2) Learn how different materials require different preparation designs.3) Understand ideal cements and adhesives for the different materials. West Michigan District Dental Society is an

ADA CERP Recognized Provider.

THank yOu TO Our SPOnSOrS wHO Have HelPeD TO Make THeSe PrOGraMS available TO uS.

Supporting Sponsor:

Platinum Sponsors: Gold Sponsor:

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REgISTRATION FORm

NAME

ADDRESS

ADDITIONAL REGISTRANT(S) AT THIS ADDRESS

MDA-member dentist – $225

WMDDS retired member dentist – $100

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per non-member dentist – $450

TOTAL:

PAY BY CHECK: Make checks payable to: West Michigan District Dental Society. Remit to: Elaine Fleming | c/o WMDDS | 161 Ottawa NW | Suite 511-F, Waters Building | Grand Rapids, Michigan 49503 | Questions? Call 616.234.5605 or email [email protected]

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Exchange-Traded Funds: Do They Belong in Your Portfolio?By Bernard Bowhuis, CLU, ChFc, CFP®, CEO, Benchmark Financial Design Group, Inc.

F I N A N C I A L N E W S

xchange-traded funds (ETFs) have become increas-

ingly popular since they were introduced in the

United States in the mid-1990s. Their tax efficiencies

and relatively low investing costs have attracted investors who

like the idea of combining the diversification of mutual funds

with the trading flexibility of stocks. ETFs can fill a unique

role in your portfolio, but you need to understand just how

they work and the differences among the dizzying variety of

ETFs now available.

What is an ETF?Like a mutual fund, an exchange-traded fund pools the

money of many investors and purchases a group of securities.

Like index mutual funds, most ETFs are passively managed.

Instead of having a portfolio manager who uses his or her

judgment to select specific stocks, bonds, or other securities

to buy and sell, both index mutual funds and exchange-traded

funds attempt to replicate the performance of a specific index.

However, a mutual fund is priced once a day, when the

fund’s net asset value is calculated after the market closes.

If you buy after that, you will receive the next day’s closing

price. By contrast, an ETF is priced throughout the day and

can be bought on margin or sold short – in other words, it’s

traded just as a stock is.

How ETFs investSince their inception, most ETFs have invested in stocks or

bonds, buying the shares represented in a particular index.

For example, an ETF might track the Nasdaq 100, the S&P

500, or a bond index. Other ETFs invest in hard assets – for

example, gold bullion. In such cases, a commodity or precious-

metals ETF may buy futures contracts or quantities of bul-

lion. With the rapid proliferation of ETFs in recent years, if

there’s an index, there’s a good chance there’s an ETF that

invests in it.

More and more new indexes are being introduced, many of

which cover narrow niches of the market, or use novel rules

to choose securities. Many so-called rules-based ETFs are

beginning to take on aspects of actively managed funds – for

example, by limiting the percentage of the fund that can be

devoted to a single security or industry.

Pros and Cons of Exchange-Traded FundsPros

• ETFs can be traded throughout the day as price fluctuates

• ETFs can be bought on margin, sold short, or traded using

stop orders and limit orders, just as stocks can

• ETFs do not have to hold cash or buy and sell securities to

meet redemption demands by fund investors

• Annual expenses are often lower, which can be especially

important for long-term investors

• Because ETFs typically trade securities infrequently, they

have lower annual taxable distributions than a mutual fund

Cons• Dollar-cost averaging will require paying repeated com-

missions and will increase investing costs

• If an ETF is organized as a unit investment trust, delays in

reinvesting its dividends may hamper returns

• An ETF doesn’t necessarily trade at its net asset value, and

bid-ask spreads may be wide for thinly-traded issues or in

volatile markets

The new wave of ETFsNew and unique indexes are being developed every day. As a

result, ETFs that might seem similar – for example, two funds

that invest in large-cap stocks – can actually be quite different.

Many indexes define which securities are included based on

their market capitalization – the number of shares outstand-

ing times the price per share. However, other indexes and the

ETFs that mimic them may select or weight securities within

the index based on fundamental factors, such as a stock’s

dividend yield.

E



Why is weighting important? Because it can affect the

impact that individual securities have on the fund’s result. For

example, an index that is weighted by market cap will be more

affected by underperformance at a large-cap company than

it would be by an underperforming company with a smaller

market cap. That’s because the large-cap company would

represent a larger share of the index. However, if the index

weighted each security equally, each would have an equal

impact on the index’s performance.

The cost advantages and tradeoffs ofETFsAs indicated above, one of the reasons ETFs have gained

ground with investors is because of their low annual expenses.

Passive index investing means an ETF doesn’t require a port-

folio manager or a research staff to select securities; that reduces

the fund’s overhead. Also, investing in an index means that

trades are generally made only when the index itself changes.

As a result, the trading costs required by frequent buying and

selling of securities in the fund are minimized.

However, don’t forget that you’ll generally pay a commis-

sion with each ETF trade (depending on the type of account

you have). That means a one-time lump-sum investment in

an ETF will be more cost-effective than dollar-cost averaging,

which involves frequent, regular investments over time.

ETFs and taxesETFs can be relatively tax efficient. Because it trades so infre-

quently, an ETF typically distributes few capital gains during

the year. In the past, there have been times when some inves-

tors found themselves paying taxes on capital gains generated

by a mutual fund, even though the value of their fund may

actually have dropped. Though it’s not impossible for an ETF

to have capital gains, ETFs generally can minimize the ongoing

capital gains taxes you’ll pay.

Just how much impact can reducing taxes have over the

long term? More than you might think. Even a 1% differ-

ence in your return can be significant. For example, if you

invest $50,000 and earn an average annual return of 5%

(compounded monthly), you would have a pretax amount

of $82,350 after 10 years. Even a 1% increase in that return

would give you $90,970 at the end of that time. (This hypo-

thetical example is for illustrative purposes only and does

not represent the performance of any particular investment.

Actual results will vary.)

Make sure you consider how an ETF’s returns will be taxed.

Depending on how the fund is organized and what it invests

in, returns could be taxed as short-term capital gains, ordi-

nary income, or in the case of gold and silver ETFs, as collect-

ibles; all are taxed at higher rates than long-term capital gains.

What are some other reasons investors use ETFs?• To get exposure to a particular industry or sector of the

market. Because the minimum investment in an ETF is

the cost of a single share, ETFs can be a low-cost way to

make a diversified investment in alternative investments, a

particular investing style, or geographic region.

• To limit losses. Being able to set a stop-loss limit on your

ETF shares can help you manage potential losses. A stop-

loss order instructs your broker to sell your position if

the shares fall to a certain price. If the ETF’s price falls,

you’ve minimized your losses. If its price rises over time,

you could increase the stop-loss figure accordingly. That

lets you pursue potential gains while setting a limit on the

amount you can lose.

How to evaluate an ETF1. Look at the index it tracks. Understand what the index

consists of and what rules it follows in selecting and

weighting the securities in it.

2. Look at how long the fund and/or its underlying index

have been in existence, and if possible, how both have

performed in good times and bad.

3. Look at the fund’s expense ratios. The more straightforward

its investing strategy, the lower expenses are likely to be.

An index using futures contracts is likely to have higher

expenses than one that simply replicates the S&P 500.

Your financial professional can help you decide how ETFs

might fit your investing strategy.



ach new year comes with promises of self improve-

ment. This practice can be traced all the way back to

2300 B.C. when Babylonians would make promises

to their gods to pay debts and returned borrowed objects.

Goals of today tend to focus on losing weight or exercising,

but we shouldn’t overlook another important resolution

– maintaining (or developing) financial health. This year,

resolve to meet with your trusted advisors to ensure your

financial goals are in alignment with your needs and ever-

changing personal life. Below are a few ideas to help you get

2014 off to a great start!

AttorneyMost practices have an attorney to represent their business

affairs. But, who is representing your personal interests? Do

you need a will? What about a trust? Maybe you have been

practicing for a number of years and are reaching the end of

your career. Have you established an estate plan? Your attor-

ney can help with all of these documents.

AccountantPractices work with their accountant to fulfill various com-

pliance requirements. But, is there more to leverage from

that relationship? Do you engage your accountant for tax

planning? Do you meet to review changes in regulations and

identify planning opportunities? Do you struggle with cash

flow and monitoring overhead? Some practitioners are near-

ing retirement and wondering what their practice may be

worth and how they can positively impact that value. Your

accountant may be able to support your needs in these areas

with other value-added services.

BankerIs the borrowing capacity on your line of credit still adequate?

Have you made additional investments in real estate and are

loan expirations forthcoming? You should consider periodic

meetings with your banker to review loan terms, options, and

other financing needs.

Financial AdvisorWhat are your financial goals? When do you want to retire

and what about tuition for your children? When was the last

time you reviewed your investment portfolio with your finan-

cial advisor? An investment advisor can help you answer these

questions and make sure you are on the right financial course.

Moreover, an advisor can help you determine the proper asset

allocation and weighting based on your age and risk tolerance.

Insurance AgentDo you have life insurance? Is it enough and the right type?

What about disability insurance? Most practitioners will carry

disability coverage, but is it adequate? When was the last time

you reviewed your policies? Do you even know where they

are located? Your insurance policies and needs should be

reviewed annually with your financial or insurance agent to

ensure adequate coverage.

Even if your treadmill will return to laundry storage by

February, meeting with your advisory team now can help

keep your finances healthy all year!

Connect with Brian LaFrenier on LinkedIn at:

www.linkedin.com/in/blafy

Like Beene Garter on Facebook at:

https://www.facebook.com/BeeneGarter

Follow Beene Garter on Twitter at:

https://twitter.com/BeeneGarter

Get 2014 Off To A Great (Financial) Start Resolve to Meet with Your Trusted Advisors to Ensure Your Goals Are In Alignment with Your NeedsBrian LaFrenier, CPA, Audit Partner, Beene Garter, LLP

E


West Michigan District Dental Society and Henry Schein Dental Present a Half Day CE Seminar with Dr. Charles Blair

Focus on Profitability for the Efficient Dental Practice

Friday, June 20, 2014 | Thousand Oaks Golf ClubRegistration 7:30 am | Seminar 8:00 am to Noon | 4 hours CE credit

Are you working “in” your practice rather than “on” it? Learn to see the “big picture”, analyze the business side of your

practice, and take solid steps towards increased profitability. Hear strategies, tips and “pearls” on:

• Coping with ad Down Economy

• Fee Profiling and PPO Strategies

• Procedure Mix Enhancement

• Optimum Staff Ratios

• Hygiene Department Strategies

Also hear insight on how to:

• Move from “cost-based” to “revenue savvy”

• Diminish broken appointments – an “economic killer”

• Planning a productive and profitable future for your practice

Objectives:

1. The participant will gain insight into running a practice like a business.

2. The participant will be challenged to new thinking to survive in a changing world.

3. The participant will understand the cost of doing business.

REGISTRATION FORM WILL BE MAILED IN APRIL


M I S S I O N O F M E R C Y

he 2014 Mission of Mercy (MOM) event at Ferris

State University is rapidly approaching. If you are

still trying to decide whether to participate this year,

please read the testimonials from some of last year’s partici-

pants. Their comments might help you make your decision

to participate.

“This is a community service event that has MANY hands

involved, in MANY different ways. There is a place for just about

anyone willing to give a couple of hours (or days) of their time.

My 19-year-old daughter and I volunteered for the first MOM

event at SVSU last June, and we both enjoyed the fellowship and

opportunity to meet and work with the multitude of caring, giv-

ing, people. We are both coming back to work at the MOM event

at Ferris this coming May.” – Cathy Archer, R.D.H.

“Giving back to the community is a hallmark of our dental

society. The MOM clinic is a special opportunity for the entire

dental team to come together and help those in need while mak-

ing some new friends along the way.” – Chris Smiley, DDS

“I am very excited for the opportunity at this year’s MOM

event for our newest generation of dentists to work side-by-side

with current generations of dentists to better the oral health of

those in great need. Thank you, and I look forward to working

with MOM again.” – Zach Breen, U of M Student

“I thoroughly enjoyed volunteering at the Mission of Mercy

because I could see that I was giving back to people in need.

Patients were so dedicated to wait in line for hours and hours on

end. In addition, I was fortunate to be able to assist with taking

x-rays on the clinic floor with the portable NOMAD. We carted

around to the pedodontic area to take x-rays, endodontics,

and oral surgery. The IT staff on hand were exceptional. They

assisted us whenever we had a computer “glitch” and were right

there when needed. Doctors were able to get x-rays right when

they needed them. This was especially important in the endo

area. Plus, you meet such wonderful people, professionals from

all over the state of Michigan. I will definitely volunteer again!”

– Annette Jackson, RDH

“Volunteering my professional talents at the Saginaw,

Michigan Mission of Mercy Event left me with a feeling of satis-

faction greater than the amount of effort made in providing the

needed dental care. There was no question the dental treatment

received by the patients was well appreciated and I will look for-

ward to participating in the next Mission of Mercy event.” – Aric

Smith, DDS, MS

“Not only was the positive charitable energy palpable

throughout the weekend, but the genuine appreciation expressed

by the many adults and children we served was overwhelming.

For many, this is the only chance these individuals and families

have to get access to dental care. It was very enjoyable working

side-by-side with others that were there for the same reason,

and it was fun to run into old classmates that I haven’t seen in

a while. In addition, I was very impressed with the temporary

facility that was assembled, which allowed for a very workable

dental environment.” – Jim Brennan DDS.

“I didn’t volunteer last year but I can talk about being excited

for this year’s event. This is the first year I will be involved in the

MOM clinic, and I’m so excited to contribute to this wonderful

event! This MOM clinic is a great opportunity to make a lasting

impact on the oral health of patients and families, and provide

much needed care to underserved children in Michigan. I’m

looking forward to a great weekend in Big Rapids!” – Veronica

Hamilton, DDS

The event is being held in Big Rapids on May 30-31, with

set-up May 29th and tear down June 1. Sign-ups will be open

beginning in March. If you would like a reminder email, send

your name to: [email protected]. Hope to see you there!

Why Volunteer at MOM 2014?By Margaret Gingrich, DDS, WMDDS President

T


M I S S I O N O F M E R C Y

Chris Smiley, Zach Breen, Lucas McShosh, and Andrew Grillo

MOM clinic area.

A note from a grateful patient.


Managing the MillennialsSubmitted by Richard L. Chrisman, CPA MST, Hungerford Nichols CPAs + Advisors

P R A C T I C E M A N A G E M E N T

am always looking for training on topics that I think

will help me to improve our firm. One topic that I

found very beneficial was how to understand and man-

age the different generations in the workplace. Our workforce

has been changing over the years. We needed to change how

we recruit, retain and manage our employees. We made some

changes and it has been paying off with less turnover and hap-

pier, more productive employees. Following are some of my

thoughts on this topic.

The generation that is causing a lot of the change is the

Millennials. The Millennials are individuals that were born

between 1980 and 2000. They are a talented and dynamic

group. Some are already in the workforce; and many more

are on the way. As the Millennials get out of school and enter

the workforce and the Boomers retire, the percentage of

Millennials in the workforce will continue to increase. Their

influence is growing and they are forcing organizations to

change how they manage their people.

The Millennials view the world differently than their older

coworkers. They were brought up differently. They have

developed their characteristics from doting parents and living

very structured lives. They are used to working in teams. They

have a “can-do” attitude about completing tasks; and they like

to get frequent positive feedback. They have a positive atti-

tude and are confident in what they can do. They seek leader-

ship from their older coworkers, but expect their coworkers to

listen and respect their ideas. They like challenges and dislike

anything boring. They are used to juggling many activities,

so they want flexibility in their schedule and a good work/life

balance.

If you want the best people from this generation in your

practice, it will be necessary to understand and meet their

particular needs and expectations. It might be necessary to

alter your management style some and/or implement new

company policies that will help to recruit and retain the

Millennials. Here are some tips:

• Be a coach – They want to look up to you. They want con-

stant feedback on how they are doing. You need to allocate

time for teaching and coaching them. They deserve and

want you to invest your time in their personal develop-

ment and success. This will make a huge difference in their

overall loyalty to you and your practice.

• Encourage their “can-do” attitude – They can do anything,

their parents told them so. Give them opportunities to

prove it. Let them make their own decisions and do things

their own way. Whether they succeed or fail, they will learn

and grow from it. You might be surprised at what they can

accomplish if you give them responsibilities and trust them

to complete the task.

• Encourage a team effort – Millennials thrive when on a

team. They believe working as a team will accomplish more

and do the job better. Growing up they experienced team

success. As adults they like to gather in groups and play on

teams. Promote your organization as a winning team – and

them as key players that are contributing to the team’s suc-

cess.

• Listen to them – These young people have ideas and opin-

ions. They want to be heard. Their loving parents always

listened to them when they were kids. Allocate time to

listening and staying connected with your people. Show

them that their input and feedback will make a difference.

Implement their ideas if you can.

• They like a challenge – Boring is bad. They like their work

to be always changing and getting more difficult. They

want to climb the next mountain. They like to feel they are

growing professionally and are making a contribution to

the practice. Give them a challenge.

• They are technology savvy – They have grown up with all

kinds of electronic devices. Take advantage of the technol-

ogy capabilities of these young people. There is a lot we can

learn from them. They can get a message out fast if they

want to, and they can get information fast when they need it.

I


And now for our next good idea: A SIMPLER NAME.

Hungerford, Aldrin, Nichols & Carter is now

Hungerford Nichols. A simpler name for the

same great depth of expertise, friendly service,

and most of all — good ideas you’ve grown

to expect.

Please check out our new website at

HungerfordNichols.com to see our new look

and fi nd a wealth of valuable information and

resources for your dental practice.

Rick Chrisman, CPA, Managing Shareholder

[email protected]

(616) 949-3200

P R A C T I C E M A N A G E M E N T

• Provide them a good work/life balance – This generation

values their personal lives. They want a flexible schedule

so they can fit everything in. Millennials fill their lives with

many activities. They play on sports teams, give time to

charities, spend time with family and friends and take nice

vacations. They are willing to work hard, but not if they

have to make sacrifices in their personal lives.

• Mix in some fun – Millennials want to enjoy their work.

They want to make friends at work. Plan activities that will

give them opportunities to socialize with their coworkers.

Create a culture where they look forward to coming to

work. They want to have some fun and laugh a little.

• They can multi-task – They can talk on the phone, send

emails, answer instant messages and eat their lunch all at

the same time. This is their life. You can give them multiple

tasks to complete, and they will figure out how to get it all done.

• Take advantage of their networking skills – they are com-

fortable with teams and group activities. They like to build

their personal network, either face-to-face or electroni-

cally. They can help you build your practice if given the

opportunity and direction.

Of course you cannot stereotype an entire generation.

Some employees will fit this description and some will not.

But there are definite trends emerging in the workplace that

are being initiated by the Millennials. A successful practice

needs to be aware of these trends and evolve with the times.

Richard L. Chrisman, CPA, MST is the Managing Shareholder of Hungerford

Nichols CPAs + Advisors, a Tax, Auditing and Business Advisory firm with

offices in Grand Rapids and Greenville, Michigan. The firm is celebrating 73

years of helping local businesses, including many area dental practices.


C L A S S I F I E D A D S

Associate position wanted – Newly

graduated dentist from UDM looking

for full time position as an associate

of progressive dental practice in

Grand Rapids and surrounding areas.

Please call 616.617.9725 or email

[email protected].

Associate Position Wanted – Fourth-

year at University of Florida COD

and Michigan native seeking full-time

associate level opportunities in greater

Grand Rapids area beginning summer/

fall 2013. [email protected] or

248.568.0839.

Kavo Handpieces for Sale –

6000B have 5 at $400/handpiece,

6500B have 6 at $400/ handpiece,



649B have 2 at $200/handpiece.

Call 616-453-6323.

Too busy in your own office and need the extra help? Dentist with

nine years of experience looking for

part-time employment. Please email

[email protected].

For Sale – Kavo GentleRay 980 Diode

LASER. Specializes in management

of all soft tissue procedures such as

gingival troughing, aphthous ulcer

treatment, and perio pocket treatment

as well as bleaching. Features a large,

bright touch screen with built in clini-

cial tutorials for easy practice integra-

tion. Like new, used approximately

15 times. Includes ALL accessories

needed for immediate use including

protective eyewear for doctor, patient

and assistant and 3 tips for handpiece.

Also includes rolling cart for portabil-

ity. Please call or email for details/

photos. Phone 616.606.3263, or email

[email protected]. Purchased

for approximately $10K. Asking

$5,500/obo.

Well established high quality practice in Kentwood area is

looking for an associate between

1 and 2.5 days a week. Would prefer

a seasoned dentist who has experience

providing high quality patient service.

Please send an email to:

[email protected].

Dental Office Space for Lease/Possible Buyin – 2554 Woodmeadow

Drive, SE (near Breton and 28th

Street), 1300 sq. ft., 4 ops, private

office, lab, reception, staff lounge, full

basement with lockable storage, excel-

lent parking, plumbed for dentistry

and cabled for digital dentistry. Three

other dental suites in an all dental

building. Very competitive lease rate.

Available April 2014. For more infor-

mation, email [email protected]

or call 616.401.5134.

For Sale – Lab Master Foster Model

Trimmer, Model # MT115, like new

$600. Contact 616.949.7510.

Immediate opening for an associate

dentist in the Grand Rapids area. We

are an up-to-date, modern office that

is completely paperless. Our office

performs all aspects of general and

cosmetic dentistry. Email your resume

to [email protected].

The classified ad rate is $10.00 up to and including 30 words; additional words 15¢ each. Space permitting, WMDDS members may

place ads free of charge as a membership service. Ads should be submitted in writing and sent with payment to Elaine Fleming,

WMDDS, 511-F Waters Building, Grand Rapids, MI 49503. Telephone numbers and hyphenations count as two words, abbrevia-

tions count as one word. Ads received after the first of the month prior to publication may appear in the following issue.

We need your help in changing lives, one smile at time. Michigan

Community Dental Clinics, Inc. is

seeking dentists to join our elite group

of 60 quality oriented dental practitioners.

We have experienced exponential

growth throughout Michigan over a

five year period. Our growth contin-

ues, and we have several more offices

opening in the coming years. We wel-

come talking to dentists and dental

specialists who have a mindset of con-

tinuous quality improvement. Our

culture is one which places “patients

first.” Due to recently increased capac-

ity, we have outstanding full and part-

time opportunities. Our facilities fully

utilize an electronic patient record,

state-of-the-art equipment and the

finest sundries available in dentistry.

Our facilities are operated utilizing

a private-practice model with poli-

cies and procedures that encourages

efficiency, productivity, improving

quality, and cost control. We operate

Monday through Friday with no eve-

ning or weekend hours. Our full-time

positions offer very competitive remu-

neration and a comprehensive benefits

package that includes paid holidays,

medical, dental, vision, retirement,

disability, paid Continuing Education,

professional liability insurance, and a

wellness program. For more informa-

tion on specific clinic openings con-

tact Wendie Rodriguez, Professional

Talent Acquisition Coordinator at

[email protected] or call

231.437.4739, or visit our website at

www.midental.org to learn more.


C L A S S I F I E D A D S

The Bulletin wishes to thank our valued

advertisers who support organized

dentistry by helping to defray the cost

of printing and mailing.

Advertising in the Bulletin is seen

by over 90% of the dentists in the

West Michigan District. This includes

five of the fastest growing counties

in the state: Kent, Ottawa, Ionia,

Montcalm and Mecosta.

For information on advertising rates,

call Elaine Fleming, WMDDS Executive

Secretary at 234-5605. Target your Market

– advertise in the Bulletin!

AMC Mobile Anesthesia ..................20

Beene Garter ......................................20

DBS Companies ................................32

DDS Integration .... outside back cover

Davis Dental

Laboratory ............... inside front cover

Founders Bank & Trust ......................5

Great Lakes Financial Insurance ......16

Henry Schein ............inside back cover

Hungerford Nichols .........................29

Keystone Pharmacy ..........................32

MDA IFG ...........................................17

Professional Solutions ......................18

Studio 2 Dental ...................................8

A D V E R T I S E R I N D E XExciting opportunity for dentists

to provide children with dental care

in Grand Rapids area schools. No

evenings or weekends. Apply at

www.smileprograms.com.

For Sale – Family practice in Grand

Rapids NE that is part time with great

potential, located in an excellent high-

visibility location. There is 2050 sq.ft.

with 5 ops and a 6th op is plumbed

in. Opportunity for more footage if

desired. Call 616.485.4884 for details.

Antique Dental Drill for Sale – $70.

Please call 616.241.4061 and ask for Sue

deHaan or email [email protected].

Seeking full-time employment in a

West Michigan general practice office

to contribute immediately to the suc-

cess of an office with a willingness to

work nights/weekends to help bolster

production and practice availability, as

well as generate new patients. I have a

desire to be included within the prac-

tice’s leadership team to contribute to

decision making, developing strate-

gies for practice growth, and to sup-

port team development and morale.

I’ve been consistently regarded as

responsible, personable, a producer,

positive, professional, and upbeat. I

am currently in a hospital based GPR

and am comfortable with all aspects of

dentistry, including endodontics and

surgery. For a copy of my resume and

to discuss possible opportunities in-

detail, please contact me at grapdds@

gmail.com or call 989-225-0753.

Grand Rapids Area – Suburban

general practice with revenues just

under $800,000. Family based prac-

tice, six equipped ops. The owner

works 26-32 hours a week with the full

procedure mix. Room to grow. Owner

willing to stay on part time if needed.

For details contact Phil Stark, Peak

Practice Transitions, 888-477-7325 or

visit www.peaktransitions.com.


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Bay City, MI Main Office 800-327-2377 Dr. Peters, Grand Rapids, MI Direct 616-550-3913 [email protected]

We mentor dentists!

We teach dentists!

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Dan Peters, DDS Consultant & Life Coach for Dentists

Accounting, Consulting, Coaching, Investment, and Practice Transitions for the Dental Professional

WMDDS 1.30.2014 Ad - Dan Peters Highlight.indd 1 2/2/2014 2:07:56 PM

Dr. Palm and new MDA CEO/Executive Director Karen Burgess cutting a cake celebrating the

pay-off of the MDA headquarters building in Okemos. Photo by Jeff Mertens.

WHEN IS THE LASTTIME A PATIENT BRAGGEDABOUT YOU?ATTRACT NEW PATIENTS WITH PLANSCAN SAME-DAY RESTORATIONS.

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WEST MICHIGAN DENTAL SOCIETY

511-F Waters Building

Grand Rapids, MI 49503

PRSRT STDUS POSTAGE

PAIDGRAND RAPIDS, MI

PERMIT # 657

2014 wmdds winter bulletin

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