2014 woodland holiday parade “the parade to attend”
TRANSCRIPT
A Proud Tradition
As a Successful Event Running for 50 Years
Strong Regional and West Coast Reach Solid Foundation with an Ability to Reach New Heights
As a Quality of Life Family Event
Opportunity to Showcase Our Community Touches All Segments of Our Community Platform for Young and Old to Participate & View Strong Generational Aspects
Provides Economic Value to Our Community
Monetary return to Hotels/Motels, Restaurants, Retailers, Service Stations, etc…..Increased tax revenue and the “Exposure Factor” associated with showcasing our City to others including current and future financial benefits to our business community
Visualizing the Parade
On the next several slides we provide
a snapshoot of
some of the entries that participate in the parade
Truly a Family Quality of Life Event
Generational Involvement• Grandparents• Parents• Children (From babies to teens)
Brings out participation from all aspects of our community
• Private Business Sector• City & Other Municipal governments• Schools• Civic & Non Profit Organizations• Churches• Individual Citizens
Brings value from outside participation both from entries and visitors that view the parade
Brings out an atmosphere of goodness, harmony, and happiness
Sets the stage & tone for goodwill during the Holidays in our Community
FLOAT ASSISTANCE
Float Assistance Tools
• Design Concepts
• Construction Workshops
• Truck/Trailer Contacts
• Construction/Storage Locations
City of Woodland
Welcome to Our Town
Individuals on the float are made up of adults and children representing the ethnic backgrounds of our community and it’s global diversity
Potential City FloatChristmas Around The Globe
Potential Church FloatChurch Choir
Reaching out to our community reminding them of the true message of
Christmas through the spirit of music
Business Recognition Opportunity
Balloons
Have established relationships with major companies such as:
Big Events, Inc.• Provides turn-key solution, including
on site support on the day of the parade
Band Outreach Program
Aspects of Program
• Preparing & mailing an invitational package to targeted bands
• Providing transportation/music funding assistance to select units
• Expanding our accredited judges
• Linking or posting on association web sites
Communications Awareness Program
We wish to acknowledge outstanding coverage received each year from our local newspapers:
Daily Democrat & Davis Enterprise
• Television– Expanded WAVE coverage plus addition of Comcast Sacramento
»Live with Rebroadcasts»New format coverage changes
– Public/Major network coverage»Channel 31,KVIE 6 Sacramento»Potential new fiber optics feed to major Sacramento Stations
– Video Productions »Parade Highlights Video- 2 minute»Promotional Video – 1 minute commercial (Comcast Sacramento)
• Publications (Print/Online)
– VIA (Triple A)
– California Events
– California Outdoors
– California State Horsemen’s Association– Western Bands Association (In discussions)
– BulletinsBoard.Com
– Marching.Com
– Links to various Websites
• Business/Civic Outreach– Targeted Business Groups (Major/Local)– Civic Organizations (Rotary, Lions, etc.)
– Float Builders Workshops
Where / How Can You Help Becoming a Sponsor
Entering a Float or Novelty unit
Entering a Balloon
Sponsoring a Band
Sponsoring Pre Parade Events
Sponsoring Post Parade Awards Ceremony
Providing Trucks/Trailers to float entries
Providing construction & storage facilities to float entries
Providing individuals to assist with the many organizational aspects, such as marshalling & judging/review area set up and tear down, etc
“Our success in the past and in the future is
driven by your gracious support”
Sponsorships
Every Sponsor is a winner in the Woodland Holiday Parade!
The Chamber Parade Committee places special emphasis on enhancing Sponsor visibility & benefits. It can also be a great way to involve employees and at the same time support our great Community plus bring current and future financial benefits to
your business!
Sponsorship Levels can bring a diverse value opportunity from the Exposure Factor:
Pre and Post Television Coverage • Cable - The Wave (Woodland, West Sacramento, Winters & Dixon)• Wave Broadband to 9 cities • Major Stations – Channel 31 (Good Day Sacramento) and more
Print• Name recognition in Press Releases and News Articles (Such as Daily Democrat & Davis Enterprise)• Name recognition in Pre and Post articles in the Chamber Newsletter• Participation in discount coupons mailed to event participates (We have 150 to 200 entries with 3,000 to 4,500 participates in the Parade)
Web Coverage• Name/Logo listing on Chamber web site• Discount coupons will be available for public download • Expanded reach from links to numerous web sites
Parade Day (Reaching 20,000 to 40,000 parade watchers)
• Entry Visibility• Banner Signage• Various Public Announcements by Parade announcers
Web InformationCheck Us Out
Information Available
• Key Information: theme, date, time, etc.
• 2013 Photos
• 2014 Application & Releases
• Entry Categories
• Rules & Regulations
• 2014 Brochure & Poster
• Parade Route/Staging Maps
• Float Builders Manual
• Weather Information –
Daily/Hourly Updates
• And More
Click on Event Tab Page down to Holiday Parade Click for more information
www.woodlandchamber.org
Sample Comments
“An outstanding parade...the best managed and organized parade I have attended”….from Daily Democrat crowd interview of a mother of a band student from a visiting band
“Great parade and big… like a Norman Rockwell Parade….don’t see this size parade in Southern California outside of the Rose Parade”…from Daily Democrat crowd interview of a visitor from Los Angeles
“I need to bring our City Council here next year to show them how a parade should be run”….from visiting band director to
parade committee members
“Our first year attending this parade but we will be back….well organized and
great crowd”….from horse entry to parade committee members
Key Information
Date: December 06, 2014 (Saturday)
Time: 10am to 1:00pm
Location: Main Street (California to 6th St.)
Awards: Yolo County Courthouse Office, at approximately 2:30pm
Application Deadline: November 24th