20140324 sdsc for id_tech_ex thorsten schroeer
DESCRIPTION
This is the executive presentation I held at IDTechEx conference on Printed Electronics in April 2014 in Berlin on "Software Defined Supply Chain".TRANSCRIPT
The New Software Defined Supply Chain:How New Technology Is Re-Writing The Rules for Manufacturing, Global Trade & Investment
IBM Institute for Business Value Berlin, April 1st 2014
© 2014 IBM Corporation© 2014 IBM Corporation
Thorsten Schrö[email protected]+49 172 2039067
People can have the Model T in any
© 2014 IBM Corporation© 2013 IBM Corporation2
People can have the Model T in any color – so long as it’s black.
HENRY FORD
Ford Automotive Output, 1901-1914
$5 Daily Wage IntroducedAssembly time down to 1.5 hours
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Shift to moving production line
Model T IntroductionAssembly Time Per Car: 14 Hours
Ford Automotive Output, 1901-1924
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STANDARDIZATION MODULARIZATION DIGITIZATION
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PARTSCUSTOM STANDARD
3 KEY RULESOF PRODUCT DESIGN
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COMPONENTS MODULESASSEMBLY
MECHANICAL DIGITALCONTROLS
3 CHARACTERISTICSOF INDUSTRY STRUCTURE & TRADE
Economies of Scale BIG
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Multi-Tier Supply Chains COMPLEX
Low Cost Supply Chains GLOBAL
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3 NEWTECHNOLOGIES
3D PRINTING OPEN SOURCEINTELLIGENT ROBOTICS
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STANDARDIZATION
3D PRINTING
NO ECONOMIES OF SCALE
COST PER UNIT VOLUME PRINTED$/CUBIC CM - BLENDED AVERAGE
-
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ON DEMAND MANUFACTURING
LOCATION ELASTIC
-79% -
92%
MODULARIZATION
ROBOTICS
HARD AUTOMATION
FLEXIBLE
TYPICAL COST PER ROBOTIC ASSEMBLY STATION
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FLEXIBLE ROBOTICS
INTELLIGENT ROBOTICS
-90%
DIGITIZATION
INTELLIGENCE
MOORE’S LAW
OPEN SOURCE HARDWARE DESIGNS ON THINGIVERSE
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OPEN SOURCE
HARDWARE CONSTRAINED
BUILD A MOLD OR
CAST
HARDWIRE PRODUCTION
LINE
DEVELOP EMBEDDED
CHIP
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SOFTWARE DEFINED
PRINT PARTS DIRECTLY BY SOFTWARE
RECONFIGURE ASSEMBLY THROUGH
SOFTWARE
DIGITAL CONTROLS USING SOFTWARE
SOFTWARE DEFINED
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© 2014 IBM Corporation15
Will be most affected by
Strategies should you
Are the best locations to
Will these technologies
Do I need to re-engineer my
▶▶▶▶ WHO ▶▶▶▶ WHAT ▶▶▶▶ WHERE ▶▶▶▶ WHEN ▶▶▶▶ WHY
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these technologies?
adopt to be competitive?
invest going forward?
impact investment decisions?
end-to-end business processes?
4 DIFFERENT PRODUCTS COSTVOLUMESIZECOMPLEXITYPERSONALIZATION
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WASHING MACHINE
INDUSTRIAL DISPLAY
MOBILE PHONE
HEARING AID
5 GLOBAL LEADERS
IBM RESEARCHJohn Cohn
Phil Reeves Leo Bonnanni
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John Cohn
PLANT LOCATION INTERNATIONALDavid Zaharachuk
Mike Watson Alex Scott
EACH PRODUCT INDIVIDUALLY TORN DOWN
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EACH PRODUCT INDIVIDUALLY TORN DOWN
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation21
EACH PRODUCT INDIVIDUALLY TORN DOWN
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EACH PRODUCT INDIVIDUALLY TORN DOWN
© 2014 IBM Corporation23
EACH PRODUCT INDIVIDUALLY TORN DOWN
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1 INTEGRATED MODEL
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PLANT LOCATION INTERNATIONAL
3 AMAZING RESULTS
COST
SCALE
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SCALE
CO2 IMPACT
LOWER COST
23%
AGGREGATE NORMALIZED UNIT COST
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23%CHEAPER
LOWER SCALE
90%
AGGREGATE NORMALIZEDMINIMUM ECONOMIC SCALE
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90%LESS VOLUME
REQUIRED
NOT NECESSARILY GREENERAGGREGATE NORMALIZED CO2 ANALYSIS
9%HIGHER
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HIGHER
67%LOWER
SMALL
SIMPLE
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SIMPLE
LOCAL
RECOMMENDATIONSFOR INDUSTRY
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FULL REPORT & MODEL NOW AVAILABLE
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FULL REPORT & MODEL NOW AVAILABLE ONLINE AND ON YOUR MOBILE DEVICE