20140401 transformation
DESCRIPTION
THis is the set of slides that I used in my presentation on the Academie van Bouwkunst AmsterdamTRANSCRIPT
Transforma)on
This strategy course is on transforma)on: Seven lectures chosen by me…..
Your speakers in the next weeks: !Jeroen Saris -‐ former commissioner Amsterdam Michael Schwartze Rodrian -‐ director Emscher Park Germany Rene Hoogendoorn -‐ former developer ING and AM Annet Bakels -‐ landscape architect, Sport Axis Wilja Jurg -‐ director, developer, Tetem and Roombeek Enschede Marlies Buurman -‐ former ARCAM now WOW
Strategy -‐ transforma)on
La Vile=e Paris
Parc Andrée Citroën Paris
Pier 19 New York
Emscher park Ruhr area Germany
���11
���12
���13
Guggenheim Bilbao
Mataderos Madrid
Movement of the people
���19
���20
Who is actually moving?
Percentages of people versus age moving per year in
the Netherlands
The a=rac)ve city
The Ra)onal Op)mist
Places for people to meet
The land, The barracks, The city
Bijlmermeer
Culture park Westergasfabriek Amsterdam
Remedia)on strategy
Why is Westergasfabriek a succes?
A program that fits perfectly with the park and the buildings
Leadership Vision
Quality of the process with the best designers
High quality materials
High level of maintenance
Let’s talk about it