FACULTY OF SCIENCE & TECHNOLOGY

SEMESTER MEI 2014

BBPP1103

PRINCIPLES OF MANAGEMENT

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Table of contents

Pages

1.0 Introduction ......................................................................................................... 2

2.0 Figure head .......................................................................................................... 4

3.0 Spokesperson ....................................................................................................... 7

4.0 Leader ................................................................................................................. 9

5.0 Conclusion ......................................................................................................... 12

References ..................................................................................................................... 14

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1.0 Introduction

Manager is a job title that used in organization to assign an employee with certain

authorities to lead a group of people or functions. Manager is responsible for the planning

and directing worker below him by monitoring their works and taking corrective action

when it is necessary. For more simple understanding, they act as the individual who is

directly responsible to ensuring that tasks are performed by people or employees in an

organization in order to archive the organization perspective. There are many ways for a

manager to perform their job. They can be Figure Head, Leader, Liaison Officer,

Spokesperson, Negotiator or Initiator. Each of the roles has different job scope from each

others and can be define as below:

1. Figure head functions as representative of an organization. They can help to raise

the reputation and brand of the company. Figure heads job is more to socializing.

Their job requires them to get onto public by attending events or convention

related to their organization.

2. Manager function as a Leader in motivating, encouraging his subordinates, leads

their subordinates to archive organization perspective. Leader is to lead group of

people to moving forward and to ensure organization target is archive.

3. Manager as a Liaison Officer conveys relevant information gathered to

individuals outside his unit or to other relevant parties outside his organization.

Liaison is refer to liaise, which define as communicate and network interact with

others. It is very clear as Liaison Officer act as connection to be in touch between

Internal & external party.

4. Role as a Spokesperson is to ensure latest information is reported. They always

ensure that the high level management or others party is furnishing with the latest

information. Spokesperson ensure the information released is accuracy and

reliable.

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5. Manager as a Negotiator to solve the problems regardless of complexities.

Manager responsible to negotiate and correspond with other in order to solve the

issues or to look for better solutions that brings benefits to the organization.

6. A manager as the Initiator of corporate actions and transformations. They initiate

and bring improvement to help to archive company objectives. They always bring

in new ideas and developing the potential area to enrich the ways to achieve

company objectives.

There are many roles of manager been practicing around us. Managers position exists at

everywhere. There are managers who leading a team likes soccer team, there are

managers to manage the restaurant and many others. Everyday, we been acknowledge

their existing through newspaper, television, radio, electronics device and others

communication platform. Some of the managers carrying only one function and some

others were performing by several roles. Below are some articles from online newspaper

or website which can descripts the roles mentioned above.

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2.0 Figure head

Figure 3 Source by: http://leaderonomics.com/functional/hr/leong-continues-to-build-

communities, 16 June 2014.

The Asia Human Resources Department Awards 2014, winner for the contribution to

society category Tan Sri Dato Sri Leong Hoy Kum is a well-known figure among the

society. The group managing director and chief executive of Mah Sing Group Berhad

which had founded the plastics manufacturing division in 1979 and listed as Mah Sing

Group Berhad on the Kuala Lumpur Stock Exchange in 1992. Mah Sing Group Berhad

also is one of Malaysias leading property developers, specializing in building homes and

prime commercial projects in strategic locations.

Besides being the man on the top management of Mah Sing Group Berhad, Tan Sri

Leong is also selected as the central committee of the 900-member Malaysian Plastics

Manufacturers Association. He has been the honorary president of the Young Malaysian

Movement Association (YMM) since 1999 and president of The Dramatic Art Society,

Malaysia since 1996. Besides that, he is also vice-president of the Table Tennis

Association of Malaysia.

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In recognition of his achievements, he was conferred the Darjah Paduka Mahkota

Selangor (D.P.M.S.) which carries the title of Dato and the Jaksa Pengaman awards by

the Sultan of Selangor in 1996 and 2001 respectively. In 2007, Tan Sri Leong was

conferred theDarjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat DiMulia

Peringkat Pertama Sri Sultan Ahmad Shah Pahang which carries the title Dato Seri,

followed by the Darjah Panglima Setia Mahkota which carries the title Tan Sri in 2009.

When asked what his immediate reaction was upon receiving the news of winning the

award for contribution to society, this is what he said: I am honored to have won the

award. As a caring corporate citizen, Mah Sings corporate social responsibility is deeply

embedded in our corporate philosophy. Beyond making donations to worthy causes, we

further set up a charitable trust, Mah Sing Foundation, to receive and administer funds

solely for medical, educational and charitable purposes, as well as to seek to raise more

funds via annual fundraising activities and events. It is indeed gratifying to find that our

efforts have been appreciated.

According to Tan Sri Leong, winning an award is a responsibility and he ensures that

Mah Sing will try its utmost best to live up to it. He is firm on his stand that Mah Sing

will continue to contribute towards making the communities, within which it operates,

better.

By understanding the article publish above, it understands that Tan Sri Leong is taking

the role as Figure Head to represent his organization which is Mah Sing Group Berhad.

He is active in social community and was the board of directors of various other private

companies. He also held the position in Non profit organization likes Young Malaysian

Movement Association, Young Malaysian Movement Association and others.

When he was interviewed, he informs that Mah Sings corporate social task is sincerely

embedded in corporate philosophy. Ahead of making donations, they further set up a

charitable trust, Mah Sing Foundation, to receive and administer funds only for medical,

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educational and generous purposes, as well as to seek to raise more funds via annual

fundraising activities and events. In the other word, the reputation of Mah Sings

corporate is been lift up as they involve onto social charity activities beside of making

profits.

Tan Sri Leong attends the social events and held several position in others organization.

He is promoting and rises up the corporate reputation in the public. It is clearly shown

that Tan Sri Leong is the Figure Head of the organization.

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3.0 Spokesperson

Figure 3 Source by: The Star Online, 04 July 2014.

Bank Negara governor, Tan Sri Dr Zeti Akhtar is the seventh and current governor of

Bank Negara Malaysia, Malaysias central bank. She has been governor since May 2000

and was the first women in the position. As the governor and the Chief Executive Officer

in the organization, she always takes the role as spokesperson for Bank Negara and

represents financial structures of Malaysia government.

To be a regular spokesperson for the organization, she always given the speech and

information on the financial issues and acknowledges current financial status to the

public and the investor. She also reveals Bank Negara actions and others perspective

related to Malaysia economics.

From the article publish by The Star on 4 July 2014, she had once again released

information and furnished the Malaysian and investors on the information of current

situation on resolving sovereign debt. From the article, she disclose that currently policy

maker are more aware to the spreading trend within domestic and across nationwide, but

there still a mistake done in developing the method for restructuring of sovereign debt.

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She also mentioned that significant responses by multilateral organizations to focused on

effort to improve the effectiveness of risk surveillance capabilities and in the provision of

financial safety nets. However, there had been less success in building the agreement to

concentrate on sovereign debt. That will let the solutions would interrupt on the

sovereignty of countries.

She also noted that noted three main challenges confronting the international

collaborative efforts in crisis management. These divide to national authorities need to

judge main concern to national considerations even national developments and policy

actions could have global effect. Follow by less concentration to the international

interconnectivity and inter linkages and last is related to the leadership that was require to

build regional and international harmony in an environment of various backgrounds,

ideology and perceptions.

As a spokesperson, it is responsibilities to offer an insight to a public so that the public

understanding the topic. This is because reporters vary in journalistic experience and

subject matter knowledge. Even an experienced journalist doesnt know everything. An

effective spokesperson has access to information and perspective the reporter doesnt

have, particularly economics trend for this case. The spokespersons goal is to provide

useful information that meets a reporters need and communicates an organization

message.

By refer to the dialogue taken from article above, it is evidently shown that Tan Sri Dr

Zeti Akhtar is highlighting the information regarding the sovereign debt issues which is

happen globally. As a spokesperson from financial organization that overseeing the

national economics, she is revealing the possible treats of the outcomes will happen if the

issues is not handling properly. She also mentioned the join effect of international to

solve the crisis could be jeopardizing by three main challenges. By giving these fact and

information, Tan Sri Dr Zeti Akhtar is fulfilling the act of offer an insight and provides

useful information to others. Thus, by refer to above facts. It is said that Tan Sri Dr Zeti

Akhtar is represented Bank Negara as spokesperson.

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4.0 Leader

Figure 3 Source by: The Star Online, 13 July 2014.

Coach of the Dutch national team, Louis van Gaal has appointed manager of the

Netherlands for the second time, He is the leader and led Netherlands national team to

third place at the 2014 Federation International Football Association (FIFA) World Cup.

This is the tremendous job done by Netherlands national team as their expectations

surrounding them were comparatively low due to mixed pretournament friendly

performances and the failure of the Netherlands national team in European Cup 2012.

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Louis van Gaal showing the characteristics of the Leader during their quarter-final match

versus Costa Rica in the World Cup, Van Gaal made the decision to take off first-choice

goalkeeper Jasper Cillessen for Tim Krul in the final minute of extra time. This decision

paid off as Krul saved two of the Costa Rican penalties, sending the Dutch national team

through to the semi-finals to face Argentina, which they eventually lost in another penalty

shootout. Van Gaal ended his tenure as Dutch national team manager on 12 July 2014

when the Dutch beat the hosts Brazil 30 in the third/fourth place play-off match.

From the decision making by Louis van Gaal, it is shown that he influences a group of

people towards the achievement of a goal. Their goal is wining the match. By adding Tim

Krul who is specialist in penalty goalkeeping, this will release the stress bear by the

Dutch player and motivating them in better performances. In the other hand, it is the

tactical substitution that will transform more pressure to the opponent. This comes to end

with a winning result by scoring four goals to three. This shows his abilities as a Leader

to make decision and doing a thing to motivating his team.

Louis van Gaal paid tribute to his Netherlands team after they beat Brazil in the third-

place play-off at the 2014 World Cup. Speaking to Dutch broadcaster NOS post-game,

Van Gaal admitted it was a tough task to motivating his players but they had showed

tremendous character following Wednesday's disappointment. This was very difficult

for us," said Manchester United-bound Van Gaal, who ended his second period as coach

of the Dutch national team with a total record of 26 wins from 46 games.

But Van Gaal was far more pleased with the team's united approach, which has not been

the case with the Dutch national team at previous tournaments. This was by far the best

group I've ever coached, the 62-year-old said. And I'm not talking about football

quality but the quality as a human being, as a sportsman, how you deal with each other

and that you are all pulling on the same rope. Of course we can sometimes play better but

the will to win every match saw you back. We have four games to zero and held an

average of [scoring] two goals per game.

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From the article post on The Star online at 13 July 2014, it is shown that the Netherlands

coach is pleased and impress by the Netherlands national team performance during 2014

world cup match. At his speech, he also mentioned it was tough to motivate his players

after a defeat to Argentina team in semifinal games. This shown the task performed by

him as a leader, which is to motivate his team and lead them move to the next game. And

he did it successfully by ending the World Cup tournament in third place.

At the end of his speech, he still likely to praise his player by appointed them as the best

team he ever led. He also mentioned that as a sportsman, how they deal with each other

and work as a team is important. This is the last encouragement he gives to his previous

player as he will be leaving his position as National coach and go to the new post as

Manchester United Football Club manager.

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5.0 Conclusion

From three role of manager been display on this essay, it is evidently to identify each role

of manager and its functionality. A Figure Head whose is represent his organization and

attend the social events and is responsible to keep his organization reputation in good

form. A Spokesperson is to acknowledge his organization and others with the accuracy

information and updated situation. A team Leader is to pursuit his team to archive

objectives by giving motivation and encouragement.

By referring and analyze from above three articles, being a role as Leader is the most

challenging and not easy to perform. A leader can be anyone on the team who has a

specific ability, who is thinking creatively and has a great idea, which has experience in a

certain aspect of the business or project that can prove useful to the team. A leader leads

based on strengths, not titles.

Experienced is important for Leader. Louis van Gaal as the Netherlands National Team

manager or others assigns him as the coach. He had the ability to coach as mentioned

above. Before he takes over the job as National Team manager, he was formerly manager

of Ajax Football Club, Barcelona Football Club, AZ Football Club and Bayern Munich

Football Club. He had served as manager of Football club for twenty years.

He creatively alters the football formation style of Netherlands team by playing

changeable formation. Which is able to support offensive and quickly resume to

defensives formation when is needed. He also shows the great ideas and makes the

decisions to substitute Goal Keeper on the last minutes of the match with Coats Rica. The

decisions bring victory to his side as the choices he makes did influence the touch of both

teams.

As a Leader, He also needs to motivate his team after defeat to Argentina on semifinal

match. Although he is leaving and goes for his new job, he is not forgetting to encourage

and paying tribute to his teammates. This also as one of the characteristic of Leader

which is to praise the good job done and to encourage the team to move forward.

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To the conclusion, Leader is person that led a group of people to achieve organization

target. He or she had to be experienced at the field, be creative and innovation, had the

ability to make decision when is needed, be always to motivate and encourage his

teammates and guide them toward correct ways. A great Leader always doing the right

things in parallel achieve organization target.

(2615 words)

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References

Prema.J. (2014, June 16). Leong continues to build communities. The Star Online.

Retrieved from http://leaderonomics.com/functional/hr/leong-continues-to-build-

communities [2014, June 17].

Van Gaal proud after Dutch win. (2014, 13 June). The Star Online. Retrieved from:

http://world-cup-2014.cloud.opta.net/news-story.html?wc=star&lang=en_

GB&timezone=7&article=dhjp81w080qe1veaxsvte5stf

Zeti: Lack of consensus in resolving sovereign debt woes. (2014, July 04). The Star

Online. Retrieved from: http://www.thestar.com.my/Business/Business-

News/2014/07/04/Still-no-clear-rules-Bank-Negara-Lack-of-consensus-in-dealing-with-

sovereign-debt-problems/

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MARKING DETAILS

Total Percentage 100%

Final Mark 40 /40

Type : BBPP1103 MAY 2014

Cate

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BBPP1103

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BBPP1103

18

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2.5

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19

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daripad

a

artikel.

lacked

suppor

ting

exampl

es

from

the

article.

Pengen

alpasti

an

yang

betul

tentan

g

perana

n yang

dimain

kan

oleh

pengur

us.

Huraia

n dan

analisis

ke atas

perana

n yang

dimain

kan

agak

jelas,

tetapi

kurang

sokong

an

contoh

-

contoh

daripad

a

artikel

ting

exampl

es

from

the

article.

Pengen

alpasti

an

yang

salah

tentan

g

perana

n yang

dimain

kan

oleh

pengur

us.

Huraia

n dan

analisis

ke atas

perana

n yang

dimain

kan

kabur

dan

tiada

sokong

an

contoh

-

contoh

daripad

a

artikel.

alpasti

an

tentan

g

perana

n yang

dimain

kan

oleh

pengur

us.

Tiada

huraia

n dan

analisis

tentan

g

perana

n yang

dimain

kan.

Concl

usion

on

which

role is

the

most

Very

clear

conclus

ion on

which

role is

Clear

conclus

ion on

which

role is

the

Rather

clear

conclus

ion on

which

role is

Very

vague

conclus

ion on

which

role is

No

conclus

ion.

Tiada

kesimp

1

BBPP1103

20

difficu

lt to

play

and

with

justifi

cation

.

Kesim

pulan

tentan

g

peran

an

mana

kah

yang

paling

sukar

untuk

di

bawa

denga

n

justifi

kasi.

the

most

difficult

to play

and

well

justifie

d.

Kesimp

ulan

yang

amat

jelas

tentan

g

perana

n

manak

ah

yang

paling

sukar

untuk

dibawa

dan

dijustifi

kasika

n

dengan

baik.

most

difficult

to play

and

quite

well

justifie

d.

Kesimp

ulan

yang

jelas

tentan

g

perana

n

manak

ah

yang

paling

sukar

untuk

di

bawa

dan

agak

baik

justifik

asinya.

the

most

difficult

to play

but not

well

justifie

d.

Kesimp

ulan

yang

agak

jelas

tentan

g

perana

n

manak

ah

yang

paling

sukar

untuk

di

bawa

tetapi

tidak

dijustifi

kasika

n

dengan

baik.

the

most

difficult

to play

with no

justific

ations.

Kesimp

ulan

amat

kabur

tentan

g

perana

n

manak

ah

yang

paling

sukar

di

bawa

dengan

tiada

justifik

asi.

ulan.

OVERALL COMMENTS

An excellent assignment.