2015 01-23 modern-products_relevantive_online

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relevantive GmbH January 2015 Modern Products @AKreitenweis [email protected]

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Page 1: 2015 01-23 modern-products_relevantive_online

relevantivethe user perspective

relevantive GmbHJanuary 2015

Modern Products@AKreitenweis

[email protected]

Page 2: 2015 01-23 modern-products_relevantive_online

http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

What's so special about new, successful startup

products?

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Page 3: 2015 01-23 modern-products_relevantive_online

http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 3

Precisely defined target group1.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 4

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

Not:A tool for sharing pictures and videos

But:A tool for sharing pictures and videos for first-time moms

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 6

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 7

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

Not:A tool for scheduling

But:A tool for scheduling for hairdressers and stylists

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

1. Summary:

Precisely defined target groupNot:It might fit everyone, somehow.

But:It really fits perfectly to our target group.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 10

Open, visible dialogue with customers

2.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 11

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 12

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 13

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

2. Summary:

Open, visible dialogue with customers

Not:How can we find out what customers want without anyone noticing?

But:Let's talk!

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 15

Carefully shaped functionality and value

3.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 16

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 17

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 18

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

Not:A marketplace for hardware, the decision how to combine and use it is up to the customer

But:A smart set of technologies that perfectly work together

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 20

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 21

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

Not:Nice tools to use tools

But:Nice tools to reach a goal that is really attractive to customers (e.g. to save money)

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

3. Summary:

Carefully shaped functionality and value

Not:What's great about us is that we offer such a wide range.

But:Product must be comprehensible. Value must be instantly graspable.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 24

Products and services tied together to useful packages

4.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 25

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 26

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 27

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 28

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 29

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 30

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 31

4. Summary:

Products and services tied together to useful packagesNot:Training and services are not our business.

But:Let's offer value throughout the entire customer lifecycle.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 32

ProdicesServucts

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 33

Evolving products5.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 34

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 35

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 36

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 37

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected] 38

5. Summary:

Evolving productsNot:This product is the last word on the market.

But:Learnings from this product will help us to detect opportunities to grow and expand our business.

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http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

1. Precisely defined target group2. Open, visible dialogue with

customers3. Carefully shaped functionality

and value 4. Products and services tied together

to useful packages5. Evolving products

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Modern Products

Page 40: 2015 01-23 modern-products_relevantive_online

http://www.relevantive.de, Twitter @relevantive & @AKreitenweis Questions? [email protected]

Questions?Angela Kreitenweis

Head of UX [email protected]

T + 49 30 6098580-60M +49.176.102 17446

Product Examples

Ash Maurya, CloudFire, Running Lean, http://runninglean.coSalonmeister, http://salonmeister.de/

tado, Smart Heating, http://www.tado.com

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