2015-03-18 styleguide

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| Corporate Brand Guidelines [BETA VERSION 01-MAR 2015] Welcome to our Brand Guidelines

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Page 1: 2015-03-18 styleguide

| Corporate Brand Guidelines [BETA VERSION 01-MAR 2015]

Welcome to our Brand Guidelines

Page 2: 2015-03-18 styleguide

Colour palette introduction

Primary coloursThis is the first colour scheme designed for ConsultUs corporate brand guidelines. Ocean will be the theme for our colour scheme.

Always use the correct Pantone colour. If you need to use CMYK or RGB colours please use the breakdowns shown in the following pages.

Secondary coloursA set of secondary colour palette will be developed in the Brand Guidelines to add energy and contrast throughout our communications. Please contact Frank for further info.

Colour

turquoisepms = 320 cmyk = 96, 0, 31, 0 rgb = 0, 156, 166hex = 009CA6

pms = 7540 cmyk = 41, 28, 22, 70 rgb = 75, 79, 84hex = 4B4F54

charcoal

CONTENTS

| Corporate Brand Guidelines [BETA VERSION 01-MAR 2015] | Page 2

Page 3: 2015-03-18 styleguide

Colour palette introduction

This is a draft visualization of the propossed secondary colour palettes. Once we advance we will delivery full technical specification.

Secondary colours

water

sunset

sand

CONTENTS

| Corporate Brand Guidelines [BETA VERSION 01-MAR 2015] | Page 3

Page 4: 2015-03-18 styleguide

Typography

RokkitRokkit Thin | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Rokkit Light | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Rokkit Regular | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Rokkit Bold | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@

Roboto Thin | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Thin Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Light | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Light Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Regular | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Medium | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Medium Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Bold | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Bold Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Black | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@Roboto Black Italic | ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz€$01234567890@

Roboto

CONTENTS

| Corporate Brand Guidelines [BETA VERSION 01-MAR 2015] | Page 4