2015-16 baylor img sports marketing (2)
TRANSCRIPT
2015-16 PARTNERSHIP
OPPORTUNITIES
BAYLOR IMG SPORTS MARKETING
BAYLOR Athletics offers a comprehensive portfolio of multi-media, promotional and on-site sponsorship opportunities
» MARKS & LOGOS » OFFICIAL DESIGNATION » SIGNAGE » RADIO » PRINT » DIGITAL & SOCIAL » TICKETS & HOSPITALITY » TELEVISION » ON-SITE ACTIVATION
PARTNERSHIP PLATFORMS
Brian George, General Manager Baylor IMG Sports Marketing
1500 S University Parks Drive, Waco, TX 76706 [email protected]
BAYLOR IMG SPORTS MARKETING
BAYLOR IMG Sports Marketing develops strategic, customized and integrated sponsorship platforms to compliment our
client’s marketing, promotional and sales goals
PARTNERSHIP PLATFORMS
» Increase Awareness and Exposure Radio, Print, Signage, Television, On-Site
Activation, Digital & Social » Authenticate Your Brand & Build Equity
Among Fans IP Rights & Official Designation » Drive Retail Traffic
IP Rights, Sweepstakes & Promotions » Strengthen Relationships & Reward
Employees Tickets, Hospitality & Unique Access
Brian George, General Manager Baylor IMG Sports Marketing
1500 S University Parks Drive, Waco, TX 76706 [email protected]
BAYLOR By The Numbers
Source: Scarborough, Waco DMA, 2014, Spring Total (Spring 2013 – Spring 2014)
Total of 160,000 current Alumni on record
Demographics
Over 168,900 fans in the Waco, TX DMA
Total enrollment of 16,232 students
46% FEMALE
54% MALE
38% are
COLLEGE GRADUATES
Target Population: 168,926
49% are EMPLOYED FT
5% are STUDENTS
8% are EMPLOYED PT
70% are HOMEOWNERS
HOUSEHOLD INCOME
Less than $10,000 12%
$10,000 to $29,999 20%
$30,000 to $49,999 21%
$50,000 to $99,999 30%
$100,000 to $249,999 14%
$250,000 or More 3%