2015 aerial adventure park trends statistics and leading practices
TRANSCRIPT
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Michael R. SmithFebruary 5, 2015
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Operators/Practitioners
Owners
Vendors/Suppliers
Regulators
Investors
Other
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MICHAEL R. SMITH 21 years experience designing, developing, and
operating aerial adventure parks and outdoor
adventure programs
Managing partner of AdventureSmith, Inc.,
ArborTrek Canopy Adventures, LLC and
ArborTrek/ZIPStream, LLC
Toured more than 300 commercial zip line canopy
tours and aerial adventure parks in U.S. and Canada
Tend to share too much information
ACCT Board of Director Member
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1. EXAMINE
Current Trends and Statistics
2. LEADING PRACTICES
What are other operations doing
3. TIPS & TRICKS
Mitigating risk & making money
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ZIP RIDE
AERIAL TREKKING
ZIPLINE/ CANOPY TOUR
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< 2013
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< 2013
2013-15
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<06 07 08 09 10 11 12 13 14 15
ZIPLINE/
CANOPY TOUR18 23 43 72 147 234 380 480 515 580
AERIAL
TREKKING9 12 15 19 31 60 85 125 180 252
ZIP RIDE 4 5 6 10 18 29 70 120 200 325
* Figures are based on information pulled from www.ziplinenirvana.com and personal market research. Margin of error is estimated at 15-25%
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SAMPLE LOW AVERAGE MEDIAN HIGH
ZIPLINE/
CANOPY TOUR213 $ 39.00 $ 87.43 $ 80.00 $ 499.00
AERIAL TREKKING 58 $ 14.00 $ 34.66 $ 39.95 $ 75.00
ZIP RIDE 71 $ 6.00 $ 21.18 $ 20.00 $ 120.00
* Estimated margin of error is increased because many operations offer a variety of packages and tour options. In cases where multiple packages were offered the most popular package was used.
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#ANNUAL
VOLUME
AVG.
TICKET
ANCILLARY
REVENUESESTIMATE
ZIPLINE/
CANOPY TOUR580 9,500 $ 87.43 6% $511 M
AERIAL
TREKKING252 13,500 $ 34.66 7.5% $127 M
ZIP RIDE 325 14,200 $ 21.18 5% $ 104 M
$742 M* Annual volumes and ancillary revenues have been estimated. Margin of error is estimated at 10-25%
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Land Grab
Growing of Big Brands
Big Money Enters
Amenity Add
Technology
Regulation & Standards
New User Experiences
Increased Costs & Competition
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Based on probability, the most commonly landed on Monopoly square (not counting Jail) is Illinois Avenue. It's followed by Go, New York Avenue, B&O Railroad
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Ski Areas, Hotel Chains, Resorts
Private Investors
Investment Groups
Big Brands
Government Agencies
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Resorts and Lodges
Family Entertainment Center
Amusement Parks
State and Federal Parks/Lands
Events and Festivals
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Continuous Belay Systems
Smart Belay Systems
Trolleys and Brake Systems
Rides and Attractions
PPE
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ASTM F2959 Standards
ACCT 8th edition/ANSI Update
Aerial Adventure Park Operator
Standard Task Force
Local jurisdiction requirements
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Aerial Trekking [mega parks]
Crazy long zip lines https://www.youtube.com/watch?v=WEZIaN9LfWs
Zip Line Coasters https://www.youtube.com/watch?v=Iwagzrk45iw , https://www.youtube.com/watch?v=U8MMRWtbmDY&feature=youtu.be
Via Feratta - http://youtu.be/iEDrK-rIY68?t=16s
Add-on activities
Jumps - http://headrushtech.com/quickjump-free-fall-device/ , http://youtu.be/VmaAsHIreQM?t=2m
Mazes - http://www.amazenmazes.com/#!lost-safari-splash-adventure/c1pen’
Stunts
Jaguar’s Mascot http://youtu.be/35AFrS1sQVA
Big Air Bag http://youtu.be/A5IJ6sLh-AM?t=14s
Zip Line Pinata https://www.youtube.com/watch?v=upGpivqDio8
The links included on this page are representative samples of new types of activities
I have encountered on the web or participated in at adventure parks. I have no
investment of business interest in any of these companies nor should their inclusion
here represent an endorsement of any such product.
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Insurance Costs
Payroll Expenses Affordable Care Act
Minimum Wage Increases
Entitlement Programs
Design and Development Costs
Regulatory Expenses
Other
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Tools or Strategies that Add value
Mitigate risk
Save time
Increase revenues
Reduce expenses
Improve the quality of life
Better serve our clients
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Operations & Program Management
Design & Construction
Marketing
Staffing Solutions
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Waivers, Releases & Risk Mitigation
Workers’ Compensation
PPE
Training
Program Review
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Weight limits
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Waivers & Release Agreements
Legal review
Digital vs. printed
Time to sign
Proof of who signed
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Course signage
Video Intros
Preparatory
Materials
Documentation
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NCCI ruled 9180 over 9016
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Alligator exhibition
Amusement device operation NOC-not traveling
Clubs-shooting
Dolphin training, feeding and care
Fireworks exhibition
Hunting guides-club-
Merry-go-round operation-not traveling
Mountain climbing instructors and guides
Pony rides-
Race car drivers; separately rate race car team as Code 8380
Recreational or amusement devices: pony rides--excluding track maintenance
Scenic railroad at amusement park
Serpentarium
Shooting gallery
Ski instructors
Skiing operations-tows, instructors, patrols, cable chair sky rides
Train operation - miniature at amusement park
Water skiing exhibitions
Water slides
Wave pools
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Amusement park or exhibition operation
Archery range
Arena or stadium for boxing or wrestling matches
Arena or stadium for ice shows, boat shows, automobile shows
Arena or stadium for rodeos, circuses, dolphin exhibitions
Auditoriums or exhibition hall
Baseball batting range
Boat rental in parks(not boat liveries)
Caves or caverns-operation for exhibition purposes-including guides, ticket sellers, gate attendants, maintenance employees
Concessions-boats in parks-
Dog show-operation by owner or lessee
Drag strip operation
Golf driving range
Horse show-operation by owner or lessee-
Ice skating rink
Miniature golf course
Racetrack operation - horse or dog: all other employees-including starters & assistants
Recreational or amusement devices: archery ranges
Recreational or amusement devices: ball or dart throwing
Recreational or amusement devices: baseball batting ranges
Recreational or amusement devices: golf courses-miniature
Recreational or amusement devices: golf driving ranges
Recreational or amusement devices: kiddie rides at permanent locations
Recreational or amusement devices: pony rides-care & maintenance of track
Recreational or amusement devices: shooting galleries (air rifles)
Recreational or amusement devices: tennis courts-public-operation
Rodeos-facilities maintenance
Speedways-auto mobile races
Tracks-stock car, jalopy races
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FL15 TN14 VT14
9016 2.85 3.85 6.66
9180 3.57 11.25 19.02
% CHANGE +25% +192% +186%
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Interchange of Labor Some employees may perform duties directly related to more
than one classification. An example is an employee who from time to time interchanges between operations subject to more than one classification. When there is such an interchange of labor, the entire payroll of employees who interchange shall be assigned to the highest rated classification representing any part of their work, unless separate records are kept.
Standard Exception 8810 – Clerical, Drafting; 8871 – Clerical Telecomumuter;
8742 – Salespersons; 7380 - Drivers
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Total WC hours: 1428
Estimated Payroll: $16,422 WC NO interchange (all 9180): $2,775
WC STANDARD interchange (8810): $2,580
WC PLUS GUIDE interchange (9016): $2,213
Breaking down offers 20% reduction
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employees
participants
observers
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seat
seat/chest combo
full-body
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track/continuous-belay systems
smart belay
traditional, participant transfer
traditional, guide transfer
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BORNACK
SSB
EDELRID
SMART
CLIC-IT
BELAY
ISC SMART
SNAPTRADITIONAL
LANYARD $310 $ 574 $ 469 $ 310 $85
CONNECTOR $25-40 $0 $0 $ 25 $0
PETZL TRAC W/
AT’TRAC$140 $0 $140 $140 $140
KEYS $85 $0 NA $85 $0
ROUGH COST
PER UNIT$560-$575 $574 $609 $560 $225
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Aerial adventure courses
Zip line canopy tour
Guides
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