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2015 ama collegiate case competition

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IntroductionApril 2015

Original position: 18-24 year olds

New position: 18-28 year old socialy active

HistoryFounded by Milton S. Hershey in 1894 in PAStarted out a private company and transformed into a public entity1927: $61.50/350,000 shares Now: $87.14/922,500 SharesCurrent leader of quality chocolate, non-chocolate products, confectionary products and chocolate related grocery items in North AmericaTop manufacturer in the gum and mint markets

Social Responsibility Companys commitment to their consumers, community and children, by providing high-quality HERSHEYS products while conducting our business in a socially responsible and environmentally sustainable manner.

Distribution OutletsMass Merchandisers: 41%Convenience stores: 23%Supermarkets: 19%Drug Stores: 13%Wholesale Clubs: 2%Dollar Stores: 2%Specialty Channels:


Types of Data (Measurement) AMA Collegiate Marketing Research Certificate Program

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