2015 bbcon - p2p geek out

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P2P GEEK OUT

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Page 1: 2015 BBCON - P2P Geek Out

P2P GEEK OUT

Page 2: 2015 BBCON - P2P Geek Out

Name: Ryan O’Keefe

Hometown: New Orleans

Position: Principal Consultant

Years in the League: Five

Specialty : Luminate Online;TeamRaiser

Fact: Mardi Gras is a national holiday

Page 3: 2015 BBCON - P2P Geek Out

Name: Shana Masterson

Home base: Rhode Island

Position: Senior Consultant

Years in the League: Fifteen

Specialty : P2P Strategy; TeamRaiser

Fact: Have never deflated a football.

Page 4: 2015 BBCON - P2P Geek Out

Name: Andy Welkley

Hometown: Rochester, NY

Position: Marketing Manager

Years in the League: Four

Specialty : P2P Strategy; TeamRaiser

Fact: Volleyball Coach

Page 5: 2015 BBCON - P2P Geek Out

Tweet this session!

#bbcon #bbgeekout

@P2PCaptAndy

@npshana

Page 6: 2015 BBCON - P2P Geek Out
Page 7: 2015 BBCON - P2P Geek Out

Source: GoGetFunding

http://visual.ly/crowdfunding-success-statistics

PS: Non-Profits have ALWAYS been CROWDFUNDERS!

Page 8: 2015 BBCON - P2P Geek Out

7.17.15

Fundraisers

Donors

Non-Profit

P2P Relationships & Responsibilities

Page 9: 2015 BBCON - P2P Geek Out
Page 10: 2015 BBCON - P2P Geek Out

CREATIVITY = CONNECTING DOTS

Page 11: 2015 BBCON - P2P Geek Out

AWAKEN THE FORCE

OF PEER FUNDRAISING

The force awakens

Page 12: 2015 BBCON - P2P Geek Out

Adventure? Excitement? A DIY

Fundraiser craves these things.

Page 13: 2015 BBCON - P2P Geek Out

What’s your DIY destiny?

Page 14: 2015 BBCON - P2P Geek Out

$34 $65

$179

$487 $498

$0

$100

$200

$300

$400

$500

$600

5K Walk DIY Ride Endurance

Online Fundraising Average

The force is strong with this one

Page 15: 2015 BBCON - P2P Geek Out

16%

31% 33%

67% 69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

5K Walk DIY Endurance Ride

Online Conversion Rate (% fundraising)

The force is strong with this one

Page 16: 2015 BBCON - P2P Geek Out

Many teamraisers

View site

Page 17: 2015 BBCON - P2P Geek Out

Many teamraisers

View site

(+) Customizable

(-) Maintenance

Page 19: 2015 BBCON - P2P Geek Out

one teamraiser View site

(+) Customizable by Participation Type

(+) Less Maintenance

(-) One-Time Registration

Page 22: 2015 BBCON - P2P Geek Out

Date-based diy

View site

(+) Everyone is on the same schedule

(+) Consistent communications

(+) Complement to year-round campaign

Page 23: 2015 BBCON - P2P Geek Out

Great Scott! The Cubs

didn’t win the World

Series…On the bright

side, shopping now

integrates with P2P!

Page 24: 2015 BBCON - P2P Geek Out

PURCHASE PRODUCTS

SOFT CREDIT TEAMS/

PARTICIPANTS

REPORTING

teamraiser and ecommerce

Page 25: 2015 BBCON - P2P Geek Out

CREATIVE WAYS

enable fundraisers to sell

actual product

View site

Page 26: 2015 BBCON - P2P Geek Out
Page 27: 2015 BBCON - P2P Geek Out

WHAT DOES IT LOOK LIKE?

Page 28: 2015 BBCON - P2P Geek Out

virtual fundraisers

View site

Page 29: 2015 BBCON - P2P Geek Out

VIRTUAL TOY DRIVE

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I do not think it means what you think it means.

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Rethink Team Functionality

View site

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Page 33: 2015 BBCON - P2P Geek Out

Rethink Team & Company Functionality

View site

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TeamRaiser as a Donation Campaign

View site

Page 37: 2015 BBCON - P2P Geek Out
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Page 42: 2015 BBCON - P2P Geek Out

SUCCESS OVERNIGHT

Page 43: 2015 BBCON - P2P Geek Out

gamification

Page 44: 2015 BBCON - P2P Geek Out

GAMIFICATION Connect the dots

Page 45: 2015 BBCON - P2P Geek Out

GAMIFICATION Connect the dots

Page 46: 2015 BBCON - P2P Geek Out

Types of badges

• Milestone badges – triggered by

amount.

• Team captain badge

• Personal donor badge

• Behavior based

• Group based

• Set up using conditionals and s-tags

Page 47: 2015 BBCON - P2P Geek Out

CUSTOM BADGES Custom badge ideas

Page 48: 2015 BBCON - P2P Geek Out

Badge Flair

Light up as you earn them!

Page 49: 2015 BBCON - P2P Geek Out

Badge Flair

Page 50: 2015 BBCON - P2P Geek Out

A badge is a piece of flair.

It is not a strategy.

Page 51: 2015 BBCON - P2P Geek Out

SOCIAL IS ALL AROUND US

Page 52: 2015 BBCON - P2P Geek Out

SOCIALLY ENABLE YOUR FUNDRAISERS

Page 53: 2015 BBCON - P2P Geek Out

SOCIALLY ENABLE YOUR FUNDRAISERS

Page 54: 2015 BBCON - P2P Geek Out

INTELLIGENT ADVERTISING

Smart Targets

People who like your page (s)

Custom upload: Past participants

Custom upload: Active constituents

Page 55: 2015 BBCON - P2P Geek Out

Quick hits

Page 56: 2015 BBCON - P2P Geek Out

Fundraising wins

Mission

Prizes

Page 57: 2015 BBCON - P2P Geek Out

Skip the thank you

Page 59: 2015 BBCON - P2P Geek Out

Tweet us your P2P geek finds!

@npshana

@P2PCaptAndy

#bbcon #bbgeekout