2015 brand transformation mattermaxmedia
TRANSCRIPT
Brand TransformationAccelerate Your Brand
2015
Cornelia Hicks
us.mattermaxmedia.com
MBA, Babson
Consulting, Web, Marketing & Training
Social:
404 - 966 - 3798
Leland HicksCOO & Lead Developer
Digital Consulting
Music Branding
404 - 993 - 1526
Agenda
Recognize Disruptions
Identify Your Brand
Create Opportunities
Marketing Your Brand
Recognize DisruptionsThey Are Everywhere
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DISRUPTION # 1The Internet of Everything
Source: Cisco
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DISRUPTION #2The Sharing Economy
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DISRUPTION #3ARTIFICIAL INTELLIGENCE
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Recognize DisruptionsDo You See the Signals
Innovators/Disruptors
Game changers
Don’t create dilemmas
They trigger disasters
AgendaRecognize Disruptions
Identify Your Brand
Create Opportunities
Marketing Your Brand
$DO
SME
Industry
Do
Earn
Playbook
Time Management
Personal Brand Goals
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High Growth IndustriesWhere Does Your Brand Fit
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Personal Brand StarsEntrepreneurial, Passionate, Impactful
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Personal Brands MatterDrive Industry
Agenda
Recognize Disruptions
Identify Your Brand
Create Opportunities
Marketing Your Brand
Income Security/Not Job Security
Traditional
Contract
Entrepreneurial
TraditionalCareer Ladder
Contractual/ContingentBusiness Talent Group (BTG) Connect Independent Workers with Projects
Elance-ODesk (Freelance Marketplace)
encore.org (Internships for the experienced)
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EntrepreneurialAirBnB
OpportunitiesTrends STEAM BIGs
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Opportunity in a Shoe BoxJoined Quirky 1/26/13 - $165K
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WorkMany Projects
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BIG OpportunitiesBusinesses Individuals Government
Businesses28 Million
$1.1M Avg Receipts
Individuals 100 Million
$55,000Avg HH Income
Government 24 Agencies $3.9 Trillion
2015 Outlay
$ $ $
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BIG ExampleBusinesses Individuals Government
Nike Athletic Director
Let’s Move
Agenda
Recognize Disruptions
Identify Your Brand
Create Opportunities
Marketing Your Brand
Marketing PlaybookSocial Media
Blog
Contract Compliant
POCI
$ To Do List
Online Content GuidelinesNo Stargazers
Respect the Platform
Respect the Audience
Choose Content Wisely
Create a Calendar
Manage Dashboard
Understand HowMarketing 101
Who? SME? Why?
WHOBIGs Businesses Individuals Government
SMESkills Education Experience Engage w/ Customers Content for Consumers
WHYPOCI? Problems Opportunities Challenges Issues
Starbucks2007-2008
Virtual Cups of Coffee
Teavana
SME/STAR
2014 Favorite Thing
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StarbucksInteracting with the gift card by asking you?
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StarbucksComment, Enter, Engage
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StarbucksComment, Enter, Engage
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StarbucksResults
Personal Branding/Marketing Tools/Resources
Resumes Business Cards LinkedIn Blogs Twitter Facebook/Google+ Instagram/Pinterest Flyers/Brochures/Cards Contract Compliance Clinics
Social Media Marketing
LinkedIn Traditional Profile
LinkedInSummary
Experience
Skills
Education
Groups
LinkedIn Content
World’s Largest Professional Social Network
92% Employers Use LinkedIn for Recruiting
Get: Business, Leads, Networking, Profiles
Content: Slides, Blogs, Multimedia
Facebook Content
Facebook Content
1.2 Billion Users
65% Access via Mobile
Get: Targeted Audience Demographics
Content: Brief with Video, Pictures, Call To Action
Facebook Marketing
Facebook Marketing
LWD Facebook MarketingMake One Sample
Market Sample Preview
Close Sales
Make Orders
No Overstock
Analyze Sales
Calibrate Sales
Mass Produce Winners
Source: Inc. Magazine 6/14
Twitter Marketing
Twitter Content500M Users
- Search starts the conversation
@ - People reading digital digest
# - Shows trending topics
Get: News, Events, Personalities
Content: Mentions, Discussions, Reactions
Video For Your BrandProfile
Passion
SME
Social Media
Track & Measure
Gary Vee Video #1
Gary Vee Video #999
Results-Oriented TacticsBlogging
Sharing a blog post on a Social Network
Commenting on BIG blogs
Creating YouTube Videos
Targeted Emails/Offers to a Segment on your List
Join an Online Forum
Attend Local Business Meetings, Compliance Clinics, Social Events
Ask Associate/Customers for Projects that You can Assist and Tell Others
Marketing CalendarPlan Schedule BIGS Topics
LinkedIn M & W Bus.Govt.
Twitter M-F IndResearch
/Calls T & Th Vendors
Blog Posts Ms BIGs
Brand Management
Don’t Be a Ray Rice
Comprehensive Workforce Solutions
DeKalb Workforce Development774 Jordan Lane, Building #4, Decatur, GA 30033
Monday - Thursday, 8:30 am - 6:30 pm Friday, 8:30 am - 5:00 pm www.dekalbworkforce.org
404 - 687 - 3400
Jobseeker Career Services• Youth Services 16 - 21• Job Search Assistance• Occupational Skills Training• Veterans Assistance and Mature Workers Program• Work Readiness Workshops
Employer Corporate Initiatives
• Recruitment and Staffing• On-the-Job Training• Customized Training• Incumbent Worker Training• Work Experience
Personal Branding, Part 1 Marketing, Part 2
Tuesdays & Wednesdays 10:00 am - 12:00 Noon DeKalb Workforce Development 774 Jordan Lane, Decatur, GA 404 - 687 - 3400
Join us for two interactive workshops with hands-on BRAND Building exercises. Breakout sessions include mini-coaching, video taping, and more. All workshops are facilitated by marketing and communications expert, Cornelia Hicks, MBA.
B R A N D T R A N S F O R M Y O U R
www.dekalbworkforce.orgmppbm.com
Maximize What Matters
Cornelia [email protected]
Leland Hicks [email protected]
Q & A
us.mattermaxmedia.com
matterplanet.com
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