2015 campaign social media engagement. why get social? share your company’s generosity with your...
TRANSCRIPT
![Page 1: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/1.jpg)
2015 CampaignSocial Media Engagement
![Page 2: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/2.jpg)
Why Get Social?• Share your company’s generosity with your
social network and ours to:– Spread the word about your company– Demonstrate all that you do for our community– Showcase your creativity– Highlight your workplace environment with
potential recruits– Help us spread the word to help more people in need– Build your own social media audience
![Page 3: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/3.jpg)
Follow Us On Social
www.facebook.com/unitedwaywestmoreland
www.twitter.com/uwwest
@uwwest
![Page 4: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/4.jpg)
Share The Good• Share your content to your company’s,
personal and United Way’s social media properties
• Include your company name and use the campaign hashtag:
#LeadingTheWay
![Page 5: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/5.jpg)
Content Ideas
• Take photos during planning sessions, community events and workplace celebrations
• Share what inspired you– Great quotes, inspirational stories, funny
moments – Short videos or interesting campaign materials
![Page 6: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/6.jpg)
Examples• UPS – Announcing
their Campaign
![Page 7: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/7.jpg)
Example• UPS – Live
tweeting/posting from events
![Page 8: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/8.jpg)
Example• Kennametal –
Retweeting posts
![Page 9: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/9.jpg)
Sample Post
• Today we’re kicking off our campaign for United Way of Westmoreland County with our annual employee potluck lunch! We’re proud to partner with them to help improve the lives of 114,000 people in our community! #LeadingTheWay
![Page 10: 2015 Campaign Social Media Engagement. Why Get Social? Share your company’s generosity with your social network and ours to: – Spread the word about your](https://reader035.vdocument.in/reader035/viewer/2022070404/56649f355503460f94c526b8/html5/thumbnails/10.jpg)
Social Squares• Download these
“social squares” and other materials atunitedway4u.org/campaign-center