2015 clean label conference - global food forums€¦ · 2015 clean label conference ......

21
© Tate & Lyle 2015 2015 Clean Label Conference CLARIA® Functional Clean-Label Starches Wednesday April 1, 2015 Frank Truong Sales Manager - New Business Development Specialty Food Ingredients, North America [email protected] Cell (217) 521 – 7958 www.clariastarch.com

Upload: duongtruc

Post on 14-Sep-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

© Tate & Lyle 2015

2015 Clean Label ConferenceCLARIA® Functional Clean-Label StarchesWednesday April 1, 2015

Frank TruongSales Manager - New Business DevelopmentSpecialty Food Ingredients, North [email protected] (217) 521 – 7958www.clariastarch.com

© Tate & Lyle 2014

AGENDA

• CLARIA® Functional Clean-Label Starches

Consumer Trends Driving Clean Label NPD

Commercial and Technical Characteristics

Dairy Technical Performance and Prototype

• Summary

2

CLARIA®

Functional Clean-Label Starches Label-friendly starches with High Performance and Great Taste

47%

Yoghurt

39%

48%

Soups

18%

5%25%

44%

6%

13%

Ready Meals

34%

8%

24%

Sauces(cooking)

The clean-label category is an opportunity for fast growth and premium positioning in North America

PRICE PREMIUM

PENETRATION

GROWTH

NPD

with

cle

aner

-labe

l cla

ims

Source: Innova Market Insights Analyses for Tate & Lyle, May 2014NPL with clean-label claims: ‘All Natural’, ‘Organic’, ‘Non-GMO’ or ‘No preservatives or additives’, globally, between 2010 and 2013 4

Commercial and Technical Characteristics

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications

New CLARIA® Functional Clean-Label Starches provide both high-performance and a cleaner label which allows food manufacturers to launch label-friendly products without compromising their quality.

That’s because CLARIA® Functional Clean-Label Starches:

Match modified food starches in terms of process tolerance

Offer clean taste and color comparable to modified food starches

Label as ‘corn starch’ for a simplified label

Are versatile across a broad range of applications and sophisticated processes

Introducing CLARIA® Functional Clean-Label Starches

REZISTA® Native Waxy

CLARIA® Other Clean Label Starch

Picture of starch slurry

6

The process tolerance of CLARIA® Functional Clean-Label Starches is similar to the textural attributes of modified food starches.

7

CLARIA® Functional Clean-Label Starches are tailored to perform similarly to modified food starches

Microscopy shows CLARIA® starch granules stay intact when cooked

Yogurt - Microscopy : Iodine stain, 20x magnification

CLARIA® Functional Clean-Label Starches

Benchmarked modified food starch

The proprietary processing used by Tate & Lyle enables CLARIA®

starches to stay intact as particles after cooking under a range of different cooking conditions.

Tate & Lyle is launching 3 initial products: CLARIA® Essential, CLARIA® Plus and CLARIA® Elite

Three waxy cook-up starches, which primarily target UHT dressings, soups and sauces, chilled prepared meals, dairy desserts and yogurt

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications

Pasteurisationbelow 100°C

SterilisationRetort up to

120°C

UHT Sterilisationover 120°C

Temperature

7.0–5.0

5.0–3.9

Below 3.9

pH

Pumps

High Shear Mixers,

mills, Y-Tron

Homogenisation

Shear

CLA

RIA

®

Esse

ntia

l CLA

RIA

®

Plus

CLA

RIA

®

Elite

8

9

CLARIA® Functional Clean-Label Starches demonstrate improved levels of process tolerance vs modified starches

Process tolerance is a function of the conditions, including temperature, acidity, and shear, that the starch undergoes during processing.

A range of process tolerance can be achieved through careful control of the proprietary manufacturing process used in preparing CLARIA® starches.

Process ToleranceCLARIA® Elite

Thermised yogurt modified starch

CLARIA® Plus

HTST yogurt modified starch

CLARIA® Essential

Retorted soup modified starch

Canned meat modified starch

CLARIA® is getting great in-market feedback

‘’CLARIA® Elite in white mass is the best functional clean label starch I have tasted vs. current competitive products” – Fruit preparation for dairy industry manufacturer

‘The paste color is equal to that of modified food starches (not brownish) and taste is quite

neutral. As a result of these initial findings we are positive about the potential of the

materials’ – Mayonnaise manufacturer

‘We found a good cook out, good processability and glossy appearance.’– Soup manufacturer

‘CLARIA® has a good binding capacity and is very creamy’ – Soup and Sauce manufacturer

‘CLARIA® shows good viscosity, temperature stability, mouthfeel and taste, as well as color and very good glossiness’ – sauce manufacturer

10

Dairy Application

© Tate & Lyle 2014

Stirred Yogurt with CLARIA® Elite Functional Clean-Label Starches

Built with: CLARIA® Elite Functional Clean-Label

Starches

Benefits: Excellent process stability

Provides viscosity and creamy texture to stirred yogurt applications CLARIA® has a white color profile and

does not impart dark colours on the final product

Labeled simply as “corn starch” or “starch,” Tate & Lyle’s CLARIA® Elite Functional Clean-Label Starches provides excellent texture, taste and color under challenging processing conditions for dairy applications, such as stirred yogurts.

CLARIA ® starches demonstrate neutral taste, a benefit compared to other functional starches

Stirred yogurt samples after manufacture and packaging. Samples were evaluated blind by a sensory panel for flavor and scored on a

5-point scale.

2.6

3.5

0

0.5

1

1.5

2

2.5

3

3.5

4

Other Clean Label Starch CLARIA® Functional Clean-labelStarch

1 =

stro

ng m

asa

off-f

lavo

ur

vs 5

= no

off-

flavo

ur

Flavor perceived by sensory panel In acid stirred yogurts,CLARIA® demonstrates flavorimprovement over other functional clean-label starches.

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications

13

CLARIA® starches demonstrate improved color and appearance

• Stirred yogurt samples, 24 hours after manufacture and packaging went through Hunter Colorimeter Analysis.

• Average L-scale color reading light vs. dark, where a lower number indicates darker product and a higher number indicates lighter product.

• Stirred yogurt samples were evaluated by a sensory panel.

• For each attribute, samples were scored on a 5-point scale.

00.5

11.5

22.5

33.5

44.5

Other CleanLabel Starch

CLARIA®Functional Clean-

label Starch

Benchmarkedmodified food

starch

Appearance properties

Shinyappearance(1= dull vs 5 =very shiny)

Smoothappearance(1= grainy vs5= verysmooth)

86.5

87

87.5

88

88.5

89

89.5

Other Clean LabelStarch

CLARIA® FunctionalClean-Label Starch

Benchmarkedmodified food starch

Low

= d

ark

vs h

igh

= lig

ht

L-scale color reading light vs dark

In acid stirred yogurts, CLARIA® Elite demonstrated: Similar performance to benchmarked modified food starches Improvement over other functional clean-label starches

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications 14

Summary

Summary

16

Consumer demand for foods with simpler, more transparent labels continues to grow. The clean-label trend is here to stay: 1 in 4 new products have clean label claims, and these outgrow non-clean label NPL

CLARIA® Functional Clean-Label Starches can help you develop great tasting foods with simpler labels without compromising quality as they provide both high-performance and a cleaner label – as they simply label as ‘corn starch’

CLARIA® is backed by Tate & Lyle and offers a new source of supply

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications

Tate & Lyle offers a wide range of clean-label and label-friendly solutions Soluble fibres

• PROMITOR® Soluble Corn Fiber, that offers transparent fiber fortification, versatility and superior value

Salt reduction solutions• SODA-LO® Salt Microspheres that taste, label and function

like salt - because it is salt!

Natural Sweeteners• TASTEVA® Stevia Sweetener, enabling a ‘naturally

sweetened’ claim • PUREFRUIT™ Monk Fruit Extract, enabling a ‘sweetened

with monk fruit extract’ claim

Starches • CLARIA® Functional Clean-Label Starches, meeting

demand for cleaner labels while providing excellent performance similar to that of modified food starch

This information should not be construed as recommending the use of Tate & Lyle’s product in violation of any patent, or as warranties (expressed or implied) of non-infringement or its fitness for any particular purpose. Prospective purchasers are advised to conduct their own tests, studies and review of the intellectual property and regulatory space to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications

17

Appendix

34%

26%

24%

23%

15%

21%

13%

13%

47%

35%

26%

24%

23%

18%

16%

14%

0%

10%

20%

30%

40%

50%

60%

Australasia NorthAmerica

WestEurope

EastEurope

MiddleEast

Africa LatinAmerica

Asia

Market penetration of NPL with clean-label claims

The clean-label trend is global

Market penetration is driven by developed regions Growth is driven by emerging regions

55.5%52.1%

21.8%17.8%

15.5% 13.5%

9.2%

4.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

% C

AGR

‘10-

’13

Average annual growth of NPL with clean-label claims

23,5%21,5%

2013 clean-label NPL average penetration (all-categories)

2012 clean-label NPL average penetration (all-categories)

15,9%

2010 - 2013 CAGR of clean-label NPL average (all-categories)

Source: Innova Market Insights Analyses for Tate & Lyle, May 2014

2010 2013

% p

enet

ratio

n

19

Consumers are driving demand for clean label foods

We estimate the global clean-label market is worth US$ 463BN and grew by 5.3% per year (CAGR 2008-2013)

Clean-label New Product introductions are globally growing at a faster rate than total product launches (15.9% vs 12.5%)

72% of American consumers are demanding foods that have recognizable ingredients on the label according to Innova. (2012)

35% of North American new product launches are positioned as label-friendly. (Innova, 2013)

Clean-label is especially relevant in Yogurt, Baby Meals, Juice Drinks, Salty Snacks and Cooking sauces

Given 1 in 4 New Product Launches contain starch, CLARIA™ is highly relevant

And the growth of clean-label starches globally

20

© Tate & Lyle 2015

Thank You

Frank TruongSales Manager - New Business DevelopmentSpecialty Food Ingredients, North [email protected] (217) 521 – 7958www.clariastarch.com