2015 conference€¦ · moments that matter: where hearts, minds and dollars are won •special...
TRANSCRIPT
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2015 Conference
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Mosquito Technical Program Review• John Buechner – Director of Technical Services
• Mosquito Application Equipment• Mike Caprio – Director of Equipment Support
• Mosquito Scheduling & Production• Scott Albert – Regional Business Consultant
• Mosquito Panel Q & A• John Demeyer Jr, Craig Barnes, Nick Shaw, Star
Womack and Jeremy Turner
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito Reduction
VS
Mosquito Elimination
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito Facts
• 3,000 different species in the world
• 176 species are recognized in the U.S.
• Males do not bite animals or humans
• Females do bite need blood for eggs
• Attracted to CO2 , 100-150 feet away
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito Vectored Diseases
• Malaria
• West Nile
• Chikungunya
• Dog Heartworm
• Dengue Fever
• Yellow Fever
• Encephalitis – Eastern Equine, St. Louis, LaCrosse, Western Equine
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito Management
• Exclusion
• Source Reduction
• Larvicides
• Insect Growth Regulators (IGR’s)
• Adulticides
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Recommended Products
(Rates per 3 Gallon Mist Blower)
• Talstar P 3 oz $1.22
• NyGuard IGR 6 ml $1.68
• XP Adjuvant 3 oz $0.12
$3.02
• Altosid larvicide briquet
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Recommended Alternative Products
(Rates per 3 Gallon Mist Blower)
• Tick killz (natural) 4 oz $8.00
• Demand CS 1.2 oz $3.38
• BTi larvacide briquet
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• SPECIAL EARLY ORDER DISCOUNT
• All orders placed between 12/01/15 and 1/31/16, calling for shipment by no later than 3/31/16, will receive an additional 5% discount from the everyday low Lawn Doctor price!
• Cost for the 64oz. Concentrate size would be $128 a unit or $768 per case.
• Early orders are also eligible for an additional 30 Day Terms.
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Service Procedures
• Remove items from the treatment area.
• Thoroughly mist all foliage of trees and shrubs up to a height of ten feet.
• Problem areas thick foliage, shaded areas and areas with little air movement.
• Identify and treat other common mosquito resting areas such as under decks, near drainage spouts and shady moist areas.
• Note: treating under decks or application to any structure would require a structural pest category license.
• Standing water (bird baths, drainage ditches, fish ponds) which cannot be treated with spray use a larvicide. Altosid Briquetes or BTI Mosquito Dunks to reduce larval populations.
• Provide homeowner with recommendations to reduce mosquito breeding sites like cleaning gutters, removing debris piles, trimming excessive vegetation, eliminating standing water and unnecessary water holding containers.
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Solo 451 Mist Blower
• 2-cycle engine
• 3-Gallon capacity
• 23.8 lbs. (empty)
• Spray range• 33-feet vertical
• 38-feet horizontal
• Residex-LD Price $645.00
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• STIHL SR 450
• 2-cycle engine
• 3.7-Gallon capacity
• 28.2 lbs. (empty)
• Spray range• 43-feet vertical
• 48-feet horizontal
• Retail Price: $699.95
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• STIHL SR 200
• 2-cycle engine
• 2.1-gallon capacity
• 18.7 lbs. (empty)
• Spray range• 18-feet vertical
• 29.5-feet horizontal
• Retail Price $399.95
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• 2.4L engine
• 9 speed automatic
• Payload 1,883 lbs.
• Fuel economy• 21 city mpg
• 29 hwy mpg
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• 5-year 100,000 mile power train warranty
• 3-year 36,000 basic
• Factory installed partition
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• Lightweight aluminum
• Upper sliding shelf• Mist blower holders
• Backpack holders
• Lower sliding locking bins
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• Sliding storage bins
• Neat / organized
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• 100-gallon poly tank with power fill to reach 4-foot outside rear doors
• Refill • Mist blowers
• Back packs
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Ram ProMaster City
• Pricing• Vehicle 25,016.00
• Upfitting 3,875.00
• Graphics 2,000.00
$ 30,224.00
Terms $469.00/mo. for 72 months w/ $3,500.00 buy out. Plus taxes, tags and transport
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Brand FX Utopia
• Mounted on 8-foot chassis
• All aluminum bed
• Fiberglass body
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Brand FX Utopia
• 200-gallon tank
• Jet agitation
• Enclosed 300-foot hose reel with electric rewind
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Brand FX Utopia
• Driver’s side storage
• Forward compartment with sliding shelfs• Mist blowers
• Backpacks
• Approx. Cost
• Chassis 30,000
• Outfitting 11,535.00
$ 41,535.00
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Scheduling:
-Service every 30 days or more- Traditional / Organic
-Programs consist of appropriate services for your area of the country. 5-6-7-8 Services.
-What’s your competition doing.. or not.
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Scheduling – Options –( Based on internal Operating plan)
A. With Lawn Care – Backpack in Van
B. Truck ( Fx Utopia ) – Mosquito / Flea & Tick / PPC / T&S
C. Stand alone Yard Armour vehicle ( Promaster City) – Mosquito / PPC
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
A. With Lawn Care Service-
- Primarily Small to Medium Franchises based on Mosquito CIF
- Requires one Mist Blower
- Appropriate Chemicals
- Route as an “Associated” Services in Service asst.
- Tech should fully trained in Mosquito control
- Leave appropriate leave behind info for cust
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
B. Multi- Service Truck:
- Primarily Med to Large Franchises
- Requires appropriate equipment to service Mosquito, Flea & Tick , PPC and T&S
- Route independently from Lawn Care
- Products needed for services
- Tech fully trained to perform above listed services
- Appropriate Leave behind materials
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
C. Stand alone Yard Armour Vehicle.
- Primarily for Small to Med franchises that have grown the mosquito business.
- Or Franchises that commit to an operational plan like they have for Lawn Care and invest in the necessary vehicles / equipment / marketing / sales / technicians and materials to accelerate the growth of that sector.
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
• Stand Alone Yard Armour Vehicle- ( cont)
- Mosquito and PPC services
- Equipped with proper control products
- Route Mosquito and “Associate” PPC if needed.
- Tech should be properly trained for Mosquito and PPC
- Appropriate Leave behind Materials.
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito 2016 – ( Hype 1 ) - One Tech / One Truck
Mosquito Services (200 CIF AVG $450/cust – 6 Service program ) $ 90,000
Mosquito custom care ( Mosquito sentry 20% sales mix ) $ 6,000
$96,000
Vehicle ( annualized cost ) PM City $ 5640
Equipment ( Mist Blower ) $ 700
Materials ( 5% ) $ 4800
Fuel ( 5% ) $ 4800
Marketing ( 10% ) $ 9600
Labor ( $14 / hr ) $ 17920
Other $ 5000
Total Expenses $ 48460
Net Profit $ 47540
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
Mosquito + PPC 2016 – ( Hype 2 ) - One Tech / One Truck
Mosquito Services (200 CIF AVG $450/cust – 6 Service program ) $ 90,000
Perimeter Pest ( 100 CIF AVG $ 300 / cust – 6 Service program ) $ 30,000
Mosquito custom care ( Mosquito sentry 20% sales mix ) $ 6,000
$126,000
Vehicle ( annualized cost ) PM City $ 5640
Equipment ( Mist Blower + Backpack ) $ 1000
Materials ( 8 % ) $ 10080
Fuel ( 5% ) $ 4800
Marketing ( 10% ) $ 12600
Labor ( $14 / hr ) $ 17920
Other $ 7000
Total Expenses $ 59040
Net Profit $ 66,960
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MOMENTS THAT MATTER:WHERE HEARTS, MINDS AND DOLLARS ARE WON
QUESTIONS