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2015 E-Marketing with Vaughn Kohler

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2015 SOCIAL MEDIA FOR ORGAN SALES A presentation for Sales Representatives of Rodgers Organs

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2015 What makes a good conversationalist?

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2015 What makes a good conversationalist? Good presence eye contact, smile, etc. Listening skills Probing questions Storytelling Sense of humor Truthfulness

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2015 Arent these qualities simply true of a good person?

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2015 What makes a good sales person?

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2015 What makes a good sales person ? Quality product/service Expert knowledge Trustworthiness/Reliability Likeability/People Skills Hardworking Persistent

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2015 What on earth is social media?

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2015

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How overwhelmed or confused are you by social media? Totally Relaxed Frantically Overwhelmed Somewhat Confused

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2015

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If You Are A good person A good conversationalist A good salesman/woman

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Simply put, social media is An assortment of websites and software programs where a DIALOGUE can happen ONLINE that gives you the opportunity to be 1)A good conversationalist (and good person) 2)A trustworthy sales person offering a quality product/service

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2015 Social media provides a way To extend your presence (be everywhere) To keep in constant contact / keep relationships warm To help people with their problems/issues And ultimately, to help you become

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2015

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Todays Agenda The two most effective and essential social media/digital tools to help you sell organs (Facebook and eNewsletters) The best way to leverage these tools Tips on creating content because content is King!

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2015 Essential Social Media Tool #1

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2015 Definition Facebook is a popular free social networking site that allows users to create profiles, upload photos and videos, send messages, and keep in touch with family, friends, and colleagues.

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2015 What is Facebook so important?

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2015

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Reasons for Facebooks Importance Analogy: Imagine the Internet as a huge convention center. Facebook is your company booth you set up and stand in front of to engage potential customers. Another way to thinkthis is your online hangout place and relationship hub. This is the main place you go online to engage people in relationship. Again, you can post photos and videos, send messages, etc. You can even join groups and begin conversations. It is THE BEST way to keep online relationships warm and active. And its FREE!

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2015

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Benefits of Facebook You can post photos of yourself and your products You can ask people questions You can respond to messages and questions You can provide links to helpful content You can solicit feedback You can harness the power of social value You can drive people to your website

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2015 Essential Social Media Tool #2: eNewsletters

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2015 Definition A regular newsletter you send using a email marketing program like Constant Contact, MailChimp, GetResponse, etc.

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2015

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Essential Social Media Tool #2: eNewsletter Additional description: Correspondence with the (at least nominally) committed. This is keeping up relationships with the group of people who have something at stake in your business and it provides an opportunity to take the relationships a step further up the commitment ladder.

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2015 Benefits of eNewsletters Another way to stay in constant contact/keep relationships warm Opportunity to sell through subtle messages Opportunity to provide latest information/updates Opportunity to provide helpful info/provide value Opportunity to use social psychology principles (reciprocity, social value, etc.) Programs are relatively easy to use eNewsletters are CHEAP!

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2015 Part II: Leveraging Social Media (How to Use It Effectively)

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2015 1. Pick the right platform You can use all sorts of social media platforms (Twitter, Pinterest, etc.) but to keep things simple, Facebook is the one you should spend most of your time using. - Church people are on Facebook in droves. - This is where youre going to find church musicians, congregations, pastors, etc.

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2015 2. Speak person-to-person Be friendly Be casual Be likeable Be trustworthy Be honest The same interpersonal dynamics apply online!

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2015 3. Be a good conversationalist Listen Ask questions Solicit feedback The same interpersonal dynamics apply online!

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2015 4. Give, give, give (dont try to take much) Offer value to Facebook friends and supporters Provide helpful info/links Be engaging! Be inspiring! Be funny! Your primary sales efforts should NOT happen through social media -Its about establishing trust and a personal connection -Its about offering yourself as a resource -Stray away from constantly pitching products/services

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2015 5. Limit Your Time Social Media benefits dont happen overnight. Social Media is not the be-all-end-all The key is to post consistently, not incessantly My recommendation 2-3 posts a day at 10am, 1pm, and 3pm (Note: Facebook allows you to schedule your posts for future dates. You could take an hour or so on Friday and plan all your posts for the next week.)

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2015 Part III: CREATING CONTENT

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2015 CONTENT FOR FACEBOOK

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2015 The best content is personal evokes a response/asks questions is helpful/provides value shares tips tells a story makes people laugh is shareable .not salesy or stuffy

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2015 1. Questions Whats your favorite worship song? Who is your favorite musician? What was the best piece you heard at church lately?

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2015 2. Photos Of installations (with people!) Of churches Of you!

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2015 3. Videos Demonstrating Rodgers organs playing Performances Video Testimonials

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2015 4. Links to articles For organists People/topics of interest How-to Music lover news Worship leader resources

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2015 5. Memes Very popular Shareable Combines power of words and music Can be serious or playful

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2015 CONTENT FOR eNewsletters

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2015 1. Helpful information Links to articles Tips and strategies Opportunities for education

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2015 2. Upcoming events Concerts Workshops Social Events

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2015 Interesting photos of installations Testimonials Human interest where you praise a customer or associate Etc. 3. Storytelling media

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2015 4. Questions Polls Soliciting feedback! Engage! Engage! Engage!

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2015 5. A personal touch Some performance you loved Some great music-related media The sky is the limit!

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2015 Q & A