Paola Ghione

Via Piffetti 27, 10143 Torino

Mobile: 3383712836

E-mail: ghionep@gmail.com

E-mail: paola.ghione@highmarketing.it

Site: www.highmarketing.it

Summery

Experiences: As my jobs passed by, I gained knowledge and skills in sales working BtoB and BtoC, inside and outside

the corporate structure, in Strategic marketing, in Marketing Mix and in PR activities , managing to maintain and

implement positive relationships with the various publics of the enterprise. Through personal and business relations

with companies and public operators, I've accumulated a large database relating to companies, associations or

organizations. I am expert to build development strategies to enter in new markets or to increase the market share by

improving the brand awareness.

Personal characteristics:

long-term relationship abilities and customer oriented

group work skills, problem-solving skills, and an outgoing personality

capable of working on my own initiative, and with excellent organizational abilities.

Job Experiences:

2014-today KENT ITALIA s.r.l Multinational company in the chemical industry

CRM manager

Since October 1st, I have been working as CRM manager in the above mentioned multinational company that is part of

the Berner Group, a German key player in the chemical industry.

My actual activities are as it follows:

- Coordination of some CRM European staff projects

- Managing customer analytics

- Segment management and managing the profitable ones

- Managing customer relationship together with the sales force

- Internal training on CRM activities and marketing campaigns

- Measuring customer based actions or other campaign to build customer value

2014 HIGH MARKETING Strategic marketing and marketing mix advisor

2013-2014 MENOPERCENTO Digital start-up

Senior advisor for Marketing and Communication

During 2013-2014, I worked as consultant for I3P, the Innovative Enterprise Incubator at the Polytechnic of Torino and

I devoted more time and energy to MenoPercento, a digital start-up for which I ran the following program:

• a strategic plan and segmentation

• targeting and positioning

• presentations suitable to the various targets

• PR

• prospect list of the big players

• negotiating trade relations

• rewriting the business plan

• search for investors /clients (Banks, large groups, ....)

► Results: thanks to my activities have been reached trade agreements with dozens of associations and employee

recreational clubs who could bring dozens of thousands of potential users.

At the same time I founded a consulting agency (High Marketing) that is focused on small and medium sized business.

2012 ALTAIR ENGINEERING s.r.l.

Multinational company focused in engineering software

Marketing and Communication Manager

My activities were as it follows:

finding prospect lists

event organization and coordination of internal staff to support the event

communication plans and choice of the best channels after the analysis of the industry, competition and target

finding, collecting and distributing the brand identity material from corporate web sites to a unique local

intranet

research, management and negotiation of purchases for the supply of the office ornaments according to the

brand new course

research, management and relationships with suppliers of a global event to be hold in 2013 with

communication proposition consistent with the new brand image

reconstruction of relationships with corporate and with Europe offices after an absence of marketing

PR activities with associations and institutions

sector analysis and loyalty and development strategy

► Goals: further to these activities, I rebuilt the entire information flow between Italy and the rest of the world, I

set the procedural flow for the realization of an event, I set the contacts of all the stakeholders involved in our

events, I renewed the office layout and graphics and I increased the supplier and prospect database (about 1,300

suspect + 3,000 prospect, making available the e-mail for each name), as well as reconnect with industrial

organizations that were almost absent. All of this in 3 months.

2011-2012 VIA LIBERA s.r.l. Consulting firm to transport undertakings. Subsidiary of C & F Gastaldi, a French company

services, and Fitalog Service, a service company issuing of Fita (National Union of Transport

Companies)

Marketing and Communication Manager - Key Account Italia

In the first six months of work at Via Libera, I dealt with the following activities:

develop a strategic and operational marketing plan

develop a loyalty and customer satisfaction strategy

drafting of a customer satisfaction survey and telephone interviews to all customers

develop a web marketing plan and a brief for the project site

choice of providers for the creation of the site and finding / negotiating their proposals

project for the newsletter and choice of suppliers

compilation of corporate-identity material

coordination of suppliers and employees for the previous activities and drafting workflows (Flowcharts)

coordination of the sales force.

Afterwards, I carried out the following activities:

development, implementation and installation of the newsletter

website development

choosing a provider of images to be included in the newsletter and website

term of interviews and analysis of CS survey data

finding and developing prospects lists for sales dept.

PR in associations, institutions and other organizations to extend the reputation of my company and its services

► Goals: strengthening of prospect lists, new documentation for the sales force, new communication strategy

highlighting the opportunities of our services, strategic analysis by identifying the most appropriate marketing mix

to improve brand awareness and increase sales, identification of internal process flows to every new business and

office organization, creation of newsletters, training the person in charge and subsequent coordination, study and

implementation of the site. The final result was to open the company to the market, bringing it closer to its target

and form an open and more competitive mind: at last, the satisfaction of the customers and of the internal staff.

2010-2011 ACOVES – Association for the defense of the rights of motorists Start-up that provides legal services to those who incur financial or accessory penalties, or

commits a criminal offense driving a road transport vehicle

Head of Marketing and Communications

Activities:

my first job was to identify the target market and to analyze competitors and their marketing strategies

in the market I've defined customer segments, and I started to follow some of these (targeting); for each one I

started a relationship marketing

As PR officer, I built strong relationships with some key publics, getting a good return of image and favorable

and spontaneous propaganda

► Goals: thanks to the above activities, the association has doubled the enrollment of individual motorists in a

few months and it obtained business customers which Acoves did not have before (companies and nonprofit

organizations). This negotiation was managed by me.

2009-2008 AUNDE ITALIA S.p.A. International Company in textile industry for fashion and automotive application

Outbound Logistics and Sales Manager

Activities:

control of data from inbound logistics planning, check of delivery timing with foreign suppliers (especially

Spanish-speaking area) and management of customer relationships within the logistics function

support in the commercial area of customer requests, especially if the answers came from foreign subsidiaries

► Goals: improved response times and problem solving between customers and internal and external suppliers of

the product. Overall improvement of trade relations

2004/2003 EUPHON COMMUNICATION S.p.A. Subsidiaries Mediacontech dealing with the organization and installation of the equipments

used for the events

Junior Sales Manager

Activities:

I was responsible for the sale and rental of audiovisual and multimedia devices

together with my head, I followed the realization of events during the equipments and physical structures

selection

► Goals: good relationship within the company, with my responsible and the technical staff, which allowed me to

keep professional relationships until today

2002 – 2001 BITRON VIDEO S.r.l. Company, now part of the Urmet Group, which manufactures intercoms and video intercoms

Junior Export Manager

Activities:

I was involved in the French market, managing relationships with distributors in France

I looked for information about foreign markets not yet known by Bitron Video, in order to extend its business

in the word

► Goals: improvement of relations with the French distributors and increase of French market share (especially

regarding high-income target) and conquest of the Chilean market by concluding a contract with a major national

distributor of electronic instruments

2001 – 1995 DELPHI AUTOMOTIVE SYSTEMS S.r.l. American company, leader in the automotive industry

Activities:

2001-2000 Sales Assistant

apart from a new job in the Commercial dpt., I was technical/sales/logistic assistant for two new products

inside the international group and supervision of the same activities; the products were the exhaust systems in

the ASEC unit and the Diesel engine in the unit with the same name.

1999-1998 Logistic/purchase Responsible

responsible of Purchasing for the intercompany products inside Logistics

1998-1995 Sales Assistant

sales assistant inside a product division of Customer Service Center

1995-1990 FRANCOROSSO INTERNATIONAL S.p.A. Now it is in Alpitour Group, the first italian tour operator

Activities:

I had a useful experience at Francorosso Int. S.p.A., an italian tour operator, where I managed the planning of

the stays and the flights sold in the catalogue and then I was engaged in creating the journeys of groups and the

promotional price lists in sales department.

1989-1988 GENERALI ASSICURAZIONI S.p.A.

Activities: I was employed as insurance sale woman at Assicurazioni Generali in Turin and in a agency selling the

insurance products of the previous mentioned company.

Training:

EDUCATION:

2008: I finished the master in Marketing and Communication (2007/2008 years), managed by the professor G. Pellicelli,

chief of the “corporate governance” dept. at the Economics university in Torino (110/110). The master's thesis was its

2008 communication plan. The data and references that I researched were requested by the secretariat of the master

2006: I took my triennial degree in business economics with the specialization in marketing (97/110). I proposed my

thesis argument to Prof. Bernardo Bertoldi for the course "Marketing of industrial goods and services" and it was

focused on new business opportunities in the energy industry especially regarding the H2 technology.

1985: I took my high school leaving certificate at the ‘Liceo’ Gobetti of Torino specialized in scientific studies

FOREIGN LANGUAGES:

English, very good knowledge (course in the College of the University of San Diego, California, USA)

French, very good knowledge (D.E.L.F. - Diplôme d’Etudes de Langue Française) Spanish, fairly good knowledge (course in the College of Salamanca at Torino)

COMPUTER SKILLS:

Very good knowledge of Microsoft Programs and of Internet

Personal Data:

Place and date of birth: Torino, 22/03/66

Status: married, with a son

Driving Licence: B.

I am available to travel in Italy and abroad

Ex art. 13 dlgs. 196/2003, I authorize to handle my personal data.