2015 - marketing gold clios. 4 gold mobius. 3 caxtons . gold, ... 2001 burell group chicago - svp...
TRANSCRIPT
2 0 1 5A RT D I R EC T I O NWO R KS H O P
I F YO UC A N D R E A M I TYO U C A N D O I T
B O B B I GA SSYH E A D O F I D E A S
1 8 - 1 9 AU G U ST20 1 5
INTRODUCT IONA RT D I R EC T I O NWO R KS H O P
WHAT’S THE ROLE OF AN ART DIRECTOR TODAY?
WITH SO MANY MEDIUMS AVAILABLE TODAY, AN ART DIRECTOR HAS MANY WEAPONS AT HIS OR HER DISPOSAL. I’LL BE TALKING ABOUT CHOOSING YOUR WEAPON OF CHOICE. WE EMBRACE THE DIGITAL AGE, BUT IT HAS ROBBED US OF THE LOST ART OF TYPOGRAPHY. I’LL BE HOSTING A ART DIRECTION WORKSHOP THAT ALSO FOCUSSES ON CRAFT. THREE THINGS NEVER COME BACK, THE SPEEDING ARROW, THE SPOKEN WORD AND THE NEGLECTED OPPORTUNITY. DON’T MISS THIS OPPORTUNITY!
BOBBI GASSY IS ONE OF AUSTRALIA’S MOST AWARDED CREATIVES. HE HAS BEEN VOTED TOP 10 MOST INSPIRATIONAL PEOPLE IN AUSTRALIAN ADVERTISING (ADNEWS ).
VOTED TYPOGRAPHER OF THE DECADE (NEW YORK TYPE DIRECTORS CLUB), HIS WORK IS ON PERMANENT DISPLAY AT THE GERMAN MUSEUM OF MODERN ART.
B O B B I GA SSYH E A D O F I D E A S
BOBBI WAS VOTED ONE OF THE 10 MOST INSPIRATIONAL PEOPLE IN
AUSTRALIAN ADVERTISING (ADNEWS, 12/07).
ACCOLADES
CANNES, 2 SILVER, 1 BRONZE & 14 FINALISTS.
11 AUSTRALIAN WRITERS & ART DIRECTORS (AWARDS).
4 BEST OF YEAR & GOLD @ AUSTRALIAN TYPE DIRECTORS CLUB.
TYPOGRAPHY OF THE DECADE, NY TYPE DIRECTORS CLUB.
5 GOLD CLIOS. 4 GOLD MOBIUS. 3 CAXTONS .
GOLD, SILVER & BRONZE, TAIPEI ADVERTISING FESTIVAL.
BEST ART DIRECTION, CHICAGO ADVERTISING FESTIVAL.
FOLIO 14 TIMES INCLUDING CAMPAIGN OF THE YEAR.
PERMANENT DISPLAY IN GERMANY @ MUSEUM OF MODERN ART.
WORK HISTORY
1980 - 1983 FACE THE TYPE WORK SHOP SYDNEY - TYPE DIRECTOR
1983 - 1984 SUDLER & HENNESSEY SYDNEY - SENIOR ART DIRECTOR
1984 - 1988 OMON SYDNEY - SENIOR ART DIRECTOR
1988 - 1990 OMON NY - HEAD OF ART
1990 - 1993 BAM SYDNEY - CREATIVE DIRECTOR
1993 - 1995 THE CAMPAIGN PALACE MELBOURNE - CREATIVE DIRECTOR
1995 - 1997 BATEY SINGAPORE - EXECUTIVE CREATIVE DIRECTOR
1997 - 1999 BBDO HONG KONG - CREATIVE DIRECTOR
1999 - 2001 BURELL GROUP CHICAGO - SVP ECD
2001 - 2011 BWM SYDNEY- HEAD OF ART
DAY 1A RT D I R EC T I O NWO R KS H O P
0900 – 0930
MY BACKGROUND, WORK H ISTORY,A FE W EXAMPLES OF MY WORK
0930 – 1045
THE THEORY OF ART D IRECT ION
1045 – 1 100
MORNING TEA BREAK
1100 – 1200
THE BR IEFPART IC IPANTS W ILL BE G IVEN A CHO ICE OF BR IEFS. I W ILL D ISCUSS WHAT CONST ITUTES GREAT ART D IRECT ION AND SHARE TECHNIQUES THAT C AN GET YOU STARTED
1200 1300
THE CRASH COURSELET ’S SEE WHAT EVERYONE C AN DO UNDER THE GUN . YOU ’ VE GOT AN HOUR TO CRACK IT
1300 – 1400
LUNCH
1400 – 1500
D ISCUSS ION ON THE BR IEF
1500 – 1545
CREAT IVE REV IE W
1545 – 1600
AFTERNOON TEA BREAK
1600 – 1730
CONT INUAT ION OF CREAT IVE REV IE W
DAY 2A RT D I R EC T I O NWO R KS H O P
0900 – 1045
THE LOST ART OF TYPOGRAPHY AND WHY EVERY ART D IRECTOR SHOULD KNOW IT. HOW TO CHOOSE A GOOD PHOTOGRAPHER
1045 – 1 100
MORNING TEA BREAK
1100 – 1300
A REV IE W OF THE WORK DONE ON THE BR IEFS W ITH SUGGEST IONS ON HOW THE WORK C AN BE IMPROVED. ANOTHER CREAT IVE EXERC ISE . . .
1300 – 1400
LUNCH
1400 – 1545
WHAT ’S W INN ING NOW, WHY IT ’S W INN ING AND WHAT YOU NEED TO DO IN ORDER TO W IN
1545 – 1600
AFTERNOON TEA BREAK
1600 – 1630
HOW TO BECOME A GREAT ART D IRECTOR IN 2 DAYS
1630 – 1800
RECOGNIS ING THE BEST WORK PRODUCED ON THE BR IEFS HANDED OUT PLUS I W ILL REV IE W PART IC IPANT ’S FOL IOS
date
18-19 AUGUST 2015venueEastin Hotel
admissionRM2,350per head RM2,250(for group booking of 3 pax & above)(HRDF Claimable)
venueEastin Hotel
time8.30am - 5pm
maximum35 pax
PAYMENT DETAILS:CHEQUE MADE PAYABLE TO: Sledgehammer Communications (M) Sdn Bhd 22B Jalan Tun Mohd Fuad 1,Taman Tun Dr Ismail, 60000 Kuala Lumpur, Malaysia
Overseas Delegates paymentvia (cc [email protected]):RHB Bank Bhd No. 15 & 17, Jalan Tun Mohd Fuad 3, Taman Tun Dr Ismail,60000 Kuala Lumpur, Malaysia. Account No: 21438900010505 Swift Code: RHBBMYKL
ENQUIRIES/Call RubyT: +603 7726 2588F: +603 7722 5712E: [email protected]
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Participants Details
Registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd ” at least 7 days before event date.
CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.
Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the programme due to unforeseen circumstances.
Registration Form
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2 0 1 5A RT D I R EC T I O NWO R KS H O P
I F YO UC A N D R E A M I TYO U C A N D O I T
B O B BY GA SSYH E A D O F I D E A S