2015 hello yellow recap

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Drive trial and awareness of Red Bull Yellow Edition with bar staff and industry tastemakers around key BU moments – Mardi Gras, SXSW, and Miami Music Week

MONDAY, FEBRUARY 23@redbull504

MANNIE FRESH

625 INDUSTRY TASTEMAKERS

2352 CANS CONSUMED – 3.7 CPC

MONDAY, MARCH 2@redbullatx

ANAMANAGUCHI

480 INDUSTRY TASTEMAKERS

1512 CANS CONSUMED – 3.15 CPC

MONDAY, MARCH 9@redbullmiami

DJ IRIE

JAZZY J

EFF

916 INDUSTRY TASTEMAKERS

216 0 CANS CONSUMED – 2.4 CPC

1500 2021

100 1502.91.0

ACCOUNTS REPRESENTED ACCOUNTS REPRESENTED

PLUS

ALS

TUA

LSINDUSTRY

STAFF AND

NIGHTLIFE

TASTEMAKERS

INDUSTRY

STAFF AND

NIGHTLIFE

TASTEMAKERS

PER CAP PER CAP

720

@REDBULL504@REDBULLATX@REDBULLMIAMI

TOTALMENTIONSOF #HELLOYELLOW

TOTAL ENGAGEMENTS

TOTALNEW FOLLOWERS

1761 46077

DIGITAL

HIGHLIGHTS

THANK YOU

Yellow yellow

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