Your marketing access to all key

stakeholders in the benefits and healthcare

consumerism industries.

www.theihcc.com

Healthcare Consumerism Demands A Shift In Solution Provider Marketing To Navigate The Complex Web Of Influencers And Decision Makers

2

What is Healthcare Consumerism?

Changing Market = Innovative ‘Adaptive Marketing’

Consumer

Brokers/ Adivsors

Benefit Consultant

EmployersHealth Plans

TPA’s

Solution Providers Brokers/Agents Employers

FROM THIS TO THIS

PUSH: Growth initiatives focus onselling through one primary channel

PULL: Growth initiatives must influencethe complete ecosystem that is changing the way solution providers serve Employees/Consumers

Health Care Consumerism Requires Ecosystem Marketing

Healthcare Consumerism is about transforming an employer’s health benefit plan into one that puts economic purchasing power and decision-making into the hands of participants. This business-to-consumer model involves all stakeholders aligning around the consumer.

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Employee/Consumer

Brokers/ Advisors

Benefit Consultants

EmployersHealth Plans

TPA’s

Consumerism Goes Far Beyond the Health Plan

Personal Accounts Initial account only Activity & compliance rewards

Individual and group corporate metric rewards

Specialized accounts, matching HRAs, expanded QME

Health Mgmt., Wellness/Prevention, Early Intervention

100% basic preventive care

Web-based behavior change support systems

Worksite wellness, on-site clinics, safety, stress & error reduction

Genomics, predictive modeling, push technology

Condition Management

Information, health coach

Compliance awards, disease specific allowances

Population mgmt, IHM, integrated back-to work

Wireless cyber-support, cultural DM, holistic care

Health LiteracyDecision Support

Passive Info, discretionary expenses

Personal health mgmt, info with incentives to access

Health and performance info, integrated health work data

Arrive in time info and services, info therapy, social networking

Incentives & Rewards Cash, tickets, trinkets Health incentive accounts, activity based incentives

Non-health corporate metric driven incentives

Personal development plan incentives, health status related

1st generation

Focus on discretionary

spending

2nd generation

Focus on behavior changes

3rd generation

Integrated health &

performance

4th generation

Personalized health &

healthcare

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CDHPs Are However a Leading Indicator of a Move Towards Consumerism

2006 2007 2008 2009 2010 2011 20120%

10%20%30%40%50%60%70%

Consumer Directed Health Plans Growth

CDHP EnrollmentEmployers offering CDHP Plan

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Evolution of Defined Contribution & Private Exchanges

6

1 out of 3 Employers are Considering Moving Their Employees to a Private Exchange in the Next Three Years!

2014 2015 2016 2017 201805

1015202530354045

39

19

30

40

Private Exchange Annual Enrollment

Enro

llmen

t (m

illio

ns)

IHC is the Leading Community Focused Exclusively on Promoting & Developing Health Care Consumerism

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Our mission is to help all stakeholders LEARN, CONNECT, & SHARE through:

1. IHC conferences and events

2. Unique print / digital publications

3. Our online community and private exchange guide

4. Healthcare Consumerism Radio

5. IHC University and Certification

6. Custom marketing and strategic sponsorship programs

Our Community is Unique, Focused and Full of Key Influencers & Decision-Makers

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TPAs & Health Plans

20% **

Brokers, Advisors, Consul-tants

25% ***

Private Employers

40% *

Public Employ-

ers15% *

70,000+ Community 89% respondents that are highly involved in purchasing health and health care related products or services for their company or clients

63% community members who have taken action as a result of accessing companies, solutions, and executives through IHC

* IHC serves primarily employers with 500+ lives

** Universe of health care TPA’s and national/regional Health Plans is approximately 800 : 900 respectively

*** Our unique Broker, Advisor & Consultant community are those committed to change within the market

Our Content is Dynamic, Engaging and Forward-Thinking

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Events

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IHC FORUM & EXPO Atlanta1000+ AttendeesJune 23-25, 2015

IHC FORUM & EXPO Las Vegas 500+ AttendeesNovember 16-18, 2015

Private Exchange FORUM & EXPO300+ AttendeesDallas, TXMarch 31-April 1, 2015

IHC Monthly Lunch & Learns Atlanta, GAStarts January 2015

Breakfast / Luncheon Seminar SeriesCustom, co-branded educational events for our clients.

Print / Digital Publications

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HealthCare Consumerism Solutions The industry’s only business magazine focused 100% on innovative health and benefits management solutions

HealthCare Exchange Solutions Focused exclusively on exchanges and defined contribution

Annual HealthCare Consumerism Outlook CEOs, senior executives and thought leaders sharing their thoughts on what they consider to be the most pressing challenges and greatest opportunities during the coming year

Annual HealthCare Consumerism Superstars Awards issue designed to recognize those who go above and beyond in executing Innovative Health and Benefit Management Programs or providing those solutions to organizations

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Online Community & Private Exchange Guide

Searchable guide that includes the information needed for due diligence in considering new private exchange

solution providers. Currently showcasing over 170 exchanges.

• News• White papers/Research• Weekly eNewsletters

• Education Center• Networking• IHC University

Over 25,000 Monthly Visitors

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HealthCare Consumerism Radio

• Live show every Friday from 11AM-12PM EDT

• Hosted by IHC leadership team

• Covering latest trends and best practices

• Several high profile guests each week

• Podcasts available at theihcc.com and YouTube channel at youtube.com/theihcradio

• Over 10,000 downloads per month

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IHC University

Currently, the IHC University offers our Certification Program and its inaugural designation "Certified in HealthCare Consumerism (CHCC)". Through IHC University, professionals receive training, certification and continued education credits that enforce their knowledge of key business issues and accelerate their careers. Learn more about this exciting professional development opportunity.

IHC University content includes breakfast seminar series, IHC Market Insights, videos, webinar series, conference presentations, radio podcasts, publications, white papers, articles, blogs and tools within the driving categories of health and benefit management.

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IHC Market Insights

Real Insights and Survey Results Showing Current Behaviors and Perspectives of Stakeholders Within This Chaotic, Fast-Changing Market

The Institute for HealthCare Consumerism (IHC) is launching it’s IHC Market Insights program within its community of 70,000+ health and benefit management decision-makers and key influencers.

Through this program, IHC provides insights from peers and other stakeholders into what’s happening right now within a market that is constantly changing and hungry for answers.

Market Insights will include original research conducted by The IHC and aggregated industry research will also be showcased as part of this program. IHC Market Insights will be available to our Premium and Affiliate Members.

Also, in June 2015, IHC will release the “1st Annual State of the Health Care Consumerism Market Report”

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What is Healthcare Consumerism?

Content Marketing That Provides Sales Leverage

To reach more of the right Health Care Consumerism ecosystem connections with more of the right conversations, more often, you need

more leverage. IHC can help.

If your Content Marketing suffers from lack of time or talent to execute…

IHC has the time, talent andTechnical expertise to support you.

• Craft End-to-End Campaigns – from Concept to Copy, from Distribution to Analytics• Create White Papers, Articles, Blog Posts, Web Copy, Case Studies, Infographics and more.• Design and orchestrate signature platforms, events, research and more.• Work with your sales team to sales enable all content campaigns• Train your sales team on how to connect and sell through content

Position Your Content With Editorial Approval Across Appropriate IHC Platforms

To Get The Tangible Results You Want From Marketing, It Needs To More Directly Drive Better Sales Conversations.

IHC Can Help Activate Your Marketing.

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What is Healthcare Consumerism?

Sales Enablement That Ensures Health Care Consumerism ROI

We Take a Similar Approach to Sales-Enabling Each Part of the Integrated Marketing Mix for Our Clients.

For Instance,Sponsor This…

To Ensure ROI,We Do This For You…

In Addition to Traditional Sponsor Promotions…• Preview & Prioritize Attendee List• Make Direct Introductions During Event• Provide Custom Pre & Post Event Scripts• Conduct Pre & Post Event Action Coaching Calls

How IHC Sponsorship Can Benefit Your Business

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Heighten Visibility

Shape Customer Attitudes

Thought Leadership

Differentiation

Education & Entertain Key Stakeholders

Client Acquisition/Retention

Support Your Regional Sales Office

Your Goals IHC’s Capabilities

IHC Membership & Integrated Sponsorship ProgramsYour Access to ALL Stakeholders

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&

PLATINUM, GOLD, SILVER, BRONZE

Our leadership, membership and sponsorship programs allow you to utilize ALL of IHC’s platforms to get your message out there while showcasing your company as a

quality resource with insightful thought leadership.

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Spend may be utilized as follows:$150,000 may be used towards special marketing opportunities provided by The Institute for HealthCare Consumerism in addition to previously outlined benefits.

• 8 full page print/digital ads in Healthcare Consumerism Solutions Magazine or Healthcare Exchange Solutions, plus our 2 Annuals with special position, on first come, first serve basis .

• Platinum Sponsorship at both IHC Forum and Expo, IHC Forum West and Private Exchange Forum.

• Two webinars: One during 1st six months of 2015 & one during last six months of 2015.

• Monthly custom sponsor-branded e-mail campaign from IHC B2B Content Marketing Studio

Additional Benefits Aligning Your Message with The IHC

Meetings which includes participation at the League of Leaders meetings and dinner prior to each FORUM.• Research sponsor of “1st Annual State of HealthCare Consumerism Industry Report”• Membership development• Membership for 2 of your top executives in the League of Leaders. Plus, showcased on our website

Terms: 1/3 of total due upon signing agreement - Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

Platinum Level – Membership, Sponsorship, & Content$150,000 Annual Program

EXAMPLE FOR DISCUSSION ONLYPACKAGES ARE CUSTOM CRAFTED

Gold Level – Membership & Sponsorship$100,000 Annual Program

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Spend may be utilized as follows:$125,000 may be used towards special marketing opportunities provided by The Institute for HealthCare Consumerism in addition to previously outlined benefits.

• 8 full page print/digital ads in Healthcare Consumerism Solutions Magazine or Healthcare Exchange Solutions, plus our 2 Annuals with special position, on first come, first serve basis . Cost per ad at rate card is $6,440 Total Rate Card Cost: $51,520

• Gold Sponsorship at both IHC Forum and Expo, IHC Forum West and Private Exchange Forum. Cost for Gold sponsorship is $20,000 per event . Total Cost at rate card: $60,000

• Two webinars: One during 1st six months of 2015 & one during last six months of 2015. Cost is $8,000 per webinar. Total Cost: $16,000

• Total Cost at rate card for the above marketing and conference program : $127,520 Saving of $27,520

Additional Benefits Aligning the Your Message with The IHC

Meetings which includes participation at the League of Leaders meetings and dinner prior to each FORUM.• Research sponsor of “1st Annual State of HealthCare Consumerism Industry Report”• Membership development• Membership for 2 of your top executives in the League of Leaders. Plus, showcased on our website

Terms: $25,000 due upon signing agreement - Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

EXAMPLE FOR DISCUSSION ONLYPACKAGES ARE CUSTOM CRAFTED

Silver Level – Membership & Sponsorship$60,000 Annual Program

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Spend may be utilized as follows:

$60,000 may be used towards special marketing opportunities provided by IHC and its media properties in addition to previously outlined benefits.

• 6 full page print/digital ads in either Healthcare Consumerism Solutions or Healthcare Exchange Solutions Magazine: Cost $6,990 per ad. Total cost at rate card: $41,940

• Silver Sponsorship at IHC FORUM and Expo, IHC Forum West and Private Exchange Forum : $10,000 per event. Total Cost at Rate Card: $30,000

• One webinar during 1st six months of 2015- Total Cost at rate Card: $8,000

Total Cost of Program at Rate Card: $79,940 Savings of $19,940

Additional Benefits Aligning the Your Message with The IHC

• Participation at the League of Leaders meetings and dinner prior to each FORUM.• Research• Membership Development• Membership for 1 of your top executives in the League of Leader.; including showcasing on our website

Terms: $20,000 due upon signing agreement - Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

EXAMPLE FOR DISCUSSION ONLYPACKAGES ARE CUSTOM CRAFTED

Bronze Level – Membership & Sponsorship$25,000 Annual Program

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Spend may be utilized as follows:

$25,000 may be used towards special marketing opportunities provided by IHC and its media properties in addition to previously outlined benefits.

• 3 full page print/digital ads in issues of your choice of HealthCare Consumerism Solutions or HealthCare Exchange Solutions magazinesRate Card Price: $7,280 Total Cost: $21,840

• Bronze Level Sponsorship at Private Exchange Forum and IHC Forum and Expo here in Atlanta. $4,000 per show Total Cost is $12,000

Total Cost of above Marketing and Conference program at Rate Card: $33,840 Savings of $8,840

Additional Benefits Aligning the your message with The IHC

• Meetings which includes participation at the League of Leaders meetings and dinner prior to each FORUM.• Research• Membership Development• Membership for 1 of your top executives in the League of Leader.; including showcasing on our website

Terms: $15,000 due upon signing agreement - Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

EXAMPLE FOR DISCUSSION ONLYPACKAGES ARE CUSTOM CRAFTED

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BRAND

BUILDING

• Print/Digital advertising

• Online Exclusive Community Sponsorships

• Advertorials – print/digital

• eNewsletter Advertising & Advertorials

• Membership in League of Leaders

• Event Sponsorship

• Content Marketing

LEAD | DEMAND

GENERATION• eNewsletters• eBlasts• Market Intel/Lead Survey• Videos• Who’s Who Profiles• White Paper Distribution• Event Sponsorship• Breakfast / Luncheon

Seminar Series• Print/Digital Advertising

RELATIONSHIP

BUILDING• IHC Forum & Expos• Continuous Print/Digital &

Online Marketing Messages

• Advertorials/Thought Leadership Series via Video; Online and Print

• Networking via our Online Community on IHC Site and within Special League of Leaders Networking Group within the site

THOUGHT

LEADERSHIP• Advertorials• Custom Videos• White Papers• Blogs• League of Leaders

Membership • Presentations at special

League Live Events• Thought Leadership • Innovation Showcase

Videos• Community Sponsorship • Proprietary Online

Networking Groups• Event Speaking Roles• Radio Guest Spots

Integrated Market Leadership, Sponsorship and Membership Programs that align your Brand, Solutions, Business and Key Executives to key stakeholders within the IHC Community and beyond. Delivering unique, quality and high ‘share of voice’ with our Members and Audience.

Summary of IHC Integrated Marketing Tools

BRENT MACYMANAGING DIRECTORbmacy@theihcc.com

770-296-7276

DOUG FIELDCEO

dfield@theihcc.com404-783-9820

292 South Main St Suite 400Alpharetta, GA 30009404-671-9551www.theihcc.com

Thank You!