2015 news & events media kit

3
Media Kit News & Events

Upload: greater-nashville-apartment-association

Post on 06-Apr-2016

213 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: 2015 News & Events Media Kit

Media KitNews & Events

Page 2: 2015 News & Events Media Kit

Members of the Greater Nashville Apartment Association include apartment managers, owners, senior management personnel, property supervisors and other primary decision makers. Reach the members of the largest multifamily association in Tennessee!

Published twelve times a year, the magazine features coverage of the latest topics, trends and regulatory updates. Multifamily industry leaders rely on the magazine to stay up-to-date about the latest products and services to hit the market. In addition to print, a fully interactive digital version is emailed to our members and each new issue is posted on the association’s website. Viewers can virtually flip through the pages and forward articles of interest to colleagues. Extend your print advertising investment with the unique benefits of digital media. With the digital edition readers can:• Bookmark pages and insert notes• Perform a keyword search of the entire magazine• Share articles on third-party news and social networks sites• View issues instantly from iPhone, iPod Touch, Android, and most smart phones• Read the issue online or download and print for later• Whether in the office or on the go, members can stay informed of the latest association news 24/7.

Don’t miss the opportunity to build

your brand in Nashville’s multifamily housing

industry. Suppliers who want to create results

and reach decision makers advertise

every month in NEWS & EVENTS!

The Greater Nashville Apartment Association, based in Nashville, Tennessee, is Middle Tennessee’s leading advocate for the multifamily industry. Celebrating 46 years in business, the GNAA has become the largest organization dedicated to rental housing in the state of Tennessee. News & Events is the monthly magazine of the GNAA and is the number one resource to learn about the issues and topics that affect GNAA members in their daily business. GNAA represents over 840 members and 86,700 apartment homes in Nashville with 76 property management companies.

News & Eventsabout us

brandour target

print + digital = perfection

Page 3: 2015 News & Events Media Kit

Magazine advertising sells.Several studies demonstrate that magazines are generally the strongest driver of purchase intent. Perhaps this is because more than half of all readers act on magazine ads, according to Affinity Research.

Magazine advertising drives web search, traffic and action taking.BIGresearch proves that magazines lead other media in influencing consumers to start a search for merchandiseonline, ranking at or near the top by gender as well as by age. In addition, studies from Marketing Evolution,JupiterResearch and the OPA show that ads in magazines or on magazine websites boost web traffic,online purchases and offline behavior.

Magazines supply credibility.Consumers trust and believe magazines and magazine advertising more than other media. Simmons Multi-Media Engagement Study shows magazines score higher on being “trustworthy” compared to TV or the Internet. Other independent research confirms that consumers place significant trust in magazine advertising.

still need a reason?

Greater Nashville Apartment Association2 International PlazaSuite 201Nashville, TN 37217 ph: 615-365-3047fax: 615-365-3571