ONE MOUNTAIN

ONE VIS IONThe Tamalpais Lands Collaborative

(TLC)

Establishing a Vision; Forming a Partnership

Building Awareness & Engagement

Getting Work Done – Projects & Programs

Fundraising & Capacity Building

Measuring success

Reflecting One Year Later; Challenges Ahead

TODAY’S PRESENTATION

A GREAT LEGACYOF STEWARDING THE MOUNTAIN

Builds from 100 years of

visionary conservationists

Four different jurisdictions –

federal, state, regional, local

A conservation-based non-profit

Five cultures, missions, &

ideologies

Can we commit to creating a common vision?

A PARTNERSHIP APPROACHTHREE DECADES OF STRENGTHENING RELATIONSHIPS

Field staff shared resources

for vegetation management

Agencies coordinated

development of plans

Redwood Creek Watershed

Vision document &

Collaborative

Executives created informal

“breakfast club”

Can we commit to a common framework?

Address resource issues common to all

agencies

Implement coordinated approach for

fundraising & engagement

Strengthen & expand stewardship &

conservation programs

Combine expertise and resources

Provide greater collective benefit through

collaboration

A PROMISING FUTUREVISION TRANSENDS JURIDICTIONAL BOUNDARIES

Ta m a l p a i s L a n d s C o l l a b o r a t i v e

M O U Captures & Builds

from Vision

Defines Structure &

Roles

Lays Groundwork

for Future

Agreements

Outlines Eligibility

for Projects &

Programs

Identifies Terms &

Conditions

F IVE -YEAR V IS ION

DOCUMENT

Outlines Goals &

Outcomes

Awareness & Engagement

Project & Programs

Partnership & Collective

Impact

Philanthropy & Investment

Highlights Anticipated

Work

Sought community-based approach

Chose alternative awareness & engagement

model to compliment typical agency-approach

Attended 50+ stakeholder meetings, tabled

community events, initiated conversations with

community leaders, joined community programs

Designed to augment and amplify efforts existing

community groups

AWA R E N E S S & E N G A G E M E N T

Built brand not tied back to one

partner

Community initiative of TLC

Renew spirit of philanthropy &

stewardship

Raise awareness and build

support

Engage larger community &

increase volunteerism

seamlessly across Mt. Tam

ONE TAM THE NEXT 100 YEARS OF

STEWARDSHIP

Community & Conservation

Builds from agency plans &

programs

Partners “wish lists” arrayed

across seamless geography

Fundraising approach

mountain-wide

TLC initial focus – expand

volunteer, education &

conservation programs & build

next generation of stewards

G E T T I N G W O R K D O N E

P R O J E C T S &

P R O G R A M S

Waterways & Wetlands

Signature Trail Corridors

Legacy Projects

COMMUNITY & CONSERVATION Link people to place

Increase efficiencies of

scale and add value

Provide a seamless

approach

• One Tam Community

Stewardship

• One Tam Youth

Engagement

WATERWAYS & WETLANDS

Enhance & restore

high value and

sensitive wetland

resources,

• Juvenile salmon

habitat at

Redwood Creek

• Climate change

planning at Bothin

Marsh

SIGNATURE TRAIL CORRIDORS

Provide a seamless

visitor experience &

address resource

impacts

Revitalize and

rejuvenate important trail

links

• Cataract Trail

• Redwood Creek Trail

LEGACY PROJECTSHave high public visibility

and support

Are emblematic of

Collaborative partnership

Address systemic issue

and critical need

• Forest Health &

Resiliency Pilot

• West Peak Study

F U N D R A I S I N G & C A PA C I T Y B U I L D I N G

Parks Conservancy serves as the TLC’s fiscal agent and backbone organization

Fundraising expertise

Staff capacity

Branding & marketing support

Multi-faceted approach to fundraising:

seed donors for capacity building & programs

public campaign & sustained revenue generation

MEASU R ES OF SU C C ESS

The S. D. Bechtel Jr Foundation provided funding to design relevant metrics & conduct:

Process evaluation

Outcome evaluation

Impact evaluation

First year’s results will be available in early fall 2015. Likely to be a 5-year study (pending additional funding)

QUANTIFYING LAND MANAGEMENT PARTNERSHIP VALUES

C H ALLEN GES AH EAD Demystifying notion that TLC is a new institution

Building trust and respecting differences in agency cultures

Navigating different levels of public trust for partner agencies

Creating messaging that exemplifies vision for next 100 years of stewardship, and not perceived by stakeholders as solely increasing visitor use

Developing “baseline” to measure partnership “lift”

Balancing existing and collaborative work during formation

QUESTIONS