2015 press kit - namm show · 2015 press kit media contact ... look of any instrument as much or as...

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2015 PRESS KIT MEDIA CONTACT: Scott Robertson, APR Robertson Communications Corp. for INZANE Decals 949-766-6789 949-212-7096 mobile [email protected]

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Page 1: 2015 PRESS KIT - NAMM Show · 2015 PRESS KIT MEDIA CONTACT ... look of any instrument as much or as little as the player ... as a guest editor for Guitar World magazine producing

2015 PRESS KIT MEDIA CONTACT: Scott Robertson, APR Robertson Communications Corp. for INZANE Decals 949-766-6789 949-212-7096 mobile [email protected]

Page 2: 2015 PRESS KIT - NAMM Show · 2015 PRESS KIT MEDIA CONTACT ... look of any instrument as much or as little as the player ... as a guest editor for Guitar World magazine producing

FOR IMMEDIATE RELEASE Media Contact: Scott Robertson, APR Robertson Communications for INZANE® Decals [email protected] 949-212-7096

INZANE® Decals Let Guitar and Bass Players Customize Their Instruments Whenever They Want

MISSION VIEJO, Calif., Jan. 23, 2015—(NAMM booth XXXX) Creative design company INZANE® Decals announced more than 200 new ways for guitar and bass players to customize their instruments quickly, easily and affordably using a patented two-piece application process. The reusable decals are priced under $50 each and are available at music stores nationwide as well as online at www.inzanedecals.com A 2013 Bain survey of more than 1,000 online shoppers found that while less than 10% have tried customization options, 25% to 30% are interested in doing so. Many music companies including DR Strings, Levy’s Leathers and MicFX are seeing increased sales as musicians customize the look of their instruments and gear to give it a new feel at gigs or just on display at home. “We're entering a time where the look of your instrument is as important as your sound,” said John Gleneicki, CEO of INZANE Decals. “And with our new decal technology, we make it possible to change the look of any instrument as much or as little as the player wants.” About INZANE Decals INZANE® Decals is a creative design company allowing owners of guitars and basses the ability to customize their instruments quickly, easily and affordably using a patented two-piece application process. The company leads a new trend of instrument customization and offers more than 200 designs for under $50 each. For more information, please visit www.inzanedecals.com

# # #

Page 3: 2015 PRESS KIT - NAMM Show · 2015 PRESS KIT MEDIA CONTACT ... look of any instrument as much or as little as the player ... as a guest editor for Guitar World magazine producing

INZANE® Decals 2015 COMPANY FACT SHEET

MISSION/PURPOSE: INZANE® Decals is a creative design company

allowing owners of guitars and basses the ability to customize their instruments quickly, easily and affordably using a patented two-piece application process.

EMPLOYEES: 10 FOUNDED: 2010 HEADQUARTERS: Mission Viejo, Calif. WEBSITE: www.inzanedecals.com KEY FACTS:

• More than 200 high-quality decal designs. • Affordable – most decals are under $50. • Easy – Decals can be applied easily using tutorial

online or package instructions

KEY EXECUTIVES: John Gleniecki, CEO

RESEARCH: A 2013 Bain survey of more than 1,000 online

shoppers found that while less than 10% have tried customization options, 25% to 30% are interested in doing so. While it is hard to gauge the overall potential of customization, if 25% of online sales of footwear were customized, that would equate to a market of $2 billion per year. Many music companies including DR Strings, Levy’s Leathers and MixFX are seeing increased sales as musicians customize the look of their instruments and gear.

For more information about INZANE Decals and its activities, please contact:

Scott Robertson, APR Robertson Communications Corp. for INZANE Decals 949-766-6789 949-212-7096 mobile [email protected]

Page 4: 2015 PRESS KIT - NAMM Show · 2015 PRESS KIT MEDIA CONTACT ... look of any instrument as much or as little as the player ... as a guest editor for Guitar World magazine producing

INZANE® Decals

John Gleneicki

PRESIDENT John Gleneicki currently serves as president of INZANE® Decals, a creative design company allowing owners of guitars and basses the ability to customize their instruments quickly, easily and affordably using a patented two-piece application process. In this capacity, Gleneicki specializes in strategic planning, creative direction, brand identity, illustration and graphic design. Prior to founding INZANE Decals, Gleneicki founded Stay Tooned, Inc., and created the popular MUSCLEHEDZ cartoon series, which has run in FLEX, Muscle & Fitness and Muscle Insider magazines and is currently celebrating its 22nd anniversary. Previously, Gleneicki authored and created the PAINT YOUR OWN GUITAR book series and has worked as a guest editor for Guitar World magazine producing a regular column called “Finishing School” showing readers how to refinish their own guitars for a fraction of the cost. Gleneicki attended Sheridan College in Toronto and lives in Orange Country with his girlfriend and sons. He is a member of the National Cartoonists Society as well as the National Association of Photoshop Professionals. His interests include mixed martial arts, bodybuilding, weight training, tennis, golf and billiards.

# # # For more information about INZANE Decals, please contact:

Scott Robertson, APR Robertson Communications Corp. 949-212-7096 [email protected]

Page 5: 2015 PRESS KIT - NAMM Show · 2015 PRESS KIT MEDIA CONTACT ... look of any instrument as much or as little as the player ... as a guest editor for Guitar World magazine producing