2015 retail trends
TRANSCRIPT
INDUSTRY WEAPON, INC. | [email protected] | 1-877-344-8450 | INDUSTRYWEAPON.COM
TECHNOLOGY IS ADVANCING IN EVERY ASPECT OF RETAILConsumers hardly behave like they did ten years ago. They expect the exact product they want at the best price and will devote vast amounts of time to researching online before purchasing. Brick and mortar shops, while still necessary, are struggling to keep up with their online “sister stores.”
Did you ever imagine that technology would advance to the levels of 3D printing in your lifetime? It has, and the progressions are only picking up speed. Hover boards and robots that clean laundry are still a few years o� from becoming the standard, but 2015 is sure to bring some futuristic tech trends our way. Below we discuss what to look out for and how digital signage can be a brand’s segway to the future.
TOP TRENDS TO WATCH THIS YEAR
[1] http://risnews.edgl.com/retail-news/Top-6-Retail-Trends-to-Watch-in-201490590
THE FUTURE OF
RETAIL TRENDS
DATA ANALYSIS ALL AROUNDRetail, like many other industries, focuses on consumer trends. This way they can adjust product and service pricing quicker than ever to appease shoppers. Look for digital price tags in store and the manipulation of content and advertisement delivery via beacon technology.
SHOPPERS CONTINUE TO SHOP ANYWHERE, ANYTIMESmartphone and tablet purchasing continue to increase, creating a 55% up-tick in mobile purchases.1 Increased eCommerce means online catalogs become easier to use as consumers continue to be savvy online shoppers. Hoever, retargeting goes beyond the online environment. Companies will need content that is applicable with interactive kiosks, wearable devices, tablets and more. Look for a permeation of content across more channels.
INDIVIDUAL CONSUMER RECOGNITIONThe next level of engagement will have retailers creating associations with their customers through recognition methods. Retailers will create more in-depth personas based on past purchases and tastes profiles. “Pinpoint Marketing” e�orts will then utilize this information to create customized campaigns for each shopper. Look for extremely targeted experiences in store and online - and for the debate around hyper-personalization to continue.
INCREASED STIMULATION; INCREASED INVOLVEMENTConsumers expect to be entertained at all times. This means marketing will now not only advertise, but also inform and amuse. Web content will attempt to engage users and in-store attractions will become more prevalent in an attempt to keep customers longer. Look for brands to create entertaining destinations through interactive experiences online and in-store shopping.
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