© 2015 LydiaSnider.com
Solving the Social Media Puzzle with
Lydia Snider
© 2015 LydiaSnider.com
My philosophy:
• There is no silver bullet.
• Data driven decisions.
• Quality over Quantity.
• It is about building relationships.
• Every business does NOT need to
be on every social media site.
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
You will probably have more questions than answers for your business’ online
presence.
© 2015 LydiaSnider.com
The Biggest Mistakes I See
Twitter is stupid &
Instagram is Twitter for
people who can’t read.
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Cultural Shift:Print not as trusted as
online recommendations from “friends”.
Social Networks Influence 74% of buying decisions.
© 2015 LydiaSnider.com
A neutral or positive share, comment, like, repost, repin, tweet, retweet is essentially
an endorsement or recommendation.
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Image Flickr Gilles Gonthier
© 2015 LydiaSnider.com
Image Flickr Kool Cats Photography
© 2015 LydiaSnider.com
2000 Late
Website
© 2015 LydiaSnider.com
Social Media
© 2015 LydiaSnider.com
Online Presence
From now on...
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Your website only gets one
chance to make a 1st impression.
© 2015 LydiaSnider.com
A great website is in the eye of your customer.
© 2014 LydiaSnider.com
How well is it working?
Photo: Flickr ell brown
© 2015 LydiaSnider.com
What is a great website in the eyes of today’s consumers?
Function.
Function.
Function.
© 2015 LydiaSnider.com
Photo: Filckr rayand
© 2015 LydiaSnider.com
57% say they won’t recommend a
business with a poorly designed
mobile site.
Source: DigitalBuzzBlog.com
© 2015 LydiaSnider.com
Not having a mobile optimized site is like
closing your store one day a week.
Source: DigitalBuzzBlog.com
© 2015 LydiaSnider.com
What function do your customers want from your website?
© 2015 LydiaSnider.com
What is the call to action for your
website?
Your website must work with
social media even if you don’t.
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Test your website on different social media platforms.
What if any images appear?
What description appears?
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Photo: flickr Jaguar MENA
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Google’s job is to deliver the best and most
current answer to a question.
© 2015 LydiaSnider.com
Blog
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Information
© 2014 LydiaSnider.com
Entertainment
Photo: flickr Tibor Kovas
© 2014 LydiaSnider.com
Who are you talking to?
What are you contributing to the
conversation?
© 2014 LydiaSnider.com
Where are you leadingthe conversation?
© 2015 LydiaSnider.com
Photo: flickr Jaguar MENA
© 2015 LydiaSnider.com
Image Flickr Gilles Gonthier
© 2015 LydiaSnider.com
Who are you talking to?
What are you contributing to the conversation?
Where are they having this conversation?
© 2015 LydiaSnider.com
Universal Rules
Social Media is a Channel for Conversation.
NOT sales tool!
© 2015 LydiaSnider.com
Curator of Content: 80/20
© 2015 LydiaSnider.com
http://www.lydiasnider.com/facebook-ads/
Quality vs. Quantity Followers
© 2015 LydiaSnider.com
The backyard BBQ
The carpool line
The new grandma email forwarding
1/day
© 2015 LydiaSnider.com
80/20 Looks Like…Related articleRelated article
Picture/Quote picLink to article on your site
Related articleRelated article
picture
© 2015 LydiaSnider.com
© 2015 LydiaSnider.com
Wide range everything from
Justin Bieber fans to journalists to mommy
bloggers to political activists.
3+/day
© 2015 LydiaSnider.com
#hashtags inventory conversations
© 2015 LydiaSnider.com
80/20 Looks Like… Related article
RetweetRelated article
Link from your siteRetweet
Related ArticleLink from your site
© 2015 LydiaSnider.com
Women planning imaginary weddings,
dressing kids that don’t exist & decorating houses
they can’t afford.
Men pretending they are James Bond.
© 2015 LydiaSnider.com
Ideal if have online shopping cart and can ship
at least nationwide.
© 2015 LydiaSnider.com
80/20 Looks Like
https://www.pinterest.com/chobani/
© 2015 LydiaSnider.com
No longer dusty filing cabinet of resumes of
people looking for corporate jobs.
Up to 1x/day M-F
© 2015 LydiaSnider.com
Who are the other people you do business with?
• Investors• Partners• Corporate Clients
© 2015 LydiaSnider.com
Company pages which can post updates
Pulse — blog publishing platform
© 2015 LydiaSnider.com
Strong SEO.
People use it for research.
Clean up your profile even if not part of your overall
marketing plan.
© 2015 LydiaSnider.com
Where the kids fleeing Facebook are heading.
FoodMusicFashionLifestyle
© 2015 LydiaSnider.com
Very similar to Twitter. Engagement driven by hashtags & mentions.
Can like content, cannot reshare content
© 2015 LydiaSnider.com
Great for customer generated conversation.
Want them to post pics & tag your business.
© 2015 LydiaSnider.com
Where else do your people hang out online?
ForumsNiche Sites
© 2015 LydiaSnider.com
Pre schedule posts to Facebook, Twitter, LinkedIn, G+ business
Pinterest & Instagram do not allow prescheduling
© 2015 LydiaSnider.com
Data Driven Decisions
Google AnalyticsSocial Sites’ Analytics
© 2015 LydiaSnider.com
Photo: Flickr sara.lauderdale
© 2015 LydiaSnider.com
Photo: Flickr Joe Shlabotnik
© 2015 LydiaSnider.com
Photo:: Flickr katerha
© 2015 LydiaSnider.com
Photo: Flickr Dan Zen
© 2015 LydiaSnider.com
Photo: Flickr Dan Zen
Please fill out your evaluations and let us know how we can help you
grow your business.
Thank you to our Sponsors!
© 2015 LydiaSnider.com
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