2015 shaff sponsorship opportunities
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An urban edge with a gritstone heart At the centre of the Outdoor City, on the edge of the Peak District,
An internationally renowned festival attracting 5,000+ visitors,
world-class filmmakers and elite athletes.
We offer sponsors a community feel
with a global reach.
#ShAFF2016, 11-13 March - Sponsorship Opportunities
© Jake Thompson
© Jake Thompson
© Matt Barefoot
© lissacookPR
© Daniel Wildey
BRINGING TRADE INTO SHEFFIELD
20% of visitors stayed an average of 2.1 nights.
That's 971 bed nights
46% of visitors had not been to ShAFF before
53% came from outside the city
#ShAFF2015 In Numbers - The Biggest Yet
135 films 7 big screens
5,084 bums on seats
Every year for the past decade 100% of our visitors have said:
“I'd come again and
recommend the festival to a friend.”
RETURN ON INVESTMENT
92% of visitors said ShAFF sponsorship effectively gains my attention
and increases my awareness of an organisation
91% said it provides a more positive image of the organisation
77% said it Increases the premium image of the organisation
74% said it encourages me to buy or use the sponsor’s main products/services
© Jake Thompson
© Jake Thompson © Red Bull Media House
“I think these kinds of film festivals, especially
Sheffield Adventure Film Festival, are an awesome platform for filmmakers
to have their stuff seen on the big screen.”
Danny MacAskill Professional Street Trials Rider
Cityscape Cinema ShAFF 2015
Don’t Just Take Our Word For It - Testimonials
© Jake Thompson
© lissacookPR © Jake Thompson
“If ShAFF is famous for one thing, it's for being the friendly festival, where 100% of visitors have
said, year after year, they'll be back.
It's no coincidence that ShAFF is the festival that film makers choose to attend in person…
The vibe around ShAFF is special and it's been nurtured over almost a decade with something
for everyone of every age.”
Dave Mycroft, Managing Editor, MyOutdoors.co.uk
“After a hair-raising white-knuckle weekend we leave ignited with inspiration and filled with the spirit of adventure. Kudos to Heason Events for organising yet another slick and sound festival”. UK Climbing
"SHAFF seems to be going from strength to strength each year…the fundamental message is to stimulate peoples thoughts, actions and interests into the outdoors and all the different activities that are available….this can only be a positive experience.” Mark Richardson, Sherpa Adventure Gear
WHO LOVES ShAFF?
ShAFF is a family-friendly festival attracting all ages.
Female 45% | Male 55%
Under 18s - 5% | 19-25 - 15% 26-35 - 33% | 36-49 - 31%
Over 50s -16%
We attract climbers, runners, mountain bikers & roadies, surfers & skiers, kayakers &
cavers.
Weekend warriors, outdoor enthusiasts, intrepid travellers & armchair adventurers.
Inspiring Adventures - Breaking Boundaries
FAMILY FRIENDLY We host 4 special programmes for kids
each screened twice: - Young Adventurers 1 & 2
- Too Cool for School- Teen Screen
In 2016, for the first time, we’re aiming to certify our entire programme,
making every film shown before 5pm open to under 18s.
PROMOTING WOMEN IN ADVENTURE
In 2015 we launched the Women In Adventure Network with a panel of directors & athletes
and an audience of 100 industry figures.
We doubled the number of films featuring female athletes and/or made by female directors and producers.
We created a new Best Women In Adventure Film prize. and appointed a Women in Adventure Film Judge.
We screened the BMC TV Women in Mountain Adventure
Film competition winner, and ran the
Lowepro and MyOutdoors Women in Adventure Photography
exhibition and competition.
© lissacookPR
© Jake Thompson
© Matt Barefoot
EVERYTHING GROWS OUTSIDE including jobs and the economy
Participation in outdoor recreation in Sheffield is higher than the national average
Sheffield residents are likely to spend more money, than average, on equipment required to participate in
outdoor recreation.
Household spending on outdoor equipment
in Sheffield is 3.2 times bigger
than the UK average.* Source: Valuing the contribution
of the outdoor economy in Sheffield,
Sheffield - The Best Of Both Worlds
OUTDOOR CITY
Sheffield is described by residents as, ‘The best of both worlds’
- a combination of urban and rural living
Sheffield is the climbing capital of the UK with over 10,000 climbers and
MORE runners, walkers, recreational cyclists, freestyle skiers and mountain bikers than the
national average.*
THE SHOWROOM The Showroom Cinema, in the centre of Sheffield, is
one of the largest independent cinemas in the UK with four luxury auditoria
a licensed bar with freshly prepared food and free wifi, plus great transport links.
The Cafe hosts ShAFF Fringe Events and the Creative Lounge is our Young Adventurers Theatre
The 2,000sq ft mezzanine Workstation is home to the ShAFF Exhibition and is Sheffield's leading business centre
for creative and digital industries.
Additional venues at Sheffield Hallam University provides 2-3 additional screens.
Cityscape Cinema is held at the outdoor amphitheatre.
© Tom Richards© Jake Thompson
© Jake Thompson
VOT.IO Engage with the audience
At ShAFF2015 we piloted a brand new audience voting app called vot.io. developed by Sheffield based digital
experience agency Beautiful Everything.
vot,io offers ShAFF’s presenting sponsor an innovative and creative way to engage with the audience and capture
data e.g. via prize draws
4,710 films rated 697 screenings rated
455 people voted 41 average votes cast per film
Total average voting conversion 25% 9.48 score for winning film out 10
Find out more about vo.tio
Sponsorship - Make ShAFF Your Own Festival
PRESENTING SPONSOR Cross-platform,multi-sport,
local, national & international brand reach £7,500
Presenting Sponsorship gives a single sponsor exclusive branding – i.e. the event would be referred to as
‘#ShAFF2016 presented by YOUR BRAND’ on ALL fronts.
NEW: Include your own 30 second video advert prior to all 50+ film sessions over the weekend.
Part in-kind payment in clothing, products & speakers and charities rates are negotiable.
+ ALL Presenting Sponsor benefits (see grid).
An urban edge with a gritstone heart ShAFF is unique. Unlike other outdoor and adventure festivals, we’re based in the centre of one of the UK’s
biggest cities, right on the edge of one of the country’s busiest national parks.
We’re proud of our reputation as the ‘friendly festival’ - we attract international filmmakers and athletes but
we’re not an industry insiders only event.
Our policy is one person, one ticket with no festival passes or delegate - everyone’s a VIP at ShAFF.
We’re proud to offer sponsors creative solutions based on your brand's needs.
© Jake Thompson© Jake Thompson
© lissacookPR
ADVENTURE/ADRENALINE For adrenaline junkies & armchair adventurers
£2,500 Reach the outdoor enthusiast market through our 2 best-
selling Adrenaline Films and our 3-4 Spirit of Adventure Film shows, each repeated twice over the weekend.
Adrenaline Films are a roller-coaster ride of up to 20 jaw-dropping shorts.
Spirit of Adventure Films celebrate story-telling
on extraordinary journeys Connect with a cross-section
of sports lovers as well as the travel market,
aspiring adventurers and weekend warriors.
SPORTS TRIBES Perfect for targeting specific audiences
up to £2,500*
At the heart of the Peak District, Sheffield is Britain’s climbing capital. We also boast more runners, bikers,
cyclists and skiers that the UK average.
With a range of specialist screenings showing the best adventure sports films of the year, ShAFF’s the perfect
vehicle to get your message across to your target audience.
e.g. Climb & Mountain Films, presented in association with YOUR BRAND
gives you ownership of 8-10 film screenings with a 30 video advert, full screen logo, banners & the option to
giveaway free products to the audience plus a host of other benefits (see grid).
FAMILY-FRIENDLY Inspiring the next generation of adventurers
£2,500 We’re proud our Young Adventurer screenings proved so
popular that we had to double the number of shows.
Last year we created two new programmes for the older primary school and teenage markets with Too Cool For
School and Teen Screen which also proved a hit.
Shows are held in the Creative Lounge, seating 100 children & parents, with free activities run by the YHA.
This package includes the option to brand the screening room and have the festival’s prime retail location at the
entrance as part of the Exhibition.
Film: Signatures / Image: Jan Kasl
Talk To Your Tribe - Target Your Market
Film: Finding Traction / Image: Audrey Hall
© Jake Thompson
MUSIC / BAR SPONSOR £1,000
ShAFF is more than a festival, it’s a party. In 2014 bands & musicians played back-to-back free gigs
in bar including headline acts Screaming Maldini & Alvarez Kings. In 2015 DJ & producer Paul Hodgson (aka Grievous Angel) curated a special ShAFF films soundtrack.
You get a medium logo on the trailer, website, posters & banners
& on-screen loop; ½ page ad in the programme;
up to 8 banners in the bar; 10 free tickets for guests;
a dedicated page on the website; social media & PR support;
AND your logo on the ShAFF beer pump tap clip and beer mats.
Sponsorship - Films, events & music
FILM SESSION SPONSOR Highlight your brand on the big screen.
£250 to £1,000*
e.g. YOUR brand Running Films
At ShAFF films are grouped into 90 minute themed sessions. For sports fans there are Climbing, Mountain Biking, Road
Cycling, Running, Ski & Board and Surf & Kayak shows. For a more general interest audience we have Adrenaline, Spirit of
Adventure, Made in Sheffield screenings and our Adventure Bites short films loop.
There are also three family-friendly shows, special premieres and our Best of ShAFF awards show.
*Costs are finalised when the programme is published in December and depend on number of screenings and repeat shows e.g. in 2015 we had 3 Running Film screenings each repeated twice.
Packages can be combined with Awards Sponsorship.
SPECIAL EVENT SPONSOR Run your own Fringe Festival talk or host Industry Hangout & ShAFF Ambassadors.
£500 - £1,000
In 2015 we launched the ShAFF Festival Fringe - free events for 40-100 people including the Viewranger Tech
Talk, Wanderlust Wilderness Weekends, Hot Aches Filmmaking Masterclass & Sidetracked ShED Talks.
Plus the Women in Adventure Network launch.
The Outdoor Industries Association and MyOutdoors.co.uk co-hosted our Saturday night ‘Industry Hangout’
networking drinks for filmmakers, and sponsors. And BMC TV, Creative Sheffield and Abbeydale Brewery teamed up to
hold the ‘ShAFF Ambassadors’ local athletes drinks.
© Jake Thompson© Jake Thompson
© lissacookPR
EXHIBITOR Meet new customers, makes sales & promote your products in person. Situated next door to the Showroom Cinema,
the 2,000sq ft mezzanine Workstation exhibition space has high footfall (3,000+ visitors) with
the UK's biggest outdoor photography exhibition, MyOutdoors magazine's Second Hand Kit sale
& Young Adventurer sessions in the Creative Lounge.
Exhibitor Rates: 2m by 2m - £250 2m by 4m - £350 2m by 6m - £500
Sponsorship - Great value, targeted packages
AWARD SPONSOR Put your name to supporting filmmakers. £250 (individual award) or £500 (Grand Prize)
e.g. YOUR BRAND Best Climb Film or Best Adrenaline Film
At ShAFF we have 12 awards plus our prestigious Grand Prize Best Climbing Film, Best Biking Film, Best Road Cycling Film, Best
Running Film, Best Ski & Board Film, Best Adrenaline Film, Best Short Film, Best Spirit of Adventure,
Best Made in Sheffield Film, Best Women in Adventure Film, Best Artistic Film and Best Soundtrack.
Combine the feel-good factor of contributing to the filmmakers’ prize pot with targeted brand exposure. Unlike other festivals, we
announce the winners in advance, so you’ll get your name out there in our prima the week ahead of the festival, as well as at our Best of ShAFF screening, and in follow-up press coverage.
PROGRAMME SPONSOR Get your business noticed in print, online
& on the big screen. Only £195 (or £100 charity/club rate)
5 x 5cm advert in the official programme (2,500 A5 copies) available free to all ticket buyers.
PLUS - Small logo/link on ShAFF website footer Dedicated advertising page on ShAFF website with your brand’s
product info Social media cross-promotion via our network of 10,000 +
followers Small logo in advert loop for all 50+ film/speaker sessions.
Small logo placement at end of ShAFF 2016 trailer.
© Jake Thompson
© lissacookPR
© Red Bull Media House
MEDIA SPONSORSHIP
We offer attractive, creative packages for print, online and video magazines and newspapers as well as TV
and radio.
In return for advertising space in your publication, we can provide a platform for you to connect with readers via our website, social media as well as in person and on screen
during the festival weekend.
e.g. You can brand up relevant film sessions & talks,
run reader competitions for free tickets
and audience give aways for free subscriptions.
Media Partners - In-Kind Sponsorship
MEDIA PARTNERSHIP Connect creatively with new readers
£250 - £2,500 In 2015 ShAFF partnered with Xtreme Video, BMC TV and
The Star & WOW 247 to launch our trailer. We ran contra-promotional session sponsorships with Trail Running, Pro Movie Maker, Trek & Mountain, Mountain Pro,
Climb, Boulder Creek International TV, Sidetracked & Wanderlust.
The festival was featured on BBC TV & radio as well in UKC, Outdoors Magic, Outdoor Fitness, Outdoor Enthusiast,
TGO, Trail and Adventure Travel magazines. 3 of our panel of judges are film/outdoors journalists and
our PR is a former BBC Radio journalist. Browse our media coverage archive.
SOCIAL MEDIA 300,000 views of our past 4 years’ trailers
100+ articles of media coverage Website Visits (page views) during 2015: 130,781
(20,163 unique visits) Tweet Reach (@ShefAdvFilmFest): Jan 57,100; Feb
97,400; Mar 409,000; Apr 21,300 Facebook Reach (Sheffield Adventure Film Festival):
Jan 8,525; Feb 43,624; Mar 100,905; Apr 6,003
© Jake Thompson
© Jake Thompson
© lissacookPR
#ShAFF2016 SPONSORSHIP LEVELS Programme Sponsor
Session Sponsor
Awards Sponsor
Media Partner Exhibitor
Sport / Family
Sponsor
Presenting Sponsor
Cost £195 £250-£1,000 £250-£500 £250 - £2,500 £250-£500 £2,500 £7,500
Benefit
Get your business noticed in
print & online.
Highlight your brand on the big
screen
Put your name to
supporting filmmakers.
Connect creatively with new readers.
Promote your
products in person.
Perfect for targeting specific
audiences.
Cross-platform,
worldwide brand reach.
Branding & Product
Placement
Exclusive Branding e.g. SHAFF presented by YOUR BRAND on ALL fronts. ✓
Branding on relevant session(s) e.g. Climbing Films, in association with YOUR BRAND. ✓
Branding of award in all PR on all platforms e.g. YOUR BRAND Best Climb Film ✓ ✓
Offer free products as giveaway to audience for relevant session(s). ✓ ✓ ✓ ✓ ✓Brand acknowledgement by presenter to audience at relevant session(s) ✓ ✓ ✓ ✓ ✓
Big screen advertising
Play a 30 second video advert ahead of 50+ film/speaker sessions. ✓
Play a 30 sec video advert ahead of relevant film session(s). ✓ ✓
Full screen logo incl. in advertising loop ahead of 50+ film/speaker sessions. ✓ ✓
Full screen logo in advert loop on relevant film session(s). ✓ ✓ ✓ ✓
Medium logo in advert loop for all 50+ film/speaker sessions. ✓Small logo in advert loop for all 50+ film/speaker sessions. ✓ ✓ ✓ ✓ ✓
You logo on festival trailer
Full screen logo placement on ShAFF 2016 trailer - start and end. ✓
Medium Logo placement at end of ShAFF 2016 trailer. ✓Small logo placement at end of ShAFF 2016 trailer. ✓ ✓ ✓ ✓
In person - connect
with customers
Two banners placed prominently on venue exterior. ✓ ✓
Up to six roll-up banners in venue interior. ✓ ✓
Two roll-up banners inside auditorium during relevant session. ✓ ✓Workstation Exhibition space 2 x 4m (£350) - also available 2 x 2m (£250) & 2 x 6m (£450) ✓ ✓ ✓
In-kind contributions (speakers, kit, prizes, advertising space) and up to 50% off charity rates are negotiatable. Multi-year
discounts are 10% for 2 yrs and 20% for 3 yrs.
#ShAFF2016 SPONSORSHIP LEVELS Programme Sponsor
Session Sponsor
Awards Sponsor
Media Partner Exhibitor Sport
SponsorPresenting
Sponsor
Cost £195 £250-£1,000 £250-£500 £250 - £2,500 £250-£500 £2,500 £7,500
Benefit
Get your business noticed in
print & online.
Highlight your brand on the big
screen
Put your name to
supporting filmmakers.
Connect creatively with new readers.
Show off your
products in person.
Perfect for targeting
sub-sections of
our audience.
Cross-platform,
worldwide brand reach.
In print - brochure, posters & roadside banners
Full page plus acknowledgments in official programme. ✓Half page advert in official programme. ✓
Priority logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads. ✓
Medium logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads. ✓
5 x 5cm advert in official programme. ✓
Logo on ShAFF beer pump tap clip & beer mats. ✓
Online - festival
website & social media
Logo/link at top of ShAFF website alongside ShAFF logo. ✓
Large logo/link on ShAFF website footer ✓
Medium logo/link on ShAFF website footer ✓
Small logo/link on ShAFF website footer ✓ ✓ ✓ ✓ ✓
Dedicated advertising page on ShAFF website with brand/product info ✓ ✓ ✓ ✓ ✓ ✓ ✓
Logo, brand/product info & links on relevant session page of website programme ✓ ✓
Social media cross-promotion via our network of 10,000 + followers ✓ ✓ ✓ ✓ ✓ ✓ ✓
Acknowledgement in regular event e-newsletters to 8,000 recipients. ✓ ✓
Specialist PR support for liaison with outdoor media e.g. interviews & competitions. ✓ ✓
Complementary tickets
20 free session tickets for staff, guests & competition giveaways. ✓10 free session tickets for staff, clients & competition giveaways. ✓
2 free session tickets for staff, clients & competition giveaways. ✓ ✓ ✓ ✓
Note: All sponsors to provide artwork & copy for print & website & bring or send their own banners and stands.