2015 social media trends
TRANSCRIPT
@AnsleyJo @EricaCampbell @AptsForRent #FRMSChat
TRENDS
ERICA CAMPBELL BYRUMDirector of Social Media
Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award
2015 SOCIAL MEDIA
ANSLEY SUDDERTH Social Media Training & Communications
Industry Speaker
9 SOCIAL MEDIA TRENDS
1. Cross Functional Team Integration 2. Fill Content with Youtility 3. Social Platform Diversity 4. Image-Based Content Rules 5. Lights, Camera, Micro-Video 6. Activating Employees 7. Real-Time Marketing 8. Go Mobile or Go Home 9. Pay to Play Goes Mainstream
THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY
MAKE ALL THE DIFFERENCE .”
~ @jaybaer
“
THE SHOTGUN APPROACH SAYS YOU SHOULD BE EVERYWHERE
AND THAT TOTAL PLATFORM SIZE IS SECONDARY.
(AND POSSIBLY IRRELEVANT)
- @jaybaer
90% OF INFORMATION TRANSMITTED TO THE BRAIN IS
VISUAL, AND VISUALS AREPROCESSED 60,000X FASTER IN
THE BRAIN THAN TEXT.
Sources: 3M Corporation and Zabisco
VISUAL CONTENT ISSOCIAL MEDIA-READY.
IT’S EASILY SHAREABLE AND EASILY PALATABLE.
Source: Wishpond.com
PINTEREST NEWS NOTIFICATIONSThe News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow.
PUBLISHERS WHO USE
GROW IN TRAFFIC AN AVERAGE OFMORE THAN THOSE WHO DON’T.
Source: AnsonAlex
INFOGRAPHICS
12%
EMPLOYEE ACTIVATION
Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM
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REAL-TIME TRENDS
#EatTheTweet Installation monitored social chatter, and “3D Prints” Oreo flavors that match actual trending topics
at SXSW
Oreo Trending Vending Lounge
SOCIALIZING WEARABLE TECHRFID technology allowed spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.
TAKEAWAYS
We are all now media companies and need to think like
journalists.
We need to know each channel and what works best.
We need to dedicate resources to creating visuals and micro-
videos and collecting stories.
The shift to paid has already happened. It’s time to embrace that
shift.
The only constant is change.
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