2015 social media trends

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@AnsleyJo @EricaCampbell @AptsForRent #FRMSChat TRENDS ERICA CAMPBELL BYRUM Director of Social Media Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award 2015 SOCIAL MEDIA ANSLEY SUDDERTH Social Media Training & Communications Industry Speaker

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@AnsleyJo @EricaCampbell @AptsForRent #FRMSChat

TRENDS

ERICA CAMPBELL BYRUMDirector of Social Media

Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award

2015 SOCIAL MEDIA

ANSLEY SUDDERTH Social Media Training & Communications

Industry Speaker

Use #FRMSChat for the chance to win a $20 GIFTCARD

SOCIAL MEDIA TRENDS

9

9 SOCIAL MEDIA TRENDS

1. Cross Functional Team Integration 2. Fill Content with Youtility 3. Social Platform Diversity 4. Image-Based Content Rules 5. Lights, Camera, Micro-Video 6. Activating Employees 7. Real-Time Marketing 8. Go Mobile or Go Home 9. Pay to Play Goes Mainstream

1. CROSS-FUNCTIONAL TEAM INTEGRATION

BRANDS WILL BECOME

EVEN SMARTERABOUT RESOURCE ALLOCATION

& INVESTMENT.

2. FILL CONTENT WITH YOUTILITY

YOUTILITY IS MARKETING SO USEFUL,

PEOPLE WOULD PAY FOR IT .

THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY

MAKE ALL THE DIFFERENCE .”

~ @jaybaer

#1 REAL ESTATE BOOK ON AMAZON

ONLY $2.99

CONTENT MARKETING

EDITORIAL CALENDAR

Source: Getcommunity.com

CREATE CONTENT THAT PEOPLE WILL HAVE AN

INCENTIVE TO SHARE.

SEARCH & SOCIAL ARE STILL BROS

Photo Credit: Microsoft.com Blog

FRESHNESS

START HIRING GOODCONTENT WRITERS.

eBOOK GIVEAWAY

9

3. SOCIAL PLATFORM DIVERSITY

SHOTGUNS TRUMP RIFLES

- @JAYBAER

THE RIFLE APPROACH SAYS DON’TGET INVOLVED IN A PLATFORMUNLESS YOU CAN DO IT RIGHT.

- @jaybaer

Source: Convince&Convert

THE SHOTGUN APPROACH SAYS YOU SHOULD BE EVERYWHERE

AND THAT TOTAL PLATFORM SIZE IS SECONDARY.

(AND POSSIBLY IRRELEVANT)

- @jaybaer

Source: Convince&Convert

eBOOK GIVEAWAY

9

4. IMAGE-BASED CONTENT RULES

Not just #selfies & recipes!

WHY IS VISUAL CONTENT IMPORTANT?

90% OF INFORMATION TRANSMITTED TO THE BRAIN IS

VISUAL, AND VISUALS AREPROCESSED 60,000X FASTER IN

THE BRAIN THAN TEXT.

Sources: 3M Corporation and Zabisco

40% OF PEOPLEWILL RESPOND BETTER TO

VISUAL INFORMATION THANPLAIN TEXT.

Source: Zabisco

POSTS WITHATTRACT 3X MORE

INBOUND LINKS THAN PLAIN TEXT POSTS.

Source: SEOmoz

VIDEOS

VISUAL CONTENT ISSOCIAL MEDIA-READY.

IT’S EASILY SHAREABLE AND EASILY PALATABLE.

Source: Wishpond.com

VISUAL STORIES HELP PEOPLEIDENTIFY WITH YOUR

ORGANIZATION.

INSTAGRAM - IKEA EXAMPLE

INSTAGRAM - IKEA EXAMPLE

Follow IKEA_PS_2014

INFLUENCERS

INSTAGRAM

INSTAGRAM

PINTEREST RICH PINS

PINTEREST GUIDED SEARCH

PINTEREST PIN PICKS

PINTEREST NEWS NOTIFICATIONSThe News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow.

UPGRADE YOUR PAST POSTS

Add calls-to-action in blog post photos.

BEFORE

AFTER

Community

Title & Subtitle

#Hashtags

+1’s

Comments

Summary

Link

Image

Shares

GOOGLE HANGOUTS

SLIDESHARE

BORROWED FORMATS

INFOGRAPHICS

HTML 5 & PARALLAX INFOGRAPHICS

PUBLISHERS WHO USE

GROW IN TRAFFIC AN AVERAGE OFMORE THAN THOSE WHO DON’T.

Source: AnsonAlex

INFOGRAPHICS

12%

FREE & LOW-COST

EDITING & DESIGN TOOLS

eBOOK GIVEAWAY

9

5. LIGHTS, CAMERA, MICRO-VIDEO

VINE

INSTAGRAM - OREO EXAMPLE

INTEGRATED CAMPAIGN

Source: Raj Qsar

HYPERLAPSE

eBOOK GIVEAWAY

9

6. ACTIVATING EMPLOYEES

EMPLOYEE ACTIVATION

Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM

The Power of Pinterest

1,161}RUN A CONTEST

Crowdsource content from employees

and clients.

eBOOK GIVEAWAY

9

7. REAL-TIME MARKETING

REAL-TIME TRENDS

REAL-TIME TRENDS

#EatTheTweet Installation monitored social chatter, and “3D Prints” Oreo flavors that match actual trending topics

at SXSW

Oreo Trending Vending Lounge

INSTAGRAM TAKEOVERS

HOST AN INSTAMEET EVENT

Source: Mashable

eBOOK GIVEAWAY

9

8. GO MOBILE OR GO HOME

RESPONSIVE DESIGN

IN-APP SEARCH

UN-BUNDLING APPS

SOCIALIZING WEARABLE TECHRFID technology allowed spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.

eBOOK GIVEAWAY

9

9. PAY TO PLAY GOES MAINSTREAM

THE NEW PLAYERS IN PAID SOCIAL

Source: Sprinklr

CASTROL MOTO CASE STUDY

Source: Sprinklr

INSTAGRAM & PINTEREST ADS

TAKEAWAYS

TAKEAWAYS

We are all now media companies and need to think like

journalists.

We need to know each channel and what works best.

We need to dedicate resources to creating visuals and micro-

videos and collecting stories.

The shift to paid has already happened. It’s time to embrace that

shift.

The only constant is change.

1.

2.

3.

4.

5.

WE WANT YOUR INPUT!

$20 GIFTCARD

AND THE WINNER IS!