2015 state career development conference · welcome to your 2015 state career development...

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UPCOMING WASHINGTON DECA EVENTSInternational Career Development Conference April 24 - 29, 2015Orlando, Florida

Pro Sports Career Day, Seattle Mariners June 3, 2015

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TABLE OF CONTENTS

4. WELCOME6. LEADERS, SUPPORTERS & VOLUNTEERS9. SPECIAL THANKS12. SCDC AWARDS13. RECOGNITION15. VOTING DELEGATES16. CONFERENCE SCHEDULE18. CONFERENCE DETAILS20. DRESS CODE21. SESSION SEATING22. COMPETITIVE EVENTS AGENDA30. MAPS

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EXECUTIVE DIRECTOR’S

WELCOME

BECOME A FAN OF WASHINGTON DECA

Congratulations to each of you for earning the privilege of competing in this year’s

conference. 2015 has been an exciting year for Washington DECA; our membership

reached an all time record of 11,710 members and we are now the 3rd largest DECA

chartered association in the world! Today, you are attending the largest State

Conference in history with 3,633 members and advisors.

I am extremely proud of each of you for earning the privilege to attend and compete

at this year’s event. Guaranteed, your experience will make a lasting impact during

and beyond your high school career!

There are several hundred business executives at the conference volunteering their

time because they believe in the mission of Washington DECA and the experience it

provides for each one of you. Our volunteers and the Washington DECA Staff have

worked countless hours to ensure this is an exceptional event that you will always

remember.

I am challenging each of you to demonstrate confidence in yourself, show

enthusiasm in your competition, and exhibit professionalism in everything you do.

Just remember, you determine your own future and success!

Congratulations,

Shanna LaMar

Executive Director

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STATE PRESIDENT’S WELCOME

Washington DECA,

Welcome to your 2015 State Career Development Conference! Congratulations

on qualifying to compete. Washington DECA prides itself on being one of the

most competitive state associations in the world, and your achievements thus far

are a testament to all the talent and hard work you have invested in your DECA

experience.

Your hard work does not end here. Many of you undoubtedly aspire to compete at

the International Career Development Conference in Orlando, Florida this coming

April. NBA Hall of Famer Hakeem Olajuwon said it best, “When you get to this level,

it’s not a matter of talent anymore - because everyone is talented - it’s all about your

preparation.” As you spend the next three days taking in everything that SCDC has

to offer, look around; the people you meet here today are the leaders that will shape

tomorrow. Everyone in attendance has the requisite talent to succeed, but if you

truly hope to excel in competition, I encourage to put every effort in to preparing

to be the best you can possibly be. When you’re sitting in the Awards Session in a

couple of days, you’ll know you gave it your all.

I hope to meet as many of you as possible over the next few days, and I wish all of

you the best of luck in your competitive events.

Mike Seeley

State President | Washington DECA

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Show your friends and family the exciting time you had at the 2015 SCDC. Starting March 9th, check out the Conference ThinkBack video online!

www.thinkback.com/wadeca

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SPECIAL THANKS

STATE OFFICERSSTATE PRESIDENT ..... MIKE SEELEY, Skyline High School @WADECAprez

AREA 1 .......................... RILEY FLYNN, Burlington-Edison High School @area1DECA

AREA 2 ......................... KEEGAN OTTER, Mountlake Terrace High School @area2DECA

AREA 3 ......................... HANNAH HUNT, Bothell High School @area3WADECA

AREA 4 ......................... LULU NKINSI, Skyline High School @a4DECA

AREA 5 ......................... MERISSA MCFARLAND, Kentlake High School @area5DECA

AREA 6 ......................... ALEXA UHLER, Richland High School @area6DECA

AREA 7 ......................... ALISON LEE, Rogers High School @area7DECA

AREA 8 ......................... BREE ASK, Capital High School @area8DECA

AREA 10 ....................... KORI MARTIN, Wenatchee High School @area10WADECA

AREA 11 ........................ JACOB HEIMBIGNER, North Central High School @area11DECA

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LEADERS, SUPPORTERS AND VOULUNTEERS

6Riley Flynn, Keegan Otter, Hannah Hunt, Lulu Nkinsi, Merissa-Elise McFarland, Mike Seeley,

Alexa Uhler, Alison Lee, Bree Ask, Julia Hiatt, Kori Martin, Jacob Heimbigner

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BOARD OF DIRECTORSGEORGE BRUSHMarketing Educator/DECA AdvisorJackson High School; Chair*

CURTIS OLSONMarketing Educator/DECA AdvisorBethel High School; Vice Chair*

SHERRY PELLETIERHuman ResourcesMcKinstry; Secretary*

KANDICE HERNDONVP/Regional Retail Banking ManagerPeoples Bank; Treasurer*

BILL ANDERSONChange Management ManagerBoeing*

ROD BROOKSChief Marketing OfficerPEMCO Insurance Company

RYAN FLORESVice President Equipment FinanceKeyBank

KURT IMERMANSenior Vice PresidentUS Bank

SHANNA LAMARExecutive DirectorWashington DECA; Ex-Officio*

NATE LUCEMarketing Program ManagerPEMCO Mutual Insurance

GREG McCORMICKMarketing Educator/DECA AdvisorMark Morris High School*

JEN PIRAKPromotions and Marketing ManagerSinclair Radio of Seattle

SUSIE ROBERTSMarketing Educator/DECA Advisor Edmonds-Woodway High School*

KIM VILLENEUVEOwner/CEO CenterStone Executive Search, Inc., Emeritus

DARBY VIGUSMarketing Educator/DECA AdvisorMonroe High School*

LANCE WRZESINSKIBusiness and Marketing Pathway Supervisor, OSPI;Ex-Officio*

WASHINGTON DECA STAFFSHANNA LAMARExecutive Director

ELIZA WEBBProgram Director

NANCY HANLONDirector of Member Services

LINDA ANDERSENAdministrative and Event Assistant

CANDICE CALDWELLState Officer Advisor

AMY PHILLIPSVolunteer Manager

JILL ZAWATSKIAdvisor Development Associate

*Denotes a member of the Executive Committee

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BUSINESS LEADERSHIPCOUNCILJEFF GINDINCommunity Volunteer

BRAD HACKWORTHFirst Citizens Bank

RJ JONESZillow

ALLISON LEEPPEMCO Mutual Insurance

JOE PARENTVoya Financial

CHRISTA PECKSECU Washington

MARGIE ROSBACHRetired Marketing Educator/DECA Advisor

SARAH SCOTTAHT Insurance/MCM

SHAN ZUBAIREmpirical Wealth Management

MANAGEMENT TEAMJOHN DEVLINRenton High School

GENE KOLCZYNSKILindbergh High School

TAMMI RIGGERSBellevue High School

ANDREW SHANAFELTIssaquah High School

AREA LEADERSAREA 1: WILLIAM HILLMarysville-Pilchuck High School

AREA 2: JODI GALLICascade High School

AREA 3: MARC HILLESTADCedarcrest High School

AREA 4: LOVENIA SMITHRoosevelt High School

AREA 5: MARK ZENDERKentwood High School

AREA 6: STEPHANIE SCHIRMRichland High School

AREA 7: MARCI SABINEmerald Ridge High School

AREA 8: JENNIFER FABRITIUS AND ANGEL ELAMCapital High School

AREA 9: GREG McCORMICKMark Morris High School

AREA 10: MATT PAKINASWenatchee High School

AREA 11: ROBIN BARNHARTCentral Valley High School

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SPECIAL THANKS

EVENT DIRECTORSIndividual Series/Team Decision MakingDave Eby Olympia High School

Paul Glenovich Woodinville High School

Event TabulationsSteve McKenzie Monroe High School

Mike JacksonTahoma High School

Margie And Dale Rosbach Community Volunteers

EVENT MANAGERSPrinciples Of Business Management and Administration EventsPrinciples of Business Management and Administration Greg McCormick, Mark Morris High School

Principles of Finance Marc Hillestad, Cedarcrest High School

Principles of Hospitality and Tourism Megan Walburn, Nordstrom

Principles of Marketing Kelly Ambrose, Fred Hutchinson Cancer Center

Team Decision Making EventsBusiness Law And Ethics TeamDave Johnson, Camas High School

Buying And Merchandising TeamDerek Enz, Auburn Mountainview High School

Financial Services TeamBradley Charvet, Grandview High School

Hospitality Services TeamMatt Pakinas, Wenatchee High School

Marketing Communications TeamStephanie Pike, Kent Meridian High School

Sports And Entertainment Marketing Team Grace Brady, Redmond High School

Travel and Tourism Team Brenda Knowlton, Black Hills High School

Individual Series EventsAccounting Applications SeriesDave Whitehead, Mount Spokane High School

Apparel and Accessories SeriesChris Cloakey, Cashmere High Schooll

Automotive Services Marketing SeriesRoger Kinney, Burlington-Edison High School

Business Finance Series Robin Barnhart, Central Valley High School

Business Services Marketing Series Robin Barnhart, Central Valley High School

Food Marketing Series Curtis Olson, Bethel High School

Hotel and Lodging Management SeriesLori Jacobs, Auburn High School

Human Resource Management Series Sarah Bolser, Lakewood

Marketing Management Series Betsi Feider, North Mason High School

Quick Serve Restaurant Management Series Bryan Venema, John Rogers High School

Restaurant and Food Service Management Series Jodi Galli, Cascade High School

Retail Merchandising Series Ray McCabe, Hazen High School

Sports and Entertainment Marketing SeriesCarol Wisely, Mercer Island High School

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EVENT MANAGERS (CONT.)

Personal Financial LiteracyPersonal Financial Literacy Andrew Shanafelt, Issaquah High School

WRITTEN EVENTSBusiness Operations Research EventsMarci Sabin Emerald Ridge High School

Chapter Team EventsMarci Sabin Emerald Ridge High School

Business Management and Entrepreneurship EventsLinda Andersen Washington DECA

Marketing Representative EventsAdvertising Campaign Alicia Sents, Glacier Peak High School

Entrepreneurship Participating and IndependentMike Dwyer, Eisenhower High SchoolTom Lillard, Davis High School

Entrepreneurship Innovation Plan Mike Dwyer, Eisenhower High SchoolTom Lillard, Davis High School

Fashion Merchandising Promotion Plan Shawn Perez, Heritage High School

Sports and Entertainment Promotion Plan Marian Morris, King’s High School

Professional Selling EventsHospitality and Tourism Professional Selling Patti Lane, Kamiak High SchoolDamon Oliveto, Shorewood High School

Financial Consulting Patti Lane, Kamiak High SchoolDamon Oliveto, Shorewood High School

Professional Selling Patti Lane, Kamiak High SchoolDamon Oliveto, Shorewood High School

Special Events:Chapter Awards Project Laura Jones, Pasco High SchoolStephanie Schirm, Richland High School

Merit Awards Program Rick Davis, Kelso High School

GUEST SPEAKER SERIES

Looking for something to do between your competitions? For the first time Washington DECA will offer a speaker series at SCDC. We will be joined by executives from the Seattle Sounders to learn insights of working with the hottest soccer team in the nation in the Meydenbauer Theater from 10:00-10:45 and 11:00-11:45. We are also joined by Ryan Lentz, DECA Alum, CEO and Founder of Callie’s Coffee to talk more about the partnership opportunity for your chapter. These sessions will run from 1:00-1:45 and 2:00-2:45 in the Meydenbauer Theater. 10

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SCDC AWARDS

EVENTS WITH SUBCATEGORYAdvertising CampaignFashion Merchandising Promotion PlanSports and Entertainment Promotion PlanTop 6 per subcategory: Test (combined score) and presentation

Individual Series EventsPersonal Financial Literacy EventPrinciples of Business Administration EventsTop 7 per subcategory: Test, role-play 1, role-play 2

Professional Selling EventsTop 6 per subcategory: Test and presentation

Team Decision Making EventsTop 7 per subcategory: Test (combined score), role-play 1, role-play 2 EVENTS WITHOUT SUBCATEGORYBusiness Management and Entrepreneurship EventsTop 6 per event

Business Operations Research EventsTop 6 per event

Chapter Awards ProjectTop 5 called to stage, top 16 scrolled on screen

Chapter Team EventsTop 6 per event

Entrepreneurship Independent and FranchisingENPI: Top 5 per event, ENPF:Top 2 per event

Merit Awards ProgramGold Level only, Top 5 called to stage, top 16 scrolled on screen

WHO QUALIFIES FOR ICDCBusiness Management and Entrepreneurship EventsTop 6 per event

Business Operations Research EventsTop 6 per event

Chapter Awards ProjectTop 16 teams to Academy

Chapter Team EventsTop 6 per event

Entrepreneurship Independent and Franchising EventsENPI: Top 5 per event, ENPF: Top 2 per event

H&R Block Dollars and Sense*

Individual Series EventsTop 7 per event

Marketing Representative EventsTop 6 per event

Merit Awards ProgramTop 16 per event to Academy

Personal Financial LiteracyTop 7

Principles of Business Administration EventsTop 7 per event

Professional Selling EventsTop 6 per event

School Based Enterprise*

Stock Market Game*

Team Decision Making Role-Play EventsTop 7 per event

Virtual Business Challenge*

*Qualifiers are notified by DECA, Inc.

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RECOGNITION

Each year, the advisors of Washington DECA nominate and select one of their peers who has gone above and beyond in supporting Washington DECA in preparing students for area, state and international competition.

2014 – BJ Sherman2013 – Stephanie Schirm2012 – Paul Glenovich2011 – Dennis Rockwood2010 – Sherry Busby2009 – Lori Jacobs

2008 – Heidi Wilson2007 – Mike Dwyer2006 – Dave Eby2005 – Ron Cooper2004 – Doug Aubert2003 – Lynn Carey

2002 – Karen Timken Laura Jones Jim Burton Yetta Rouse Rick Davis

DECA ADVISOR OF THE YEAR AWARDS

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COMPETITION JUDGE COMPANIES

Accenture Mortgage Cadence (6)Albright and AssociatesAllyticsAT&T (50)Amazon (5)Bank of America (5)Better Business Bureau serving Alaska, Oregon & Western WashingtonBlu J MarketingBoeing (55)Business Cloud ServicesCape Haven DesignsCape Point Wealth & Tax ManagementCascadia College International ProgramsCatalyst TravelCharles Schwab (3)ConcurDA DavidsonDeVry University (2)DHL ExpressElma High SchoolEmpirical Wealth ManagementEvergreen Business Capital (2)Fairfield Inn & Suites BellevueFIDMFreestone Capital ManagementGroup One NWGuidacentHochman Legal Group, PLLCHoneywell AerospaceInterContinental Hotels GroupJC PennyKeyBankMariner High SchoolMarriott International (8)

Mens Wearhouse (3)Microsoft (4)Morgan StanleyMutual of Enumclaw Insurance CompanyNestleNordstromNorthshore School DistrictPaul Konrady ConsultingPeoples Bank (4)Porta Alegra International SchoolPricewaterhouseCoopersRandstad Sourceright (2)Renton Technical College (2)SafewaySalmon TerminalsSDM MarketingSeattle UniversitySimply Managing, Inc.SMART Bodywork, LLCSoftcardState Farm AgentTableau SoftwareThe Bright groupThe Crossing GuideTraneUmpqua Bank (2)US Bank (5)Visit Bellevue WashingtonWebster EnterprisesWSECU (8)Zones, Inc

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*This list is as of February 11TH

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VOTING AND ELECTIONSAn important aspect of this conference is the election of the State President. The State President, along with the 11 Area Presidents will represent and serve Washington DECA members in the coming year.

“How is the State President Elected?”Prior to the election at SCDC, the State President candidates are scored on their application essays, an online knowledge test, and an in-person interview with DECA staff, alumni, and supporters. These scores are compiled and designated voting delegates from each chapter will cast their vote based on the speeches, campaigns, and scores of the qualified candidates at SCDC.

Voting ProcessEach chapter is allotted a number of voting delegates based on chapter membership. Voting dele-gate ribbons are included in the registration packet and should be attached to the delegate’s name badge. Delegates should find the voting booth in the Hyatt Main Floor Foyer near the shuttle bus drop-off to place their votes on Friday, between 9am and 3pm.

Serving as a voting delegate for your chapter is both a privilege and an obligation. It is essential that each chapter exercises their right to vote, and that each voting delegate is informed. **Senior Academy Members are not eligible to be voting delegates**

Election results will be announced March 7th during the Awards Session.

Meet the CandidatesBe sure to visit the candidates in their campaign booths in the Meydenbauer Center Lobby Thursday afternoon and Friday between 10am and 1pm.

Connor Applegate, Liberty High School, Issaquah Satya Hariharan, Camas High School, Camas Lauren Keys, Inglemoor High School, Kenmore

Kori Martin, Wenatchee High School, Wenatchee

Washington DECA is hosting the first Social media check-in challenge! Download the WA DECA app and while at the Meydenbauer Center you can check in once an hour to earn points – bonus points for photos, facebook or twit-ter shares. The top five point earners will be entered to win fantastic prizes!

VOTINGDELEGATES

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WASHINGTON DECA CHECK-IN CHALLENGE

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SCHEDULE

THURSDAY, MARCH 512:00 pm - 3:00 pm State President Candidate Interviews Meydenbauer12:00 pm - 3:30 pm Registration Meydenbauer 407 Sponsored by:

2:00 pm - 3:30 pm State President Campaigning Meydenbauer 3:30 pm - 4:00 pm Opening Session Seating Meydenbauer Center Hall4:00 pm - 5:15 pm Opening Session Meydenbauer Center Hall5:15 pm - 6:00 pm Event Manager Orientation Meydenbauer (ALL) Theater 6:00 pm - 9:00 pm Event Orientation Meydenbauer Center Hall and Theater10:30 pm Chapter Meeting with Advisor Hotels11:00 pm Curfew

FRIDAY, MARCH 68:00 am Judge Orientation Meydenbauer and Hyatt8:00 am - 5:00 pm Competition Meydenbauer and Hyatt9:00 am - 4:00 pm Senior Academy Hyatt9:00 am - 5:00 pm Written Event Competition Hyatt10:00 am - 1:00 pm State President Campaigning Hyatt10:00 am - 3:00 pm CAP and MAP Showcase Hyatt Grand Ballroom Foyer10:30 pm Chapter Meeting with Hotels Advisor11:00 pm Curfew

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SATURDAY, MARCH 79:00 am - 10:00 am CAP Showcase Meydenbauer Foyer

9:00 am - 9:30 am Awards Session Seating Meydenbauer Center Hall

9:30 am - 12:15 pm Awards Session Meydenbauer Center Hall

12:30 pm - 1:00 pm Score and Project Pick Up Meydenbauer 402

SHUTTLE BUS SCHEDULE

Shuttle buses will run every 20 to 30 minutes. Please plan to catch your shuttle bus early. Delays occur at busy times, such as right before sessions start and DECA is not responsible for late arrivals.

March 51:00 p.m. – 10:45 p.m.

March 67:00 a.m. – 10:45 p.m.

March 78:00 a.m. – 1:00 p.m.

ROUTE HOTEL PICK UP LOCATION

Route 1 Hyatt Regency NE 10th St.

Route 2 Hilton Marriott Residence Inn

Lower level banquet entranceMain entrance to hotel

Route 3 Sheraton Red LionHampton

Rear entrance to hotelMain entrance to hotel, facing I-405Main entrance to hotel

Route 4 WestinSilver Cloud

Main entrance to hotel, under breezewayMain entrance to hotel on NE 12th

Shuttle Service managed by:

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CONFERENCE DETAILS

Name Badges & Wrist Identification:

Your name badge AND wristband are your tickets to all seminars, general sessions, competition and special activities. Due to the security at the Meydenbauer Center and hotels, you must have these on at ALL times during the conference.

Lost Name Badges & Wristbands:Lost badges and wristbands may only be replaced at the conference headquarters.

Valuables:Keep your valuables with you. The hotels and Meydenbauer Center are not responsible for valuables left, lost or stolen.

Elevators:

It is very difficult to move hundreds of people from the upper floors of the hotels to the lobby area. Please do not delay the elevators. Use stairs where provided.

Medical Assistance/Emergencies:

If medical attention is required, contact the front desk of the hotel and your chapter advisor, a chaperone, or conference staff person. Medical consent forms should be in the possession of each chapter advisor. In the event of an emergency, follow the procedures provided in your hotel room.

Overlake Hospital Medical Center is the nearest medical facility to Meydenbauer Center.

1035 116th Street NEBellevue, WA 98004

Telephone Calls:

Each call from your room will cost $$. Only in-house phone calls may be made from student rooms. Outside phone calls must

be made using a cell phone or pay phone.

Hotel Etiquette:

Rooms should stay in an organized during the conference so hotel staff can provide service to all rooms. If you have excess trash such as pizza boxes, etc. please ask for trash bags and keep the room orderly. Rooms left with damage will be reported to conference headquarters and your school will be billed. Please help us maintain the excellent reputation DECA has with the hotels.

Gratuities:Dining Out: When dining in the hotel or neighboring restaurants, please consider these guidelines for gratuities: 15% of bill for “good” service 20% of bill for “exceptional” serviceThe dining facilities are in the business to sell food and beverages. When visiting a dining establishment even the hotel’s coffee shop, there is an expectation that you will purchase something and not just order water. Hotel: It is standard to tip a minimum of $1 per bag for luggage service. A $5 per day housekeeping tip is appreciated, especially if you leave a messy room for the housekeeping to clean. Split the tip with your roommates.

CONFERENCE HEADQUARTERS - MEYDENBAUER CENTER ROOM 401

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CODE OF CONDUCT

Delegates shall abide by the rules and practices of WA DECA and school district policies at all times.

The following shall be regarded as severe violations of the WA DECA Conduct Code:

Should a conduct code violation occur for items 1 through 7 below, the violating student(s) will be sent home and will not be eligible to attend any other state, regional, or international conference during that school year. Determination of penalties for violations will be at the discretion of the State Management Team or the Marketing Advisor.

1. Alcohol and Drugs: a student shall not possess, use, transmit, be under the influence of, or show evidence of having used any alcoholic beverage or other drugs or substances. Nor shall the student possess, use, sell or transmit paraphernalia associated with drugs, alcohol, or chemical substances in any form, at any time, or under any circumstances, on public or private properties. Any student attending a WA DECA sponsored conference or activity who is suspected of the use of alcohol consents to undertaking a breathalyzer test at the discretion of Washington DECA;

2. Curfew: Committing serious violations of curfew regulations outlined in item 9 below;

3. Willful Companionship: Being in the willful companionship of someone who violates any portion of the conduct code, or failing to report any direct knowledge (other than hearsay) of the conduct code violations;

4. Personal Conduct: Participating in social activities other than those with conference participants; conducting acts and/or possession of weapons capable of causing bodily harm or fear of life; defacing or stealing any public or private property; other serious violations of personal conduct regulations outlined in item 11 below;

5. Serious Violations of the student conduct code of the school district or school that the student represents;

6. Private Transportation: Delegates are to be housed at the conference site and are not allowed to drive or ride in a private automobile unless they are not staying overnight because they live within close proximity (20 miles) of the conference site;

7. Abusive Behavior and Lewd Conduct: A student shall not engage in any lewd, indecent, sexual,or obscene act or expression;

The following shall be other violations of the WA DECA Conduct Code: Should a conduct code violation occur for items 8 through 12 below, regardless of when exposed, the violating student(s) may be sent home and may not be eligible to attend any other state, regional or international conference during that school year. Determination of penalties for violations will be at the discretion of the State Management Team, or the student’s DECA advisor.

8. Conference Conduct: Failing to wear the supplied conference ID badge and wristband at all times from arrival at the conference until departure at the end of the conference; failing to attend all general sessions and assigned activities for which a delegate is registered (unless engaged in a specific assignment taking place at the same time);

9. Curfew: Failing to be in your assigned hotel room from the curfew time designated in the conference program until 6 a.m.; causing any noise or other disturbance audible by anyone in the hallway after the designated curfew time; making room to room telephone calls after the designated curfew time; ordering or having delivered any food after the designated curfew time;

10. Dress: Failing to abide by the dress code established for the conference;

11. Personal Conduct: Failing to keep adult advisors informed of activities and whereabouts at all times; using tobacco products outside of local school district policies and state law; having a member of the opposite sex in a room if no adult chaperone is present and the room door is not visibly open; having a delegate or advisor of the opposite sex in a room without a third person and the door visibly open;

12. Hotel Conduct: Failing to meet the professional standards of housing facilities;

FOR LEGAL PROTECTION, THE PERMISSION AND RELEASE FORM MUST BE IN THE CHAPTER ADVISOR’S POSSESSION FOR EACH STUDENT AT EACH CONFERENCE OR ACTIVITY. 19

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The following guidelines have been developed to clarify the dress code used at all DECA conferences (regardless of location). Proper dress for any occasion is a matter of exercising good judgment; thus, should a question about the dress code arise, refer to these definitions before making a decision.

When Appearing Before Judges, General Sessions, Event Orientations and On Stage:

Females:Official DECA blazer (optional), dresses (professional business), dress slacks, skirts (no shorter than 3” above the knee), button-up blouses or collared shirts and dress shoes.

Males:Official DECA blazer (optional), business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes and dress socks.

DECA Business Casual: (Travel to/from conferences and non-conference activities such as shopping, sightseeing, or going out for meals)

Females:Slacks, cords, skirts (no shorter than 3” above the knee), blouses, sports shirts, knee length walking shorts, and DECA t-shirts and sweatshirts.

Males:Slacks, cords, knee length walking shorts, sport shirts, and DECA t-shirt and sweatshirts.

The following are unacceptable:• Jeans• Short skirts or shorts that are shorter than 3” above the knee• Midriff-baring clothing• Skin-tight or revealing clothing• Leggings or graphic designed hosiery/tights• Athletic clothing• Swimwear• Clothing with printing that is suggestive, obscene or promotes illegal substances

*** Activities may warrant appropriate recreational attire, which is allowed.

DRESS CODE FOR DELEGATES

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LIKE, LINK and FOLLOW Washington DECA to get new updates and the most recent information from your chapter & organization, statewide!

facebook.com/wadeca

twitter.com/DECA_Washington

linkedin.com/company/washington-deca

BECOME A FAN OF WASHINGTON DECA

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Awards SessionAdditional seating available in the Meydenbauer Center Theatre

Opening SessionAdditional seating available in the Meydenbauer Center Theatre

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SESSION SEATING

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COMPETITION INSTRUCTIONS:1. Backpacks, purses & cell phones are not allowed in competition or testing areas.2. Cell phones must be turned off at all times in and around competition areas.3. Arrive early for your competition time.

COMPETITIVE EVENTS AGENDA

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Accounting Applications Series (ACT)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m.Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m.Meydenbauer 4th floor__________________________________________________________________________________________________________

Advertising Campaign (ADC)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 5:00 p.m.Hyatt Evergreen Ballroom__________________________________________________________________________________________________________

Apparel and Accessories Marketing Series (AAM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Automotive Services Marketing Series (ASM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Business Finance Series (BFS)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Business Law and Ethics Team Decision Making (BLTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall

2015 ICDC Scholarship Fund

Sponsored by


Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

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Business Services Marketing Series (BSM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Business Services Operations Research (BOR)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom__________________________________________________________________________________________________________

Buying and Merchandising Operations Research (BMOR)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Buying and Merchandising Team Decision Making (BTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Chapter Awards Project (CAP)Thursday, March 5Student Orientation • 7:30 p.m. – 8:00 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 12:00 p.m. Hyatt Evergreen BallroomShowcase • 10:00 a.m. – 3:00 p.m. Hyatt Evergreen Ballroom FoyerSaturday, March, 7Showcase • 9:00 a.m. – 10:00 a.m. Meydenbauer Center Hall Lobby__________________________________________________________________________________________________________

Community Service Project (CSP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom__________________________________________________________________________________________________________

Creative Marketing Project (CMP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by



2015 ICDC Scholarship Fund(2nd - 6th)

Scott Hessler(1st)



24

__________________________________________________________________________________________________________

Entrepreneurship Innovation Plan (ENI)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. -4:00 p.m. Hyatt Evergreen Ballroom __________________________________________________________________________________________________________

Entrepreneurship, Growing Your Business (ENGB)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. -4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Entrepreneurship Participating – Independent and Franchising (ENPI, ENPF)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Evergreen Ballroom__________________________________________________________________________________________________________

Entrepreneurship Promotion Project (EPP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Entrepreneurship Written (ENW)Thursday, March 5 Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Fashion Merchandising Promotion Plan (FMP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m.Hyatt Evergreen Ballroom__________________________________________________________________________________________________________

Finance Operations Research (FOR)Thursday, March 5 Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom



Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by


2015 ICDC Scholarship Fund(3rd - 5th)

Jeff Yapp(1st - 2nd)


25

__________________________________________________________________________________________________________

Financial Consulting Event (FCE)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Evergreen Ballroom__________________________________________________________________________________________________________

Financial Services Team Decision Making (FTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Financial Literacy Promotion Project (FLPP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Food Marketing Series (FMS)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Hospitality Services Team Decision Making (HTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Hospitality and Tourism Operations Research (HTOR)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Hospitality and Tourism Professional Selling (HTPS)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Evergreen Ballroom


Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

2015 ICDC Scholarship Fund(4th - 7th)(1st - 3rd)




26

__________________________________________________________________________________________________________

Hotel and Lodging Management Series (HLM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Human Resource Management Series (HRM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

International Business Plan (IBP)Thursday, March 5 Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Learn and Earn Project (LEP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Merit Awards Program (MAP)Thursday, March 5Student Orientation • 8:00 p.m. – 8:30 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 12:00 p.m. Hyatt Evergreen Ballroom Showcase • 10:00 a.m. – 3:00 p.m. Hyatt Evergreen Ballroom Foyer__________________________________________________________________________________________________________

Marketing Communications Team Decision Making (MTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall


Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by




2015 ICDC Scholarship Fund(2nd - 7th)(1st)

27

__________________________________________________________________________________________________________

Marketing Management Series (MMS)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th floor__________________________________________________________________________________________________________

Personal Financial Literacy (PFL)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Principles of Business Management and Administration (PBM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Principles of Finance (PFN)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Principles of Hospitality and Tourism (PHT)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Principles of Marketing (PMK)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Professional Selling (PSE)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Grand Ballroom

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by


Ron Cooper & Valerie Spagnola



28

__________________________________________________________________________________________________________

Public Relations Project (PRP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Quick Serve Restaurant Management Series (QSRM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th Floor__________________________________________________________________________________________________________

Restaurant and Food Services Management Series (RFSM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer 4th Floor__________________________________________________________________________________________________________

Retail Merchandising Series (RMS)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Sports and Entertainment Operations Research (SEOR)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer TheaterFriday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Regency Ballroom __________________________________________________________________________________________________________

Sports and Entertainment Marketing Series (SEM)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Sports and Entertainment Marketing Team Decision Making (STDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center HallFriday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall


Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Sponsored by

Steven Anthony Rhone Jr. Scholarship Fund


2015 ICDC Scholarship Fund(3rd - 5th)

James Adamson(1st - 2nd)


29

__________________________________________________________________________________________________________

Sports and Entertainment Promotion Plan (SEPP)Thursday, March 5Student Orientation • 6:00 p.m. – 6:30 p.m. and 6:45 p.m. – 7:15 p.m. Meydenbauer Theater

Friday, March 6Competition • 9:00 a.m. – 4:00 p.m. Hyatt Evergreen Ballroom__________________________________________________________________________________________________________

Travel and Tourism Team Decision Making (TTDM)Thursday, March 5Student Orientation • 6:45 p.m. – 7:15 p.m. Meydenbauer Center Hall

Friday, March 6Competition • 8:00 a.m. – 5:00 p.m. Meydenbauer Center Hall__________________________________________________________________________________________________________

Senior Management AcademyFriday, March 69:00-4:00 p.m. Hyatt Juniper Ballroom



Sponsored by

Sponsored by

30

Meydenbauer Center

MAPS

11100 NE 6th St • Bellevue, WA 98004Phone: 425.637.1020

Hyatt Regency

31

Meydenbauer Center Hyatt Regency900 Bellevue Way NE • Bellevue, WA 98004

Phone: 425.462.1234

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