2015 sure-fire company profile
TRANSCRIPT
1. Company Profile 2. Company Vision / Philosophy 3. Company History 4. Product Roadmap 5. Sales Revenue 6. Sales Industry / Product 7. Quality 8. R&D 9. Product 10. New Development 11. Production Expertise 12. Test Laboratory 13. Appendix
Overview
Company Profile
• Sure-Fire Electrical Corporation was founded in 1989 Taipei Taiwan. has over 750 employees spreading over Taiwan, Hong Kong, and Japan USA and China.
• Sure-Fire expertise to focus on HDMI2.0, USB3.1, MHL3.0 & VESA
digital interconnect and other digital electronic related products.
• Sure-Fire team has developed an unparalleled reputation in the
cable and Hi-bandwidth Interconnect electronic industry for its wide range of products available in competitive prices, whilst giving emphasis to quality and service simultaneously.
• Registered Capital: US$6.7million. • FY14 –Sales Revenue stands at US$ 28 million.
Company Vision / Philosophy
Company Vision : Be an innovator in designing and manufacturing of High Speed & High Bandwidth Interconnect Solution Provider.
Company Philosophy:
Sustainable Development
Create
win - win - win situation
Rational Management
Rational Management ‧ To acquire greater efficiency from management. ‧ To strive further in development. ‧ To develop and enhance the quality of work life.
Sustainable Development ‧ Commercial success ‧ Environmental Protection ‧ Social Responsibility
Create win - win - win situation Generate a healthy corporate profit; provide returns and benefits to our Customers, employees.
24 years of experience since 1989 and we continue…
1989 SURE-FIRE ELECTRICAL CORPORATION (Cable Assembly) was founded in Taiwan (HQ) Capital investment at USD $170 thousand .
1990 Established Sales Rep. in Japan for targeting the Japan market.
1993 Capital increased to USD $650 thousand (0.65 million).
1995 HQ ISO 9002 certified.
1996 Established Office in Tokyo.
1998 Establish DongGuan factory And Hong Kong Operation.
1999 Joined USB association and licensed for manufacturing.
2000 ˙DongGuan factory ISO 9002 certified. ˙Capital increased to USD $3.4 million.
2002 ˙Established North America Sales office in Irvine, CA for both North and South America market.
˙DongGuan factory ISO 9001:2000 certified.
2003 ˙Joined HDMI as an official member and licensed. ˙DongGuan factory certified as Green partner by SONY Japan.
˙DongGuan factory ISO 9001:2000 & ISO 14001:2004 certified. ˙DongGuan factory certified as ECO Green Program partner by LG.
2005 World first leading manufacturer obtained HDMI repeater ATC certification.
2008 ˙Implemented ERP system on all divisions. ˙Capital increased to USD$ 4.8 million.
2009 Joined Apple MFi Manufacture Agreement for 30pin Apple connector related products.
2011 ˙SVSTEC ELECTRONICS CORPORATION got the License by Honeywell. ˙Capital increased to USD $6.7 million.
2012 ˙Joined HDMI FORUM as an official member to participate Technical Working Group of the HDMI future SPECs.
˙Establish Jiangsu factory.
2013 ˙First EL Lighted Lightning charge/sync cable certified by Apple MFi.
˙Intel approved Thunderbolt developer.
Company History
2015Q1 2015Q2 2015Q3 2015Q4
MHL3.0 Dongle
2 3 4 5 6 7 8 9 10 11 12 1
HDMI 18G Cable
PANTA Dongle
USB3.1 Type C to Type C Cable
Mini DP to HDMI 4K Dongle
Gamma Cable
USB3.1 Type C to Type A Cable
HDMI
MHL
USB
DP
Lighted
Product Roadmap
HDMI 18G AOC Cable
USB2.0 Type C to Type A Cable
USB Type C to HDMI Dongle (DP)
USB Type C to VGA Dongle (DP)
USB Type C to HDMI Dongle (MHL)
USB POF Cable
USB Type C to HDMI Dongle (USB Protocol)
USB Type C to Ethernet Dongle (USB Protocol)
USB3.1 Re-timer Cable
Sales Revenue
11
16 17
19
22
28
0
5
10
15
20
25
30
2009 2010 2011 2012 2013 2014
USD Million
Sales Industry / Product
HDMI Cable 27%
Lighted Cable 40%
MiniDP Dongle 17%
MHL Dongle 13%
Other 3%
2013-2014 PRODUCT
Installer 20%
Retail 50%
OEM 10%
ODM 10%
Other 10%
INDUSTRY
Quality
■ Factory Strengths ISO 9001:2008
ISO 14001:2004
Best Buy EICC
Costco SQP
Walmart FCCA / ES / SCS
■ Engineering Strengths Contributing Member of International Associations
USB-IF
HDMI
HDBaseT
MHL (Mobile High Definition Link))
VESA (DisplayPort)
Apple MFi
Thunderbolt
SlimPort
1394 Trade Association
Digital Display Working Group (DVI)
Industrial Design
Electronic Design
Cable Design
Verification Test
R&D Capability
Circuit Design、PCB Design、Firmware 、System Integration
3D Outlook、Mechanism 、2D CAD Mockup 、Molding 、Tooling 、Assembly
Conductor 、 Insulation 、Shielding 、 structure 、 Characteristics 、Material 、 Connector
Test Equipment、Jig & Fixture Test Procedure 、Safety Test 、Certified Test
R&D
Product
New Development
• HDMI 18Gbps Cable
• HDMI 18Gbps AOC Cable
• MHL 3.0 Cable / Dongle
• USB 3.1 Cable, Adapter, Dongle
• Display Port 1.3 - 21.6Gbps Cable, Adapter, Dongle
• Thunderbolt Cables and Adapters
Production Expertise
■ Experienced in manufacturing a variety HDMI cable solutions: Manual soldering Semi-Auto crimping Semi-Auto soldering Fully Automation for HDMI flat cable
Fully Automation for HDMI flat cable
■ Semi-auto Crimping (Patent No. 7074088B1) Advantage – 1. Shorter training time 2. Stable Quality 3. Free Lead termination (Green Earth)
Test Laboratory High Frequency Test LAB
Physical Test LAB
• USB 2.0/ 3.0- Integrators List USB Integrators List of Cables and Connectors
• HDMI ATC Approved List HDMI 1.4a 24AWG 24ft/7.3M Cable (Certificate #49615)
HDMI 1.4 26AWG 5.0 meter cable (Certificate #46761)
HDMI 1.4 28AWG 4.1 meter cable (Certificate #46760)
HDMI 1.4b 32AWG 3.0 meter cable (Certificate#301104)
HDMI 1.4a 32AWG 2.0 meter flat cable (Certificate #47042)
HDMI 1.4a 34AWG 2.0 meter A-D cable (Certificate #47998)
HDMI 1.4a 36AWG 5ft / 1.5 meter (Certificate #300288)
HDMI 1.4 36AWG 1.2 meter A-D cable (Certificate #300196)
HDMI 1.4a 36AWG active cable 10ft/3.0 meter (Certificate #300289)
HDMI 1.4b 28AWG active cable 40ft/12.1 meter (Certificate #3010108)
HDMI 1.4b 26AWG active cable 10 meter (Certificate #301106)
• MHL ATC
MHL 1.1 28AWG passive cable Certificate#300647
MHL Dongle w/IC ATC Cerfificate#49817&CE&FCC Certificate
• Patent SURE-FIRE has many patents : USA 9 item、Taiwan 11 item 、Japan 12 item 、China 6 item
Test Laboratory
Appendix