2015 wasc official supplier sponsor oakley
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Sponsorship proposal - Oakley 2015 World Ski Championships, Vail, Beaver CreekTRANSCRIPT
ALPINE WORLD SKI CHAMPIONSHIPS
Vail · Beaver Creek, Colorado
FEBRUARY 2-15, 2015
Vail & Beaver Creek have long been
considered two of North America’s premiere
winter resorts. Just a two-hour drive from Denver,
these mountain communities offer dining,
shopping and outdoor festivities of the highest
caliber with international appeal.
Vail: 5,289 acres of incomparable
skiing, World Famous Back Bowls,
300 days of sunshine per year.
Beaver Creek: Home to Birds of Prey &
Raptor racecourses, exceptional family
experience, European charm.
Vail · Beaver Creek is the
only location in North
America to host three
Championships - 1989,
1999 and 2015.
The 2015 event is the
fourth Championships
ever held in the U.S.
The Alpine World Ski
Championships are the
most significant winter
sports and skiing event in
the world, second only to
the Winter Olympics.
HISTORICAL SIGNIFICANCE
The largest and most
impressive
collection of ski
racing stars in the
world, second only to
the Olympics.
Julia Mancuso
Vail’s Lindsey Vonn
Vail’s Mikaela Shiffrin
Julia Mancuso
Bode Miller
Ted Ligety
TELEVISION COVERAGE
NBC –
6 hours Live Broadcast
NBC Sports Network –
8.5 hours Live Broadcast
Universal Sports –
12 hours Live Broadcast
Estimate an average TV point rating
for USA coverage at 1
NBC & NBC Sports Network –
30+ hours Rebroadcast
International Broadcast
90 Hours Live HD Broadcast outside
USA
Global TV Viewers
750 million
UNPRECENTED AIRTIME
27.5 hours of live broadcast coverage, the largest broadcast
of alpine ski racing in the US besides the Olympics.
Coverage of every race for the first time in history.
2015 marks the 3rd time Vail · Beaver Creek hosts this prestigious event.
800 of the world’s best ski racers representing more than 70 nations.
1,800 members of the international print,
photo, radio and broadcast media.
More than 70 countries carry the
television feed.
2,500+ volunteers
Estimated 10k attendees/race day Attendance expected to swell to approximately
20k – 25k for weekend competitions.
NUMBERS AT A GLANCE
Monday Feb-2 Ladies' Downhill Training 11am Beaver Creek
Opening Ceremonies Evening Vail
Tuesday Feb-3 Ladies' Super G 11am Beaver Creek
Men's Downhill Training 1:30pm Beaver Creek
Wednesday Feb-4 Men's Super G 11am Beaver Creek
Ladies' Downhill Training 2pm Beaver Creek
Thursday Feb-5 Ladies' Downhill Training 11am Beaver Creek
Men's Downhill Training 1pm Beaver Creek
Friday Feb-6 Ladies' Downhill 11am Beaver Creek
Men's Downhill Training 1:30pm Beaver Creek
Saturday Feb-7 Men's Downhill 11am Beaver Creek
Sunday Feb-8 Men's Super-Combined 10am/2:15pm Beaver Creek
Ladies' SC (DH) Training 12pm Beaver Creek
Monday Feb-9 Ladies' Super-Combined 10am/2:15pm Beaver Creek
Tuesday Feb-10 Nations Team Event 2:15pm Vail
Thursday Feb-12 Ladies' Giant Slalom 10:15am/2:15pm Beaver Creek
Men's Giant Slalom Qualifiers 10:15am/2:15pm Vail
Friday Feb-13 Men's Giant Slalom 10:15am/2:15pm Beaver Creek
Saturday Feb-14 Ladies' Slalom 10:15am/2:15pm Beaver Creek
Men's Slalom Qualifiers 10:15am/2:15pm Vail
Sunday Feb-15 Men's Slalom 10:15am/2:15pm Beaver Creek
Closing Ceremonies Evening Beaver Creek
RACE SCHEDULE*
*Subject to change.
38%
52%
10%
25%
72%
4%
40%
40%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Local/In-State
Out-of-State
International
Market Segments for Vail/Beaver Creek: Presidents Weekend 2013
Vail Beaver Creek Projected 2015 Vail Top MSA's (2013)
New York 8.5%
Chicago 4.8%
Boston 3.9%
Minneapolis 3.7%
Philadelphia 2.6%
Beaver Creek Top MSA's (2013)
New York 10.1%
Chicago 7.2%
Detroit 3.3%
Minneapolis 2.9%
Atlanta 2.8%
GEOGRAPHICAL INFORMATION
• Average adult spectator age: 44
– 46% are married with children
– 37% single w/o children
• Gender split: 62% male / 38% female
• Average group size: 3.7 people
• 76% of attendees are homeowners
• 87% of adults surveyed have a Bachelors Degree or higher
• 54% have a HHI of greater than $100k
• Top 3 Lifestyle categories:
– Outdoor Enthusiast (camping, fishing, hunting)
– Sports Enthusiast (skiing, biking, hiking)
– Health and Fitness
• Event is Discus Compliant with 80% of all attendees over age 21
DEMOGRAPHICS
EXECUTIVE SUMMARY
Oakley at the FIS Alpine World Ski Championships
As one of the Official Supplier sponsors of the 2015 AWSC,
Oakley will have the ability to repeatedly engage with a highly
qualified, active demographic of global consumers during the
most significant winter sporting event outside of the Winter
Olympic Games.
This epic celebration of skiing and mountain lifestyle will provide
Oakley with unique and engaging opportunity to provide value
to current Oakley customers while also connecting with qualified
consumers on-site and online.
VVF‘s goal is to provide Oakley with an integrated partnership
package that focuses on unique consumer interaction across
multiple venues, product integration, athlete ambassadorship &
a social media sweepstakes spanning the entire 2014/2015
winter ski season. Upon execution Oakley will leave a lasting
and impactful message on the WASC and its millions of
viewers/attendees.
Oakley Integration & Touchpoints: VENUES
As the Official Sunglass and Goggle Sponsor,
Oakley will have the opportunity to engage with
consumers throughout the day across multiple
venues.
1. Beaver Creek Race Stadium: 10 of the 11 Men’s & Ladies races
occur here. Stadium consists of public viewing space, public
grandstands (~3,500 seats) plus standing spectator platforms holding
up to another 2,000 people, Platinum, Gold and Silver VIP venues;
2,100 people per day, International Sponsors and select National
Sponsors will have activation areas, Press Center. Public
concession and sponsor village activation s.
2. Beaver Creek Village: Event Registration/accreditation & coaches
meetings occur in the Park Hyatt BC. BC Village hosts multiple
public special events during après & night time windows. Home of
the Vilar Performing Arts Center which will host nightly ticketed
concerts and performances
3. Avon: “Après in Avon” will occur daily from 1:30 – 5pm with music,
entertainment, food & drink sales, performance art, animation &
excitement.
4. Solaris Plaza in Vail: Location for Awards Ceremonies, Public Bib
Draws, Vail Après and free headliner concerts all take place at this
venue.
5. Golden Peak Stadium in Vail: Location for Opening Ceremonies,
Nations Team Event, Legends Race & Big Air competition.
Oakley Integration & Touchpoints: TRAFFIC FLOW
9am – 2pm
Beaver Creek Race Stadium
Sponsor Village, General Event
Concessions & VIP Areas and
Transportation to and from the venue
Estimated 8k attendees / weekday &
15k attendees / weekend day
2pm – 5pm
Various Après Events
Après in Avon, BC Village Après,
Vail Village (Solaris Plaza),
Golden Peak Base Area (Vail)
Estimated 2,500 guests will flow
through each Après / day
6pm – 8pm
Awards Ceremonies &
Headliner Concerts
Vail Village (Solaris Plaza)
Estimated 3k – 6k attendees /
weekdays & 10k attendees on Friday
& Saturday nights
VAIL MAP
Solaris Plaza to Golden
Peak is a 5 -7 minute walk
that cuts through the heart
of Vail Village. Oakley will
have permanent Credit Card
tents/kiosks/trucks at Solaris
Plaza for the duration of the
event. Concession
locations will pop up at
Golden Peak during all
ancillary events
BEAVER CREEK & AVON MAP
Avon is the gateway
to Beaver Creek and
is a short 5 minute
drive to BC Village .
From BC Village to
the Race Stadium, it
is another 5 minute
bus ride. Skiers will
have the option of
skiing to the Race
Stadium.
VAIL VALLEY VENUES - DISTANCES
10 Miles Vail - Avon
3.5 Miles Avon - BC Village
1.5 Miles BC Village - BC Race Stadium
BEAVER CREEK RACE STADIUM
SPONSORSHIP BREAKDOWN
Seven (7) International Sponsors will receive the bulk of the global branding
rights. These include Audi, Longines, J Lindeberg, Deichmann, and Milka
Chocolate.
Eight (8) National Sponors will receive the bulk of the domestic media
benefits along with robust on-site activation platforms. These include Korbel
Champagne, Power Shares & Bank of America.
Twelve (12) Official Supplier sponsors will receive custom packages which
include the rights to use event marks for merchandising efforts. These
include brands like Nature Valley, Leitner Poma, & Game Creek Audio.
SPONSORSHIP PACKAGES
SPONSORSHIP BREAKDOWN
Be an integral part of hosting the World, for the 3RD Time (1989, 1999 & 2015)
in Vail & Beaver Creek.
Align your brand with a growing sport.
Present your brand to a targeted, highly-qualified audience in a celebratory
environment, when they’re having fun and open to new tastes & ideas.
Capitalize on a promotional window of activity spanning the full winter season.
OFFICIAL DESIGNATION & RECOGNITION
Positioned as the Official & Exclusive Sunglass and Goggle Partner of the
2015 FIS Alpine World Ski Championships presented by Audi.
Rights to use the official and approved Event Marks in connection with the sale,
promotion and advertising of sponsor products, including such use on packaging
of sponsor products, and in television, radio, print, electronic and other sponsor
advertising, to indicate a sponsor relationship with the event (within USA only).
Sponsor / sponsor product/service included in an official press release.
2015 OFFICIAL SUPPLIER SPONSORSHIP
OFFICIAL SUPPLIER | OAKLEY
• Official Sunglass and Goggle sponsor of the 2015 FIS Alpine World Ski
Championships
• Category & Merchandising Exclusivity & use of the event marks (domestic US
only)
• Sponsor to receive one (1) WASC Sweepstakes Package to use as a regional
retail POS promotion or a social/digital media promotion. VVF to supply sponsor
with the following: • 3 Nights Lodging in Vail, Avon or Beaver Creek during the Championships (dates are @
VVF discretion) & round trip ground transportation from DIA to the Vail Valley
• Two 4-day Lift Passes good at Vail or Beaver Creek Mountains
• Two equipment rental vouchers & two VIP Passes good for the corresponding race days
• Logo on official sponsor page of event website & one (1) full page ad in the official
event program
• One (1) :30 second commercial & sponsor logo in rotation on select event video
boards
• Logo on select marketing and promotional materials
• Sponsor to receive a minimum of four (4) logo/company name branding inclusion
in non-comp locations of the overall 2015 event footprint in line with official event
branding guidelines. Final locations are at VVF discretion will be in/around the BC
stadium outside of world feed cam view, on the road to the BC Stadium, BC Village
and/or Vail Village.
MARKETING, ACTIVATION & HOSPITALITY BENEFITS
• Sponsor to receive eleven (11) Silver level VIP tickets for use during Event.
Maximum of four (4) VIP tickets may be used on any one day. Sponsor may
purchase from VVF additional Silver level VIP Tickets up to a maximum of six
(6).
• Sponsor to receive Lift access good for skiing or snowboarding at Vail/Beaver
Creek during the event window for 4 people.
• Sponsor to receive four (4) tickets valid for use at select ancillary and or cultural
events which require paid ticket entry.
• Sponsor to receive two (2) complimentary tickets to the Opening Ceremonies
(*if event is ticketed).
• Ability to use the “Grandview Room” in Lionshead for a private event on one (1)
TBD Day/Night (subject to availability)
OFFICIAL SUPPLIER | OAKLEY
MARKETING, ACTIVATION & HOSPITALITY BENEFITS
OFFICIAL SUPPLIER | OAKLEY
• Press Center Integration: Oakley to have the ability to set up a display kiosk
showcasing the new Prism technology and products within both the domestic and
international press centers. Size and location of Kiosk to be determined at sole
discretion of VVF.
• On Site Activation: Oakley to have the ability to set up the “Rolling O Lab” in Avon at
the Official “Apres Avon” event each day from 1:30pm – 5pm. Apres Avon will be an
animated daily festival scene with music, entertainment, animation, food and drink as
well as a Audi Winter driving experience.
• Oakley to also have the ability to have a 10x10 tent in select TBD locations to include
Vail Village, Golden Peak & Beaver Creek Village. Exact locations of 10x10 and dates
are TBD and require VVF approval.
• Athlete Activations: Should Oakley plan to host an athlete signing or athlete-event in
the Oakley store (or similar) during the Championships, VVF will provide marketing
support across all relevant digital/social marketing channels.
• Custom Event Goggles: Oakley will have the option to produce a 2015 branded
goggle product using the official mark. Such merchandise will have to go through the
official/exclusive merchandise retail partner of VVF. Locations for sales of 2015
branded goggles will be in various locations to include the official online store and the
official merch venues at both the BC stadium & Solaris Plaza
MARKETING, ACTIVATION & HOSPITALITY BENEFITS
INVESTMENT
MY SINCERE THANKS FOR YOUR TIME,
INTEREST AND CONSIDERATION.
Dave Dressman
Vail Valley Foundation
619.764.0940
Cash Investment: $100,000 USD cash investment for 2015
Eyewear Designation and aforementioned benefits.
In Kind Trade: Oakley to provide VVF with $10,000 in wholesale in-
kind trade value for Oakley product to be used for various gifting and
promotional efforts
*Sponsor responsible for branding and activation costs and their own
lodging during the Event.
**Official apparel sponsor J Lindeberg is outfitting all event volunteers
with Goggles