2015 wiko brand story
TRANSCRIPT
In 2011, we create Wiko in Marseille, France, with the desire to share our expertise with our customers by offering them products similar to them, facilitating their daily lives.
In Wiko there are people, stories and ideas that make each phone a unique product, designed and created to satisfy all of us.
Our expression and tone are defined and cultivated in France, providing a “French” inspiration and vision.
Company Introduction
We & the communityConnected to those who carry us:
the Wiko’mmunity
Observe, analyse & understand what each individual expects
from their mobile phone.
Strive to achieve the right balance betweentechnology, design, quality & price.
Offer a large range of mobile phones to meet every users needs:
from the most basic to the most advanced.
Wiko Commitment
WikoLaunch in France
2nd Smartphone Vendor
in France
International development
[6 countries]
First 4GSmartphone
International development
[21 countries]
Wiko Evolution
Product range development
First smartphoneDistribution channel
developmentpoint of sales & e-commerce
Design. Colorful.
Audacious.Creative.Friendly.
French spirit.Challenger.
Wiko Spirit
By breaking down existing leading models.To be able to succeed among giants.
By enabling customers to understand the products value for money.Be free to choose the best whatever your budget.
By demystifying technology.The more we move forward in technology, the less it will be sacred.
By reversing the status of objects.The device doesn’t define you, don’t be a slave to it.
Technology is not sacred. Our customers are.
We are Wikonoclast!
The Wiko Generation
The Wiko Generation is smart.
They are not fooled easily.
They are the Value For Money Generation.
They have the power to emancipate themselvesfrom standards, norms.
The power to decide what is really suitable for them.
The power to choose their path, freely.
They have spirit of independence and the capacity to take control.
They are the Power Generation.
They live life to the fullest.
We are Wikonoclasts.The iconoclastic brand.
Always closer to the next generation.Getting closer to the people who believe in us.
Power to the people. Give the power to the people, not to the machines.
Always breaking the rules. Permanent revolution.
« If you obey all the rules, you miss all the fun! »
HistoryWhere we come from
ValuesWhat we believe in
MissionWhat we want to bring to our users
DynamicDriving our brand forward
VisionThe philosophy we share with our audience
Wiko positionning
Game ChangerLife is too short to be restricted. Communicate like your dad? It’s not enough for Wiko!Why should a mobile be expensive?Why should a mobile be sad? Why should the ultimate technology be cold and intimidating?Wiko declares: Let’s change the rules of the game!Now is the time for technology in the service of the people!Wiko is to mobile phones what jeans is to suits. A cool revolution. The future is ours because it has no rule nor boundary. Now, are you ready to change the rules of the game?
wikomobile.com