20150521122839_part one course introduction

7/23/2019 20150521122839_Part One Course Introduction

1/3

STUDY GUIDE BMSB5103 Small Business Management

5

PART ONE: COURSE INTRODUCTION

Synopsis

This course covers step by step knowledge and insights needed to lead and

manage a small business. Entrepreneurs build small businesses to fulfil dreamsfor themselves, their families, their employees and their communities. Thiscourse focuses on effective management of a small business venture which will

improve the odds for success. The course highlights relevant and importantareas such as entrepreneurial strategies, opportunities for small businesses,

effective business plans for a small business, small business management,

marketing and financing. It concludes that a small business can protect andimprove quality of life by creating jobs and providing new products and services.

A small business can also create tremendous personal value for bothentrepreneurs and the investors who back them with money and time.

Objectives

The general aims of this course are to:

1. Nurture understanding of differences between and issues related to smallvis--vis large businesses;

2. Explain the features and traits of successful entrepreneurs and theirbusinesses;

3. Develop skills in building a business plan and managerial capabilities inestablishing, developing and growing entrepreneurial small businesses;

4. Integrate managerial knowledge to manage a small business moreeffectively and efficiently; and

5. Discuss related issues in becoming an entrepreneur and successfullymanaging a small business.

Learning Outcomes

By the completion of this course, you should be able to:

1. Function within or in conjunction with small firms;

2. Apply principles of business and development for a small business;

3. Analyse roles played by small businesses in Malaysia and distinguishbetween small and large businesses;


2/3


6

4. Equip students with theoretical and practical knowledge in small businessmanagement; and

5. Apply management theories and practices learnt in other courses earlier.

Study Load

It is a standard OUM practice that learners accumulate 40 study hours for everycredit hour. As such, for a three-credit hour course, you are expected to spend atleast 120 hours of learning. Table 1 gives an estimation of how the 120 hours canbe accumulated.

Table 1: Allocation of Study Hours

Activities No. of Hours

Reading course materials and completing exercises 60

Attending 5 seminar sessions (3 hours for each session) 15

Engaging in online discussions 15

Completing assignment(s) 20

Revision 10

Total 120

Main Textbook(s)

Longernecker, J. G., Moore, C. W., & Petty, J. W. (2010). Small businessmanagement: An entrepreneurial emphasis (15th ed.). Australia: South-Western.

Assigned Readings

Barringer, B. R., & Ireland, R. D. (2010). Entrepreneurship: Successfully

launching new ventures. Boston: Pearson.

Burgess, S. (Ed.). (2002). Managing information technology in small business:Challenges and solutions.Victoria: Group Publishing.

Hatten, T. S. (2003). Small business management: Entrepreneurship and beyond(2nd ed.). Boston: Houghton Miflin Company.

Ryan, J. D., & Hiduke, G. P. (2003). Small business: An entrepreneurs businessplan. Australia: South-Western.


3/3


7

Scarborough, N. M. (2012). Effective small business management (10th ed.).Boston: Pearson.

Schaper, M., Volery, L., Weber, P., & Lewis, K. (2011). Entrepreneurship andsmall business. Australia: John Wiley.

Thomas, C., &,Carlyn, B. (2005). Database systems (4th ed.). Pearson Education.

Additional Recommended Readings

Katz, J. A., & Greene, R. P. (2009). Entrepreneurial small business(3rd ed.). US:

McGraw-Hill College.

Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010). Crafting andexecuting strategy: Concepts and cases. Boston: McGraw-Hill.

Zimmerer, T. W., & Scarborough, N. M. (2009). Essentials of entrepreneurship andsmall business management(6th ed.). New York: Pearson Education, Inc.

Assessment

Please refer to myVLE for information on the assessment format and

requirements.

20150521122839_part one course introduction

Documents