ONLINE STORYTELLINGBejo International MarCom Seminar 2015
Paulus Veltman
PAULUS VELTMAN | SPEAKER INNOVATOR
1. TRADITION
PAULUS VELTMAN | SPEAKER INNOVATOR
2. PASSIVE CONSUMERS
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Wikipedia
3. DIGITAL CULTURE
PAULUS VELTMAN | SPEAKER INNOVATOR
#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
1. The power of stories
2. Online storytelling roadmap
3. Secrets of viral video
4. Visual Storytelling
ONLINE STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
THE POWEROF STORIES
PAULUS VELTMAN | SPEAKER INNOVATER
Image: Australian Government | Ministry for the Arts
PAULUS VELTMAN | SPEAKER INNOVATOR
STORIES CONNECT PEOPLE
Image: Mathieu Thouvenin - Flickr
PAULUS VELTMAN | SPEAKER INNOVATOR
STORIES EXPLAIN WHAT HAPPENED
PAULUS VELTMAN | SPEAKER INNOVATOR
STORIES COMMUNICATE VALUES
PAULUS VELTMAN | SPEAKER INNOVATOR
STORIES ADD VALUE
STORIES TRANSFER EMOTION [CL ICK FOR V IDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Ed Schipul – Storytelling through Social Media
ELEMENTS OF A STORY
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Ed Schipul – Storytelling through Social Media
PLOT
PAULUS VELTMAN | SPEAKER INNOVATOR
JOSEPH CAMPBELL: THE HERO’S JOURNEY
PAULUS VELTMAN | SPEAKER INNOVATOR
YOU ARE NOT THE HERO
PAULUS VELTMAN | SPEAKER INNOVATOR
YOU ARE THE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
EMPOWERMENT STORIES
PAULUS VELTMAN | SPEAKER INNOVATOR
PUBLIC OPINION
ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER
PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
#KONY2012
1. F IND A GOOD STORY
PAULUS VELTMAN | SPEAKER INNOVATOR
2. CAREFULLY SELECT AUDIENCE AND PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR
3. CREATE CONTENT WORTH SHARING
PAULUS VELTMAN | SPEAKER INNOVATOR
4. PROVIDE A LANDING PAGE
PAULUS VELTMAN | SPEAKER INNOVATOR
5. ENCOURAGE PEOPLE TO SHARE
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
1. Find a good story
2. Carefully select audience and platform
3. Create content worth sharing
4. Provide a landing page
5. Encourage people to share
ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
SECRETS OFVIRAL VIDEO
PAULUS VELTMAN | SPEAKER INNOVATER
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
1. The story, not the product
2. Show, don’t tell
3. No need to look glossy
4. Promote your video
5. Timing is key
TIPS FOR CREATING A VIRAL VIDEO
PAULUS VELTMAN | SPEAKER INNOVATOR
VISUAL STORYTELING
PAULUS VELTMAN | SPEAKER INNOVATOR
INFOGRAPHICS
Image: Nikita Silanov (after Joseph Minard, 1869)
PAULUS VELTMAN | SPEAKER INNOVATOR
2007
PAULUS VELTMAN | SPEAKER INNOVATOR
2011
INSTAGRAM NOW
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: https://photoworld.com/photos-on-the-web/
PAULUS VELTMAN | SPEAKER INNOVATOR
YOUTH: VISUAL STUFF RULES
SELFIES
PAULUS VELTMAN | SPEAKER INNOVATOR
SELFIESTICK
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
INSTAGRAM
PAULUS VELTMAN | SPEAKER INNOVATOR
#SEEDSNOW
PAULUS VELTMAN | SPEAKER INNOVATOR
MARKETING BOOK
PAULUS VELTMAN | SPEAKER INNOVATOR
SHORT VIDEO’S
PAULUS VELTMAN | SPEAKER INNOVATOR
SNAPCHAT DISCOVER
Foto: Snapchat
SHORT VIDEO’S
PAULUS VELTMAN | SPEAKER INNOVATOR
LIVE STREAMING
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Anthony Quintano/flickr
MEERKAT VS. PERISCOPE
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
BETTER GET USED TO THEM
PAULUS VELTMAN | SPEAKER INNOVATOR
EMOJ I
Image: The Next Web
PAULUS VELTMAN | SPEAKER INNOVATOR
CAMPAIGN
HOW OLD DO I LOOK?
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
FLICKR: MACHINE LEARNING
PAULUS VELTMAN | SPEAKER INNOVATOR
INTERACTIVE DOCUMENTARIES
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Institute for Creative Technologies
3D HOLOGRAM
1. Stories and digital culture are a match made in heaven
2. You are not the hero, you are the mentor
3. Tell empowerment stories
4. Do not make boring video’s
5. Young people prefer visual stuff
TAKEAWAYS
PAULUS VELTMAN | SPEAKER INNOVATOR
PAULUS VELTMAN | SPEAKER INNOVATOR
[CLICK FOR VIDEO]
@paulusveltman paulusveltman.com
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